Twitter: Marketing: Think Big

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540605306
Total Pages : 140 pages
Book Rating : 4.6/5 (53 download)

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Book Synopsis Twitter: Marketing: Think Big by : Ace McCloud

Download or read book Twitter: Marketing: Think Big written by Ace McCloud and published by Createspace Independent Publishing Platform. This book was released on 2016-11-25 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to be a pro with Twitter? Ready for big profits from your marketing? Do you ever wonder what you are truly capable of? 3 Books in 1: An unbeatable combination of the best ways to be successful with Twitter, how to market like a pro, and world class thinking big strategies! Whether you want to (1) have success with Twitter the right way, (2) market effectively, or (3) start turning your big ideas and dreams into reality, this book will teach you everything you need to know. Master Twitter, gain followers, make money, and automate the whole process. Twitter is a social media powerhouse with the potential to place your ideas and products in front of millions upon millions of people. See how easily you can get powerful results by . What Will You Discover About Twitter? The unbelievable power of Twitter and how to use it to your advantage. How to optimize your account, making it appealing and highly informative. How to write the perfectly structured tweet. Strategies for engaging your audience through compelling and interesting tweets. How to use multiple Twitter accounts to drive traffic and boost sales. The best third-party programs to really make the most out of Twitter. How to market and make money with Twitter. The three basic tweets and how to use them to your advantage. Six steps to develop a winning Twitter marketing action plan. Get stellar results from your marketing efforts! Profit from more than 100 powerful tactics, ideas and strategies for successful marketing. Discover how big companies successfully brand and market their products, and then apply their strategies to your own business. What Will You Learn About Marketing? The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies used by the best in the world to dominate. Turn your big dreams into reality. Discover the incredibly powerful magic of thinking big. Included is step-by-step guidance on how to turn your big idea into something that exists in the real world. Stop aiming for average goals, start thinking of big things that will really make a BIG difference in your life! The ability to think big is a common trait of many of the greatest people who have ever lived and it has been proven over the centuries to have incredible results! What Will You Discover About Thinking Big? The magic that happens when you Think Big. How to gain the confidence you need to realize your big idea. Powerful ways for training your mind for automatic success. How to work smarter, stay motivated and transform every obstacle in your path. How to develop a powerful work ethic based upon world class good habits. How to create your own 30-day strategy action plan. Inspiring true life stories. How to get others to help you accomplish your big goals. Powerful morning rituals for starting the day off right. Bring your product, business, and ideas to the world! Get in the game: Buy It Now!

Twitter / Marketing / Sales

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540605115
Total Pages : 132 pages
Book Rating : 4.6/5 (51 download)

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Book Synopsis Twitter / Marketing / Sales by : Ace McCloud

Download or read book Twitter / Marketing / Sales written by Ace McCloud and published by Createspace Independent Publishing Platform. This book was released on 2016-11-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to be a pro with Twitter? Ready for big profits from your marketing? Are you tired of low sales and small paychecks? 3 Books in 1: An unbeatable combination of the best ways to be successful with Twitter, how to market like a pro, and world class sales strategies! Whether you want to (1) have success with Twitter the right way, (2) market effectively, or (3) discover the world's best sales techniques, this book will teach you everything you need to know. Master Twitter, gain followers, make money, and automate the whole process. Twitter is a social media powerhouse with the potential to place your ideas and products in front of millions upon millions of people. See how easily you can get powerful results by . What Will You Discover About Twitter? The unbelievable power of Twitter and how to use it to your advantage. How to optimize your account, making it appealing and highly informative. How to write the perfectly structured tweet. Strategies for engaging your audience through compelling and interesting tweets. How to use multiple Twitter accounts to drive traffic and boost sales. The best third-party programs to really make the most out of Twitter. How to market and make money with Twitter. The three basic tweets and how to use them to your advantage. Six steps to develop a winning Twitter marketing action plan. Get stellar results from your marketing efforts! Profit from more than 100 powerful tactics, ideas and strategies for successful marketing. Discover how big companies successfully brand and market their products, and then apply their strategies to your own business. What Will You Learn About Marketing? The best marketing strategies that give great results. How to utilize social media to promote yourself and make money. The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies used by the best in the world to dominate. Become a star closer and start making some real money! Sales can be fun! Instead of "selling," you'll find ways to connect with your customers on their level and give them what they want. Leave outmoded methods behind and learn to tap into your customers' deepest desires. Grasp the keys to dissolving sales resistance so you can hear that sweet "Yes!" What Will You Discover About Sales? How to utilize trends to your advantage. How to ask the right questions to get the right results. How to utilize social media marketing to increase your sales. How to use body language and mirroring to maximize your sales potential. How to establish a trusting and lasting relationships with your customers. How to market your product for maximum effectiveness. How to turn rejection into reward. how to develop a sales plan that gets results. How to easily close more sales. Bring your product, business, and ideas to the world! Get in the game: Buy It Now!

