University Linked Retirement Communities

Download University Linked Retirement Communities full books in PDF, epub, and Kindle. Read online University Linked Retirement Communities ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

University-Linked Retirement Communities

Author : Leon A Pastalan
Publisher : Routledge
ISBN 13 : 1135906858
Total Pages : 200 pages
Book Rating : 4.1/5 (359 download)

DOWNLOAD NOW!

Book Synopsis University-Linked Retirement Communities by : Leon A Pastalan

Download or read book University-Linked Retirement Communities written by Leon A Pastalan and published by Routledge. This book was released on 2016-09-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: University-Linked Retirement Communities focuses on the special attributes of a retirement community designed as an integral part of a university. It discusses the theoretical and practical aspects of such a retirement community, which provides a rich and varied context for older people to be exposed to new ideas and learning opportunities for personal growth. The book centers on the premise that knowledge of basic principles of human behavior helps clarify understanding of the relationship between environment and behavior. Grounded in current research in the field of environment and aging, the book helps readers consider how the environment lends different aesthetic experiences and activity patterns to people of different backgrounds and capabilities. Some of the major environment and design issues chapters address are: person-environment fit privacy personal space wayfinding barrier-free design healthcare personal growth site development University-Linked Retirement Communities was developed from a two-term course offered at the University of Michigan College of Architecture and Urban Planning that dealt with aging and the environment. The book is divided into two parts. Chapters in the first section discuss a variety of issues, including the meaning of “community,” a day in the life of an elderly person living in a retirement community, site evaluation for a theoretical retirement community, and reviews of different physical components for a retirement community. The second section contains four student presentations of designs for a retirement community and comments on the projects from a design jury. This book is a valuable source of information for a variety of readers. University-Linked Retirement Communities is of interest to potential users of eldercare services and their families; service providers; designers, architects, policymakers, and developers dealing with the elderly; and educators and students of architecture, environmental design, and other fields who are involved in housing and care options for senior adults.

New Models for Future Retirement

Author : Tien-Chien Tsao
Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis New Models for Future Retirement by : Tien-Chien Tsao

Download or read book New Models for Future Retirement written by Tien-Chien Tsao and published by . This book was released on 2003 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Linking Housing and Services for Older Adults

Author : Jon Pynoos
Publisher : Routledge
ISBN 13 : 1136434798
Total Pages : 238 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Linking Housing and Services for Older Adults by : Jon Pynoos

Download or read book Linking Housing and Services for Older Adults written by Jon Pynoos and published by Routledge. This book was released on 2012-11-12 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging supportive services with housing—a pressing issue for older adults The population of older adults is expected to explode in the coming years. Linking Housing and Services for Older Adults: Obstacles, Options, and Opportunities examines a crucial, complex, and often overlooked issue for policymakers and the public at large: older adults’ increasing needs for housing and supportive long-term care services. As baby boomers strive to help their parents make difficult decisions about their options, pressure mounts for policymakers to develop appropriate housing and services. This book brings together respected experts to discuss the answers to difficult questions about meeting the housing and support service needs of aging adults. Linking Housing and Services for Older Adults: Obstacles, Options, and Opportunities explores in-depth the tough issues pertaining to which populations are presently being served, what their needs are, and who is being left out. You’ll learn exactly what types of services are available, who is providing them, and how are they packaged. From residential care to assisted living to institutional care, this book addresses all facets of the complicated problems of providing availability to fulfill need. This important source presents insightful analysis of the total range of issues and the challenges to progress as well as offering specific recommendations to effectively offer housing and vital long-term care supportive services to older adults. Linking Housing and Services for Older Adults: Obstacles, Options, and Opportunities discusses in detail: the argument for increased development of supportive housing for older adults—and the barriers preventing it the issues related to providing a variety of housing and service options to the Medicaid population two case studies that illustrate how policies aimed at linking housing and services play out at the state and local level—and the need for strong leadership and the ability to develop key partnerships as vital aspects for success the interrelationship of factors regarding nursing home admission, the availability of subsidized housing, and Medicaid eligibility the need for care management to be holistic—including environmental care assessment, repair, and renovation management in addition to current long-term care settings creating affordable assisted living facilities for older persons receiving Medicaid services the successful components of the national Coming Home Program four case studies emphasizing different finance and regulatory approaches—providing lessons learned for developers, state agencies, and advocates of affordable assisted living This vital educational resource is also an essential reference for local, state, and national policymakers, housing officials, and long-term care providers.

