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Unternehmenskommunikation
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Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann
Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.
Book Synopsis Public Relations Research by : Ansgar Zerfaß
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Book Synopsis Internal communication and management by : Ulrike Buchholz
Download or read book Internal communication and management written by Ulrike Buchholz and published by Springer Nature. This book was released on 2023-01-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication
Book Synopsis Handbook of Business Communication by : Gerlinde Mautner
Download or read book Handbook of Business Communication written by Gerlinde Mautner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-07-24 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Book Synopsis Ambidextrous Leadership by : Julia Duwe
Download or read book Ambidextrous Leadership written by Julia Duwe and published by Springer Nature. This book was released on 2021-11-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book prepares leaders for fundamental change processes of organizations. In times of radical changes and unplanned crises, ambidexterity has become a key competence of global companies. Ambidextrous organizations manage to improve their core business, while at the same time opening up new business fields for the future. To unlock innovation next to the running business, it is essential for leaders to be ambidextrous. How these balanced leaders can operate with two different styles is demonstrated in numerous practical examples and tips for successful implementation. The book illustrates how the trade-off can be turned into an elegant balancing act. Learn how to become an ambidextrous leader in this standard work on ambidexterity and leadership. · Ambidexterity as a leadership approach for the digital transformation · Consciously shaping the digital change process · Enabling leaps in innovation · Driving evolution and revolution simultaneously · The relevance of ambidextrous leadership in times of crisis The book provides easy-to-implement courses of action for executives to consciously and actively shape change, to inspire people in companies to release their creative potential and to make the leap into the future as an organization. The book also addresses the consequences of the COVID-19 pandemic on crisis management. It documents how ambidextrous leadership skills are becoming a key competence in times of crisis.
Book Synopsis Proceedings of VIAC 2022 in Budapest by : Group of Authors
Download or read book Proceedings of VIAC 2022 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2022-02-24 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Management, Economics and Marketing (IAC-MEM) Teaching, Learning and E-learning (IAC-TLEl) Transport, Logistics, Tourism and Sport Science (IAC-TLTS) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)
Book Synopsis The Corporate Newsroom by : Christoph Moss
Download or read book The Corporate Newsroom written by Christoph Moss and published by Springer Nature. This book was released on 2021-04-13 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Download or read book German books in print written by and published by . This book was released on 1997 with total page 1650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication and Technology by : Lorenzo Cantoni
Download or read book Communication and Technology written by Lorenzo Cantoni and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-08-31 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.
Book Synopsis Handbook of Integrated CSR Communication by : Sandra Diehl
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Book Synopsis Human Resource Management for Organizational Sustainability by : Radha R. Sharma
Download or read book Human Resource Management for Organizational Sustainability written by Radha R. Sharma and published by Business Expert Press. This book was released on 2019-03-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will bridge the knowledge gap and provide valuable insights into how sustainable HRM practices can contribute not only to organizational sustainability but also to sustainability at large. The 2030 Agenda for Sustainable Development adopted at the United Nations Sustainable Development Summit on September 25, 2015 contains holistic, far reaching, and people-centered set of universal and transformative goals and targets. These call for strengthening capacities and providing an enabling environment for access to opportunities that are sustainable from economic, social, and environmental standpoints. Sustainability focus of the organization needs to go hand in hand with sustainable HRM systems, processes, and practices. But the reality is that sustainability is seldom a part of HR plans or strategic HR practices of most of the organizations. Human Resource Management for Organizational Sustainability offers a new paradigm by focusing on human resource systems and processes from the lens of sustainability. The book puts together the concepts, researches, and practices that advance the understanding of organizational sustainability through human resource management contributed by specialists from Austria, Germany, India, Netherlands, Spain, United Kingdom, and United States, with examples, cases, and review questions. Whereas environment-related aspects have been receiving increasing attention over the years, the “people” element of social responsibility has received limited attention in management education and also in the business world.
Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman
Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Book Synopsis Corporate Communication by : Joep Cornelissen
Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2020-01-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
Book Synopsis Eurasian Business and Economics Perspectives by : Mehmet Huseyin Bilgin
Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2022-11-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long lasting academic cooperation. This is the 24th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 37th EBES Conference – Berlin. The conference was jointly organized with the GLO (Global Labour Organization, a global, independent, non-partisan and non-governmental organization based in Germany) with the support of the Istanbul Economic Research Association and in collaboration with the FOM University of Applied Sciences (Germany). Due to COVID-19, the conference presentation mode was virtual. In the conference, 177 papers by 379 colleagues from 54 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions. Therefore, it provides a great opportunity to colleagues, professionals, and students to catch up with the most recent studies in different fields and empirical findings on many countries and regions.
Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Book Synopsis Multikonferenz Wirtschaftsinformatik 2008 by : Martin Bichler
Download or read book Multikonferenz Wirtschaftsinformatik 2008 written by Martin Bichler and published by GITO mbH Verlag. This book was released on 2008 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selected Essays on Corporate Reputation and Social Media by : Markus Kick
Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