The End of Everything

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982103566
Total Pages : 256 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The End of Everything by : Katie Mack

Download or read book The End of Everything written by Katie Mack and published by Simon and Schuster. This book was released on 2020-08-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK OF 2020 NAMED A BEST BOOK OF THE YEAR BY * THE WASHINGTON POST * THE ECONOMIST * NEW SCIENTIST * PUBLISHERS WEEKLY * THE GUARDIAN From one of the most dynamic rising stars in astrophysics, an “engrossing, elegant” (The New York Times) look at five ways the universe could end, and the mind-blowing lessons each scenario reveals about the most important concepts in cosmology. We know the universe had a beginning. With the Big Bang, it expanded from a state of unimaginable density to an all-encompassing cosmic fireball to a simmering fluid of matter and energy, laying down the seeds for everything from black holes to one rocky planet orbiting a star near the edge of a spiral galaxy that happened to develop life as we know it. But what happens to the universe at the end of the story? And what does it mean for us now? Dr. Katie Mack has been contemplating these questions since she was a young student, when her astronomy professor informed her the universe could end at any moment, in an instant. This revelation set her on the path toward theoretical astrophysics. Now, with lively wit and humor, she takes us on a mind-bending tour through five of the cosmos’s possible finales: the Big Crunch, Heat Death, the Big Rip, Vacuum Decay (the one that could happen at any moment!), and the Bounce. Guiding us through cutting-edge science and major concepts in quantum mechanics, cosmology, string theory, and much more, The End of Everything is a wildly fun, surprisingly upbeat ride to the farthest reaches of all that we know.

Twitter Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470562269
Total Pages : 512 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Twitter Marketing by : Hollis Thomases

Download or read book Twitter Marketing written by Hollis Thomases and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Obviously Awesome

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Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Think Big, Act Bigger

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Publisher : Entrepreneur Press
ISBN 13 : 161308319X
Total Pages : 194 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Think Big, Act Bigger by : Jeffrey Hayzlett

Download or read book Think Big, Act Bigger written by Jeffrey Hayzlett and published by Entrepreneur Press. This book was released on 2015-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.

How to Make Money Marketing Your Small Business on Twitter

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Author :
Publisher : Pearson Education
ISBN 13 : 0132615428
Total Pages : 35 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis How to Make Money Marketing Your Small Business on Twitter by : Jamie Turner

Download or read book How to Make Money Marketing Your Small Business on Twitter written by Jamie Turner and published by Pearson Education. This book was released on 2010-10-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula. Don’t be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here’s how.

Twitter Marketing Workbook

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523231263
Total Pages : 46 pages
Book Rating : 4.2/5 (312 download)

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Book Synopsis Twitter Marketing Workbook by : Jason McDonald

Download or read book Twitter Marketing Workbook written by Jason McDonald and published by Createspace Independent Publishing Platform. This book was released on 2016-01-01 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter Marketing Workbook 2016Learn how to market your business on Twitter for free A best-selling Twitter marketing book from a best-selling author on Internet marketing: Jason McDonald Twitter is the crazy child of social media: newsy, chatty, and hard-to-understand for most marketers. Amidst the clutter, you can find AMAZING marketing opportunities on Twitter - from tweeting out special deals to nurturing your most loyal customers to pestering journalists about your latest product. If you know how... Small businesses and large businesses alike can leverage Twitter for amazing free marketing opportunities. Even better you can research Twitter, discover it is NOT for your business, and sleep easy at night free from TWITTER GUILT, that nagging feeling that if you're not "on" Twitter, you're missing out. You can market on Twitter effectively - IF you know how With up-to-date information on how to market via Twitter, the Twitter Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. Twitter MARKETING STEP-BY-STEP - an explanation of how Twitter works as a marketing tool, how to research your competition on Twitter, how to set up and optimize your business Twitter page, and more. All in one easy-to-read Twitter marketing book. TWEETING STRATEGY - creating great content is the first step, and knowing how to tweet it is the second. The Twitter MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content. FREE TWITTER TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Twitter tools but hundreds of FREE social media tools as well - a $29.99 value! Twitter Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky Twitter marketing book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Twitter marketing plan ready for your business. Got questions? Just Google Jason McDonald and send him an email - he's happy to help. About the Author Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Modern Twitter Marketing

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Author :
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4./5 ( download)

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Book Synopsis Modern Twitter Marketing by : RD king

Download or read book Modern Twitter Marketing written by RD king and published by 大賢者外語. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter. A lot of marketers and marketing companies have long considered Twitter as a great place for brand formation. Twitter is so easy to use. You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You have to pick the right hashtags. You have to pick the right content and, given enough focus and attention to detail, you will get it right. With this ebook... You are going to understand that if you want to be successful on the internet, you must have a la-ser focus on how You're going to make money. You will learn to identify the things that you should do before you even think of marketing on Twitter. You will understand the benefits of manual Twitter marketing. You can begin to understand that Twitter Marketing success is not as hard as you think. You are going to learn exactly how Twitter compared to other social media platforms, is definitely easier to master.

