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Truth About Email Marketing
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Book Synopsis The Truth About Email Marketing by : Simms Jenkins
Download or read book The Truth About Email Marketing written by Simms Jenkins and published by FT Press. This book was released on 2008-07-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Book Synopsis Truth About Email Marketing by : Simms Jenkins
Download or read book Truth About Email Marketing written by Simms Jenkins and published by . This book was released on 2008 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Inbox written by Simms Jenkins and published by . This book was released on 2013-04-15 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including: How email marketing fits in a social networking crazed world Why mobile is the biggest game changer to hit email marketing. Ever! Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.
Book Synopsis Email Marketing by : Jeanniey Mullen
Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Book Synopsis The Experts Guide to Email Marketing by : Heather Seitz
Download or read book The Experts Guide to Email Marketing written by Heather Seitz and published by CreateSpace. This book was released on 2014-09-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 problem you face today in Email Marketing is: Getting Your Emails to the Inbox (and how to avoid the mistakes that send your messages to the spam folder) And if you're concerned about dropping open rates, click through rates, or overall bottom line, Don't Worry! Why? Because you can use the tips, techniques, and tools we'll share with you in this book to get your emails in front of your subscribers. In turn, you'll have more control over your email and make more money with every message you send. In this breakthrough NEW Guide to Email Marketing & Deliverability book we'll cover how to avoid the mistakes that guarantee that your email messages almost NEVER make it to the inbox (with any provider). while at the same time helping you avoid the costly mistakes most email marketers make. Heck, we'll even show you how to improve your email marketing so that you can increase open rates, click through rates and bottom line profits AND The specific things you need to know to get your emails to the inbox. In fact, here's just a sample of the Email Marketing pitfalls and landmines we'll help you avoid in this incredible book: * Why not checking the reputation regularly to identify issues early on may be the biggest mistake of all! * How not testing domains and all IPs in the email before sending the campaign and not sending yourself tests in all the major ISPs to ensure inbox placement dooms you before you even get started... * The consequences of Not paying attention the types of messages that cause complaints OR not offering a downsell option (weekly newsletter versus daily promotion). (hint: they aren't good!)... * Why it's so critical that you Not running reengagement campaigns and not segmenting your subscribers by interests, behavior, etc. Don't just send more to get the clicks! ... * How and why you must avoid Not performing regular list hygiene... * Why just sending swipe copy or sending direct to the landing page will kill your results... * How to sidestep buying, renting or scraping email addresses and still grow a massive, responsive list... * Why you should balance content to sales messages... * How Don't assume that because they opted in for a free report that you have the right to email them every day for affiliate offers. can backfire (and really bite you on the butt!)... * Why you can't Not making emails AND landing pages mobile friendly... * How Missing or incorrect SPF records, don't have DKIM, domain keys, etc really hurts your chances of being successful... * How Using shared IPs that you have no control over costs would-be Email Marketers a lot of time, energy and frustration... * ... and much, MUCH More! Don't miss this ground-breaking book that will help you STOP worrying about whether or not your messages are making it to the inbox and finally start TWELVE (12) specific things you can do to ensure your emails make it to the inbox (even if you're a technical dunce). By the way, this book is NOT about focusing on the negative, it's about focusing on the real world and helping you get real world results with your Email Marketing. So, if you're a Email Marketer who wants to avoid making the email marketing mistakes that sabotage other people's results, grab your copy today!
Book Synopsis Email Marketing for Complex Sales Cycles by : Winton Churchill
Download or read book Email Marketing for Complex Sales Cycles written by Winton Churchill and published by Morgan James Publishing. This book was released on 2008-07-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.
Book Synopsis Newsletter Marketing by : Shaun Buck
Download or read book Newsletter Marketing written by Shaun Buck and published by Createspace Independent Publishing Platform. This book was released on 2013-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Author :Chad White Publisher :Createspace Independent Publishing Platform ISBN 13 :9781500981976 Total Pages :0 pages Book Rating :4.9/5 (819 download)
Book Synopsis Email Marketing Rules by : Chad White
Download or read book Email Marketing Rules written by Chad White and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Author :Chad S. White Publisher :Createspace Independent Publishing Platform ISBN 13 :9781546910633 Total Pages :488 pages Book Rating :4.9/5 (16 download)
Book Synopsis Email Marketing Rules by : Chad S. White
Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Book Synopsis Invisible Selling Machine by : Ryan Deiss
Download or read book Invisible Selling Machine written by Ryan Deiss and published by . This book was released on 2015-03-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Email Marketing written by Razaq Adekunle and published by . This book was released on 2021-02-17 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is.In this Email Marketing, digital marketing expert reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. Inside the book you'll discover: Understanding What Email Marketing Is- It is very common for people to use email for communication nowadays. As a matter of fact, there are people who will have a few email addresses. As a result, some people will start use emails as a mean to promote products. How Email Marketing Works- Email marketing is a form of direct marketing that uses electronic mail as a method of advertising. Technically, email marketing is an all-encompassing term. It can refer to any commercial or fundraising message. Email Marketing Tricks To Make Money- The game is called email marketing and in order to be an internet success story you must learn the rules, follow them, and succeed at this game. We will be talking about how to create email marketing campaigns that make money and this subject is geared towards those of us that actually build our own list instead of buying or renting a list. Email Marketing: Do You Want to Triple Your Return On Investment- One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much sexier than email. But, is a social media post as effective as an email? Before we answer that question, let's state a well-known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing? How to Do Bulk Email Marketing- You might be one of those who believe that bulk email marketing is no longer useful on driving web traffic. You are very wrong. Email marketing is a kind of advertising that directly appeals to the prospect buyers; thus, it commands attention and will drive sales. The most important thing is to make use of this internet marketing agenda strategically. Scroll to the top of the page and click on the buy button.
