Food Marketing to Children and Youth

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Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Food Law in the United States

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Publisher : Cambridge University Press
ISBN 13 : 1107117607
Total Pages : 487 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Food Law in the United States by : Michael T. Roberts

Download or read book Food Law in the United States written by Michael T. Roberts and published by Cambridge University Press. This book was released on 2016-01-08 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive legal treatise on US food law for lawyers, judges, students, and consumer advocates.

U.S. Food Marketing

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Publisher :
ISBN 13 : 9781611221183
Total Pages : 183 pages
Book Rating : 4.2/5 (211 download)

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Book Synopsis U.S. Food Marketing by : Walter J. Kinkoff

Download or read book U.S. Food Marketing written by Walter J. Kinkoff and published by . This book was released on 2011 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Challenges and Opportunities for Change in Food Marketing to Children and Youth

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Publisher : National Academies Press
ISBN 13 : 0309269563
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Challenges and Opportunities for Change in Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Food Marketing

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Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Food Marketing by : Joseph J. Belonax

Download or read book Food Marketing written by Joseph J. Belonax and published by . This book was released on 1997 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Food Marketing System in 1996

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Food Marketing System in 1996 by : Anthony E. Gallo

Download or read book The Food Marketing System in 1996 written by Anthony E. Gallo and published by . This book was released on 1998 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Promotion in Food Marketing

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Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising and Promotion in Food Marketing by : Anthony E. Gallo

Download or read book Advertising and Promotion in Food Marketing written by Anthony E. Gallo and published by . This book was released on 1984 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.

Food and Experiential Marketing

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Publisher : Routledge
ISBN 13 : 9780815396352
Total Pages : 0 pages
Book Rating : 4.3/5 (963 download)

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Book Synopsis Food and Experiential Marketing by : Wided Batat

Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

The Food Marketing Revolution, 1950-90

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Food Marketing Revolution, 1950-90 by : Alden C. Manchester

Download or read book The Food Marketing Revolution, 1950-90 written by Alden C. Manchester and published by . This book was released on 1991 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing U. S. Organic Foods

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Publisher : DIANE Publishing
ISBN 13 : 1437924441
Total Pages : 36 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Marketing U. S. Organic Foods by : Carolyn Dimitri

Download or read book Marketing U. S. Organic Foods written by Carolyn Dimitri and published by DIANE Publishing. This book was released on 2010-02 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organic foods occupy prominent shelf space in the produce and dairy aisles of most U.S. food retailers. Retail sales of organic foods increased to $21.1 billion in 2008 from $3.6 billion in 1997. This increase has been spearheaded by: an expanding number of retailers are selling a wider variety of foods, the development of private-label product lines by many supermarkets, and the widespread intro. of new products. Organic handlers, who purchase products from farmers and often supply them to retailers, sell more organic products to conventional retailers and club stores than ever before. But, organic farms have struggled at times to produce sufficient supply to keep up with the growth in demand, leading to periodic shortages of organic products. Illus.

The Food Marketing System in 1991-92

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Food Marketing System in 1991-92 by : Anthony E. Gallo

Download or read book The Food Marketing System in 1991-92 written by Anthony E. Gallo and published by . This book was released on 1992 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Moving Your Brand Up the Food Chain

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Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 216 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Moving Your Brand Up the Food Chain by : Patrick Nycz

Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.

Introduction to the US Food System

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Publisher : John Wiley & Sons
ISBN 13 : 1118063384
Total Pages : 576 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Introduction to the US Food System by : Roni Neff

Download or read book Introduction to the US Food System written by Roni Neff and published by John Wiley & Sons. This book was released on 2014-10-20 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public health approach to the US food system Introduction to the US Food System: Public Health, Environment, and Equity is a comprehensive and engaging textbook that offers students an overview of today's US food system, with particular focus on the food system's interrelationships with public health, the environment, equity, and society. Using a classroom-friendly approach, the text covers the core content of the food system and provides evidence-based perspectives reflecting the tremendous breadth of issues and ideas important to understanding today's US food system. The book is rich with illustrative examples, case studies, activities, and discussion questions. The textbook is a project of the Johns Hopkins Center for a Livable Future (CLF), and builds upon the Center's educational mission to examine the complex interrelationships between diet, food production, environment, and human health to advance an ecological perspective in reducing threats to the health of the public, and to promote policies that protect health, the global environment, and the ability to sustain life for future generations. Issues covered in Introduction to the US Food System include food insecurity, social justice, community and worker health concerns, food marketing, nutrition, resource depletion, and ecological degradation. Presents concepts on the foundations of the US food system, crop production, food system economics, processing and packaging, consumption and overconsumption, and the environmental impacts of food Examines the political factors that influence food and how it is produced Ideal for students and professionals in many fields, including public health, nutritional science, nursing, medicine, environment, policy, business, and social science, among others Introduction to the US Food System presents a broad view of today's US food system in all its complexity and provides opportunities for students to examine the food system's stickiest problems and think critically about solutions.

