Unsexy Business

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UNSEXY BUSINESS

Author : Jamie Waller
Publisher : Harriman House Limited
ISBN 13 : 0857197142
Total Pages : 234 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis UNSEXY BUSINESS by : Jamie Waller

Download or read book UNSEXY BUSINESS written by Jamie Waller and published by Harriman House Limited. This book was released on 2018-09-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the hype and the sexy headlines, this is where you’ll make your fortune. In this revealing new book Jamie Waller, entrepreneur and self-made multimillionaire, shows how you don’t need to come up with some amazing new invention or app, or raise millions, to be a business success. What you need is hard work and determination. And you need to be looking for a business idea that is pretty unsexy if you really want to make it big. We’re talking about businesses that collect debts, sell sofas or ship goods – real, solid businesses that you probably use all the time. They won’t grab the headlines, but they can make you very, very rich. And that’s what makes unsexy so attractive. These are ordinary businesses made extraordinary by the people behind them and their commitment to taking their businesses to the top. Jamie has spoken to 11 amazing entrepreneurs who have created just this type of business and in face-to-face interviews he uncovers the secrets to their successes and gets firsthand accounts of their compelling, and sometimes dramatic, business stories. Jamie also tells his own inspirational story, of how he took his debt collection business from nothing to £33 million, facing stabbings and having a gun pointed at him along the way. Discover how you too can make it really big by ignoring the glitz and glamour and building your own unsexy business. Unsexy Business features: Mike Clare, Dreams | Matt Storey, M&M Supplies | Lara Morgan, Pacific Direct | Reginald Larry-Cole, Buy2Let Cars | Rami Ranger, Sun Mark | Thomas Delgado, WeBuyCarsToday.com | Harry Clarke, RingGo | Kate Lester, Diamond Logistics | Nick Broom, PVL | Charlie Mullins, Pimlico Plumbers | Martyn Dawes, Coffee Nation

Playing BIG

Author : Kim Flynn
Publisher :
ISBN 13 : 9780991504909
Total Pages : 182 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis Playing BIG by : Kim Flynn

Download or read book Playing BIG written by Kim Flynn and published by . This book was released on 2014-03-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playing BIG is a no-fluff, tell-it-like-it-is business book for entrepreneurs who are tired of motivation and ready for a concrete action plan. Kim's book has a no-nonsense approach about what it takes to be an entrepreneur.In this workshop-style book, Kim leads entrepreneurs through the processes of dispelling motivational myths, and revealing the truth about what it takes to grow a small business successfully. Readers systematize each area of their business, chapter by chapter, starting with leadership and moving through customer service, product development, finance, and marketing. Playing BIG is a call to all entrepreneurs who have been playing in half-commitments to take their businesses seriously, apply real business principles in the process, and as a result, become true leaders with unlimited potential to do good in the world.

Invisible Capital

Author : Chris Rabb
Publisher : ReadHowYouWant.com
ISBN 13 : 1459626176
Total Pages : 282 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Invisible Capital by : Chris Rabb

Download or read book Invisible Capital written by Chris Rabb and published by ReadHowYouWant.com. This book was released on 2011-08-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writer, consultant and speaker Chris Rabb coined the term invisible capital to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and...

How to Write a Winning Business Report

Author : Joseph Mancuso
Publisher : Simon and Schuster
ISBN 13 : 067176358X
Total Pages : 360 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis How to Write a Winning Business Report by : Joseph Mancuso

Download or read book How to Write a Winning Business Report written by Joseph Mancuso and published by Simon and Schuster. This book was released on 1992-04-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CLEAR, STEP-BY-STEP SYSTEM FOR WRITING A BUSINESS PLAN THAT WILL ATTRACT THE FINANCING YOU NEED Joseph R. Mancuso offers key guidelines and valuable tips on how to gear your business plan to the people who control the cash. Featuring the original business plans from three highly successful businesses, plans that raised millions in upfront financing, How to Write a Winning Business Plan also reveals: * What financiers look for in a plan * Nine questions that every plan must answer * How to prospect for financial sources * How to romance the money men * How to locate hidden sources of capital * How to handle objections * How to gain a commitment * And much more Complete with handy checklists and key financial forms, this book is your launch pad for a thriving business venture.

