Typographic Design In Advertising

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Advertising Design and Typography

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Advertising Design and Typography by : Alex W. White

Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Typographic Design in Advertising

Author : Laurance Benjamin Siegfried
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Typographic Design in Advertising by : Laurance Benjamin Siegfried

Download or read book Typographic Design in Advertising written by Laurance Benjamin Siegfried and published by . This book was released on 1930 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Typography of Advertisements

Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Typography of Advertisements by : Frederick James Trezise

Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Typographic Design

Author : Rob Carter
Publisher : John Wiley & Sons
ISBN 13 : 1118715810
Total Pages : 355 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Typographic Design by : Rob Carter

Download or read book Typographic Design written by Rob Carter and published by John Wiley & Sons. This book was released on 2014-10-02 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

American Graphic Design and Advertising 25

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0061836893
Total Pages : 344 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis American Graphic Design and Advertising 25 by : David E. Carter

Download or read book American Graphic Design and Advertising 25 written by David E. Carter and published by Harper Collins. This book was released on 2010-01-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

Digital Type Design for Branding

Author : Stephen Boss
Publisher : CRC Press
ISBN 13 : 1315349736
Total Pages : 189 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Digital Type Design for Branding by : Stephen Boss

Download or read book Digital Type Design for Branding written by Stephen Boss and published by CRC Press. This book was released on 2018-01-17 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

Typographic Design

Author : Rob Carter
Publisher : International Thomson Publishing Services
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Typographic Design by : Rob Carter

Download or read book Typographic Design written by Rob Carter and published by International Thomson Publishing Services. This book was released on 1993 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Layout in Advertising

Author : William Addison Dwiggins
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Layout in Advertising by : William Addison Dwiggins

Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Graphic Design Idea Book

Author : Gail Anderson
Publisher : Laurence King Publishing
ISBN 13 : 1780679939
Total Pages : 128 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Graphic Design Idea Book by : Gail Anderson

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Early Advertising Alphabets, Initials and Typographic Ornaments

Author : Clarence P. Hornung
Publisher : Courier Corporation
ISBN 13 : 0486284050
Total Pages : 160 pages
Book Rating : 4.4/5 (862 download)

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Book Synopsis Early Advertising Alphabets, Initials and Typographic Ornaments by : Clarence P. Hornung

Download or read book Early Advertising Alphabets, Initials and Typographic Ornaments written by Clarence P. Hornung and published by Courier Corporation. This book was released on 1995-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: 145 full-page plates present the best typographical design from the 15th through the 20th centuries, including 60 handsome alphabets, many examples of decorative initials and a dazzling assortment of headings, scrolls and flourishes, rules and panels, ornaments, ribbons, cartouches, borders and more.

International Directory of Design

Author : Editorial Board
Publisher :
ISBN 13 : 9781885225313
Total Pages : 166 pages
Book Rating : 4.2/5 (253 download)

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Book Synopsis International Directory of Design by : Editorial Board

Download or read book International Directory of Design written by Editorial Board and published by . This book was released on 1999-01-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design with Type

Author : Carl Dair
Publisher : University of Toronto Press
ISBN 13 : 0802065198
Total Pages : 177 pages
Book Rating : 4.8/5 (2 download)

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Book Synopsis Design with Type by : Carl Dair

Download or read book Design with Type written by Carl Dair and published by University of Toronto Press. This book was released on 1982-01-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

The Typography of Advertisements that Pay

Author : Gilbert P. Farrar
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis The Typography of Advertisements that Pay by : Gilbert P. Farrar

Download or read book The Typography of Advertisements that Pay written by Gilbert P. Farrar and published by . This book was released on 1917 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Design, Typography, Etc

Author : Damien Gautier
Publisher : Verlag Niggli AG
ISBN 13 : 9783721209778
Total Pages : 0 pages
Book Rating : 4.2/5 (97 download)

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Book Synopsis Design, Typography, Etc by : Damien Gautier

Download or read book Design, Typography, Etc written by Damien Gautier and published by Verlag Niggli AG. This book was released on 2017-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.

Type Matters!

Author : Jim Williams
Publisher :
ISBN 13 : 9781858945675
Total Pages : 0 pages
Book Rating : 4.9/5 (456 download)

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Book Synopsis Type Matters! by : Jim Williams

Download or read book Type Matters! written by Jim Williams and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text.

Culture+Typography

Author : Nikki Villagomez
Publisher : Simon and Schuster
ISBN 13 : 1440338558
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Culture+Typography by : Nikki Villagomez

Download or read book Culture+Typography written by Nikki Villagomez and published by Simon and Schuster. This book was released on 2015-06-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire your type designs with the side-by-side travel photo comparisons in Culture+Typograhpy by Nikki Villagomez. Each image features examples of typography in culture and is accompanied by cultural and historical commentary. Explore how design choices can be informed by the language of the cultural surroundings, and learn more about type selection, color usage and more with this book.