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Tribal Marketing Casebook
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Book Synopsis Rethinking Marketing by : Douglas Brownlie
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Book Synopsis The Asian Marketing Casebook by : Noel Capon
Download or read book The Asian Marketing Casebook written by Noel Capon and published by . This book was released on 1999 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for courses in International Marketing at the undergraduate and graduate levels. This marketing casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries.
Download or read book ARA Case Book written by and published by . This book was released on 1964 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Casebook of Indigenous Business Practices in Africa by : Ogechi Adeola
Download or read book Casebook of Indigenous Business Practices in Africa written by Ogechi Adeola and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western and Southern Africa.
Download or read book Access written by and published by . This book was released on 1990 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Worldwide Destinations Casebook by : Brian Boniface, MA
Download or read book Worldwide Destinations Casebook written by Brian Boniface, MA and published by Routledge. This book was released on 2010-09-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide Destinations Casebook features 38 comprehensive case studies of international tourism destinations, 10 of them brand new and 28 updated. A companion to the core textbook Worldwide Destinations 5th edition, these cases contextulaise the learning and provide real life illustrations of the theories covered. This new edition covers subjects such as climate change, eco-tourism, destination regeneration and social impact. Case studies are drawn from all regions of the world and include: London Docklands regeneration A tourism strategy for Morocco 'New World' tourism - Outbound tourism from China Antarctica: tourism or conservation? Re-visioning tired destinations: Australia's gold coast Tourism in New York The Way of St. James: the pilgrimage as a cultural resource Ecotourism in the Ecuadorian Amazon The casebook brings a range of benefits to the classroom and by encouraging active learning allows students to gain valuable experience in: Problem solving and decision making Focusing on key issues within a clearly defined situation The development or honing of critical thinking skills Recognising that there is no one 'correct' answer to a problem Judging the relevance of different types of evidence and techniques Worldwide Destinations Casebook is the ultimate resource for contectualizing theory and is essential reading for any tourism student.
Book Synopsis The Cryptocurrency and Digital Asset Fraud Casebook by : Jason Scharfman
Download or read book The Cryptocurrency and Digital Asset Fraud Casebook written by Jason Scharfman and published by Springer Nature. This book was released on 2023-01-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cryptocurrencies and digital assets have continued to gain widespread acceptance from both retail and institutional investors. With this rapid growth in both the crypto and digital asset spaces, there has also been an unfortunate steady drumbeat of fraudulent activity. It has been reported that in 2021 alone over $14 billion in crypto was stolen from investors. Frauds have touched all aspects of the crypto universe ranging from outright Bitcoin theft, pig butchering, and wallet phising to DeFi rug pulls, exchange hacks, mining scams and NFT fraud. The Cryptocurrency and Digital Asset Fraud Casebook will provide up to date information and analysis on fraudulent activity in the crypto space.
Book Synopsis Worldwide Destinations Casebook by : Brian G. Boniface
Download or read book Worldwide Destinations Casebook written by Brian G. Boniface and published by Routledge. This book was released on 2009 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book of case studies is designed to be used in conjunction with its companion text -World Wide Destination: The geography of Travel and Tourism. However, the book can be used as a stand-alone resource for the teaching and learning of tourism destinations across the world.
Book Synopsis Global Poverty Alleviation: A Case Book by : Pauline J. Albert
Download or read book Global Poverty Alleviation: A Case Book written by Pauline J. Albert and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises for both the for-profit sectors and for individuals who live in conditions of poverty. Ideal for teaching, after a brief introduction to the case method, the cases are presented as descriptions with no comments or criticisms. The cases are arranged thematically and cover a broad array of solutions in diverse countries including India, Bangladesh, Vietnam, Tanzania, the United States, South Africa, Mozambique, Peru, Ghana, Haiti,and Mexico. Specific programs for alleviating—or even eradicating—poverty through profitable partnerships come from myriad sectors such as banking, health, education, infrastructure development, environment, and technology. The cases highlight solutions that focus on bringing about substantive shifts in the conditions of life for those living in poverty.
