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Author : Dan S. Kennedy
Publisher :
ISBN 13 : 9789971981983
Total Pages : 0 pages
Book Rating : 4.9/5 (819 download)
Download or read book The Ultimate Marketing Plan written by Dan S. Kennedy and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Edirin Edewor
Publisher :
ISBN 13 : 9781983338991
Total Pages : 136 pages
Book Rating : 4.3/5 (389 download)
Download or read book The Business of Writing Books written by Edirin Edewor and published by . This book was released on 2018-07-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Writing Books is a Sequel to The A - Z of eBook Publishing by the same author. While the previous book showed how to become an author by guiding readers through the process of writing and publishing independently on Amazon, this book helps authors bring in the profits from their non-fiction book's sales, build authority, grow a loyal audience for the author's message and turn one book into a money machine as Edirin has done for herself and numerous clients she has worked with. It shows the opportunities that are available to non-fiction authors who want to grow influential personal brands, create extra streams of income by selling what they know, and build an online business empire, all from home.
Author : Phil Stone
Publisher : How To Books Ltd
ISBN 13 : 9781857038170
Total Pages : 132 pages
Book Rating : 4.0/5 (381 download)
Download or read book The Ultimate Business Plan written by Phil Stone and published by How To Books Ltd. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business plan shows that you have done your research and have the necessary resources and vision to succeed. This straightforward book shows how to create the ultimate business plan.
Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613084633
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2023-06-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.0/5 (233 download)
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Dan S. Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1440514321
Total Pages : 217 pages
Book Rating : 4.4/5 (45 download)
Download or read book The Ultimate Marketing Plan written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-04-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Author : Richard J Bickford
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (795 download)
Download or read book Ultimate Business Marketing Plan written by Richard J Bickford and published by Independently Published. This book was released on 2024-02-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning the art of lead generation is like learning a complex dance in the ever-changing world of marketing, where consumer behaviors change and algorithms change.Most people don't know how to expand a business when they first start their professional careers. They occasionally feel confused by this, or even worse, like a phony posing as knowledgeable This book delves into the intricacies of lead generation and goes beyond traditional methods to provide an in-depth analysis of the newest strategies, instruments, and methods that characterize success in the digital and marketing era. Every chapter in this book is a step closer to mastering the complex dance of lead acquisition, from using SEO and social media to creating effective Facebook ads that connect with your target market. Richard J. Bickford provides readers with practical strategies to turn site visitors into devoted patrons by drawing on his experiences in the real world and insightful observations. This book is your go-to resource whether you're a seasoned marketer trying to keep on top of the game or a novice trying to grasp the subtleties of lead generation. With this all-inclusive manual, you will discover: how to use content marketing that sings to draw in, convert, close, and please your ideal target group. the most effective technique to produce a marketing plan that attracts attendees who become lifelong clients and brand ambassadors. the appropriate social media content to post, when to post it. What kind of referral marketing strategies might you use to yield significant outcomes for your company in 2024 and beyond? Why marketing in the style of "big business" could ruin your company and tactics that are effective for small and medium-sized enterprises. How to turn the tables and have prospects asking you to take their money when closing sales without coming across as pushy, desperate, or annoying. Even if they went to business school, everyone who feels lost or overwhelmed by the current business environment should obtain a copy of the Ultimate Business Marketing Plan. Discover the easy-to-follow yet highly productive strategies that the most prosperous corporate executives have been using for years by reading these pages. "So click and add to Chart" With more effective lead creation from you, the wide online area will become a lush field full of potential clients who are just waiting to be discovered.
Author : Dan S Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1605508349
Total Pages : 202 pages
Book Rating : 4.6/5 (55 download)
Download or read book The Ultimate Marketing Plan written by Dan S Kennedy and published by Simon and Schuster. This book was released on 2006-04-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
Author : Dan S. Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1440511845
Total Pages : 240 pages
Book Rating : 4.4/5 (45 download)
Download or read book The Ultimate Marketing Plan written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)
Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135186634
Total Pages : 273 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Your Business written by Robert E Stevens and published by Routledge. This book was released on 2013-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!
Author : Robert J. Hamper
Publisher : McGraw Hill Professional
ISBN 13 : 0071809104
Total Pages : 320 pages
Book Rating : 4.0/5 (718 download)
Download or read book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans written by Robert J. Hamper and published by McGraw Hill Professional. This book was released on 2013-07-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Author : Terry H. Monroe
Publisher : Greenleaf Book Group
ISBN 13 : 1639090428
Total Pages : 157 pages
Book Rating : 4.6/5 (39 download)
Download or read book The Ultimate Business Owner’s Manual written by Terry H. Monroe and published by Greenleaf Book Group. This book was released on 2024-06-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: A realist’s guide to starting out, staying competitive, and growing a successful business Running a business is hard and often comes with challenges you may have never suspected could even become problems. So how do you stay ahead of issues before they arise? Whether you are just beginning your venture or you are a seasoned entrepreneur, The Ultimate Business Owner’s Manual has the tools you need to succeed in business. This book features fifty bite-sized, no-nonsense tips that are gleaned from business-owner veteran Terry Monroe’s forty-plus years of experience in starting, buying, and selling businesses and managing over a thousand employees. Covering the good, the bad, and the—occasional—ugly facets of doing business, this book will prevent you from being blindsided by and help you get ahead of problems before they occur. Monroe’s candid advice and actionable steps will teach you how to save time, money, and grief. From just starting up to getting ready to sell, you will learn invaluable techniques to conquer every stage of your business journey, such as how to do the following: • Create an effective business plan • Price your products for maximum profits • Establish optimal business partnerships • And much more! With The Ultimate Business Owner’s Manual, you will gain the confidence, preparedness, and motivation to take your business to the next level.
Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)
Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
