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Unlocking Consumer Choices
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Book Synopsis Unlocking Consumer Choices by : Dr. Bhavin Pandya
Download or read book Unlocking Consumer Choices written by Dr. Bhavin Pandya and published by Exceller Books. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry" is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands, the book delves into challenges, solutions, and insights for sustainable grocery production. The author analyzes consumer behavior intricacies, providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar, this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.
Book Synopsis Unlocking Consumer Choice and Wireless Competition Act by : United States. Congress. House. Committee on the Judiciary
Download or read book Unlocking Consumer Choice and Wireless Competition Act written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 2014 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Unlocking Consumer Choice and Wireless Competition Act by : United States. Congress. Senate. Committee on the Judiciary
Download or read book Unlocking Consumer Choice and Wireless Competition Act written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 2014 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer
Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Download or read book Laddering written by Eric V. Holtzclaw and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.
Download or read book The Smartphone written by Elizabeth Woyke and published by The New Press. This book was released on 2014 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think we know everything about our smartphones. We use them constantly. We depend on them for every conceivable purpose. We are familiar with every inch of their compact frames. But there is more to the smartphone than meets the eye. How have smartphones shaped the way we socialize and interact? Who tracks our actions, our preferences, our movements as recorded by our smartphones? These are just some of the questions that journalist Elizabeth Woyke answers in this muckraking expose of the $241 billion industry that produces more than 700 million devices each year. In the tradition of The Coffee Book, The Sneaker Book, Oil, and Cigarettes, The Smartphone offers not only a step-by-step guide to how smartphones are designed and manufactured but also a bold exploration of the darker side of this massive industry, including the exploitation of labor, the disposal of electronic waste, and the underground networks that hack and smuggle smartphones. Featuring interviews with key figures in the development of the smartphone and expert assessments of the industry's main players--Apple, Google, Microsoft, and Samsung--The Smartphone is the perfect introduction to this most personal of gadgets. Your smartphone will never look the same again.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 2012 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira
Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Crown Currency. This book was released on 2019-02-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Book Synopsis Consumer Law Unlocked by : Elizabeth de Stadler
Download or read book Consumer Law Unlocked written by Elizabeth de Stadler and published by Siber Ink. This book was released on 2013-08-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent introduction of the Consumer Protection Act revolutionised consumer rights in South Africa. It also fundamentally altered the way in which businesses are required to treat their clients, imposing a new set of obligations - or at least a formalised set of responsibilities - that had been easily circumnavigated or simply ignored before. Marketing campaigns, returns policies, terms and conditions, quality issues, and a host of business practices had to be reviewed and reappraised. Some businesses have done this, while many blithely continue as if nothing has changed, little appreciating the risks of non-compliance and - perhaps more importantly - failing to appreciate that treating consumers fairly is simply a sound business practice. This new work provides a comprehensive overview of consumer law - not just the Act - in a way that follows the typical structure of consumer transactions. It serves to guide, educate and enlighten the professional, the business person and the consumer alike. No business or professional adviser should be without it. Written by a leading specialist in the field, it is simple, clear, comprehensive, authoritative and accessible.