Make Some Noise

Author : Ken Schmidt
Publisher : Simon and Schuster
ISBN 13 : 1501155636
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Make Some Noise by : Ken Schmidt

Download or read book Make Some Noise written by Ken Schmidt and published by Simon and Schuster. This book was released on 2018-11-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Unscalable

Author : Charlie Guo
Publisher : Inkshares
ISBN 13 : 1941758568
Total Pages : 139 pages
Book Rating : 4.9/5 (417 download)

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Book Synopsis Unscalable by : Charlie Guo

Download or read book Unscalable written by Charlie Guo and published by Inkshares. This book was released on 2016-01-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Unscalable, startup founder and software engineer Charlie Guo uncovers the lesser-known backstories of failure and success in interviews with some of the most daring founders in Silicon Valley. While much is made of the mythology of brilliant leadership and “overnight” success stories, these interviews pull back the veil on a much more eclectic mix of strategies and experiments, revealing the longer and less predictable road to success in Silicon Valley. Guo gives us a look at the edgier moments behind the glamor of the tech boom. To the question “Will it scale?” this book suggests that more often than not, the answer may be “No!”—especially as fledgling ideas try to shape-shift their way into actual products and companies. Some of those new entities will themselves spawn new startups, while some will fade into oblivion. From vacuuming out hundreds of cars in a green vest to learning that Britney Spears was their newest account, founders share the peaks and valleys that have made startups one of the most riveting stories of the century.

Creating Business Agility

Author : Rodney Heisterberg
Publisher : John Wiley & Sons
ISBN 13 : 1118724569
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Creating Business Agility by : Rodney Heisterberg

Download or read book Creating Business Agility written by Rodney Heisterberg and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.

The Messy Middle

Author : Scott Belsky
Publisher : Penguin
ISBN 13 : 0735218072
Total Pages : 418 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Messy Middle by : Scott Belsky

Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

Start Me Up!

Author : Ebong Eka
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634870
Total Pages : 224 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Start Me Up! by : Ebong Eka

Download or read book Start Me Up! written by Ebong Eka and published by Red Wheel/Weiser. This book was released on 2014-02-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are four major pitfalls that business owners experience that inevitably lead to failure. Start Me Up! provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business. This is the perfect time to start a small business using your existing skills. Although far too many small businesses fail in their first year, many such failures are absolutely preventable. Ebong Eka will show you how to not just survive, but thrive in your new venture. In Start Me Up!, you’ll learn how to: Discard inferior business ideas before you invest your time and money in them Simplify your viable business ideas and accurately identify the best markets to target Charge your customers higher prices without losing them Avoid wasting time on mindless tasks so you can focus on running your business Create brand ambassadors, engage customers, and grow your sales—all while spending less money! The best and most successful companies know the importance of the Four S’s: structure, strategy, systems, and sales. Most companies that fail, lack one or more of these necessary factors. Let Ebong show you how to be one of the former.

The Everything Store

Author : Brad Stone
Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 387 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

HBR Guide to Buying a Small Business

Author : Richard S. Ruback
Publisher : Harvard Business Review Press
ISBN 13 : 1633692515
Total Pages : 218 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

Scale-up and Build Your Business

Author : David Molian
Publisher : Taylor & Francis
ISBN 13 : 1003837433
Total Pages : 157 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Scale-up and Build Your Business by : David Molian

Download or read book Scale-up and Build Your Business written by David Molian and published by Taylor & Francis. This book was released on 2024-02-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do business founders not only start a business but ensure sustainable growth for the future? This book provides the tools and understanding that enable successful business growth at the scale-up stage. Scale-up and Build Your Business distils the author’s two decades of working with high-growth, high-performing independently owned and managed businesses, including Cobra Beer, Hotel Chocolat, Belvoir Cordials, Thatcher’s Cider, Pacific Direct and Go Ape. Over many years David Molian and his colleagues have identified both the drivers that accelerate growth and the blockers that prevent it. Through case histories, industry analyses and numerous examples this book details five key challenges faced by ambitious entrepreneurs, and documents how they overcome them. For each key challenge, this book describes the accelerators and bear traps which will help or hinder the journey to successful growth and the creation of long-term, sustainable, independent value that translates into successful exit. The lessons within this book will be invaluable for policymakers, advisors and ambitious business founders who want to turn a start-up into a successful and sustainable company. In a period marked by uncertainty and economic stagnation, this guide is more vital than ever.

