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Author : Johannes Marie Hubert Huynen
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.3/5 (91 download)
Download or read book Trends in Trade Fairs written by Johannes Marie Hubert Huynen and published by . This book was released on 1973 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johannes Maria Hubert Huynen
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (15 download)
Download or read book Trends in trade fairs written by Johannes Maria Hubert Huynen and published by . This book was released on 1973 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Warwick Frost
Publisher : Routledge
ISBN 13 : 1315415275
Total Pages : 253 pages
Book Rating : 4.3/5 (154 download)
Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author : Johannes Marie Hubert Huynen
Publisher :
ISBN 13 :
Total Pages : 373 pages
Book Rating : 4.:/5 (92 download)
Download or read book Trends in Trade Fairs written by Johannes Marie Hubert Huynen and published by . This book was released on 1973 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johannes Marie Hubert HUYNEN
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (561 download)
Download or read book Trends in Trade Fairs. Proefschrift, Etc written by Johannes Marie Hubert HUYNEN and published by . This book was released on 1973 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harald Bathelt
Publisher : OUP Oxford
ISBN 13 : 0191019038
Total Pages : 343 pages
Book Rating : 4.1/5 (91 download)
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by OUP Oxford. This book was released on 2014-07-17 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author : Federico Addimando
Publisher : Springer Nature
ISBN 13 : 3031536061
Total Pages : 150 pages
Book Rating : 4.0/5 (315 download)
Download or read book Trade Show Psychology written by Federico Addimando and published by Springer Nature. This book was released on with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : L. R. Thomas
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (121 download)
Download or read book European Trade Fairs written by L. R. Thomas and published by . This book was released on 1980 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.3/5 ( download)
Download or read book International Commerce written by and published by . This book was released on 1970 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of International Commerce
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)
Download or read book Mobile Trade Fairs written by United States. Bureau of International Commerce and published by . This book was released on 1965 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Co?kun Özer, Ahu
Publisher : IGI Global
ISBN 13 : 1799883167
Total Pages : 291 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of Global Issues on International Trade written by Co?kun Özer, Ahu and published by IGI Global. This book was released on 2021-06-25 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: International trade is vital in today’s world; international trade can be affected by a number of issues such as terrorism, economic crises, and pandemics such as COVID-19. It is crucial to understand the impact these global issues have on international trade and what happens to trade when global issues arise. A comprehensive guide of these issues is needed to provide background and understanding about international trade and its relationship with global issues. Global issues occasionally dominate a continuing theme of the international globalized world: global crises, war, security issues, global pandemics such as COVID-19, and trade wars. Global cooperation is required to solve such problems. Economically intellectual thinking will enable the development of guiding policies in solving these global problems. In this book, the effects of global issues on international trade will be evaluated, and policy recommendations will be made for the solution of the global issues. Impact of Global Issues on International Trade is a critical reference source that uses analytic research to analyze the effects of global economic and financial crises as well as global health crises and their impact on international trade. Pandemics such as the COVID-19 pandemic, the global economic crisis, and trade wars are discussed, and political suggestions are made to mitigate negative impacts. Covering a wide range of topics such as financial fragility and trade fairs, it is ideal for trade specialists, policymakers, government officials, managers, executives, economists, academicians, researchers, students, and industry professionals.
Author : Maryanne B. Kendall
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 (91 download)
Download or read book European Trade Fairs written by Maryanne B. Kendall and published by . This book was released on 1993 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of International Commerce
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.0/5 ( download)
Download or read book Cumulative Index to Foreign Production and Commercial Reports written by United States. Bureau of International Commerce and published by . This book was released on 1972 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Source Wikipedia
Publisher : Booksllc.Net
ISBN 13 : 9781230764290
Total Pages : 28 pages
Book Rating : 4.7/5 (642 download)
Download or read book Trade Fairs written by Source Wikipedia and published by Booksllc.Net. This book was released on 2013-09 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 26. Chapters: 4G World, Audio Engineering Society, Belgrade Fair, Cityscape Abu Dhabi, Clean Energy Expo Asia, Computer expo, CosmoProf, Cyprus State Fairs Authority, Dar es Salaam International Trade Fair, DISCOP, Glass manufacturing exhibition, Halal Fiesta Malaysia (HALFEST), Hybrid event, Incheba, Intermat, Intermat Middle East, International Food Exhibition (IFEX) Philippines, International Wheelset Congress, IPEX (trade show), LAUNCH Conference, Law Carbon Green Growth EXPO 2011, Maison et Objet, Malaysia International Halal Showcase, Manila F.A.M.E. International, Middle East Electricity, Middle East EVENT Show, Midem, Miller Freeman, Monaco Yacht Show, PALME Middle East, Pumper & Cleaner Environmental Expo International, Railway Interiors Expo, Reverse Expo, Special Operations Forces Exhibition, TechCrunch50, Tech Cocktail, TELSA, Tripoli International Fair, UFI, Virtual tradeshow, Zagreb Fair. Excerpt: A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only." A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 trade shows held every year, and several online...
Author : Helmut Schwägermann
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110366770
Total Pages : 432 pages
Book Rating : 4.1/5 (13 download)
Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 1360 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1970 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
