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Author : Peter Mayle
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (13 download)
Download or read book Up the Agency written by Peter Mayle and published by . This book was released on 1993 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Mayle
Publisher : Macmillan
ISBN 13 : 9780312119119
Total Pages : 170 pages
Book Rating : 4.1/5 (191 download)
Download or read book Up the Agency written by Peter Mayle and published by Macmillan. This book was released on 1994-12-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director ("I think I was also a vice president, " he writes "but I never had the cards printed"). Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.
Author : Peter Mayle
Publisher :
ISBN 13 : 9780330320580
Total Pages : 119 pages
Book Rating : 4.3/5 (25 download)
Download or read book Up the Agency written by Peter Mayle and published by . This book was released on 1991 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allen Rosenshine
Publisher : Beaufort Books
ISBN 13 : 082530539X
Total Pages : 296 pages
Book Rating : 4.8/5 (253 download)
Download or read book Funny Business written by Allen Rosenshine and published by Beaufort Books. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he's known--many of America's most recognizable captains of industry--appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual. Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us--the only creatures on earth that can really laugh, most meaningfully at ourselves.
Author : Timothy de Waal Malefyt
Publisher : Routledge
ISBN 13 : 100018949X
Total Pages : 193 pages
Book Rating : 4.0/5 (1 download)
Download or read book Advertising and Anthropology written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Author : Fred K. Beard
Publisher : Rowman & Littlefield
ISBN 13 : 9780742554269
Total Pages : 224 pages
Book Rating : 4.5/5 (542 download)
Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Author : Edward Russell
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034622
Total Pages : 194 pages
Book Rating : 4.3/5 (5 download)
Download or read book The Fundamentals of Marketing written by Edward Russell and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Author : Anna Mitchael
Publisher : Penguin
ISBN 13 : 0698195191
Total Pages : 321 pages
Book Rating : 4.6/5 (981 download)
Download or read book Copygirl written by Anna Mitchael and published by Penguin. This book was released on 2015-10-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling. Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch. When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?
Author : Peter Levitan
Publisher :
ISBN 13 : 9780988311923
Total Pages : 266 pages
Book Rating : 4.3/5 (119 download)
Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 1957-03 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Author : Jeff Silverman
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722520620
Total Pages : pages
Book Rating : 4.7/5 (225 download)
Download or read book Funny Business written by Jeff Silverman and published by Gildan Media LLC aka G&D Media. This book was released on 2018-10-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 25 years, Jeff Silverman has been the President of YukYuk's comedy club: one of the world's largest stand-up comedy chains. With a career spanning more than forty years, Jeff has helped launchthe careers of Jim Carey, Howie Mandel and Russell Peters, and started his business career with the 99-cent Roxy Theatre back in the '70s, showcasing cult underground movie marathons. He went on to run the New Yorker Theatre and Horseshoe Tavern music venues, bringing in bands like The Police and The Ramones for the very first time. In the '80s, Jeff turned his attention to television production, and produced one of the first all-night television shows, The All-Night Show, which was a fusion of zany experimental television, old favorites and interactive programming never seen on the air before, or since. Now, Jeff takes you behind the scenes of how a funny businessoperates, and explains how the hilarious and insightful ventures and adventures of his unconventional career path have sprung forth a well of invaluable skills along the way.
Author : Mary Lawrence
Publisher : Simon and Schuster
ISBN 13 : 0743245865
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author :
Publisher :
ISBN 13 :
Total Pages : 1608 pages
Book Rating : 4.:/5 (891 download)
Download or read book Profitable Advertising written by and published by . This book was released on 1905 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.0/5 (965 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1905 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy Harhut
Publisher : Kogan Page Publishers
ISBN 13 : 1398606677
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)
Download or read book Using Behavioral Science in Marketing written by Nancy Harhut and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Author : R. Webb
Publisher : Springer
ISBN 13 : 1137501227
Total Pages : 324 pages
Book Rating : 4.1/5 (375 download)
Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Author : Christopher Byrne
Publisher : Red Wheel/Weiser
ISBN 13 : 1601633882
Total Pages : 234 pages
Book Rating : 4.6/5 (16 download)
Download or read book Funny Business written by Christopher Byrne and published by Red Wheel/Weiser. This book was released on 2015-07-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using play to foster innovation, a competitive edge, better interpersonal skills, and greater satisfaction in the workplace. Play is an essential, necessary, and natural human activity . . . and it’s for adults and companies, too. Play is an immersive process that allows us to ask “What if?” to break free of the strictures that limit creativity and satisfaction. It is not about reverting to childhood, but a way to use the processes that came naturally to us as children but have been trained out of us, labeled as inappropriate, or otherwise diminished. Funny Business will show you how adults and companies can recapture and use this powerful tool to foster innovation, increase their competitive advantage, and create a vibrant and satisfying workplace. It delves into the concepts of play and what makes it so powerful in children’s development‚ and dispels the myths and beliefs that have made play a dirty word. From distinguishing between play and recreation to covering the practical tools managers and companies can use to create lasting change at all levels of operation, Funny Business will help you discover how your creative powers are one of the greatest assets you have and how they can contribute to your company and career. Okay, let’s play!