Work Wanted

Author : James W. Walker
Publisher : Pearson Prentice Hall
ISBN 13 : 0137154259
Total Pages : 256 pages
Book Rating : 4.1/5 (371 download)

DOWNLOAD NOW!

Book Synopsis Work Wanted by : James W. Walker

Download or read book Work Wanted written by James W. Walker and published by Pearson Prentice Hall. This book was released on 2009-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ Work Wanted is a must-read for all boomers who see more than a finish line for their career! Jim Walker and Linda Lewis bring new light to the concepts of aging, work, and retirement in this great book.” —Marshall Goldsmith, executive coach and author, What Got You Here Won’t Get You There “This book was perfect for me, a younger baby boomer. It helped me to create my roadmap to financial independence and addresses many questions I didn’t even know I had!” —Carol A. Gallagher, Ph.D., bestselling author, Going to the Top “The best resource available for professionals interested in planning their older years. Work Wanted makes a persuasive case that we can and should make paid work an important part of our older years. Most of us want to keep some attachment to the work world as we move into the retirement years, and Work Wanted tells us everything you need to know to do so.” —Peter Cappelli, George W. Marshall Professor of Management, The Wharton School, and author, Talent on Demand: Managing Talent in an Age of Uncertainty The Complete Action Plan for Every Baby Boomer Who Wants to Keep Working—and Thriving! This is the definitive handbook for every baby boomer who wants, needs, or expects to keep on working! You’ll find practical, realistic, action-oriented advice for working on your terms, not someone else’s...reinventing yourself for your next stage of life...finding more meaning in the work you choose...protecting your finances and your lifestyle...and a whole lot more! If you’re a baby boomer and a professional, chances are you will live far into your 80s or beyond. That means you’ll have 20+ more years to actively work and pursue your interests. Work Wanted will help you make those years as valuable as you possibly can. Packed with practical checklists, references, and case studies, this book is organized for action, not talk. Drs. James Walker and Linda Lewis first explore the myths, falsehoods, and obsolete “conventional wisdom” about aging and retirement that stand in your way. Drawing on their experience working with companies and individuals facing these issues, Walker and Lewis help you realistically assess the challenges you’ll actually face—from your real income needs to your changing goals. Discover why a growing shortage of experienced people will give you more workplace leverage than ever before. Then, learn how to implement an action plan to keep working on your own terms at your current company, if that’s what you want. Ready to move on? Work Wanted will support you in reinventing yourself, pursuing more meaningful work, acquiring new skills, and even mentoring your new younger colleagues. Whatever you want to do, this book will help you stay vital, happy, and healthy while you’re doing it...not just for years, but decades! • Boomers without boundaries! Transform the landscape of work and retirement, one choice at a time • Chart your own future—and make it happen Define the value you will add and the difference you will make...then do it! • No more “Wal-Mart greeter” syndrome Find professional work that is fulfilling, motivating, satisfying, and meaningful • Choose the right options at the right times Keep working, go part-time, phase into retirement, switch careers, return to school, or become a “free agent”

Housing Choices and Well-Being of Older Adults

Author : Leon A Pastalan
Publisher : Routledge
ISBN 13 : 1135416850
Total Pages : 150 pages
Book Rating : 4.1/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Housing Choices and Well-Being of Older Adults by : Leon A Pastalan

