Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

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Author :
Publisher : Springer Nature
ISBN 13 : 3031290208
Total Pages : 277 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector by : Ana Maria Soares

Download or read book Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector written by Ana Maria Soares and published by Springer Nature. This book was released on 2023-06-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector

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Author :
Publisher :
ISBN 13 : 9783031290220
Total Pages : 0 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector by : Ana Maria Soares

Download or read book Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector written by Ana Maria Soares and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

Our Common Agenda - Report of the Secretary-General

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Author :
Publisher : United Nations
ISBN 13 : 9213583893
Total Pages : 194 pages
Book Rating : 4.2/5 (135 download)

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Book Synopsis Our Common Agenda - Report of the Secretary-General by : United Nations

Download or read book Our Common Agenda - Report of the Secretary-General written by United Nations and published by United Nations. This book was released on 2021-09-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the seventy-fifth anniversary of the United Nations, the world has faced its biggest shared test since the Second World War in the coronavirus disease (COVID-19) pandemic. Yet while our welfare, and indeed the permanence of human life, depend on us working together, international cooperation has never been harder to achieve. This report answers a call from UN Member States to provide recommendations to advance our common agenda and to respond to current and future challenges. Its proposals are grounded in a renewal of the social contract, adapted to the challenges of this century, taking into account younger and future generations, complemented by a new global deal to better protect the global commons and deliver global public goods. Through a deepening of solidarity—at the national level, between generations, and in the multilateral system—Our Common Agenda provides a path forward to a greener, safer and better future.

Advancing the Common Good

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440872457
Total Pages : 196 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Advancing the Common Good by : Philip Kotler

Download or read book Advancing the Common Good written by Philip Kotler and published by Bloomsbury Publishing USA. This book was released on 2019-09-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Consumers, Society and Marketing

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Publisher : Springer Nature
ISBN 13 : 3031393597
Total Pages : 184 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Consumers, Society and Marketing by : Dilip S. Mutum

Download or read book Consumers, Society and Marketing written by Dilip S. Mutum and published by Springer Nature. This book was released on 2023-10-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more

Philanthropy in America [3 volumes]

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1576078612
Total Pages : 945 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Philanthropy in America [3 volumes] by : Dwight F. Burlingame

Download or read book Philanthropy in America [3 volumes] written by Dwight F. Burlingame and published by Bloomsbury Publishing USA. This book was released on 2004-08-19 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark three-volume reference work documenting philanthropy and the nonprofit sector throughout American history, edited by the field's most widely recognized authority. Developed under the guidance of Dr. Dwight Burlingame of the Indiana University Center on Philanthropy, one of the nation's premier institutes for the study of philanthropy, the three-volume Philanthropy in America: A Comprehensive Historical Encyclopedia is the definitive work on philanthropic, charitable, and nonprofit endeavors in the United States. The first section of the encyclopedia contains over 200 A–Z entries covering the lives of important philanthropists, the missions and practices of key institutions and organizations, and the impact of seminal events throughout the history of the nonprofit sector in America, from precolonial times to the present. Discussions of philanthropic traditions in ancient civilizations, in Europe during colonial times, and in countries around the world today provide fascinating contexts for understanding how the American philanthropic experience has developed. The encyclopedia also includes a collection of primary source documents (legislation, foundation reports, mission statements, etc.) for convenient review and further research.

Tourism and Social Marketing

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Publisher : Routledge
ISBN 13 : 1136989277
Total Pages : 391 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Tourism and Social Marketing by : C. Michael Hall

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Handbook of Entrepreneurship and Sustainable Development Research

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Publisher : Edward Elgar Publishing
ISBN 13 : 1849808244
Total Pages : 480 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Handbook of Entrepreneurship and Sustainable Development Research by : Paula Kyrö

Download or read book Handbook of Entrepreneurship and Sustainable Development Research written by Paula Kyrö and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allying and expanding the diverse fields of entrepreneurship and sustainable development research is a modern day imperative. This Handbook paints an illuminating picture of the historic and current understanding of the bond between entrepreneurship an

Compendium of Knowledge Solutions

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Author :
Publisher : ADB Knowledge Solutions
ISBN 13 :
Total Pages : 427 pages
Book Rating : 4./5 ( download)