Ensuring Safe Food

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Publisher : National Academies Press
ISBN 13 : 0309593409
Total Pages : 209 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Ensuring Safe Food by : Committee to Ensure Safe Food from Production to Consumption

Download or read book Ensuring Safe Food written by Committee to Ensure Safe Food from Production to Consumption and published by National Academies Press. This book was released on 1998-09-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How safe is our food supply? Each year the media report what appears to be growing concern related to illness caused by the food consumed by Americans. These food borne illnesses are caused by pathogenic microorganisms, pesticide residues, and food additives. Recent actions taken at the federal, state, and local levels in response to the increase in reported incidences of food borne illnesses point to the need to evaluate the food safety system in the United States. This book assesses the effectiveness of the current food safety system and provides recommendations on changes needed to ensure an effective science-based food safety system. Ensuring Safe Food discusses such important issues as: What are the primary hazards associated with the food supply? What gaps exist in the current system for ensuring a safe food supply? What effects do trends in food consumption have on food safety? What is the impact of food preparation and handling practices in the home, in food services, or in production operations on the risk of food borne illnesses? What organizational changes in responsibility or oversight could be made to increase the effectiveness of the food safety system in the United States? Current concerns associated with microbiological, chemical, and physical hazards in the food supply are discussed. The book also considers how changes in technology and food processing might introduce new risks. Recommendations are made on steps for developing a coordinated, unified system for food safety. The book also highlights areas that need additional study. Ensuring Safe Food will be important for policymakers, food trade professionals, food producers, food processors, food researchers, public health professionals, and consumers.

A Framework for Assessing Effects of the Food System

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Publisher : National Academies Press
ISBN 13 : 030930783X
Total Pages : 340 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis A Framework for Assessing Effects of the Food System by : National Research Council

Download or read book A Framework for Assessing Effects of the Food System written by National Research Council and published by National Academies Press. This book was released on 2015-06-17 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we produce and consume food has a bigger impact on Americans' well-being than any other human activity. The food industry is the largest sector of our economy; food touches everything from our health to the environment, climate change, economic inequality, and the federal budget. From the earliest developments of agriculture, a major goal has been to attain sufficient foods that provide the energy and the nutrients needed for a healthy, active life. Over time, food production, processing, marketing, and consumption have evolved and become highly complex. The challenges of improving the food system in the 21st century will require systemic approaches that take full account of social, economic, ecological, and evolutionary factors. Policy or business interventions involving a segment of the food system often have consequences beyond the original issue the intervention was meant to address. A Framework for Assessing Effects of the Food System develops an analytical framework for assessing effects associated with the ways in which food is grown, processed, distributed, marketed, retailed, and consumed in the United States. The framework will allow users to recognize effects across the full food system, consider all domains and dimensions of effects, account for systems dynamics and complexities, and choose appropriate methods for analysis. This report provides example applications of the framework based on complex questions that are currently under debate: consumption of a healthy and safe diet, food security, animal welfare, and preserving the environment and its resources. A Framework for Assessing Effects of the Food System describes the U.S. food system and provides a brief history of its evolution into the current system. This report identifies some of the real and potential implications of the current system in terms of its health, environmental, and socioeconomic effects along with a sense for the complexities of the system, potential metrics, and some of the data needs that are required to assess the effects. The overview of the food system and the framework described in this report will be an essential resource for decision makers, researchers, and others to examine the possible impacts of alternative policies or agricultural or food processing practices.

The New Cultures of Food

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Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459837
Total Pages : 350 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis The New Cultures of Food by : Professor Adam Lindgreen

Download or read book The New Cultures of Food written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

The Food Marketing System in 1989

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Food Marketing System in 1989 by : Anthony E. Gallo

Download or read book The Food Marketing System in 1989 written by Anthony E. Gallo and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: