Hospitality Branding

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Publisher : Cornell University Press
ISBN 13 : 0801465265
Total Pages : 191 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Hospitality Branding by : Chekitan S. Dev

Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Tourism and the Lodging Sector

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Author :
Publisher : Routledge
ISBN 13 : 1136433988
Total Pages : 269 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Tourism and the Lodging Sector by : Dallen Timothy

Download or read book Tourism and the Lodging Sector written by Dallen Timothy and published by Routledge. This book was released on 2009-10-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: the place of accommodations in tourism and vice versa the social ecological and economic implications of lodging development management and restructuring issues in a globalizing industry sustainable tourism and the accommodation sector cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries the interaction between supply and demand safety and security in tourism and lodging. Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, five-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges. Essential reading for students of tourism, this book is an indispensable guide, unprecedented in the field of tourism management. Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USA Victor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA

Uniform System of Accounts for the Lodging Industry

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Author :
Publisher : Educational Institute of American Hotel & Motel Association
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Uniform System of Accounts for the Lodging Industry by :

Download or read book Uniform System of Accounts for the Lodging Industry written by and published by Educational Institute of American Hotel & Motel Association. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Uniform System of Accounts for the Lodging Industry establishes standardized formats and account classifications to guide individuals in the preparation and presentation of financial statements for lodging operations. The publication is a joint effort of the Hotel Association of New York City and the Financial Management Committee of the American Hotel & Lodging Association (AH&LA), with funding from Hospitality Financial & Technology Professionals (HFTP)."--Google books viewed Feb. 22, 2021.

Living Downtown

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Publisher : Univ of California Press
ISBN 13 : 9780520068766
Total Pages : 428 pages
Book Rating : 4.0/5 (687 download)

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Book Synopsis Living Downtown by : Paul E. Groth

Download or read book Living Downtown written by Paul E. Groth and published by Univ of California Press. This book was released on 1994-01-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the palace hotels of the elite to cheap lodging houses, residential hotels have been an element of American urban life for nearly two hundred years. Since 1870, however, they have been the target of an official war led by people whose concept of home does not include the hotel. Do these residences constitute an essential housing resource, or are they, as charged, a public nuisance? Living Downtown, the first comprehensive social and cultural history of life in American residential hotels, adds a much-needed historical perspective to this ongoing debate. Creatively combining evidence from biographies, buildings and urban neighborhoods, workplace records, and housing policies, Paul Groth provides a definitive analysis of life in four price-differentiated types of downtown residence. He demonstrates that these hotels have played a valuable socioeconomic role as home to both long-term residents and temporary laborers. Also, the convenience of hotels has made them the residence of choice for a surprising number of Americans, from hobo author Boxcar Bertha to Calvin Coolidge. Groth examines the social and cultural objections to hotel households and the increasing efforts to eliminate them, which have led to the seemingly irrational destruction of millions of such housing units since 1960. He argues convincingly that these efforts have been a leading contributor to urban homelessness. This highly original and timely work aims to expand the concept of the American home and to recast accepted notions about the relationships among urban life, architecture, and the public management of residential environments.

U. S. Lodging Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis U. S. Lodging Industry by : Laventhol & Horwath

Download or read book U. S. Lodging Industry written by Laventhol & Horwath and published by . This book was released on 1987 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainability in the Hospitality Industry 2nd Ed

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Author :
Publisher : Routledge
ISBN 13 : 1136298142
Total Pages : 389 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Sustainability in the Hospitality Industry 2nd Ed by : Willy Legrand

Download or read book Sustainability in the Hospitality Industry 2nd Ed written by Willy Legrand and published by Routledge. This book was released on 2013-02-11 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line. Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.

Pioneers of the Hospitality Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Pioneers of the Hospitality Industry by : Linda J. Shea

Download or read book Pioneers of the Hospitality Industry written by Linda J. Shea and published by . This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hotel sector is highlighted by pioneers Conrad Hilton, Howard Johnson, Richard Kessler, J.W. Marriott, Isadore Sharp, Kemmons Wilson in the U.S. and Che-Woo Lui of China and Rai Bahadur Mohan Singh of India (Oberi Group). The food service sector highlights the quick service segment. Also represented are the casino resort segment, the club segment, the cruise sector and the hotel investment segment.

