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Author : David Mort
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Understanding Statistics and Market Research Data written by David Mort and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author : David Mort
Publisher : Psychology Press
ISBN 13 : 9780851424590
Total Pages : 184 pages
Book Rating : 4.4/5 (245 download)
Download or read book Understanding Statistics and Market Research Data written by David Mort and published by Psychology Press. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.
Author : Erik Mooi
Publisher : Springer
ISBN 13 : 9811052182
Total Pages : 429 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author : Erik Mooi
Publisher : Springer Science & Business Media
ISBN 13 : 3642125417
Total Pages : 324 pages
Book Rating : 4.6/5 (421 download)
Download or read book A Concise Guide to Market Research written by Erik Mooi and published by Springer Science & Business Media. This book was released on 2011-02-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Author : Larry Hatcher
Publisher : Shadow Finch Media LLC
ISBN 13 : 9780985867003
Total Pages : 632 pages
Book Rating : 4.8/5 (67 download)
Download or read book Advanced Statistics in Research written by Larry Hatcher and published by Shadow Finch Media LLC. This book was released on 2013 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advanced Statistics in Research: Reading, Understanding, and Writing Up Data Analysis Results" is the simple, nontechnical introduction to the most complex multivariate statistics presented in empirical research articles. "wwwStatsInResearch.com, " is a companion website that provides free sample chapters, exercises, and PowerPoint slides for students and teachers. A free 600-item test bank is available to instructors. "Advanced Statistics in Research" does not show how to "perform" statistical procedures--it shows how to read, understand, and interpret them, as they are typically presented in journal articles and research reports. It demystifies the sophisticated statistics that stop most readers cold: multiple regression, logistic regression, discriminant analysis, ANOVA, ANCOVA, MANOVA, factor analysis, path analysis, structural equation modeling, meta-analysis--and more. "Advanced Statistics in Research" assumes that you have never had a course in statistics. It begins at the beginning, with research design, central tendency, variability, z scores, and the normal curve. You will learn (or re-learn) the big-three results that are common to most procedures: statistical significance, confidence intervals, and effect size. Step-by-step, each chapter gently builds on earlier concepts. Matrix algebra is avoided, and complex topics are explained using simple, easy-to-understand examples. "Need help writing up your results?" Advanced Statistics in Research shows how data-analysis results can be summarized in text, tables, and figures according to APA format. You will see how to present the basics (e.g., means and standard deviations) as well as the advanced (e.g., factor patterns, post-hoc tests, path models, and more). "Advanced Statistics in Research" is appropriate as a textbook for graduate students and upper-level undergraduates (see supplementary materials at StatsInResearch.com). It also serves as a handy shelf reference for investigators and all consumers of research.
Author : Karine Charry
Publisher : Routledge
ISBN 13 : 1315525526
Total Pages : 265 pages
Book Rating : 4.3/5 (155 download)
Download or read book Marketing Research with IBM® SPSS Statistics written by Karine Charry and published by Routledge. This book was released on 2016-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Author : Marko Sarstedt
Publisher : Springer
ISBN 13 : 9783642539640
Total Pages : 347 pages
Book Rating : 4.5/5 (396 download)
Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Author : Helen Gavin
Publisher : SAGE
ISBN 13 : 144620460X
Total Pages : 425 pages
Book Rating : 4.4/5 (462 download)
Download or read book Understanding Research Methods and Statistics in Psychology written by Helen Gavin and published by SAGE. This book was released on 2008-02-18 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and applying research methods and statistics in psychology is one of the corner stones of study at undergraduate level. To enable all undergraduate psychology students to carry out their own investigations the textbook covers basic and advanced qualitative and quantitative methods and follows a sequential structure starting from first principles to more advanced techniques. Accompanied by a companion website, the textbook: - Grounds all techniques to psychological theory relating each topic under discussion to well established pieces of research - Can be used by the student at beginning and more advanced undergraduate level - therefore a `one-stop′ shop - Includes a creative and practical selection of heuristic devices that cement knowledge of the techniques and skills covered in the textbook
Author : Erik Mooi
Publisher :
ISBN 13 : 9789811052194
Total Pages : pages
Book Rating : 4.0/5 (521 download)
Download or read book Market Research written by Erik Mooi and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author : Chris Chapman
Publisher : Springer
ISBN 13 : 9783319144351
Total Pages : 0 pages
Book Rating : 4.1/5 (443 download)
Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Author : Chris Chapman
Publisher : Springer
ISBN 13 : 3319144367
Total Pages : 459 pages
Book Rating : 4.3/5 (191 download)
Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-09 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Author : Patrick De Pelsmacker
Publisher : Pearson Higher Ed
ISBN 13 : 0273732285
Total Pages : 458 pages
Book Rating : 4.2/5 (737 download)
Download or read book Marketing Research with SPSS written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2010-02-22 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Author : Martin Lee Abbott
Publisher : John Wiley & Sons
ISBN 13 : 1118627180
Total Pages : 446 pages
Book Rating : 4.1/5 (186 download)
Download or read book Understanding Educational Statistics Using Microsoft Excel and SPSS written by Martin Lee Abbott and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizing the latest software, this book presents the essential statistical procedures for drawing valuable results from data in the social sciences. Mobilizing interesting real-world examples from the field of education, Understanding Educational Statistics Using Microsoft Excel and SPSS supplies a seamless presentation that identifies valuable connections between statistical applications and research design. Class-tested to ensure an accessible presentation, the book combines clear, step-by-step explanations and the use of software packages that are accessible to both the novice and professional alike to present the fundamental statistical practices for organizing, understanding, and drawing conclusions from educational research data. The book begines with an introduction to descriptive and inferential statistics and then proceeds to acquaint readers with the various functions for working with quantitative data in the Microsoft Excel environment, such as spreadsheet navigation; sorting and filtering; and creating pivot tables. Subsequent chapters treat the procedures that are commonly-employed when working with data across various fields of social science research, including: Single-sample tests Repeated measure tests Independent t-tests One way ANOVA and factorial ANOVA Correlation Bivariate regression Chi square Multiple regression Individual chapters are devoted to specific procedures, each ending with a lab exercise that highlights the importance of that procedure by posing a research question, examining the question through its application in Excel and SPSS, and concluding with a brief research report that outlines key findings drawn from the results. Real-world examples and data from modern educational research are used throughout the book, and a related Web site features additional data sets, examples, and labs, allowing readers to reinforce their comprehension of the material. Bridging traditional statistical topics with the latest software and applications in the field of education, Understanding Educational Statistics Using Microsoft Excel and SPSS is an excellent book for courses on educational research methods and introductory statistics in the social sciences at the upper-undergraduate and graduate levels. It also serves as a valuable resource for researchers and practitioners in the fields of education, psychology, and the social sciences who require a statistical background to work with data in their everyday work.
Author : Wolfgang Jank
Publisher : John Wiley & Sons
ISBN 13 : 0470323183
Total Pages : 451 pages
Book Rating : 4.4/5 (73 download)
Download or read book Statistical Methods in e-Commerce Research written by Wolfgang Jank and published by John Wiley & Sons. This book was released on 2008-12-29 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.
Author : Antony Davies
Publisher : Cato Institute
ISBN 13 : 1944424369
Total Pages : 152 pages
Book Rating : 4.9/5 (444 download)
Download or read book Understanding Statistics written by Antony Davies and published by Cato Institute. This book was released on 2017-12-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern world is brimming with statistical information—information relevant to our personal health and safety, the weather, or the robustness of the national or global economy, to name just a few examples. But don’t statistics lie? Well, no—people lie, and sometimes they use statistical language to do it. Knowing when you’re being hoodwinked requires a degree of statistical literacy, but most people don’t learn how to interpret statistical claims unless they take a formal course that trains them in the mathematical techniques of statistical analysis. This book won’t turn you into a statistician—that would require a much longer and more technical discussion—but it will give you the tools to understand statistical claims and avoid common pitfalls associated with translating statistical information from the language of mathematics to plain English.
Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