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Book Synopsis Compendium of Knowledge Solutions by :

Download or read book Compendium of Knowledge Solutions written by and published by ADB Knowledge Solutions. This book was released on with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural Development, Agriculture, and Related Agencies Appropriations for 1990

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Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Rural Development, Agriculture, and Related Agencies Appropriations for 1990 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Rural Development, Agriculture, and Related Agencies

Download or read book Rural Development, Agriculture, and Related Agencies Appropriations for 1990 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Rural Development, Agriculture, and Related Agencies and published by . This book was released on 1989 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Trends 2040

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Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Nonprofit Marketing

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Publisher : SAGE Publications
ISBN 13 : 1506319084
Total Pages : 384 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE Publications. This book was released on 2006-03-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

The Resilient Sector

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Publisher : Brookings Institution Press
ISBN 13 : 9780815796091
Total Pages : 126 pages
Book Rating : 4.7/5 (96 download)

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Book Synopsis The Resilient Sector by : Lester M. Salamon

Download or read book The Resilient Sector written by Lester M. Salamon and published by Brookings Institution Press. This book was released on 2003-08-29 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Resilient Sector makes available in an updated form the concise overview of the state of health of America's nonprofit organizations that Johns Hopkins scholar Lester Salamon recently completed as part of the "state of nonprofit America" project he undertook in cooperation with the Aspen Institute. Contrary to popular understanding, Salamon argues, America's nonprofit organizations have shown remarkable resilience in recent years in the face of a variety of difficult challenges, significantly re-engineering themselves in the process. But this very resilience now poses risks for the sector's continued ability to perform the tasks that we have long expected of it. The Resilient Sector offers nonprofit practitioners, policymakers, the press, and the public at large a lively assessment of this set of institutions that we have long taken for granted, but that the Frenchman Alexis de-Toqueville recognized to be "more deserving of our attention" than almost any other part of the American experiment.

When Core Values Are Strategic

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Publisher : FT Press
ISBN 13 : 0132905353
Total Pages : 269 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis When Core Values Are Strategic by : Rick Tocquigny

Download or read book When Core Values Are Strategic written by Rick Tocquigny and published by FT Press. This book was released on 2011-12-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more. Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.

Overseas Business Reports

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Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Overseas Business Reports by :

Download or read book Overseas Business Reports written by and published by . This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Laudato Si

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Publisher : Our Sunday Visitor
ISBN 13 : 1612783872
Total Pages : 176 pages
Book Rating : 4.6/5 (127 download)

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Book Synopsis Laudato Si by : Pope Francis

Download or read book Laudato Si written by Pope Francis and published by Our Sunday Visitor. This book was released on 2015-07-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In the heart of this world, the Lord of life, who loves us so much, is always present. He does not abandon us, he does not leave us alone, for he has united himself definitively to our earth, and his love constantly impels us to find new ways forward. Praise be to him!” – Pope Francis, Laudato Si’ In his second encyclical, Laudato Si’: On the Care of Our Common Home, Pope Francis draws all Christians into a dialogue with every person on the planet about our common home. We as human beings are united by the concern for our planet, and every living thing that dwells on it, especially the poorest and most vulnerable. Pope Francis’ letter joins the body of the Church’s social and moral teaching, draws on the best scientific research, providing the foundation for “the ethical and spiritual itinerary that follows.” Laudato Si’ outlines: The current state of our “common home” The Gospel message as seen through creation The human causes of the ecological crisis Ecology and the common good Pope Francis’ call to action for each of us Our Sunday Visitor has included discussion questions, making it perfect for individual or group study, leading all Catholics and Christians into a deeper understanding of the importance of this teaching.

Millennium Challenge Compact Between the Republic of Namibia and the United States of America, Acting Through the Millennium Challenge Corporation

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Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Millennium Challenge Compact Between the Republic of Namibia and the United States of America, Acting Through the Millennium Challenge Corporation by :

Download or read book Millennium Challenge Compact Between the Republic of Namibia and the United States of America, Acting Through the Millennium Challenge Corporation written by and published by . This book was released on 2008 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: