Uk Communication Strategies For Afghanistan 2001 2014

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UK Communication Strategies for Afghanistan, 2001–2014

Author : Thomas W. Cawkwell
Publisher : Routledge
ISBN 13 : 1317005651
Total Pages : 207 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis UK Communication Strategies for Afghanistan, 2001–2014 by : Thomas W. Cawkwell

Download or read book UK Communication Strategies for Afghanistan, 2001–2014 written by Thomas W. Cawkwell and published by Routledge. This book was released on 2016-03-09 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The war in Afghanistan came to an end in 2014 after nearly thirteen years of conflict. Throughout that period, British officials have described UK operations there in various conflicting and often contradictory ways; as a counter-terrorism mission, a stabilisation mission, and a counter-narcotics mission, respectively. This book investigates how the war was ’sold’ to the British public and how Britain’s ’transnational’ foreign and defence policy impacted on the unfolding of UK strategy in Afghanistan and the way it was communicated. It argues that because the UK’s foreign and defence policy is transnationally-oriented - meaning that it is foundationally aimed at maintaining alliance with the United States and the institutional coherence of NATO - UK strategy is contingent upon collective security and, crucially, is fundamentally concerned with the means of policy (maintaining alliances) over the ends (using alliances to effect change). Explaining the inalienability of collective security systems to national security is no easy task, however, and, when faced with the adversities of Afghanistan, the UK state has since 2008 instead opted to describe the significance of Afghanistan in narrow, nation-centric, counter-terrorist concerns in order to maintain public support for collective security operations there whilst, paradoxically, framing the conflict in a manner that avoids talking about the transnational structure and purpose of the mission. This kind of ’strategic’ communication is increasingly becoming a focus of the UK state as it faces a transnational dilemma of maintaining its collective security bonds whilst facing a public increasingly sceptical of liberal interventionism.

Always at War

Author : Thomas Colley
Publisher : University of Michigan Press
ISBN 13 : 0472125729
Total Pages : 285 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Always at War by : Thomas Colley

Download or read book Always at War written by Thomas Colley and published by University of Michigan Press. This book was released on 2019-08-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compelling narratives are integral to successful foreign policy, military strategy, and international relations. Yet often narrative is conceived so broadly it can be hard to identify. The formation of strategic narratives is informed by the stories governments think their people tell, rather than those they actually tell. This book examines the stories told by a broad cross-section of British society about their country’s past, present, and future role in war, using in-depth interviews with 67 diverse citizens. It brings to the fore the voices of ordinary people in ways typically absent in public opinion research. Always at War complements a significant body of quantitative research into British attitudes to war, and presents an alternative case in a field dominated by US public opinion research. Rather than perceiving distinct periods between war and peace, British citizens see their nation as so frequently involved in conflict that they consider the country to be continuously at war. At present, public opinion appears to be a stronger constraint on Western defense policy than ever.

Strategic Culture and Violent Non-State Actors

Author : Edward D. Last
Publisher : Routledge
ISBN 13 : 1000163725
Total Pages : 333 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Strategic Culture and Violent Non-State Actors by : Edward D. Last

Download or read book Strategic Culture and Violent Non-State Actors written by Edward D. Last and published by Routledge. This book was released on 2020-07-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book applies strategic culture concepts to violent non-state actors (VNSAs) in a comparative analysis. In recent years, Al-Qaida in the Islamic Maghreb (AQIM) has become notorious for kidnapping Western hostages in north-western Africa and for its role in the short-lived Islamist takeover of Mali. The group, formerly known as the Salafist Group for Preaching and Combat, rebranded itself as an Al-Qaida franchise in 2007, leading to speculation of a change from its Algeria-centric agenda to an anti-Western one. This study compares and contrasts the ideas and behaviour of these two groups, using a strategic-cultural approach, and finds that, despite some commonalities, AQIM has a distinct strategic culture from Al-Qaida central, thereby debunking the notion of Al-Qaida as a monolithic movement. This is the first comparative analysis of violent non-state actors to employ a strategic-cultural approach and the first such study on AQIM. While strategic culture has traditionally been applied to states, this work adds to the emerging literature applying such approaches to non-state armed groups, and employs a novel conception of strategic culture consisting of narratives and practices. This book will be of much interest to students of strategic culture, political violence, Middle Eastern politics and Security Studies in general.

Insurgency and Counterinsurgency

Author : Jeremy Black
Publisher : Rowman & Littlefield
ISBN 13 : 1442256338
Total Pages : 288 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Insurgency and Counterinsurgency by : Jeremy Black

Download or read book Insurgency and Counterinsurgency written by Jeremy Black and published by Rowman & Littlefield. This book was released on 2016-07-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book offers a world history of insurgencies and of counterinsurgency warfare. Jeremy Black moves beyond the conventional Western-centric narrative, arguing that it is crucial to ground contemporary experiences in Afghanistan and Iraq in a global framework. Unlike other studies that begin with the American and French revolutions, this book reaches back to antiquity to trace the pre-modern origins of war within states. Interweaving thematic and chronological narratives, Black probes the enduring linkages between beliefs, events, and people on the one hand and changes over time on the other hand. He shows the extent to which power politics, technologies, and ideologies have evolved, creating new parameters and paradigms that have framed both governmental and public views. Tracing insurgencies ranging from China to Africa to Latin America, Black highlights the widely differing military and political dimensions of each conflict. He weighs how, and why, lessons were “learned” or, rather, asserted, in both insurgency and counterinsurgency warfare. At every stage, he considers lessons learned by contemporaries, the ways in which norms developed within militaries and societies, and their impact on doctrine and policy. His sweeping study of insurrectionary warfare and its counterinsurgency counterpart will be essential reading for all students of military history.

UK Communication Strategies for Afghanistan, 2001-2014

Author : Thomas W. Cawkwell
Publisher :
ISBN 13 : 9781472473530
Total Pages : 202 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis UK Communication Strategies for Afghanistan, 2001-2014 by : Thomas W. Cawkwell

Download or read book UK Communication Strategies for Afghanistan, 2001-2014 written by Thomas W. Cawkwell and published by . This book was released on 2015-11-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how the war in Afghanistan was 'sold' to the British public and how Britain's 'transnational' foreign and defence policy impacted on the unfolding of UK strategy in Afghanistan and the way it was communicated. This kind of 'strategic' communication is increasingly becoming a focus of the UK state as it faces a transnational dilemma of maintaining its collective security bonds whilst facing a public increasingly sceptical of liberal interventionism.

Why We Lost

Author : Daniel P. Bolger
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544370481
Total Pages : 565 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Why We Lost by : Daniel P. Bolger

Download or read book Why We Lost written by Daniel P. Bolger and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high-ranking general's gripping insider account of the U.S. wars in Iraq and Afghanistan, and how it all went wrong. Over a thirty-five-year career, Daniel Bolger rose through the army infantry to become a three-star general, commanding in both theaters of the U.S. campaigns in Iraq and Afghanistan. He participated in meetings with top-level military and civilian players, where strategy was made and managed. At the same time, he regularly carried a rifle alongside rank-and-file soldiers in combat actions, unusual for a general. Now, as a witness to all levels of military command, Bolger offers a unique assessment of these wars, from 9/11 to the final withdrawal from the region. Writing with hard-won experience and unflinching honesty, Bolger makes the firm case that in Iraq and in Afghanistan, we lost -- but we didn't have to. Intelligence was garbled. Key decision makers were blinded by spreadsheets or theories. And, at the root of our failure, we never really understood our enemy. Why We Lost is a timely, forceful, and compulsively readable account of these wars from a fresh and authoritative perspective.

The Wrong Enemy

Author : Carlotta Gall
Publisher : HMH
ISBN 13 : 0544045688
Total Pages : 365 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis The Wrong Enemy by : Carlotta Gall

Download or read book The Wrong Enemy written by Carlotta Gall and published by HMH. This book was released on 2014-04-08 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journalist with deep knowledge of the region provides “an enthralling and largely firsthand account of the war in Afghanistan” (Financial Times). Few reporters know as much about Afghanistan as Carlotta Gall. She was there in the 1990s after the Russians were driven out. She witnessed the early flourishing of radical Islam, imported from abroad, which caused so much local suffering. She was there right after 9/11, when US special forces helped the Northern Alliance drive the Taliban out of the north and then the south, fighting pitched battles and causing their enemies to flee underground and into Pakistan. Gall knows just how much this war has cost the Afghan people—and just how much damage can be traced to Pakistan and its duplicitous government and intelligence forces. Combining searing personal accounts of battles and betrayals with moving portraits of the ordinary Afghans who were caught up in the conflict for more than a decade, The Wrong Enemy is a sweeping account of a war brought by American leaders against an enemy they barely understood and could not truly engage.

A Review of the 2001 Bonn Conference and Application to the Road Ahead in Afghanistan

Author : Mark Fields
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478199618
Total Pages : 44 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis A Review of the 2001 Bonn Conference and Application to the Road Ahead in Afghanistan by : Mark Fields

Download or read book A Review of the 2001 Bonn Conference and Application to the Road Ahead in Afghanistan written by Mark Fields and published by Createspace Independent Publishing Platform. This book was released on 2011 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago in Bonn, Germany, the United Nations Envoy to Afghanistan, Ambassador Lakhdar Brahimi, and U.S. Envoy to the Afghan Opposition, Ambassador James Dobbins, led a diverse group of international diplomats and warriors to consensus and charted the political course for Afghanistan well into the decade. The process that led to the Bonn Agreement (Bonn 2001, or Bonn I) reflects the best of U.S. and United Nations statesmanship and was the result of the effective application of military and diplomatic power. Bonn 2001 was successful for five reasons: The U.S.-supported Northern Alliance held the clear military advantage; The U.S. interagency position was effectively synchronized; Dobbins paved the way for success at Bonn by thorough bilateral preparation and consultations with international actors-he met personally with nearly all the international participants and representatives; Brahimi and Dobbins merged their negotiating experience and artfully used multilateral negotiations to meld national interests into cohesive commitments; Bonn Conference objectives were limited and achievable and the U.S. negotiating team was empowered to exercise initiative in pursuit of those objectives. As the Bonn Conference's 10th anniversary approaches, the fundamental challenge is simply stated: how can U.S. national interests in Afghanistan be achieved with fewer resources? This paper answers that question through an analysis of the process that produced the Bonn Agreement in 2001. It offers step-by-step recommendations for U.S. policymakers on how to shape specific conditions in Afghanistan, beginning with Bonn 2011 (Bonn II), for the post-2014 period. Those recommendations include: The United States must demonstrate long-term commitment to Afghanistan in the form of a formal strategic partnership announced at Bonn; Following Bonn, the United States must set conditions for a negotiated settlement through military and diplomatic means: The United States should announce its intention to maintain a reduced military force in Afghanistan well beyond 2014; The United States should fund the Afghanistan National Security Forces (ANSF) at the present manning objective (352,000) through 2015, then reassess this requirement; The coalition should intensify efforts to kill or capture members of the insurgent Leadership; Bilateral preparation should begin with President Hamid Karzai and the issue of Afghan political reforms. Bonn I was about balancing control of central government offices. Following Bonn II, Afghans should rebalance power between the central government and provincial governments. Insurgents willing to lay down arms could play a legitimate role in local governance; Bilateral preparation should then proceed to Afghanistan's neighbors and Russia, China, Turkey, and Saudi Arabia. This paper offers recommendations for dealing with each country in light of Bonn I and events to date. Without U.S. commitment through the end of this decade, Afghanistan will likely fall back into the civil war it experienced in the early 1990s. As fighting spreads, India and Pakistan will back their Afghan proxies and the conflict will intensify. This situation would not only create opportunities for safe haven for extremists, but also invite a confrontation between adversarial and nuclear-armed states. The growing strength of Pakistan's own insurgency and the existential threat it could pose in the future intensifies this risk. The potential for such an outcome runs counter to U.S. and coalition interests. Bonn 2001 began a journey toward Afghanistan's stability and representative government that has demanded great sacrifice by Afghans, Americans, and other members of the coalition. That journey has come far from its humble beginning and requires American leadership and energy to remain on course.

Unwinnable

Author : Theo Farrell
Publisher : Random House
ISBN 13 : 1473522404
Total Pages : 515 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Unwinnable by : Theo Farrell

Download or read book Unwinnable written by Theo Farrell and published by Random House. This book was released on 2017-09-07 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Afghanistan was an unwinnable war. As British and American troops withdraw, discover this definitive account that explains why. It could have been a very different story. British forces could have successfully withdrawn from Afghanistan in 2002, having done the job they set out to do: to defeat al-Qaeda. Instead, in the years that followed, Britain paid a devastating price for their presence in Helmand province. So why did Britain enter, and remain, in an ill-fated war? Why did it fail so dramatically, and was this expedition doomed from the beginning? Drawing on unprecedented access to military reports, government documents and senior individuals, Professor Theo Farrell provides an extraordinary work of scholarship. He explains the origins of the war, details the campaigns over the subsequent years, and examines the West's failure to understand the dynamics of local conflict and learn the lessons of history that ultimately led to devastating costs and repercussions still relevant today. 'The best book so far on Britain's...war in Afghanistan' International Affairs 'Masterful, irrefutable... Farrell records all these military encounters with the irresistible pace of a novelist' Sunday Times

U.S. Strategy for Pakistan and Afghanistan

Author : Richard Lee Armitage
Publisher : Council on Foreign Relations
ISBN 13 : 0876094795
Total Pages : 87 pages
Book Rating : 4.8/5 (76 download)

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Book Synopsis U.S. Strategy for Pakistan and Afghanistan by : Richard Lee Armitage

Download or read book U.S. Strategy for Pakistan and Afghanistan written by Richard Lee Armitage and published by Council on Foreign Relations. This book was released on 2010 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Council on Foreign Relations sponsors Independent Task Forces to assess issues of current and critical importance to U.S. foreign policy and provide policymakers with concrete judgments and recommendations. Diverse in backgrounds and perspectives, Task Force members aim to reach a meaningful consensus on policy through private and non-partisan deliberations. Once launched, Task Forces are independent of CFR and solely responsible for the content of their reports. Task Force members are asked to join a consensus signifying that they endorse "the general policy thrust and judgments reached by the group, though not necessarily every finding and recommendation." Each Task Force member also has the option of putting forward an additional or a dissenting view. Members' affiliations are listed for identification purposes only and do not imply institutional endorsement. Task Force observers participate in discussions, but are not asked to join the consensus. --Book Jacket.

The Direction of War

Author : Hew Strachan
Publisher : Cambridge University Press
ISBN 13 : 1107047854
Total Pages : 337 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Direction of War by : Hew Strachan

Download or read book The Direction of War written by Hew Strachan and published by Cambridge University Press. This book was released on 2013-12-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major contribution to our understanding of contemporary warfare and strategy by one of the world's leading military historians.

U.S. Marines in Afghanistan, 2001-2009

Author : U S Marine Corps History Division
Publisher : St, John's Press
ISBN 13 : 9781946411235
Total Pages : pages
Book Rating : 4.4/5 (112 download)

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Book Synopsis U.S. Marines in Afghanistan, 2001-2009 by : U S Marine Corps History Division

Download or read book U.S. Marines in Afghanistan, 2001-2009 written by U S Marine Corps History Division and published by St, John's Press. This book was released on 2017-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of 38 articles, interviews, and speeches describing many aspects of the U.S. Marine Corps' participation in Operation Enduring Freedom from 2001 to 2009. This work is intended to serve as a general overview and provisional reference to inform both Marines and the general public until the History Division completes monographs dealing with major Marine Corps operations during the campaign. The accompanying annotated bibliography provides a detailed look at selected sources that currently exist until new scholarship and archival materials become available. From the Preface - From the outset, some experts doubted that the U.S. Marines Corps would play a major role in Afghanistan given the landlocked nature of the battlefield. Naval expeditionary Task Force 58 (TF-58) commanded by then-Brigadier General James N. Mattis silenced naysayers with the farthest ranging amphibious assault in Marine Corps/Navy history. In late November 2001, Mattis' force seized what became Forward Operating Base Rhino, Afghanistan, from naval shipping some 400 miles away. The historic assault not only blazed a path for follow-on forces, it also cut off fleeing al-Qaeda and Taliban elements and aided in the seizure of Kandahar. While Corps doctrine and culture advocates Marine employment as a fully integrated Marine air-ground task force (MAGTF), deployments to Afghanistan often reflected what former Commandant General Charles C. Krulak coined as the "three-block war." Following TF-58's deployment during the initial take down of the Taliban regime, the MAGTF made few appearances in Afghanistan until 2008. Before then, subsequent Marine units often deployed as a single battalion under the command of the U.S. Army Combined Joint Task Force (CJTF) to provide security for provincial reconstruction teams. The Marine Corps also provided embedded training teams to train and mentor the fledgling Afghan National Army and Police. Aviation assets sporadically deployed to support the U.S.-led coalition mostly to conduct a specific mission or to bridge a gap in capability, such as close air support or electronic warfare to counter the improvised explosive device threat. From 2003 to late 2007, the national preoccupation with stabilizing Iraq focused most Marine Corps assets on stemming the insurgency, largely centered in the restive al-Anbar Province. As a result of the North Atlantic Treaty Organization (NATO) taking over command of Afghan operations and Marine Corps' commitments in Iraq, relatively few Marine units operated in Afghanistan from late 2006 to 2007. Although Marines first advocated shifting resources from al-Anbar to southern Afghanistan in early 2007, the George W. Bush administration delayed the Marine proposal for fear of losing the gains made as a result of Army General David H. Petraeus' "surge strategy" in Iraq. By late 2007, the situation in Afghanistan had deteriorated to the point that it inspired Rolling Stone to later publish the story "How We Lost the War We Won." In recognition of the shifting tides in both Iraq and Afghanistan, the Bush administration began to transfer additional resources to Afghanistan in early 2008. The shift prompted senior Marines to again push for a more prominent role in the Afghan campaign, even proposing to take over the Afghan mission from the Army. . . .

Understanding War in Afghanistan

Author : Joseph J. Collins
Publisher :
ISBN 13 : 9780160888311
Total Pages : 0 pages
Book Rating : 4.8/5 (883 download)

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Book Synopsis Understanding War in Afghanistan by : Joseph J. Collins

Download or read book Understanding War in Afghanistan written by Joseph J. Collins and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

China and Afghanistan

Author : Huasheng Zhao
Publisher : CSIS Reports
ISBN 13 : 9780892067077
Total Pages : 0 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis China and Afghanistan by : Huasheng Zhao

Download or read book China and Afghanistan written by Huasheng Zhao and published by CSIS Reports. This book was released on 2012-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because China is principally interested in preventing the destabilization of Xinjiang Province, it has broadly deferred to the United States and its Western allies who are leading military efforts, political reconciliation, and economic reconstruction in Afghanistan. Author Zhao Huasheng writes that China's interests in Afghanistan are more limited than those of the United States, and Beijing has no interest in playing a subordinate role "under the dominance of the West" either. Basically China wants the security threat contained, but is not prepared to contribute to the military effort, including opening a transit corridor on its territory. China is prepared to participate in Afghanistan's economic reconstruction, especially when it advances Chinese foreign economic interests.