Download or read book Housing Choices and Well-Being of Older Adults written by Leon A Pastalan and published by Routledge. This book was released on 2013-10-08 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make housing for the elderly comfortable, efficient, and appropriate to their special needs! Today people are living longer lives than ever before, and elderly people need to live in settings that reflect their individual capabilities. They need safe and appropriate homes, appliances, and furnishings that they will not lose the ability to use and enjoy in the years of decline. Housing Choices and Well-Being of Older Adults: Proper Fit addresses the challenge of matching the attributes of residential settings for older adults with the competence of the people who live in them. This book views housing for the elderly as a special case in terms of the person-environment paradigm. It highlights the recurring themes that give housing for the elderly a measure of order and predictability. Care providers, consultants for retirement communities, researchers in the fields of aging and environment or gerontology, university libraries, and members of housing associations for the elderly will benefit from the timely and vital information in this book. Easy-to-understand charts and tables make the information even more accessible. Housing Choices and Well-Being of Older Adults discusses: the state of theory development in environmental gerontology housing needs of the elderly quality issues in this type of setting design and development issues kitchen, bathroom, and bedroom applications for elderly people in various states of health home safety issues and much more! and the issues surrounding continued aging and its implications for: supportive environmental, health, and psychosocial services the economic and financial concerns of aging adults housing management and community issues Use what you'll find in Housing Choices and Well-being of Older Adults to ensure that the elderly people in your life are comfortable in an environment that is safe and appropriate.

Community and ageing

Author : Evans, Simon
Publisher : Policy Press
ISBN 13 : 1847427324
Total Pages : 169 pages
Book Rating : 4.8/5 (474 download)

DOWNLOAD NOW!

Book Synopsis Community and ageing by : Evans, Simon

Download or read book Community and ageing written by Evans, Simon and published by Policy Press. This book was released on 2009-09-02 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specialist forms of housing with care are becoming increasingly popular in the United Kingdom, largely as a result of the ageing of the population and the relative wealth of the latest generation of older people. Retirement villages and extra care housing are two models of provision that have seen particularly spectacular growth. This is partly because in many ways they are perceived to promote government agendas for increasing independence and wellbeing for older people. They also aim to meet older people's aspirations for a good quality of life in their retirement years and to live somewhere they feel they belong. Many such housing developments are marketed as 'communities of like minded people', offering security, peace of mind, a range of facilities and new opportunities for friendship and social interaction. This important book investigates changing concepts and experiences of community across the lifecourse and into older age and how they play out in housing with care settings. An overview of how the housing with care sector has developed, both in the UK and internationally, is provided. The book emphasizes the central importance of a sense of community for older people's quality of life and explores the impact of a range of factors including social networks, inclusive activities, diversity and the built environment. The book will be of particular interest to students in the fields of gerontology, social policy, housing, planning, the built environment and community development. It will also appeal to academics, policy makers, practitioners, service providers and researchers, both in the UK and other countries with similar housing with care options, including the USA, Australia and New Zealand.

The Single Woman's Guide to Retirement

Author : Jan Cullinane
Publisher : John Wiley & Sons
ISBN 13 : 1118283007
Total Pages : 182 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!

Book Synopsis The Single Woman's Guide to Retirement by : Jan Cullinane

Download or read book The Single Woman's Guide to Retirement written by Jan Cullinane and published by John Wiley & Sons. This book was released on 2012-09-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: AWARDS: Silver Living Now Book Award, Mature Living/Aging 2014 (Silver) If you’re one of the 25 million single women over the age of 45 living in the United States today, AARP’s The Single Woman’s Guide to Retirement is your new best friend. Walking you through the challenges of retired or pre-retired life, from managing your finances to staying healthy in body, mind, and spirit, dealing with divorce, and even looking for love or work, the book covers the issues that really matter to you. Whether you’re looking for a retirement home or planning a cruise, this book is packed with specific details to help take the guesswork out of retirement. Author and retirement expert Jan Cullinane has gathered real-life stories from women just like you to illustrate your options and give you fresh new ideas about how to make the most of your retirement years.

Assisted Living

Author : Benyamin Schwarz
Publisher : Routledge
ISBN 13 : 1135417903
Total Pages : 143 pages
Book Rating : 4.1/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Assisted Living by : Benyamin Schwarz

Download or read book Assisted Living written by Benyamin Schwarz and published by Routledge. This book was released on 2014-02-25 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make elder housing more homelike! Taking an incisive look at assisted living for the elderly, Assisted Living: Sobering Realities is an important book for the professionals who work with aging Americans and their families. This vital book provides a multidisciplinary overview of the world of assisted living for older Americans. With unique insight and a keen clinical perspective, Assisted Living examines a variety of topics: the dilemma of aging in place, the realities of end-of-life care, and the ins and outs of residential care supply. Easy-to-read graphs and charts make the data user-friendly. This book delivers current information on: the housing needs of elderly renters, with case studies of 109 residents in two facilities the need for improved housing and services for low-income elderly, providing an overview of how successful facilities take a comprehensive approach in linking low-income elders with community-based services the advantages and disadvantages of residential care facilities research about aging in place from providers and residents’ perspectives the unmet needs of the elderly who qualify for housing assistance how visitation patterns affect the overall satisfaction and quality of life of assisted living residents

Senior Living Communities

Author : Benjamin W. Pearce
Publisher : JHU Press
ISBN 13 : 1421402394
Total Pages : 356 pages
Book Rating : 4.4/5 (214 download)

DOWNLOAD NOW!

Book Synopsis Senior Living Communities by : Benjamin W. Pearce

Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2007-12-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Introduction to Aging

Author : Judith Sugar
Publisher : Springer Publishing Company
ISBN 13 : 0826108806
Total Pages : 335 pages
Book Rating : 4.8/5 (261 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Aging by : Judith Sugar

Download or read book Introduction to Aging written by Judith Sugar and published by Springer Publishing Company. This book was released on 2014 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

Introduction to Aging

Author : Judith A. Sugar, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826108849
Total Pages : 334 pages
Book Rating : 4.8/5 (261 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Aging by : Judith A. Sugar, PhD

Download or read book Introduction to Aging written by Judith A. Sugar, PhD and published by Springer Publishing Company. This book was released on 2013-12-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new textbook creates a paradigm shift with a very practical approach to problem solving. Aging is an asset. Its focus on well care rather than just sick care by understanding physical fitness, sexual fitness, consumer fitness, nutritional fitness and social fitness among others, all point to aging as an asset leading to civic fitness and the potential for intergenerational support. This text may help springboard Gerontology into the 21st Century as the field creating excitement and hope for students and teachers alike." Cullen T. Hayashida, Ph.D. Director, Kupuna (Elder) Education Center Kapi'olani Community College University of Hawaii This research-based yet highly engaging textbook for undergraduate and masters-level college students ushers in a new paradigm of aging-that of aging as a positive stage of life. It offers an interdisciplinary perspective on the broad range of topics that comprise gerontology, using theoretical and research-based information while providing engrossing narratives and real examples of new trends, surprising findings, and controversial topics. The volume dispels many of the myths about aging through careful reporting of facts, issues, and trends. It sheds a positive light on getting older by viewing the elderly and near old as a diverse, capable subset of our population. A discussion of roles in the family, workplace, and greater society along with physical changes, health, sexuality, living environment, work, retirement, and cultural considerations reveal the challenges and opportunities faced by our rapidly aging population. This text comes with access to PowerPoint slides and an instructor's manual including learning objectives, key terms, test questions, suggested topics for essays and discussion, and suggested classroom activities and homework assignments. Key Features: Conceptualizes aging in America as a positive social revolution with far-reaching consequences Dispels negative myths about aging Engages the reader with vivid narratives Includes practical applications of knowledge throughout the text Includes instructor's manual, PowerPoint slides, and resources for additional learning opportunities Targeted to the needs of undergraduate and masters-level gerontology students

The New Retirement

Author : Jan Cullinane
Publisher : John Wiley & Sons
ISBN 13 : 1119838169
Total Pages : 253 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!

Book Synopsis The New Retirement by : Jan Cullinane

Download or read book The New Retirement written by Jan Cullinane and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft your complete retirement plan with help from this straightforward and robust blueprint In the newly revised Third Edition of The New Retirement: The Ultimate Guide to the Rest of Your Life, best-selling and award-winning retirement author Jan Cullinane delivers an organized, engaging, and holistic treatment of retirement planning. With extensive updates and additions throughout, the book includes surveys, questionnaires, and worksheets to help readers understand and apply the critical steps affecting retirement planning. In this book, you’ll also find: Fresh and informative examples from real people about all aspects of their retirement journey, from savings and tax issues to location selection to second careers/remote work, and leaving a legacy Thorough explorations of niche retirement lifestyles, established locations, and new retirement communities Discussions of critical issues affecting potential and current retirees, including health, relationships, politics, climate, demographics, and working Perfect for anyone contemplating full or phased retirement, as well as for those who are already retired, The New Retirement, 3rd edition, is an invaluable handbook for planning the penultimate chapter of your life.

University Trends

Author : Jonathan Coulson
Publisher : Routledge
ISBN 13 : 1317632478
Total Pages : 209 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis University Trends by : Jonathan Coulson

Download or read book University Trends written by Jonathan Coulson and published by Routledge. This book was released on 2014-09-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A university campus is a place with special resonance: conjuring images of cloistered quadrangles and wood-panelled libraries, often echoing centuries of scholarly tradition. And yet it is also a place of cutting-edge science, interactive learning, youth, vibrancy, and energy. It is this dual nature which makes the physical environment of a university so dynamic as well as a highly challenging landscape to design and manage successfully. Today, the scale of the pressures and the rate of change facing higher education institutions are greater than ever.? Squeezed public spending, rising tuition fees and the growing education ambitions of developing nations are set against a backdrop of rapid technological progress and changing pedagogies. What are the repercussions for the physical realities of university planning and architecture? And how are university campuses adapting to contend with these pressures? University Trends introduces the most significant, widespread and thought-provoking trends in campus design today. Part 1 identifies current trends such as starchitecture, large-scale campus extensions, adaptive re-use, and international branch campuses. Part 2 profiles each trend via highly-illustrated, global case studies of well-publicised as well as lesser-known projects. The essential guide to current and future trends in campus design.

Productive Aging

Author : Marilyn B. Cole
Publisher : Taylor & Francis
ISBN 13 : 1040138357
Total Pages : 573 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Productive Aging by : Marilyn B. Cole

Download or read book Productive Aging written by Marilyn B. Cole and published by Taylor & Francis. This book was released on 2024-06-01 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Productive Aging: An Occupational Perspective is a concise and practical text that takes a fresh look at our rapidly expanding and diverse older population. Recognizing the unique identity of each older person, this text provides client-centered guidelines for maximizing function, independence, and wellness. Productive Aging also outlines self-management strategies for promoting participation and engagement in productive occupations for the older persons’ own continuing development, health, and well-being. Productive Aging not only summarizes current evidence, but it looks into the lives of forty productive agers who shared their personal perspective with the authors as part of an original qualitative study. These participant stories, often told in the participants own words, describe how current theories of aging are applied in the lives of older adults who are currently living the experience. Older adults ages 60 to 98 describe the effective strategies they used to manage their own aging process, to structure healthy lifestyles and social connections, and to intentionally direct their own productive occupations in satisfying and meaningful ways. The results of this qualitative research study have led to a grounded theory of Conditional Independence, which guides occupational therapy approaches to productive aging in practice. Authors Marilyn B. Cole and Dr. Karen C. Macdonald explore the six productive occupations that researchers have identified as typical of older adults today: self-management, home management, volunteering, paid work, care giving, and lifelong learning. In addition to summarizing current research and theories within each occupation, concrete strategies and techniques relative to these roles are detailed, with multiple examples, case studies, and learning activities. Throughout Productive Aging, interviews with experienced practitioners, administrators, and educators reveal some of the implications of various trends and techniques. For occupational therapists, descriptions of settings and types of intervention are consistent with the latest version of AOTA’s Occupational Therapy Practice Framework, Third Edition. In addition to promoting productive occupations within traditional institutional and medical-based practice, occupational therapy roles include that of consultant, educator, and advocate when treating individuals, groups, and populations in home care, organizational, and community settings. Special attention is given to developing the ability to become an effective self-manager, facilitating social participation, and maximizing clients’ applied functional abilities. Productive Aging: An Occupational Perspective is the perfect addition to the bookshelf of occupational therapy students, faculty, and clinicians, as well as any health care practitioner who would like to update his or her knowledge of the aging individual within his or her current practice settings.