The Motel in America

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Publisher : JHU Press
ISBN 13 : 9780801869181
Total Pages : 1220 pages
Book Rating : 4.8/5 (691 download)

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Book Synopsis The Motel in America by : John A. Jakle

Download or read book The Motel in America written by John A. Jakle and published by JHU Press. This book was released on 1996 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of the acclaimed "Gas, Food, Lodging" trilogy, authors John Jakle, Keith Sculle, and Jefferson Rogers take an informative, entertaining, and comprehensive look at the history of the motel. From the introduction of roadside tent camps and motor cabins in the 1910s to the wonderfully kitschy motels of the 1950s that line older roads and today's comfortable but anonymous chains that lure drivers off the interstate, Americans and their cars have found places to stay on their travels. Motels were more than just places to sleep, however. They were the places where many Americans saw their first color television, used their first coffee maker, and walked on their first shag carpet. Illustrated with more than 230 photographs, postcards, maps, and drawings, The Motel in America details the development of the motel as a commercial enterprise, its imaginative architectural expressions, and its evolution within the place-product-packaging concept along America's highways. As an integral part of America's landscape and culture, the motel finally receives the in-depth attention it deserves.

Trends® in the Hotel Industry

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Author :
Publisher :
ISBN 13 : 9781532339943
Total Pages : pages
Book Rating : 4.3/5 (399 download)

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Book Synopsis Trends® in the Hotel Industry by : CBRE Hotels Americas Research

Download or read book Trends® in the Hotel Industry written by CBRE Hotels Americas Research and published by . This book was released on 2017-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revenue Management for the Hospitality Industry

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119790778
Total Pages : 482 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Revenue Management for the Hospitality Industry by : David K. Hayes

Download or read book Revenue Management for the Hospitality Industry written by David K. Hayes and published by John Wiley & Sons. This book was released on 2021-11-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 129205574X
Total Pages : 276 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World by : Kimberly A. Tranter

Download or read book Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World written by Kimberly A. Tranter and published by Pearson Higher Ed. This book was released on 2013-10-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Information and Communication Technologies in Tourism 2021

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Publisher : Springer Nature
ISBN 13 : 303065785X
Total Pages : 587 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information and Communication Technologies in Tourism 2021 by : Wolfgang Wörndl

Download or read book Information and Communication Technologies in Tourism 2021 written by Wolfgang Wörndl and published by Springer Nature. This book was released on 2021-01-11 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Life Behind the Lobby

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Publisher : Stanford University Press
ISBN 13 : 0804782024
Total Pages : 265 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Life Behind the Lobby by : Pawan Dhingra

Download or read book Life Behind the Lobby written by Pawan Dhingra and published by Stanford University Press. This book was released on 2012-04-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian Americans own about half of all the motels in the United States. Even more remarkable, most of these motel owners come from the same region in India and—although they are not all related—seventy percent of them share the surname of Patel. Most of these motel owners arrived in the United States with few resources and, broadly speaking, they are self-employed, self-sufficient immigrants who have become successful—they live the American dream. However, framing this group as embodying the American dream has profound implications. It perpetuates the idea of American exceptionalism—that this nation creates opportunities for newcomers unattainable elsewhere—and also downplays the inequalities of race, gender, culture, and globalization immigrants continue to face. Despite their dominance in the motel industry, Indian American moteliers are concentrated in lower- and mid-budget markets. Life Behind the Lobby explains Indian Americans' simultaneous accomplishments and marginalization and takes a close look at their own role in sustaining that duality.

Heads in Beds

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Publisher : Anchor
ISBN 13 : 0385535643
Total Pages : 250 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Heads in Beds by : Jacob Tomsky

Download or read book Heads in Beds written by Jacob Tomsky and published by Anchor. This book was released on 2012-11-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.

Revenue Management

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Author :
Publisher : Crown Currency
ISBN 13 : 0307788989
Total Pages : 289 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Revenue Management by : Robert G. Cross

Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

The SAGE Handbook of Hospitality Management

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Author :
Publisher : SAGE
ISBN 13 : 1446206424
Total Pages : 577 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Hospitality Management by : Roy C Wood

Download or read book The SAGE Handbook of Hospitality Management written by Roy C Wood and published by SAGE. This book was released on 2008-06-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India

The International Hotel Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (223 download)

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Book Synopsis The International Hotel Industry by :

Download or read book The International Hotel Industry written by and published by . This book was released on 1998 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: