Trust In Social Media

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Digital Trust

Author : Barry Connolly
Publisher : Bloomsbury Publishing
ISBN 13 : 1472961358
Total Pages : 257 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Digital Trust by : Barry Connolly

Download or read book Digital Trust written by Barry Connolly and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

Trust in Social Media

Author : Jiliang Tang
Publisher : Springer Nature
ISBN 13 : 3031023455
Total Pages : 115 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Trust in Social Media by : Jiliang Tang

Download or read book Trust in Social Media written by Jiliang Tang and published by Springer Nature. This book was released on 2022-06-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i.e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing.

Roles, Trust, and Reputation in Social Media Knowledge Markets

Author : Elisa Bertino
Publisher : Springer
ISBN 13 : 3319054678
Total Pages : 198 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Roles, Trust, and Reputation in Social Media Knowledge Markets by : Elisa Bertino

Download or read book Roles, Trust, and Reputation in Social Media Knowledge Markets written by Elisa Bertino and published by Springer. This book was released on 2014-09-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge and expertise, especially of the kind that can shape public opinion, have been traditionally the domain of individuals holding degrees awarded by higher learning institutions or occupying formal positions in notable organizations. Expertise is validated by reputations established in an institutionalized marketplace of ideas with a limited number of “available seats” and a stringent process of selection and retention of names, ideas, topics and facts of interest. However, the social media revolution, which has enabled over two billion Internet users not only to consume, but also to produce information and knowledge, has created a secondary and very active informal marketplace of ideas and knowledge. Anchored by platforms like Wikipedia, YouTube, Facebook and Twitter, this informal marketplace has low barriers to entry and has become a gigantic and potentially questionable, knowledge resource for the public at large. Roles, Trust and Reputation in Social Media Knowledge Markets will discuss some of the emerging trends in defining, measuring and operationalizing reputation as a new and essential component of the knowledge that is generated and consumed online. The book will propose a future research agenda related to these issues. The ultimate goal of research agenda being to shape the next generation of theoretical and analytic strategies needed for understanding how knowledge markets are influenced by social interactions and reputations built around functional roles. The authors, including leading scholars and young innovators, will share with the readers some of the main lessons they have learned from their own work in these areas and will discuss the issues, topics and sub-areas that they find under-studied or that promise the greatest intellectual payoff in the future. The discussion will be placed in the context of social network analysis and “big data” research. Roles, Trust and Reputation in Social Media Knowledge Markets exposes issues that have not been satisfactorily dealt with in the current literature, as the research agenda in reputation and authorship is still emerging. In a broader sense, the volume aims to change the way in which knowledge generation in social media spaces is understood and utilized. The tools, theories and methodologies proposed by the contributors offer concrete avenues for developing the next generation of research strategies and applications that will help: tomorrow’s information consumers make smarter choices, developers to create new tools and researchers to launch new research programs.

Media Trust in a Digital World

Author : Thomas Osburg
Publisher : Springer Nature
ISBN 13 : 3030307743
Total Pages : 264 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Media Trust in a Digital World by : Thomas Osburg

Download or read book Media Trust in a Digital World written by Thomas Osburg and published by Springer Nature. This book was released on 2019-11-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.

Social Networks and Trust

Author : Vincent Buskens
Publisher : Springer Science & Business Media
ISBN 13 : 0306476452
Total Pages : 269 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Social Networks and Trust by : Vincent Buskens

Download or read book Social Networks and Trust written by Vincent Buskens and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.

Social Media and Trust

Author : Joanna Paliszkiewicz
Publisher : Informing Science
ISBN 13 : 1681100177
Total Pages : pages
Book Rating : 4.6/5 (811 download)

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Book Synopsis Social Media and Trust by : Joanna Paliszkiewicz

Download or read book Social Media and Trust written by Joanna Paliszkiewicz and published by Informing Science. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, business, and an analysis of social media and trust. The second part of the book uses data from four different countries to answer multiple valid and vital research questions dealing with social media and trust, including an instrument that measures trust variables. This book presents some meaningful work on how the integration of social media and trust can best be developed. The authors apply their backgrounds in information technology, knowledge management, trust, and business to generate some provocative and instructive guidance to the readers on how to best leverage knowledge internally and externally to meet the organizational strategic goals. [i]Dr. Jay Liebowitz, Distinguished Chair of Applied Business and Finance, Harrisburg University of Science and Technology

Trust Inc

Author : Matthew Yeomans
Publisher : Routledge
ISBN 13 : 9781783537488
Total Pages : 0 pages
Book Rating : 4.5/5 (374 download)

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Book Synopsis Trust Inc by : Matthew Yeomans

Download or read book Trust Inc written by Matthew Yeomans and published by Routledge. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education.

Social Trust

Author : Kevin Vallier
Publisher : Routledge
ISBN 13 : 1000381587
Total Pages : 256 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Trust by : Kevin Vallier

Download or read book Social Trust written by Kevin Vallier and published by Routledge. This book was released on 2021-04-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increasingly divergent views and commitments, and an all-or-nothing mindset in political life, it can seem hard to sustain the level of trust in other members of our society necessary to ensure our most basic institutions work. This book features interdisciplinary perspectives on social trust. The contributors address four main topics related to social trust. The first topic is empirical and formal work on norms and institutional trust, especially the relationships between trust and human behaviour. The second topic concerns trust in particular institutions, notably the legal system, scientific community, and law enforcement. Third, the contributors address challenges posed by diversity and oppression in maintaining social trust. Finally, they discuss different forms of trust and social trust. Social Trust will be of interest to researchers in philosophy, political science, economics, law, psychology, and sociology.

Knowledge Management, Trust and Communication in the Era of Social Media

Author : Joanna Paliszkiewicz
Publisher : MDPI
ISBN 13 : 3039437054
Total Pages : 168 pages
Book Rating : 4.0/5 (394 download)

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Book Synopsis Knowledge Management, Trust and Communication in the Era of Social Media by : Joanna Paliszkiewicz

Download or read book Knowledge Management, Trust and Communication in the Era of Social Media written by Joanna Paliszkiewicz and published by MDPI. This book was released on 2020-11-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical perspectives. The seventh article aims to present the results of pilot studies on the four largest Information Communication Technology (ICT) companies' involvement in promoting the Sustainable Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue in the efficiency of doing business. The results showed that trust is vital in sharing knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to identify the most critical purposes of using social media by responding to women's attitudes according to age and their respective countries' economic development. The research was done through an online survey in 2017–2018, followed by an analysis of eight countries' results. The article entitled "Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages Posted at the Time of Disaster" presents the framework of a question-answering system that was developed using a Twitter dataset containing more than 9 million tweets compiled during the Osaka North Earthquake that occurred on 18 June 2018. The authors also study the structure of the questions posed and develop methods for classifying them into particular categories to find answers from the dataset using an ontology, word similarity, keyword frequency, and natural language processing. The book provides a theoretical and practical background related to trust, knowledge management, and communication in the era of social media. The editor believes that the collection of articles can be relevant to professionals, researchers, and students' needs. The authors try to diagnose the situation and show the new challenges and future directions in this area.

Trust Agents

Author : Chris Brogan
Publisher : John Wiley & Sons
ISBN 13 : 1119666015
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Trust Agents by : Chris Brogan

Download or read book Trust Agents written by Chris Brogan and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of

Trust in Media and Journalism

Author : Kim Otto
Publisher : Springer
ISBN 13 : 3658207655
Total Pages : 179 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Trust in Media and Journalism by : Kim Otto

Download or read book Trust in Media and Journalism written by Kim Otto and published by Springer. This book was released on 2018-01-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: All over Europe and the World communication scientists reflect questions on trust in journalism and media. A large scale of analysis and research gives new perspectives of reasons, impacts and consequences of trust or mistrust in media and journalism. This anthology provides an overview on empirical research to trust in media and journalism, new perspectives, methodological approaches and current results, discussed among communication scientists at European and international scientific conferences.

Trust and Confidence at the Interfaces of the Life Sciences and Society

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309377951
Total Pages : 66 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Trust and Confidence at the Interfaces of the Life Sciences and Society by : National Academies of Sciences, Engineering, and Medicine

Download or read book Trust and Confidence at the Interfaces of the Life Sciences and Society written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2015-09-23 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the public trust science? Scientists? Scientific organizations? What roles do trust and the lack of trust play in public debates about how science can be used to address such societal concerns as childhood vaccination, cancer screening, and a warming planet? What could happen if social trust in science or scientists faded? These types of questions led the Roundtable on Public Interfaces of the Life Sciences of the National Academies of Sciences, Engineering, and Medicine to convene a 2-day workshop on May 5-6, 2015 on public trust in science. This report explores empirical evidence on public opinion and attitudes toward life sciences as they relate to societal issues, whether and how contentious debate about select life science topics mediates trust, and the roles that scientists, business, media, community groups, and other stakeholders play in creating and maintaining public confidence in life sciences. Does the Public Trust Science? Trust and Confidence at the Interfaces of the Life Sciences and Society highlights research on the elements of trust and how to build, mend, or maintain trust; and examine best practices in the context of scientist engagement with lay audiences around social issues.

The Truth about Trust in Business

Author : Vanessa Hall
Publisher : Greenleaf Book Group
ISBN 13 : 1937110214
Total Pages : 200 pages
Book Rating : 4.9/5 (371 download)

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Book Synopsis The Truth about Trust in Business by : Vanessa Hall

Download or read book The Truth about Trust in Business written by Vanessa Hall and published by Greenleaf Book Group. This book was released on 2011-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.

Privacy, Trust and Social Media

Author : Joanna Paliszkiewicz
Publisher : Taylor & Francis
ISBN 13 : 1000964574
Total Pages : 255 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Privacy, Trust and Social Media by : Joanna Paliszkiewicz

Download or read book Privacy, Trust and Social Media written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2023-11-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

Digital Trust

Author : Barry Connolly
Publisher :
ISBN 13 : 9781472981868
Total Pages : 248 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis Digital Trust by : Barry Connolly

Download or read book Digital Trust written by Barry Connolly and published by . This book was released on 2020 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigor and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.--

The Social Construction of Trust

Author : Linda R. Weber
Publisher : Springer Science & Business Media
ISBN 13 : 1461507790
Total Pages : 180 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis The Social Construction of Trust by : Linda R. Weber

Download or read book The Social Construction of Trust written by Linda R. Weber and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on in-depth interviews designed to determine what trust is, how it is built, and how it is destroyed, this important new resource provides extensive insight into the fundamental process of interpersonal trust in the day-to-day lives of average people. It furnishes qualitative data analysis and offers a detailed definition of trust in a sociological context. This unique text is a valuable reference for sociologists, social and clinical psychologists, and students in these disciplines.

Museum Websites and Social Media

Author : Ana Sánchez Laws
Publisher : Berghahn Books
ISBN 13 : 1782388699
Total Pages : 212 pages
Book Rating : 4.7/5 (823 download)

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Book Synopsis Museum Websites and Social Media by : Ana Sánchez Laws

Download or read book Museum Websites and Social Media written by Ana Sánchez Laws and published by Berghahn Books. This book was released on 2015-10-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for cross-disciplinary discussion. It is a resource for museum staff, students, designers, and researchers working at the intersection of cultural institutions and digital technologies. The aim is to provide insight into the issues behind designing and implementing web pages and social media to serve the broadest range of museum stakeholders.