Ultimate Home-Based Business Handbook

Download Ultimate Home-Based Business Handbook PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781932531022
Total Pages : 0 pages
Book Rating : 4.5/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Ultimate Home-Based Business Handbook by : James Stephenson

Download or read book Ultimate Home-Based Business Handbook written by James Stephenson and published by Entrepreneur Press. This book was released on 2004-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Know to Start, Run and Grow Your Own Profitable Business - Right From Home! Are you looking for ways to minimize the cost of starting your own business? Then why not run your business from home - some of the most successful companies were started from a kitchen, a spare room, even a garage. Here's the toolkit you need to move your venture from startup to profitable. Inside, you'll find comprehensive, detailed information on every stage of business creation. Combine that with how-to tips, ideas, tools and hundreds of print and online resources, and you have the required one-stop guide to starting your venture at home. Whether you're in the early dreaming stage, planning or have already begun, this guide helps you: Start smart Choose the best business Set up your business legally Learn the basics of management, operations, marketing and sales Organize your home office Develop winning business processes Attract and keep customers for life Even if you have no prior business experience, you'll get up to speed fast using step-by-step solutions for business problems and challenges. From operations to collections to increasing sales and profitability, this guide provides you with quick and effective answers on running a homebased business. Don't put your dreams on hold. Start, run and grow your dream business from home now! Experienced homebased consultant JAMES STEPHENSON's third book in Entrepreneur magazine's "Ultimate" series focuses on solutions and results, including proven ways to get and keep customers for life. He shares 15 years of business and marketing experience here and in his other books, Entrepreneur Magazine's Ultimate Start-Up Directory and Ultimate Small Business Marketing Guide. Small-business clients thrive on his creative, results-based marketing solutions.

J.K. Lasser's From Ebay to Mary Kay

Download J.K. Lasser's From Ebay to Mary Kay PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471786047
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)

DOWNLOAD NOW!


Book Synopsis J.K. Lasser's From Ebay to Mary Kay by : Gary W. Carter

Download or read book J.K. Lasser's From Ebay to Mary Kay written by Gary W. Carter and published by John Wiley & Sons. This book was released on 2006-02-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to running a tax-efficient home-based business Today, millions of people are making either a full- or part-time living selling things on Internet auction sites like eBay. Still more are making a living selling products from their homes--think Mary Kay and Avon. If you're just entering the home-based or online business arena, you might not be aware of your potential tax liability. With J.K. Lasser's From eBay to Mary Kay, leading tax consultant Gary Carter walks you through the challenges of accounting for a home-based business. Topics covered throughout this comprehensive guide include: * Can you deduct the use of your home? * Are there ways to avoid taxes entirely? * What types of taxes might you owe? * How do you account for your inventory? * What are the rules on collecting sales and use taxes? The advantages of operating a home-based business are countless, but many owners don't realize--and are often unprepared to handle--the host of complex tax issues surrounding them. J.K. Lasser's From eBay to Mary Kay will show you how to account for your home-based business and avoid unnecessary tax trouble. J.K. Lasser--Practical Guides for All Your Financial Needs Please visit our Web site at www.jklasser.com

Ultimate Homebased Business Handbook

Download Ultimate Homebased Business Handbook PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599181851
Total Pages : 400 pages
Book Rating : 4.1/5 (818 download)

DOWNLOAD NOW!


Book Synopsis Ultimate Homebased Business Handbook by : James Stephenson

Download or read book Ultimate Homebased Business Handbook written by James Stephenson and published by Entrepreneur Press. This book was released on 2008-06-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Know to Start, Run and Grow Your Own Profitable Business - Right From Home! Are you looking for ways to minimize the cost of starting your own business? Then why not run your business from home - some of the most successful companies were started from a kitchen, a spare room, even a garage. Here's the toolkit you need to move your venture from startup to profitable. Inside, you'll find up-to-date, detailed information on every stage of business creation. This new edition offers more information on the latest tools and trends for today's homebased businesses including cutting-edge office software, inexpensive online advertising, important business protection plans and so much more! Combine that with how-to tips, ideas, tools from in-the-trenches homebased entrepreneurs and hundreds of print and online resources, and you have the required one-stop guide to starting your venture at home. Whether you're in the early dreaming stage, planning or have already begun, this guide helps you: Start Smart Choose the best business Set up your business legally Learn the basics of management, operations, marketing and sales Organize your home office Create an effective online presence Develop winning business processes Attract and keep customers for life Don't put your dreams on hold. Start, run and grow your dream business from home now!

