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Author : Blair Enns
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 0470505664
Total Pages : 274 pages
Book Rating : 4.4/5 (75 download)
Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author : Steve Weber
Publisher : Stephen Weber
ISBN 13 : 0977240665
Total Pages : 114 pages
Book Rating : 4.9/5 (772 download)
Download or read book Twitter Marketing written by Steve Weber and published by Stephen Weber. This book was released on 2009 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)
Author : Mark Shaw
Publisher : Harriman House Limited
ISBN 13 : 1908003049
Total Pages : 100 pages
Book Rating : 4.9/5 (8 download)
Download or read book Twitter Your Business written by Mark Shaw and published by Harriman House Limited. This book was released on 2011-03-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making an impact, 140 characters at a time Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you. The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.
Author : Kyle Lacy
Publisher : John Wiley & Sons
ISBN 13 : 1118075706
Total Pages : 336 pages
Book Rating : 4.1/5 (18 download)
Download or read book Twitter Marketing For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Author : Nicky Kriel
Publisher :
ISBN 13 : 9780957319158
Total Pages : 167 pages
Book Rating : 4.3/5 (191 download)
Download or read book How to Twitter for Business Success written by Nicky Kriel and published by . This book was released on 2014-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO TWITTER FOR BUSINESS SUCCESS: Everything Business Owners Need To Know About Twitter made Easy! Have you been thinking about using Twitter for your business? Or have you started using Twitter but you're not too sure if you're making the most of it? Nicky Kriel, the highly respected Social Media coach and trainer, will inspire you to get going and show you how to use Twitter confidently. An expert on all things to do with Twitter, Nicky has helped hundreds of business owners to use Twitter effectively and efficiently. How to Twitter for Business Success is aimed at both complete newbies and the more experienced Tweeter wanting to take their knowledge a lot further. How to Twitter for Business Success will help you: See how Twitter is a very effective and powerful marketing tool for your business Explain Twitter jargon in plain English Give you tons of tips to get you started Show you how it all works Show you what to tweet Help you find followers Help you manage your time on Twitter How to Twitter for Business Success - everything you always wanted to know about Twitter made easy!
Author : Jamie Turner
Publisher : Pearson Education
ISBN 13 : 0132615428
Total Pages : 35 pages
Book Rating : 4.1/5 (326 download)
Download or read book How to Make Money Marketing Your Small Business on Twitter written by Jamie Turner and published by Pearson Education. This book was released on 2010-10-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula. Don’t be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here’s how.
Author : Cori Anderson
Publisher : Independently Published
ISBN 13 : 9781092743570
Total Pages : 42 pages
Book Rating : 4.7/5 (435 download)
Download or read book Twitter Marketing 2019 written by Cori Anderson and published by Independently Published. This book was released on 2019-04 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Twitter for Business and promoting Is Twitter a section of your social media marketing? Or have you ever let your Twitter promoting drop off lately? In any case, with the newest Twitter updates, trends in multi-screen usage and period promoting, you'll possible wish to require a contemporary consider what Twitter mustprovide. Here's a listing of everything your business must do to urge on (or back on) Twitter and begin seeing nice results. How Twitter is exclusive In the social media world, Twitter falls into the class of microblogging tools as a result of the short, disconnected messages it distributes. alternative microblogging tools embrace Tumblr, FriendFeed and Plurk. Twitter shares some options with the foremost common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the variations very outlineTwitter. - Facebook: A tweet is sort of a short Facebook standing update. However, with Twitter, each tweet arrives at each follower's feed, in contrast to the filter of Facebook's EdgeRank. - Pinterest: Twitter permits you to share images and supply statement in your tweet. However, with Twitter, it's a lot of easier to own oral communication around a shared image than with the comment feature on Pinterest. - LinkedIn: A tweet is sort of a short LinkedIn standing update. whereas LinkedIn is predicated on trust relationships (and two-way agreements), Twitter permits you to follow anyone, together with strangers. this is often useful once you target potential customers. - Google+: A tweet is sort of a short Google+ standing update. Twitter conjointly permits you to arrange individuals into lists that organize conversations almost likeGoogle+ teams. - YouTube: A tweet will contain a link to a video. However, Twitter doesn't permit you to form a channel or organize your videos for straightforward location and statement. Now let's dive into however you'll use Twitter for your business. 7 straightforward Steps area unit quite enough Step 1: Investigate your Marketplace... perceive specifically WHO you would like to specialize in... Step 2: manufacture your internet page... methodology your company... Step 3: Fantastic your User profile... be skilled... Step 4: Tweeting... having the awareness... Step 5: Twitter Advertising resources... utilize them correctly... Step 6: getting Fans... the fastest and most secure method... Step 7: Copy the experts... manufacture your own action report... Grab this book today and boost your business!!!!!