Retire Downtown

Author : Kyle Ezell
Publisher : Andrews McMeel Publishing
ISBN 13 : 0740786571
Total Pages : 416 pages
Book Rating : 4.7/5 (47 download)

DOWNLOAD NOW!

Book Synopsis Retire Downtown by : Kyle Ezell

Download or read book Retire Downtown written by Kyle Ezell and published by Andrews McMeel Publishing. This book was released on 2009-01-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Ruppie? More and more people are trending toward living downtown. Author Kyle Ezell demonstrates how empty nesters can live out their golden years full of fun and independence in the midst of the city. Ruppies--Retired Urban People--are cropping up all over the country. The populations of city downtowns are exploding nationwide. Also known as active retirees, Ruppies are quickly becoming a big part of that population. Downtown living can help them stay active both physically and mentally while keeping them entertained in the process. After all, there's always a live theater or jazz band playing right around the corner. Author and noted city planner Kyle Ezell has assembled information on living downtown, shopping, eating at exciting new restaurants, getting around, staying active, downsizing to one car, volunteering, keeping faith alive, and much, much more into Retire Downtown. Retire Downtown lists the top 20 cities for Ruppies across the nation, with a wealth of facts on each area and a breakdown of each environment. Learning how to locate the right downtown neighborhood in which to live, and discovering art galleries, cool hangouts, coffee shops, and farmers' markets, as well as the unique and trendy ethnic shops, are all exciting parts of Ezell's book--a must-have for every up-and-coming active retiree!

Branded Nation

Author : James B. Twitchell
Publisher : Simon and Schuster
ISBN 13 : 0743271610
Total Pages : 336 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!

Book Synopsis Branded Nation by : James B. Twitchell

Download or read book Branded Nation written by James B. Twitchell and published by Simon and Schuster. This book was released on 2004-09-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.

Design for the Changing Educational Landscape

Author : Andrew Harrison
Publisher : Routledge
ISBN 13 : 1134481977
Total Pages : 309 pages
Book Rating : 4.1/5 (344 download)

DOWNLOAD NOW!

Book Synopsis Design for the Changing Educational Landscape by : Andrew Harrison

Download or read book Design for the Changing Educational Landscape written by Andrew Harrison and published by Routledge. This book was released on 2013-10-15 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The whole landscape of space use is undergoing a radical transformation. In the workplace a period of unprecedented change has created a mix of responses with one overriding outcome observable worldwide: the rise of distributed space. In the learning environment the social, political, economic and technological changes responsible for this shift have been further compounded by constantly developing theories of learning and teaching, and a wide acceptance of the importance of learning as the core of the community, resulting in the blending of all aspects of learning into one seamless experience. This book attempts to look at all the forces driving the provision and pedagogic performance of the many spaces, real and virtual, that now accommodate the experience of learning and provide pointers towards the creation and design of learning-centred communities. Part 1 looks at the entire learning universe as it now stands, tracks the way in which its constituent parts came to occupy their role, assesses how they have responded to a complex of drivers and gauges their success in dealing with renewed pressures to perform. It shows that what is required is innovation within the spaces and integration between them. Part 2 finds many examples of innovation in evidence across the world – in schools, the higher and further education campus and in business and cultural spaces – but an almost total absence of integration. Part 3 offers a model that redefines the learning landscape in terms of learning outcomes, mapping spatial requirements and activities into a detailed mechanism that will achieve the best outcome at the most appropriate scale. By encouraging stakeholders to creating an events-based rather than space-based identity, the book hopes to point the way to a fully-integrated learning landscape: a learning community.