Stocks Under Rocks

Author : Peter Ricchiuti
Publisher : Pearson Education
ISBN 13 : 0133399095
Total Pages : 161 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Stocks Under Rocks by : Peter Ricchiuti

Download or read book Stocks Under Rocks written by Peter Ricchiuti and published by Pearson Education. This book was released on 2014 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find great stocks "in your own backyard": master do-it-yourself research techniques for uncovering today's best small-cap equity opportunities! Peter Ricchiuti reveals the secrets of Tulane University's Burkenroads Reports program, where he and 200+ business students work together to uncover less-followed, frequently misunderstood, and seemingly un-sexy companies that often produce superior investment returns. Their research on these "orphan stocks" powers The Burkenroad Mutual Fund, which has outperformed 99% of all stock funds over the past eleven years. You've seen them on CNBC, CNN, and the Nightly Business report... read about them in the Wall Street Journal and the New York Times. Now, Ricchiuti shows how they do it - and how some well-informed stock sleuthing can pay off big for you, too. You'll discover why "underfollowed" small-cap equities now offer exceptional investment opportunities, and how to leverage the surprising hidden advantages available to individual investors - including the ability to trade in stocks that don't generate the volume and liquidity institutional investors require. Fact is, there's very little innovative equity research on Wall Street anymore. That gives you a powerful advantage - and Ricchiuti gives you the principles and simple techniques you need to take advantage of it. Stocks Under Rocks will be the next classic for every personal investor who wants to find great investments and have fun doing it!

The Young Entrepreneur's Edge

Author : Jennifer Kushell
Publisher : The Princeton Review
ISBN 13 : 9780375753497
Total Pages : 276 pages
Book Rating : 4.7/5 (534 download)

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Book Synopsis The Young Entrepreneur's Edge by : Jennifer Kushell

Download or read book The Young Entrepreneur's Edge written by Jennifer Kushell and published by The Princeton Review. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems like these days, whenever you look at a newsstand, at least one major business magazine has a cover story about a wildly successful entrepreneur in his or her 20s or 30s. That's not surprising when one considers that one out of every five small-business owners in America is under 35, and that more young people are starting businesses than ever before. Right now, in college dorm rooms and their parents' garages, the next generation of Sam Waltons, Bill Gateses, and Michael Dells are hard at work. "If you are ever going to take risks in exploring your career options, this is the absolute best time to do it," says 26-year-old entrepreneurial expert Jennifer Kushell. "Why wait until you have a semi-stable corporate job and major financial obligations to discover that you hate your career and need to make a big change?" Kushell is the ideal mentor for young people thinking about taking the plunge. Her very successful Young Entrepreneurs Network educates teens and twentysomethings in 40 countries about forming their own companies. A born entrepreneur -- her father and aunt are leading experts on franchising and trademark licensing, respectively -- Kushell presided over her own company's growth while attending college full-time. Her book draws on her invaluable hands-on experience: "It's not so much a how-to-start-a-business book as it is a how-to-cope-with-life-while-starting-and-succeeding-in-your-own-business book," the author says. "All I can say is that this is the real deal, the real story." With wit, candor and exuberance for her subject, Kushell gives practical and personal insight from a young entrepreneur's point of view to help new business owners get through their first few years. The book "also teaches you tricks of the trade that you can rely on to compete successfully in a business world with people twice your age and companies God-knows-how-many-times-as big," she adds. The Young Entrepreneur's Edge addresses key topics such as trying to obtain capital and writing a business plan, which, the author says, are among the biggest obstacles for young entrepreneurs. But the book also tackles critical areas that other business books rarely address: how to get older people to take you seriously; how not to starve when you're broke; how to win your family's approval; how to get out and meet important people; how not to get carded when entertaining clients; and other unique situations faced by young business people. Praise for The Young Entrepreneur's Edge "Fresh college graduates frustrated by the job search should pick up a copy of [this book]." --"Los Angeles Times" "Can help both job-seekers and job-holders rethink their idea of gainful employment." --"Mademoiselle" "Entertaining, fast-reading, and immensely sensible. Kushell is a human dynamo." --"Sacramento Bee" "Every young entrepreneur needs good ideas, and this book is full of them." --Fred Deluca, founder and president of Subway(R) Restaurants "It is a must-read for my students." --Kathleen R. Allen, Ph.D., The Entrepreneur Program, University of Southern California