Airpower in Afghanistan 2005-10

Author : Dag Henriksen
Publisher :
ISBN 13 :
Total Pages : 301 pages
Book Rating : 4.:/5 (98 download)

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Book Synopsis Airpower in Afghanistan 2005-10 by : Dag Henriksen

Download or read book Airpower in Afghanistan 2005-10 written by Dag Henriksen and published by . This book was released on 2014 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Afghanistan Papers

Author : Craig Whitlock
Publisher : Simon and Schuster
ISBN 13 : 1982159014
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Afghanistan Papers by : Craig Whitlock

Download or read book The Afghanistan Papers written by Craig Whitlock and published by Simon and Schuster. This book was released on 2022-08-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Best Book of 2021 The #1 New York Times bestselling investigative story of how three successive presidents and their military commanders deceived the public year after year about America’s longest war, foreshadowing the Taliban’s recapture of Afghanistan, by Washington Post reporter and three-time Pulitzer Prize finalist Craig Whitlock. Unlike the wars in Vietnam and Iraq, the US invasion of Afghanistan in 2001 had near-unanimous public support. At first, the goals were straightforward and clear: defeat al-Qaeda and prevent a repeat of 9/11. Yet soon after the United States and its allies removed the Taliban from power, the mission veered off course and US officials lost sight of their original objectives. Distracted by the war in Iraq, the US military become mired in an unwinnable guerrilla conflict in a country it did not understand. But no president wanted to admit failure, especially in a war that began as a just cause. Instead, the Bush, Obama, and Trump administrations sent more and more troops to Afghanistan and repeatedly said they were making progress, even though they knew there was no realistic prospect for an outright victory. Just as the Pentagon Papers changed the public’s understanding of Vietnam, The Afghanistan Papers contains “fast-paced and vivid” (The New York Times Book Review) revelation after revelation from people who played a direct role in the war from leaders in the White House and the Pentagon to soldiers and aid workers on the front lines. In unvarnished language, they admit that the US government’s strategies were a mess, that the nation-building project was a colossal failure, and that drugs and corruption gained a stranglehold over their allies in the Afghan government. All told, the account is based on interviews with more than 1,000 people who knew that the US government was presenting a distorted, and sometimes entirely fabricated, version of the facts on the ground. Documents unearthed by The Washington Post reveal that President Bush didn’t know the name of his Afghanistan war commander—and didn’t want to meet with him. Secretary of Defense Donald Rumsfeld admitted that he had “no visibility into who the bad guys are.” His successor, Robert Gates, said: “We didn’t know jack shit about al-Qaeda.” The Afghanistan Papers is a “searing indictment of the deceit, blunders, and hubris of senior military and civilian officials” (Tom Bowman, NRP Pentagon Correspondent) that will supercharge a long-overdue reckoning over what went wrong and forever change the way the conflict is remembered.

Behavioural Conflict

Author : Andrew Mackay
Publisher : Defence Academy of United Kingdom
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (751 download)

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Book Synopsis Behavioural Conflict by : Andrew Mackay

Download or read book Behavioural Conflict written by Andrew Mackay and published by Defence Academy of United Kingdom. This book was released on 2009 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper represents nearly two years of work and active consideration - both in the academic domain and in the field of conflict - of the problems confronting the British military in contemporary and future conflict. At its heart is the belief that future campaigns will need to focus on altering the behaviours of others, either in advance - and therefore deterring conflict - or as a coupled component in the process of combat and post combat operations. It takes the deployment of 52 Brigade to Helmand Province, Afghanistan, as its principal case study and examines the thought processes - falling outside more conventional military wisdom and training - that lay behind the Commander's decisions to mount an influence-led deployment, one that specifically sought to reduce hard kinetic engagement and place the consent of the population at the centre of the operational design. Indeed the paper argues that success in battle will demand as much understanding of social psychology, culture and economics as it does military art and science. It examines the corporate structures available within the MoD to support that decision and, finding them lacking, suggests not only how a new strategic communication structure might evolve to meet future demands but also how the provision of education, learning, unlearning and relearning at every level, from Commander to strategic Corporal, is likely to be the pre-eminent factor in success in future conflict.