Book Synopsis Revealing the Secrets of Six-Figure Email Marketing by : Shu Chen Hou
Download or read book Revealing the Secrets of Six-Figure Email Marketing written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to the next level and unlock the true potential of email marketing? "Revealing the Secrets of Six-Figure Email Marketing" is your gateway to success in the digital age. This groundbreaking book is not just another run-of-the-mill guide; it's a treasure trove of insider knowledge that will propel your business to new heights. In these pages, you'll discover the closely guarded secrets of email marketing that have helped countless entrepreneurs and businesses achieve six-figure success. From crafting compelling email copy and mastering the art of segmentation to automating your campaigns for maximum ROI, this book leaves no stone unturned. With each turn of the page, you'll learn how to engage your audience, build meaningful connections, and drive revenue like never before. Uncover the power of personalization, A/B testing, and data-driven decision-making. Say goodbye to spam and hello to a strategic, results-driven approach. If you're serious about making money with email marketing and want to transform your email list into a revenue-generating powerhouse, this book is your roadmap. Take action now and get ready to reveal the secrets that separate the six-figure earners from the rest. Your email marketing success story begins here.
Book Synopsis The Truth about Identity Theft by : Jim Stickley
Download or read book The Truth about Identity Theft written by Jim Stickley and published by FT Press. This book was released on 2009 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the techniques used to steal personal information, discussing such methods as using Internet files, email, ATM scams, credit card offers, telephone solicitation, burglary, and trash scanning, and outlining what the average person can do to minimize the risk of identity theft.
Book Synopsis Email Advertising Crash Course by : Daniel Hirsch
Download or read book Email Advertising Crash Course written by Daniel Hirsch and published by . This book was released on 2015-05-15 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no doubt that online marketing strategies are now an integral part of any business' overall marketing plan. If your business remains offline, you have severely limited your chances of virtually expanding out into the rest of the world. In today's society, email is the one true must have. From our pre-teens to our grandmothers, who doesn't have an email account these days? And in these email accounts, we regularly receive all kinds of marketing emails: promotional and content-driven newsletters from supermarkets, banks, schools, and even from our favorite restaurant. So if your business isn't sending out marketing emails, then you're missing out on a huge opportunity. That's the truth, plain and simple. However, as a business new to email marketing, you need to be very careful in treading the thin line between an effective email campaign and one that damages your sender credibility and the overall image of your business. There's a big difference between someone being interested in what you send versus them being annoyed by it. This book is designed to provide you with a step-by-step guide to build an email list for your business, and create an effective newsletter campaign that will have your prospective clients or customers voluntarily opening their pockets in no time. So if you're ready to take your business' marketing strategy to the next level, then let's get started!
Book Synopsis The Truth About Search Engine Optimization by : Rebecca Lieb
Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Book Synopsis Instant Profits Guide To Email Marketing Success by : Hillary Scholl
Download or read book Instant Profits Guide To Email Marketing Success written by Hillary Scholl and published by Estalontech. This book was released on 2018-12-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an avalanche of profits using the PROVEN email marketing methods E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It can be difficult to build a permission based mailing list. With the overwhelming amount of traffic on the Internet, it is hard to know just how to develop a solid mailing list Building a responsive mailing list for your enterprise is one of the most important, and most easiest way to skyrocket your income and get more done - in less time. Want to know what the key is to succeeding as an online marketer today? It’s being able to build a large, targeted, responsive opt-in email list. Instant Profits Guide to Email Marketing success will help you shave off months and even years off your struggle to become a successful online marketer! Here is just some of what you will learn by reading it: How to create a website that makes people feel like they absolutely must opt-in to your list Where to find the internet users that are your potential market How to offer information that your buyers might be looking for and offer it for free so that they are lured immediately to your site How to understand the original intention and purpose of email marketing How to truly understand what a niche market is and make it work for you How to set up a website so jam packed with information that you will lure those 2500 visitors to your site in no time because you have become an invaluable library and resource to them How to brainstorm the internet so you can find new prospects How to conceptualize a message for customers who may have already bought from you once to get them to buy from you again Different ways to ensure you build a highly profitable list Gaining the trust of your customers – and have them opt-in to your list quickly and easily! How to use landing pages, squeeze pages, gift pages and benefits pages to draw prospects to your opt-in email list How to use your list to produce maximum profits – building a good list is only half the battle, now you have to entice members of your list to buy … find out how here! How to create your own free newsletter or ezine to distribute to your list – plus, how to set up your own action-inducing autoresponder series! And much, much more! It covers everything from starting your list of targeted subscribers to writing persuasive emails that sell, to the finer points about email delivery methods and tracking. So... while there's no disputing the fact that email marketing is a BILLION DOLLAR industry, the real question is... How do you get it done? That's where this guide comes in...