Starting a Business From Home

Download Starting a Business From Home PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749480858
Total Pages : 305 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Starting a Business From Home by : Colin Barrow

Download or read book Starting a Business From Home written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2017-08-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. Packed with practical advice, Starting a Business From Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

Ultimate Home-Based Business Handbook

Download Ultimate Home-Based Business Handbook PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781932531022
Total Pages : 516 pages
Book Rating : 4.5/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Ultimate Home-Based Business Handbook by : James Stephenson

Download or read book Ultimate Home-Based Business Handbook written by James Stephenson and published by Entrepreneur Press. This book was released on 2004-07-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Know to Start, Run and Grow Your Own Profitable Business - Right From Home! Are you looking for ways to minimize the cost of starting your own business? Then why not run your business from home - some of the most successful companies were started from a kitchen, a spare room, even a garage. Here's the toolkit you need to move your venture from startup to profitable. Inside, you'll find comprehensive, detailed information on every stage of business creation. Combine that with how-to tips, ideas, tools and hundreds of print and online resources, and you have the required one-stop guide to starting your venture at home. Whether you're in the early dreaming stage, planning or have already begun, this guide helps you: Start smart Choose the best business Set up your business legally Learn the basics of management, operations, marketing and sales Organize your home office Develop winning business processes Attract and keep customers for life Even if you have no prior business experience, you'll get up to speed fast using step-by-step solutions for business problems and challenges. From operations to collections to increasing sales and profitability, this guide provides you with quick and effective answers on running a homebased business. Don't put your dreams on hold. Start, run and grow your dream business from home now! Experienced homebased consultant JAMES STEPHENSON's third book in Entrepreneur magazine's "Ultimate" series focuses on solutions and results, including proven ways to get and keep customers for life. He shares 15 years of business and marketing experience here and in his other books, Entrepreneur Magazine's Ultimate Start-Up Directory and Ultimate Small Business Marketing Guide. Small-business clients thrive on his creative, results-based marketing solutions.

Ultimate Guide to YouTube for Business

Download Ultimate Guide to YouTube for Business PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083793
Total Pages : 274 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Ultimate Guide to YouTube for Business by : The Staff of Entrepreneur Media

Download or read book Ultimate Guide to YouTube for Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-03-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

The Complete Idiot's Guide to Starting a Home-Based Business

Download The Complete Idiot's Guide to Starting a Home-Based Business PDF Online Free

Author :
Publisher : Penguin Putnam
ISBN 13 : 9780028638423
Total Pages : 359 pages
Book Rating : 4.6/5 (384 download)

DOWNLOAD NOW!


Book Synopsis The Complete Idiot's Guide to Starting a Home-Based Business by : Barbara Weltman

Download or read book The Complete Idiot's Guide to Starting a Home-Based Business written by Barbara Weltman and published by Penguin Putnam. This book was released on 2000 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.

The Ultimate Practical Business Manual

Download The Ultimate Practical Business Manual PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522919681
Total Pages : 384 pages
Book Rating : 4.9/5 (196 download)

DOWNLOAD NOW!


Book Synopsis The Ultimate Practical Business Manual by : Chris Haroun

Download or read book The Ultimate Practical Business Manual written by Chris Haroun and published by Createspace Independent Publishing Platform. This book was released on 2015-12-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's previous book was reviewed by Forbes as "1 of 6 books that all entrepreneurs need to read right now." The Ultimate Practical Business Manual will teach you everything you need to know about business....from starting a company to taking it public. Most business books are significantly outdated. This book leverages many online resources and makes the general business, accounting and finance process very easy to understand (and enjoyable too)! There are many incredibly engaging and entertaining video links in the book to YouTube and other sources; 'edutainment' works! Although this book is close to 400 pages, I tried to visualize the content of this book as much as possible as this is a more impactful and enjoyable way to learn (think Pinterest versus the tiny words in the Economist)! The contents of this book are all based on my work experience at several firms, including Goldman Sachs, the consulting industry at Accenture, a few companies I have started, the hedge fund industry where I worked at Citadel and most recently, based on my experience at a prominent San Francisco based venture capital firm. I also included many helpful practical business concepts I learned while I did an MBA at Columbia University and a Bachelor of Commerce degree at McGill University. Think of this book as a "greatest hits" business summary from my MBA, undergraduate business degree, work experience in consulting, equities, hedge funds, venture capital and starting my own companies. As the title of this book suggests, this is a practical manual to help you accomplish your business career goals. I have minimized "boring theoretical concepts" in this book in order to keep it as close to reality as possible. I hope you enjoy it! In addition to teaching at 4 universities in the San Francisco Bay Area, you can find other courses that I teach online at www.udemy.com/user/chris-haroun/. About the Author: Chris Haroun is an award winning business school professor, venture capitalist and the author of "101 Crucial Lessons They Don't Teach You In Business School ." Forbes recently called this book 1 of 6 books that all entrepreneurs must read right now. Chris Haroun has had the opportunity in his career to invest in and meet with the top CEOs, entrepreneurs and investors in the world, including Bill Gates, Warren Buffett, Marc Benioff and the CEOs of most large technology companies. Chris is currently a venture capitalist at a prominent San Francisco Bay Area venture capital firm and has previous work experience at Goldman Sachs, hedge fund giant Citadel, consulting firm Accenture and several firms that he has founded. He has successfully raised and has also managed over $1bn in his business/finance career. He has an MBA in Finance from Columbia University and a Bachelor of Commerce Degree with a major in Management Information Systems and International Business from McGill University where he was awarded a McGill University Dobson Fellowship for student venture capital and business model mentoring. Chris is also a frequent guest lecturer at several Bay Area business schools including Berkeley and Stanford. He has written numerous articles and has been interviewed in Forbes, VentureBeat, Entrepreneur Magazine, Wired Magazine, AlleyWatch and Pulse. He has also been interviewed on various business and venture capital topics on several radio stations, podcasts etc., including Radio Television Hong Kong (RTHK) which is Hong Kong's oldest and sole public service broadcaster. He serves on the boards of several Bay Area technology companies and charities and he lives in Hillsborough, California. Chris Haroun's goal is to "make business education impactful and entertaining with no boring theory; edutainment works!"

Shark Tank Jump Start Your Business

Download Shark Tank Jump Start Your Business PDF Online Free

Author :
Publisher : Disney Electronic Content
ISBN 13 : 1401306209
Total Pages : 158 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

How to Start a Home-Based Landscaping Business

Download How to Start a Home-Based Landscaping Business PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1630760978
Total Pages : 361 pages
Book Rating : 4.6/5 (37 download)

DOWNLOAD NOW!


Book Synopsis How to Start a Home-Based Landscaping Business by : Owen E. Dell

Download or read book How to Start a Home-Based Landscaping Business written by Owen E. Dell and published by Rowman & Littlefield. This book was released on 2015-07-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of starting your own landscaping business? Have you been hesitant to put your plans into action? This comprehensive guide contains all the necessary tools and strategies you need to successfully launch and grow your business. Using a friendly, entertaining approach, Owen E. Dell shares his experiences and down-to-earth advice on every aspect of setting up and running a thriving home-based landscaping business. He shows you how to purchase the right tools, estimate start-up costs, price services, and stay profitable once in business. From painless recordkeeping to cost-efficient management techniques, Dell’s step-by-step methods are practical, innovative, and easy to understand. Special features and workbook pages include: - Business Plan Worksheet - Material and Labor Records - Cost Worksheets - Tips on social media, SEO, and making the Internet work for you - Profit-and-Loss Worksheet

How to Start a Home-Based Handyman Business

Download How to Start a Home-Based Handyman Business PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762756489
Total Pages : 241 pages
Book Rating : 4.7/5 (627 download)

DOWNLOAD NOW!


Book Synopsis How to Start a Home-Based Handyman Business by : Terry Meany

Download or read book How to Start a Home-Based Handyman Business written by Terry Meany and published by Rowman & Littlefield. This book was released on 2009-08-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terry Meany, author of Knack Home Repair & Maintenance, provides all the necessary tools and strategies one needs to turn skills into cash by launching and growing a handyman business. He explains how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home office—as well as how to use the Internet to develop the business. * Turn your skills into cash * Schedule your jobs * Build word-of-mouth referrals * Manage insurance issues * Handle paperwork—from permits to invoices * Work smart and safe

Start & Run a Home-Based Food Business

Download Start & Run a Home-Based Food Business PDF Online Free

Author :
Publisher : Self-Counsel Press
ISBN 13 : 1770407324
Total Pages : 176 pages
Book Rating : 4.7/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Start & Run a Home-Based Food Business by : Mimi Shotland Fix

Download or read book Start & Run a Home-Based Food Business written by Mimi Shotland Fix and published by Self-Counsel Press. This book was released on 2016-06-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many people who dream of making a profit selling your own homemade foods? Now, with this one-of-a-kind, easy-to-follow guide, you can realize your home-based food business dreams! With over 30 years' experience, author Mimi Shotland Fix takes you step-by-step through the process of starting and running a food business.Whether you've always envisioned yourself with a home-based food business, need a second source of income or want to stay at home and be your own boss, Start & Run a Home-Based Food Business offers dozens of tips, examples and advice for you to run a profitable business from your own kitchen! The bonus download kit features resources and forms in PDF and MS Word formats. This includes: lists of books, websites and trade magazines, national and regional suppliers, sample contracts, invoices and accounting forms, tried-and-true recipes, and more!

The Ultimate Home-based Handbook

Download The Ultimate Home-based Handbook PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

DOWNLOAD NOW!


Book Synopsis The Ultimate Home-based Handbook by : James Stephenson

Download or read book The Ultimate Home-based Handbook written by James Stephenson and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Home-Based Business Guide to Write Off Almost Anything

Download The Home-Based Business Guide to Write Off Almost Anything PDF Online Free

Author :
Publisher :
ISBN 13 : 9781777295226
Total Pages : 0 pages
Book Rating : 4.2/5 (952 download)

DOWNLOAD NOW!


Book Synopsis The Home-Based Business Guide to Write Off Almost Anything by : Doug Collins

Download or read book The Home-Based Business Guide to Write Off Almost Anything written by Doug Collins and published by . This book was released on 2023-02-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 93% of small businesses miss out on significant tax savings. It's a shame to pay more income than necessary. Don't let yourself be one of them. Get the book and start maximizing your tax write offs and keep more of your hard-earned money.

Business Adventures

Download Business Adventures PDF Online Free

Author :
Publisher : Open Road Media
ISBN 13 : 9781473611528
Total Pages : 464 pages
Book Rating : 4.6/5 (115 download)

DOWNLOAD NOW!


Book Synopsis Business Adventures by : John Brooks

Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Harvard Business Review Family Business Handbook

Download Harvard Business Review Family Business Handbook PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1633699064
Total Pages : 231 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!


Book Synopsis Harvard Business Review Family Business Handbook by : Josh Baron

Download or read book Harvard Business Review Family Business Handbook written by Josh Baron and published by Harvard Business Press. This book was released on 2021-01-26 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

Ultimate Guide to Business Writing

Download Ultimate Guide to Business Writing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000348164
Total Pages : 194 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Ultimate Guide to Business Writing by : Julian Maynard-Smith

Download or read book Ultimate Guide to Business Writing written by Julian Maynard-Smith and published by Routledge. This book was released on 2021-03-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.