Book Synopsis CompTIA Security+ SY0-501 Exam Cram by : Diane Barrett
Download or read book CompTIA Security+ SY0-501 Exam Cram written by Diane Barrett and published by Pearson IT Certification. This book was released on 2017-12-04 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: CompTIA Security+ SY0-501 Exam Cram, Fifth Edition, is the perfect study guide to help you pass CompTIA’s newly updated version of the Security+ exam. It provides coverage and practice questions for every exam topic. The book contains a set of 150 questions. The powerful Pearson Test Prep practice test software provides real-time practice and feedback with all the questions so you can simulate the exam. Covers the critical information you need to know to score higher on your Security+ exam! · Analyze indicators of compromise and determine types of attacks, threats, and risks to systems · Minimize the impact associated with types of attacks and vulnerabilities · Secure devices, communications, and network infrastructure · Effectively manage risks associated with a global business environment · Differentiate between control methods used to secure the physical domain · Identify solutions for the implementation of secure network architecture · Compare techniques for secure application development and deployment · Determine relevant identity and access management procedures · Implement security policies, plans, and procedures related to organizational security · Apply principles of cryptography and effectively deploy related solutions
Book Synopsis The Unrealized Promise of the Next Great Copyright Act by : Christopher S. Reed
Download or read book The Unrealized Promise of the Next Great Copyright Act written by Christopher S. Reed and published by Edward Elgar Publishing. This book was released on 2019 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} The Unrealized Promise of the Next Great Copyright Act provides a unique perspective on one of the most active periods of copyright policy discourse in the United States since the enactment of the Copyright Act of 1976. Christopher S. Reed documents and assesses the major issues confronting the U.S. copyright system today, offering an inside view of the Copyright Office’s attempts at reform as part of a comprehensive account of the complex dynamics between key stakeholder communities, government and legislation.
Book Synopsis Toward A More Balanced Approach: Rethinking and Readjusting Copyright Systems in the Digital Network Era by : Jerry Jie Hua
Download or read book Toward A More Balanced Approach: Rethinking and Readjusting Copyright Systems in the Digital Network Era written by Jerry Jie Hua and published by Springer. This book was released on 2014-07-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on comparative research concerning both international conventions and laws, regulations, policies and cases from different jurisdictions, this book puts forward proposals for recovering the balance of interests between copyright holders, technological intermediaries and public users with regard to the access to, distribution and exploitation of copyright works. Four specific issues are discussed in detail: · an anti-circumvention rule for protection of technological measures that control access to copyright material; · indirect infringing liability for internet service providers and safe harbor regulations, which influence the dissemination of copyright works; · copyright limitations and exceptions especially under the digital network environment, which are relevant to the extent that users are allowed to exploit copyright works; · digital commons projects that promote the distribution and adaptation of copyright works placed under voluntary license schemes, which are relevant to the tolerance and encouragement of remix culture.
Download or read book Owned written by Joshua A. T. Fairfield and published by Cambridge University Press. This book was released on 2017-07-10 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this compelling examination of the intersection of smart technology and the law, Joshua A. T. Fairfield explains the crisis of digital ownership - how and why we no longer control our smartphones or software-enable devices, which are effectively owned by software and content companies. In two years we will not own our 'smart' televisions which will also be used by advertisers to listen in to our living rooms. In the coming decade, if we do not take back our ownership rights, the same will be said of our self-driving cars and software-enabled homes. We risk becoming digital peasants, owned by software and advertising companies, not to mention overreaching governments. Owned should be read by anyone wanting to know more about the loss of our property rights, the implications for our privacy rights and how we can regain control of both.
Book Synopsis United States of America Congressional Record, Proceedings and Debates of the 113th Congress Second Session Volume 160 - Part 3 by :
Download or read book United States of America Congressional Record, Proceedings and Debates of the 113th Congress Second Session Volume 160 - Part 3 written by and published by . This book was released on with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Paradox of Choice by : Barry Schwartz
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Book Synopsis The Cornell School of Hotel Administration on Hospitality by : Michael C. Sturman
Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Book Synopsis The Marketisation of Welfare-To-Work in Ireland by : Michael McGann
Download or read book The Marketisation of Welfare-To-Work in Ireland written by Michael McGann and published by Policy Press. This book was released on 2023-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: EPDF and EPUB available Open Access under CC-BY-NC-ND licence This book assesses how the practice of contracting-out public employment services via competitive tendering and Payment-by-Results is transforming welfare-to-work in Ireland. It offers Ireland's introduction of a welfare-to-work market as a case study that speaks to wider international debates in social and public policy about the role of market governance in intensifying the turn towards more regulatory and conditional welfare models on the ground. It draws on unprecedented access to, and extensive survey and interview research with, frontline employment services staff, combined with in-depth interviews with policy officials, organisational managers and jobseekers participating in activation.
