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Author : Brandon S. Guyer
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (72 download)
Download or read book Understanding the Branded Environment written by Brandon S. Guyer and published by . This book was released on 2006 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4.:/5 (122 download)
Download or read book Branded Environments written by and published by . This book was released on 2006 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's post-industrial society, brands are an undenaible force. Brand stewards who quickly learned that brands are not just insignias on the packaging of products, but infer meanings and symbolic values have resorted to branding practices that increasingly extend to the spatial environments in which the brands flourish. Thus, a strong relationship is emerging between environmental design and branding as a concept. This thesis explores this emerging relationship and establishes that branded environments, the three-dimensional environments in which brands operate, can be a powerful medium for staging brand experiences. It thereby delves into a study of various design appraoches that comprise the present spectrum of branded environments. By clarifying fundamental concepts related to the design of branded environments this study creates a platform to reflect on both, the use of environmental design as a tool for branding, and branding as a concept of environmental design.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655341017
Total Pages : 284 pages
Book Rating : 4.3/5 (41 download)
Download or read book Branded Environment a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-08-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we keep improving Branded environment? What will be the consequences to the stakeholder (financial, reputation etc) if Branded environment does not go ahead or fails to deliver the objectives? Meeting the challenge: are missed Branded environment opportunities costing us money? Is maximizing Branded environment protection the same as minimizing Branded environment loss? What are the disruptive Branded environment technologies that enable our organization to radically change our business processes? This best-selling Branded environment self-assessment will make you the accepted Branded environment domain adviser by revealing just what you need to know to be fluent and ready for any Branded environment challenge. How do I reduce the effort in the Branded environment work to be done to get problems solved? How can I ensure that plans of action include every Branded environment task and that every Branded environment outcome is in place? How will I save time investigating strategic and tactical options and ensuring Branded environment costs are low? How can I deliver tailored Branded environment advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Branded environment essentials are covered, from every angle: the Branded environment self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Branded environment outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Branded environment practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Branded environment are maximized with professional results. Your purchase includes access details to the Branded environment self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Volker Schmid
Publisher : GRIN Verlag
ISBN 13 : 364091449X
Total Pages : 33 pages
Book Rating : 4.6/5 (49 download)
Download or read book A New Theory of Branding for the Online Environment? written by Volker Schmid and published by GRIN Verlag. This book was released on 2011-05 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), 28 entries in the bibliography, language: English, abstract: "According to De Chernatony (2000) a brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand's essence". The aim of this paper is to conclude whether brands in a mortal and bricks environment are different from brands in a 'click' environment, and therefore, if a new theory of branding is required. De Chernatony (2000) believes that a "brand is a brand regardless of its environment", which he substantiates by analysing the assumptions about migrating brands to the Internet, and the impact of online communities. In order to test De Chernatony's idea, it is necessary to define and understand a 'brand', its components and functions. For the consumer, a brand provides orientation in the 'product jungle', and facilitates the identification of a specific product among competitive ones. Furthermore, it lowers the purchasing risk, as the customer can trust the functional and emotional quality of the brand (Biel, 2000). Lasty, a brand allows the customer to transfer the brand image to himself. Bugdahl (1998) describes this as a personalisation function or 'snob syndrome', for example, a BMW owner has the physical and emotional experience of "being sporty and having friends" (Herrmann, 2000). Understanding the meaning of a brand, its components and functions, the following section discusses if the essence of a brand changes in an online environment.
Author : Pantea Foroudi
Publisher : Routledge
ISBN 13 : 1000327078
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)
Download or read book Sustainable Branding written by Pantea Foroudi and published by Routledge. This book was released on 2021-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655391012
Total Pages : 0 pages
Book Rating : 4.3/5 (91 download)
Download or read book Branded environment A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leslie de Chernatony
Publisher : Routledge
ISBN 13 : 1136445188
Total Pages : 496 pages
Book Rating : 4.1/5 (364 download)
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Author : Bernd Schmitt
Publisher : Simon and Schuster
ISBN 13 : 0684867508
Total Pages : 555 pages
Book Rating : 4.6/5 (848 download)
Download or read book Marketing Aesthetics written by Bernd Schmitt and published by Simon and Schuster. This book was released on 1997-08-30 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Author : Jennifer Wood
Publisher : Capstone
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)
Download or read book Everything You Want written by Jennifer Wood and published by Capstone. This book was released on 2003-07-16 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written with businesspeople in mind. In Everything You Want Jennifer Wood and Barney Allan offer a route to better branding and better marketing. This will lead to more customers staying with a given brand for longer periods.
Author : Gaetano Aiello
Publisher : Routledge
ISBN 13 : 131762517X
Total Pages : 156 pages
Book Rating : 4.3/5 (176 download)
Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Author : Don Cowley
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)
Download or read book Understanding Brands written by Don Cowley and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Brands tackles the whole spectrum of issues which have made branding a key topic of '90s business - from the background of brand definition & structure, through media planning & packaging, to aspects such as creativity & valuation
Author : Marike Van Rijn
Publisher : Gingko Press
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (91 download)
Download or read book Brand Environment Design written by Marike Van Rijn and published by Gingko Press. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dutch design agency Qua Associates has brought brands to life for over 18 years, turning ideas into solutions that are both aesthectic and effective. This book show how they find the delicate balance between meaningful emotions and the creation of a pleasant environment where customers needs are fulfilled.
Author : Debbie Millman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581158645
Total Pages : 337 pages
Book Rating : 4.5/5 (811 download)
Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Skyhorse Publishing Inc.. This book was released on 2011-10-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
Author : Stewart Brand
Publisher :
ISBN 13 : 9781848870390
Total Pages : 0 pages
Book Rating : 4.8/5 (73 download)
Download or read book Whole Earth Discipline written by Stewart Brand and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: His powerful new book looks set to be his most influential yet: Whole Earth Discipline is a hand grenade aimed at the very movement he helped to found.
Author : ToniAnn Cestare
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (122 download)
Download or read book Understanding the Antecedents and Outcomes of Brand Evangelisim in the Digital Environment written by ToniAnn Cestare and published by . This book was released on 2018 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Gains
Publisher : Kogan Page Publishers
ISBN 13 : 074947002X
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)
Download or read book Brand esSense written by Neil Gains and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking Brand esSense shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.
Author : Suyash Khaneja
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (125 download)
Download or read book Understanding the Influence of Physical Environment Design on Emotional Well-being and Its Effect on Consumers' Perception Towards Brand Performance written by Suyash Khaneja and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