How to Prevent the Next Pandemic

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Author :
Publisher : Vintage
ISBN 13 : 0593534492
Total Pages : 235 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis How to Prevent the Next Pandemic by : Bill Gates

Download or read book How to Prevent the Next Pandemic written by Bill Gates and published by Vintage. This book was released on 2022-05-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

The Growth Marketer's Playbook

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Publisher :
ISBN 13 : 9781724466952
Total Pages : 158 pages
Book Rating : 4.4/5 (669 download)

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Book Synopsis The Growth Marketer's Playbook by : Jim Huffman

Download or read book The Growth Marketer's Playbook written by Jim Huffman and published by . This book was released on 2018-10-20 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if you had the exact playbook used by today's top startups to grow a business online. That's what Jim Huffman is giving you with The Growth Marketer's Playbook. In this honest how-to guide, VC advisor & startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive growth.

The Complete Idiot's Guide to Twitter Marketing

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Author :
Publisher : Penguin
ISBN 13 : 1101584742
Total Pages : 337 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Twitter Marketing by : Brett Petersel

Download or read book The Complete Idiot's Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Probabilistic Machine Learning

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Publisher : MIT Press
ISBN 13 : 0262369303
Total Pages : 858 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Probabilistic Machine Learning by : Kevin P. Murphy

Download or read book Probabilistic Machine Learning written by Kevin P. Murphy and published by MIT Press. This book was released on 2022-03-01 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed and up-to-date introduction to machine learning, presented through the unifying lens of probabilistic modeling and Bayesian decision theory. This book offers a detailed and up-to-date introduction to machine learning (including deep learning) through the unifying lens of probabilistic modeling and Bayesian decision theory. The book covers mathematical background (including linear algebra and optimization), basic supervised learning (including linear and logistic regression and deep neural networks), as well as more advanced topics (including transfer learning and unsupervised learning). End-of-chapter exercises allow students to apply what they have learned, and an appendix covers notation. Probabilistic Machine Learning grew out of the author’s 2012 book, Machine Learning: A Probabilistic Perspective. More than just a simple update, this is a completely new book that reflects the dramatic developments in the field since 2012, most notably deep learning. In addition, the new book is accompanied by online Python code, using libraries such as scikit-learn, JAX, PyTorch, and Tensorflow, which can be used to reproduce nearly all the figures; this code can be run inside a web browser using cloud-based notebooks, and provides a practical complement to the theoretical topics discussed in the book. This introductory text will be followed by a sequel that covers more advanced topics, taking the same probabilistic approach.

Twitter Marketing

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Author :
Publisher : Stephen Weber
ISBN 13 : 0977240665
Total Pages : 114 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis Twitter Marketing by : Steve Weber

Download or read book Twitter Marketing written by Steve Weber and published by Stephen Weber. This book was released on 2009 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)

The Small Think Big Book

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Author :
Publisher : Arjan Dijk and Sandeep Menon
ISBN 13 : 0989179125
Total Pages : 102 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis The Small Think Big Book by :

Download or read book The Small Think Big Book written by and published by Arjan Dijk and Sandeep Menon. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Twitter Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118075706
Total Pages : 336 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Twitter Marketing For Dummies by : Kyle Lacy

Download or read book Twitter Marketing For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

Bird Box

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Publisher : Harper Collins
ISBN 13 : 0062259679
Total Pages : 272 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Bird Box by : Josh Malerman

Download or read book Bird Box written by Josh Malerman and published by Harper Collins. This book was released on 2014-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix film starring Sandra Bullock, Trevante Rhodes, John Malkovich, Sarah Paulson, and Rosa Salazar! Written with the narrative tension of The Road and the exquisite terror of classic Stephen King, Bird Box is a propulsive, edge-of-your-seat horror thriller, set in an apocalyptic near-future world—a masterpiece of suspense from the brilliantly imaginative Josh Malerman. Something is out there . . . Something terrifying that must not be seen. One glimpse and a person is driven to deadly violence. No one knows what it is or where it came from. Five years after it began, a handful of scattered survivors remain, including Malorie and her two young children. Living in an abandoned house near the river, she has dreamed of fleeing to a place where they might be safe. Now, that the boy and girl are four, it is time to go. But the journey ahead will be terrifying: twenty miles downriver in a rowboat—blindfolded—with nothing to rely on but her wits and the children’s trained ears. One wrong choice and they will die. And something is following them. But is it man, animal, or monster? Engulfed in darkness, surrounded by sounds both familiar and frightening, Malorie embarks on a harrowing odyssey—a trip that takes her into an unseen world and back into the past, to the companions who once saved her. Under the guidance of the stalwart Tom, a motely group of strangers banded together against the unseen terror, creating order from the chaos. But when supplies ran low, they were forced to venture outside—and confront the ultimate question: in a world gone mad, who can really be trusted? Interweaving past and present, Josh Malerman’s breathtaking debut is a horrific and gripping snapshot of a world unraveled that will have you racing to the final page.