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Author : Richard Kendall Miller
Publisher :
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.:/5 (444 download)
Download or read book The 2009 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2009 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher : Richard K Miller & Associates
ISBN 13 : 9781577831211
Total Pages : 307 pages
Book Rating : 4.8/5 (312 download)
Download or read book The 2008 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by Richard K Miller & Associates. This book was released on 2007-11-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831709
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)
Download or read book The 2011-2012 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Brunt
Publisher : Routledge
ISBN 13 : 9780750630825
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)
Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Author : R. K. Miller
Publisher : Richard K. Miller & Associates
ISBN 13 : 9781577830191
Total Pages : 528 pages
Book Rating : 4.8/5 (31 download)
Download or read book The 2000 Travel and Tourism Market Research Handbook written by R. K. Miller and published by Richard K. Miller & Associates. This book was released on 2000-04-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. R. Brent Ritchie
Publisher : John Wiley & Sons, Incorporated
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (555 download)
Download or read book Travel, Tourism, and Hospitality Research written by J. R. Brent Ritchie and published by John Wiley & Sons, Incorporated. This book was released on 1994-03 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594237
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)
Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Author : Raphael Raymond V. Baron
Publisher :
ISBN 13 : 9780897744621
Total Pages : 366 pages
Book Rating : 4.7/5 (446 download)
Download or read book Travel and Tourism Data written by Raphael Raymond V. Baron and published by . This book was released on 1989 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885652
Total Pages : 875 pages
Book Rating : 4.8/5 (8 download)
Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Author : van Bergeijk, Peter A.G.
Publisher : Edward Elgar Publishing
ISBN 13 : 1839102721
Total Pages : 496 pages
Book Rating : 4.8/5 (391 download)
Download or read book Research Handbook on Economic Sanctions written by van Bergeijk, Peter A.G. and published by Edward Elgar Publishing. This book was released on 2021-12-10 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter van Bergeijk brings together 40 leading experts from all continents to analyze state-of-the-art data covering the sharp increase in (smart) sanctions in the last decade. Original chapters provide detailed analyses on the determinants of sanction success and failure, complemented with research on the impact of sanctions.
Author : Juline E. Mills
Publisher : Routledge
ISBN 13 : 1136429190
Total Pages : 336 pages
Book Rating : 4.1/5 (364 download)
Download or read book Handbook of Consumer Behavior, Tourism, and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Author : Booyens, Irma
Publisher : Edward Elgar Publishing
ISBN 13 : 1800372744
Total Pages : 391 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook of Innovation for Sustainable Tourism written by Booyens, Irma and published by Edward Elgar Publishing. This book was released on 2022-08-16 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering conceptual, empirical and policy contributions from leading international scholars in the field, this comprehensive Handbook investigates a broad range of innovations and new approaches to tourism aimed at enhancing sustainability.
Author : Anna Irimiás
Publisher : Emerald Group Publishing
ISBN 13 : 180455149X
Total Pages : 134 pages
Book Rating : 4.8/5 (45 download)
Download or read book The Youth Tourist written by Anna Irimiás and published by Emerald Group Publishing. This book was released on 2023-03-23 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna Irimiás provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists’ pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.
Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1135849129
Total Pages : 286 pages
Book Rating : 4.1/5 (358 download)
Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