Author : Kathryn Rose
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781453894279
Total Pages : 0 pages
Book Rating : 4.8/5 (942 download)
Download or read book Step by Step Guide to Twitter for Business written by Kathryn Rose and published by Createspace Independent Publishing Platform. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do top brands like Zappos(tm), Coca Cola(tm), Dunkin Donuts(tm), Starbucks(tm), Walmart(tm), General Electric(tm), Ford(tm), AT&T(tm), Home Depot(tm) and other Fortune 500 companies now that you don't? They know that Twitter is a powerful social media tool for speaking directly to customers and potential customers about products, services, ideas and brand reputation. But Twitter isn' t just for big companies. The Step by Step Guide to Twitter for Business levels the playing field and puts this powerful tool into your hands and gives your business the same tools, strategies, techniques and secrets that drive the biggest businesses in the world to spend precious marketing budgets on Twitter. Now your business can stand toe to toe with these giants of industry, armed with the same knowledge and build a massive promotional and advertising platform to create brand awareness for YOU and YOUR BUSINESS. The Step by Step Guide to Twitter for Business is a blueprint that will show you exactly how to: *Set up your Twitter page in minutes *Create a live clickable link to drive Twitter followers back to homebase to purchase your product *Optimize your Twitter bio to make your business searchable to potential clients *Speak Twitter to effectively communicate your message to millions *Link Twitter to your Facebook fan page for maximum visibility *Use timesaving applications and tools so Twitter works for you instead of you working for Twitter You can be harnessing the power of Twitter today with this easy to use, step-by-step guide that explains both the how-to and the why of every Twitter technique. Plus this guide includes a bonus section of more than 30 tried and true Twitter applications that will add zip to your Twitter toolbox. Don't be left behind. It's time to add Twitter to your marketing and public relations strategy.
Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 1119021812
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)
Download or read book Twitter Power 3.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-03-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author : Desmond Dreckett
Publisher :
ISBN 13 : 9781521474754
Total Pages : 168 pages
Book Rating : 4.4/5 (747 download)
Download or read book Explode Your Twitter Marketing Small Business in 30 Days written by Desmond Dreckett and published by . This book was released on 2017-06-11 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're ready to promote your business on Twitter, you must read this one now. Did you know that most businesses are using Twitter the wrong way? They're trying to sell on Twitter instead of engaging and building a community. This easy-to-use guide will walk you through step-by-step what you need to do to grow and market your business on Twitter This book is a MUST for any small business looking to get more sales and more exposure on Twitter! Here's what you'll learn: What Twitter can do for your business and where others are going so wrong How to promote and sell your products and services the right way How to get people falling over themselves to share your tweets The software we use to run our account on autopilot The advantages and disadvantages of using Twitter depending on your niche The perfect formula - this is the blueprint to a successful Twitter account How to grow your Twitter following with raving fans of your products and services Where to get quality content to tweet about that's updated daily Showing you the best time to post your tweets (it's not when you think) How to use trending topics to get your brand in front of your customers Showing you difference between a retweet, an @ reply, and a direct message What Twitter lists are and how to strategically use them How and when to use hashtags to get your tweets seen by a larger audience You'll learn all these tricks and more! We're on a mission to help 10,000 small businesses this year. Will you be one of them?
Author : Ted Prodromou
Publisher : Entrepreneur Press
ISBN 13 : 1613081820
Total Pages : 304 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Twitter for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Author : Alex Stearn
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502877437
Total Pages : 0 pages
Book Rating : 4.8/5 (774 download)
Download or read book Make Twitter Work for Your Business written by Alex Stearn and published by Createspace Independent Publishing Platform. This book was released on 2014-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE TWITTER WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Twitter marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Twitter work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Twitter to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In the book you will learn: How to use Twitter for business How to plan your marketing campaign on Twitter How to build the right audience on Twitter How to increase your followers How to tweet the right type of content on Twitter How to communicate on Twitter for success How to create effective Tweets How to advertise on Twitter How to create a Twitter posting calendar How to advertise on Twitter How to use Hashtags on Twitter How to measure your results on Twitter How and why you should create a blog What to do on your website to increase and capture leads What to do on a day to day basis on Twitter
Author : Brett Petersel
Publisher : Penguin
ISBN 13 : 1101584742
Total Pages : 337 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author : Shannon Evans
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781453703274
Total Pages : 0 pages
Book Rating : 4.7/5 (32 download)
Download or read book The Definitive Twitter Guide written by Shannon Evans and published by Createspace Independent Publishing Platform. This book was released on 2010-08-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book will help you de-mystify Twitter for business. focused on small business marketing on the Internet. The Definitive Twitter Guide provides quality resources, tips, and techniques for small business owners looking to effectively compete on the web.