Book Synopsis Anikaa & The Mystery of the Painting- Book 1 of Anikaa Series by : Adhya Krish
Download or read book Anikaa & The Mystery of the Painting- Book 1 of Anikaa Series written by Adhya Krish and published by Dora Grace. This book was released on 2018-03-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anikaa Mehra, a multi-millionaire artist had a peaceful life in the hills of Munnar. One morning, on a bicycle ride she has a chance encounter with a mysterious man named Jiyu. There was nothing ordinary about this man, creating mirage was one of his powers. He warns her that a mystery is about to enter in her life, an adventure she had been waiting for and the one that she cannot escape from is about to embark. Soon, she receives a dinner invitation from Richard Sturrock, a multi-billionaire businessman who forces his dead wife's last painting on Anikaa. Why would a man offer his wife's last painting to a complete stranger? The question was baffling her enough when Anikaa finds a riddle hidden inside the painting that can be seen only in the moonlight. Ancient science, hidden tribes and a journey to mesmerising Himalayas. Its the first part of the trilogy of Anikaa series.
Book Synopsis Global Human Resource Management Casebook by : James Hayton
Download or read book Global Human Resource Management Casebook written by James Hayton and published by Taylor & Francis. This book was released on 2012-04-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Human Resource Management Casebook is a collection of business teaching cases, focusing on Human Resource Management issues around the world. Each case is based in a single country and illustrates one or more significant challenge faced by managers and HR practitioners. The influence of the unique national cultural and institutional context upon the issues in the case is emphasized. In total 32 unique and original cases are presented, each from different national contexts. Every case is followed by a set of questions for use in class discussion or private study of the cases. This casebook is a project undertaken by a committee of international members of the Human Resources Division of the Academy of Management (USA). The HR Division currently has over 3500 members worldwide, indicating a significant immediate audience for the text. The committee, referred to as the HR Ambassadors Committee (James Hayton, Chair) is intended to represent the global membership of the organization. We currently have members in over 60 countries, and Ambassadors for over 50 of these. The committee was established to contribute to the internationalization of the HR Division and the Academy of Management by creating collaborative projects that both involve and serve the global membership. This book, which represents the first product of our collaboration, is expected to provide a useful teaching tool for HRM educators, and secondarily is expected to be of use to HR practitioners with an interest in the globalization of HRM.
Book Synopsis Rural Development in South Asia by : Lalita Prasad Vidyarthi
Download or read book Rural Development in South Asia written by Lalita Prasad Vidyarthi and published by Concept Publishing Company. This book was released on 1982 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers, chiefly in relation to India and Bangladesh.
Book Synopsis A Case Book for Economics by : William Ernest Weld
Download or read book A Case Book for Economics written by William Ernest Weld and published by . This book was released on 1927 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tribal Development and Its Administration by : Lalita Prasad Vidyarthi
Download or read book Tribal Development and Its Administration written by Lalita Prasad Vidyarthi and published by Concept Publishing Company. This book was released on 1981 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at a training program organized by the Training Division, Dept. of Personnel and Administrative Reforms, Govt of India.
Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Book Synopsis Crow Dog's Case by : Sidney L. Harring
Download or read book Crow Dog's Case written by Sidney L. Harring and published by Cambridge University Press. This book was released on 1994-02-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first social history of American Indians' role in the making of American law sheds new light on Native American struggles for sovereignty and justice during the "century of dishonor," a time when their lands were lost and their tribes reduced to reservations.
Book Synopsis Traders, Informal Trade and Markets between the Caucasus and China by : Susanne Fehlings
Download or read book Traders, Informal Trade and Markets between the Caucasus and China written by Susanne Fehlings and published by Springer Nature. This book was released on 2022-12-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is about the economic practices of traders and businesspeople from the Caucasus and China who work in local bazaars in Tbilisi and Beijing. It describes their activities, their motivations, their socio-cultural backgrounds, their work environments, and their interactions with one another. Contributing to a broader debate on the nature and role of informal economic practices in the post-Soviet periphery and processes of “globalization from below”, the book aims at providing a thick description of the embeddedness of bazaar traders’ economic behaviors and strategies in local and global political, economic, and cultural contexts, markets and supply chains.