Copygirl

Author : Anna Mitchael
Publisher : Berkley
ISBN 13 : 0425281124
Total Pages : 322 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Copygirl by : Anna Mitchael

Download or read book Copygirl written by Anna Mitchael and published by Berkley. This book was released on 2015 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mad Men meets The Devil Wears Prada in this lively debut about a young woman working at the hippest ad agency in New York... So. You want to work in advertising. The glitz, the glamour, the cocktail-fueled brainstorming sessions and Xbox breaks. Sounds like a dream job, right? Wrong. The reality can be a nightmare. There are five simple rules for succeeding in the ad world--and I think I've already broken every single one... 1) Never let them see you cry. Even if your best friend breaks your heart. And posts it all over social media. 2) Be one of the boys. And, if you were born with the wrong equipment, flaunt what you've got to distract them while you get ahead. 3) Come up with the perfect pitch in an instant--or have your resume ready to go at all times. 4) Trust no one. Seriously. If you don't watch your back, they'll steal your ideas, your pride, even your stapler. 5) Most importantly, don't ever, under any circumstances, be a CopyGirl. Trust me. I know."--

Never Enough

Author : Andrew Wilkinson
Publisher : BenBella Books
ISBN 13 : 1637744773
Total Pages : 273 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Never Enough by : Andrew Wilkinson

Download or read book Never Enough written by Andrew Wilkinson and published by BenBella Books. This book was released on 2024-07-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Like going to business school and therapy all in one book." —James Clear, New York Times Bestselling Author, Atomic Habits Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internetcompanies,” and a surprising first-person account of what it’s actually like to become a billionaire. Never Enough features both the lessons Wilkinson has learned as well as the many mistakes made on the road to wealth—some of which cost him money, happiness, and important relationships. Taking a “no secrets” approach to stories the wealthy rarely reveal, Wilkinson is unwaveringly honest about some of the unexpected downsides of money: its toxic effect on personal relationships, how the lifestyles of the rich and famous aren’t all they’re cracked up to be, and how competition with peers leaves everyone—even billionaires—feeling like they never have enough. In this book, you’ll discover: A candid glimpse into the lives of the super-rich and what truly matters beyond money Insights on building a successful business from the ground up Lessons learned from the mistakes made on the journey to his fortune The surprising realities of life as a billionaire and the challenges that come with extreme wealth In this rare and deeply honest account, Wilkinson examines his journey to nine zeros, what came after that pinnacled number, and the essential things money can’t buy.

On the Floor

Author : Aifric Campbell
Publisher : Profile Books
ISBN 13 : 1847658016
Total Pages : 256 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis On the Floor by : Aifric Campbell

Download or read book On the Floor written by Aifric Campbell and published by Profile Books. This book was released on 2012-03-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the City everything has a price. At the age of twenty-eight, Dubliner Geri Molloy has put her troubled past behind her to become a major player at Steiner's investment bank in London, earning £850k a year doing business with a reclusive hedge fund manager in Hong Kong who, in return for his patronage, likes to ask her about Kant and watch while she eats exotic Asian delicacies. For five years Geri has had it all, but in the months leading up to the outbreak of the Gulf War in 1991, her life starts to unravel. Abandoned by her corporate financier boyfriend, in the grip of a debilitating insomnia, and drinking far too much, Geri becomes entangled in a hostile takeover involving her boss, her client and her ex. With her career on the line as a consequence, and no one to turn to, she is close to losing it, in every sense. Taut and fast-paced, On the Floor is about making money and taking risks; it's about getting away with it, and what happens when you're no longer one step ahead; ultimately, though, it's a reminder to never, ever underestimate the personal cost of success.