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United Colors
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Book Synopsis United Colors of Benetton - a Company of Colors and Controversies by : Marion Maguire
Download or read book United Colors of Benetton - a Company of Colors and Controversies written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-07-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
Book Synopsis United Colors by : Lorella Pagnucco Salvemini
Download or read book United Colors written by Lorella Pagnucco Salvemini and published by Virago Press. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Download or read book Mediapolis written by Sam Inkinen and published by Walter de Gruyter. This book was released on 2012-01-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Colors Of The World by : Jean-Philippe Lenclos
Download or read book Colors Of The World written by Jean-Philippe Lenclos and published by W. W. Norton & Company. This book was released on 2004-03-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through the visual evidence of over six hundred radiant color photographs, supplemented by watercolor sketches and color synthesis charts, the Lencloses explain their system and provide a pertinent and objective comparison of assorted chromatic microcosms worldwide, as well as a fascinating look at the infinite diversity with which color expresses itself. From the delicate tones of bamboo roofs in Japan to the tangy-hued house facades created from mineral pigments in African soils, Colors of the World offers a visually alluring survey of the significant chromatic personalities within local geographies, histories, and traditions in countries around the world."--BOOK JACKET.
Download or read book American Photo written by and published by . This book was released on 1992-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Photo - ND written by and published by . This book was released on 1992-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Counting Colors written by Roger Priddy and published by Macmillan. This book was released on 2004-05 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents basic colors and the numbers from one to ten in illustrations featuring various camouflaged objects.
Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield Publishers. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
Download or read book American Photo - ND written by and published by . This book was released on 1993-05 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pantone on Fashion by : Pantone, LLC
Download or read book Pantone on Fashion written by Pantone, LLC and published by Chronicle Books. This book was released on 2014-09-16 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow global color authority Pantone on this vivid journey through the rich history of color in fashion. Favorite hues and their appearances across the decades are profiled in informative text and copiously illustrated by runway photos and archival images. Track Bright Marigold from its heyday in the 1940s as Hermès' identifying hue to its showstopping appearance in Carolina Herrera's Spring/Summer 2013 collection, and trace Cyber Yellow from 1960s mod style to Anna Sui's 1990s punk-inspired looks. Complete with a survey of the industry-defining PANTONE Color of the Year, PANTONE on Fashion is the ultimate guide to the timeless shades the fashion world loves to love.
Book Synopsis Critical Multimodal Studies of Popular Discourse by : Emilia Djonov
Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Book Synopsis The Subversive Imagination by : Carol Becker
Download or read book The Subversive Imagination written by Carol Becker and published by Psychology Press. This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Brand Royalty written by Matt Haig and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis History of the Flag of the United States of America by : George Henry Preble
Download or read book History of the Flag of the United States of America written by George Henry Preble and published by . This book was released on 1880 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Book Synopsis Bad Girls and Sick Boys by : Linda S. Kauffman
Download or read book Bad Girls and Sick Boys written by Linda S. Kauffman and published by Univ of California Press. This book was released on 2023-11-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linda S. Kauffman turns the pornography debate on its head with this audacious analysis of recent taboo-shattering fiction, film, and performance art. Investigating the role of fantasy in art, politics, and popular culture, she shows how technological advances in medicine and science (magnetic resonance imaging, computers, and telecommunications) have profoundly altered our concepts of the human body. Cyberspace is producing new forms of identity and subjectivity. The novelists, filmmakers, and performers in Bad Girls and Sick Boys are the interpreters of these brave new worlds, cartographers who are busy mapping the fin-de-millennium environment that already envelops us. Bad Girls and Sick Boys offers a vital and entertaining tour of the current cultural landscape. Kauffman boldly connects the dots between the radical artists who shatter taboos and challenge legal and aesthetic conventions. She links writers like John Hawkes and Robert Coover to Kathy Acker and William Vollmann; filmmakers like Ngozi Onwurah and Isaac Julien to Brian De Palma and Gus Van Sant; and performers like Carolee Schneemann and Annie Sprinkle to the visual arts. Kauffman's lively interviews with J. G. Ballard, David Cronenberg, Bob Flanagan, and Orlan add an extraordinary dimension to her timely and convincing argument.
