Transformación digital. Un nuevo horizonte para el marketing en países subdesarrollados

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Publisher : GRIN Verlag
ISBN 13 : 3389041486
Total Pages : 9 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Transformación digital. Un nuevo horizonte para el marketing en países subdesarrollados by : Cavadia Castellar

Download or read book Transformación digital. Un nuevo horizonte para el marketing en países subdesarrollados written by Cavadia Castellar and published by GRIN Verlag. This book was released on 2024-06-28 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texto Academico del año 2024 en eltema Medios / Comunicación - Relaciones públicas, publicidad, marketing, medios de Comunicación Social, Nota: 5, , Idioma: Español, Resumen: La transformación digital representa un cambio paradigmático en la forma en que las empresas y las sociedades operan y se relacionan. En el contexto de los países subdesarrollados, este proceso no solo es una oportunidad para modernizar las prácticas comerciales, sino también un desafío significativo debido a las limitaciones estructurales y de recursos. Este artículo explora cómo la transformación digital puede ser un motor de cambio en el marketing dentro de estos países, identificando las barreras que deben superarse y las estrategias para una implementación exitosa.

Women's Writing in Colombia

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Publisher : Springer
ISBN 13 : 3319432613
Total Pages : 250 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Women's Writing in Colombia by : Cherilyn Elston

Download or read book Women's Writing in Colombia written by Cherilyn Elston and published by Springer. This book was released on 2016-12-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Montserrat Ordóñez Prize 2018 This book provides an original and exciting analysis of Colombian women’s writing and its relationship to feminist history from the 1970s to the present. In a period in which questions surrounding women and gender are often sidelined in the academic arena, it argues that feminism has been an important and intrinsic part of contemporary Colombian history. Focusing on understudied literary and non-literary texts written by Colombian women, it traces the particularities of Colombian feminism, showing how it has been closely entwined with left-wing politics and the country’s history of violence. This book therefore rethinks the place of feminism in Latin American history and its relationship to feminisms elsewhere, challenging many of the predominant critical paradigms used to understand Latin American literature and culture.

The Routledge Handbook to the Culture and Media of the Americas

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Publisher : Routledge
ISBN 13 : 1351064681
Total Pages : 562 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Handbook to the Culture and Media of the Americas by : Wilfried Raussert

Download or read book The Routledge Handbook to the Culture and Media of the Americas written by Wilfried Raussert and published by Routledge. This book was released on 2020-03-02 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the culture and media of the Americas, this handbook places particular emphasis on collective and intertwined experiences and focuses on the transnational or hemispheric dimensions of cultural flows and geocultural imaginaries that shape the literature, arts, media and other cultural expressions in the Americas. The Routledge Handbook to the Culture and Media of the Americas charts the pervasive, asymmetrical flows of cultural products and capital and their importance in the development of the Americas. The volume offers a comprehensive understanding of how inter-American communication is constituted, framed and structured, and covers the artistic and political dimensions that have shaped literature, art and popular culture in the region. Forty-six chapters cover a range of inter-American key concepts and dynamics, divided into two parts: Literature and Music deals with inter-American entanglements of artistic expressions in the Western Hemisphere, including music, dance, literary genres and developments. Media and Visual Cultures explores the inter-American dimension of media production in the hemisphere, including cinema and television, photography and art, journalism, radio, digital culture and issues such as freedom of expression and intellectual property. This multidisciplinary approach will be of interest to a broad array of academic scholars and students in history, sociology, political science; and cultural, postcolonial, gender, literary, globalization and media studies.

The Future of Development

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Publisher : Policy Press
ISBN 13 : 1447301102
Total Pages : 192 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis The Future of Development by : Gustavo Esteva

Download or read book The Future of Development written by Gustavo Esteva and published by Policy Press. This book was released on 2013-10-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: On January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since. This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well. The authors argue that it is possible for everyone on the planet to live well, but only if we learn to live as communities rather than as individuals and to nurture our respective commons. Scholars and students of global development studies are well-aware that development is a difficult concept. This thought-provoking book offers them advice for the future of development studies and hope for the future of humankind.

Business Solutions for the Global Poor

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Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Solutions for the Global Poor by : V. Kasturi Rangan

Download or read book Business Solutions for the Global Poor written by V. Kasturi Rangan and published by Jossey-Bass. This book was released on 2007 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: References: p.403-415.

The Imperial Mode of Living

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Publisher : Verso Books
ISBN 13 : 1788739124
Total Pages : 257 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis The Imperial Mode of Living by : Ulrich Brand

Download or read book The Imperial Mode of Living written by Ulrich Brand and published by Verso Books. This book was released on 2021-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.

Global Latinas

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Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Global Latinas by : Lourdes Casanova

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Voices of the World

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Publisher : Verso
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Voices of the World by : Boaventura De Sousa Santos

Download or read book Voices of the World written by Boaventura De Sousa Santos and published by Verso. This book was released on 2010-07-26 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the 1980s Margaret Thatcher declared `There is no alternative.' At the beginning of the 21st century the World Social Forum replied, `Another World is Possible.' The project, Reinventing Social Emancipation, is a passionate and wide-ranging effort at enriching our vision of that other world. Erik Olin Wright University of Wisconsin --

Kinship and Community in Carriacou

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Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Kinship and Community in Carriacou by : Michael Garfield Smith

Download or read book Kinship and Community in Carriacou written by Michael Garfield Smith and published by . This book was released on 1962 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Residues

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Publisher : U of Minnesota Press
ISBN 13 : 1452904952
Total Pages : 231 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Cultural Residues by : Nelly Richard

Download or read book Cultural Residues written by Nelly Richard and published by U of Minnesota Press. This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complex portrait of postdictatorial Chile by one of that country's most incisive cultural critics, this book uses memoirs, photographs, the plastic arts, novels, and other texts--the "residues" of a culture--to analyze the political-cultural Chilean landscape in the wake of Augusto Pinochet's seventeen-year military rule. Such residual areas reveal the flaws and lapses in Chile's transition from violent military dictatorship to electoral democracy. Nelly Richard's analysis ranges from an exploration of false memories of the recent past--especially memories of violence--to a discussion of the university under neoliberalism; from debates about the use of the word "gender" to an examination of refractory texts and cultural activities such as Diamela Eltit's "testimonio" of a schizophrenic vagabond, Eugenio Dittborn's use of photography in art installations, and transvestite performances. In "Cultural Residues, each instance becomes a suggestive metaphor for understanding a rapidly modernizing Chile attempting to redemocratize its public life.

Understanding Heritage

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Publisher : Walter de Gruyter
ISBN 13 : 311030838X
Total Pages : 212 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Understanding Heritage by : Marie-Theres Albert

Download or read book Understanding Heritage written by Marie-Theres Albert and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication is the first in a new series on existing and innovative paradigms in Heritage Studies. The series aims at systematising and developing the academic discourse on heritage, which has yielded a wealth and breadth of contributions over the past few years. The publication offers its own emphasis by developing heritage studies with a perspective towards and as a contribution to human development. It thus offers a vision for the construction and establishment of a new discipline. The academic mainsprings and research interests of this repositioning of heritage studies as an academic discipline are discussed by internationally renowned thinkers and heritage practitioners. The publication thus establishes first important points for discussion. Central to this publication are questions concerning the sustainable protection and use of heritage, focussing on the world cultural heritage and intangible cultural heritage, but equally questions on the relation of heritage and memory and how these could mutually enrich our understanding of heritage.

Hawking Incorporated

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Publisher : University of Chicago Press
ISBN 13 : 0226522261
Total Pages : 278 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Hawking Incorporated by : Hélène Mialet

Download or read book Hawking Incorporated written by Hélène Mialet and published by University of Chicago Press. This book was released on 2012-06-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the idea of the cyborg is less the stuff of science fiction and more a reality, as we are all, in one way or another, constantly connected, extended, wired, and dispersed in and through technology. One wonders where the individual, the person, the human, and the body are—or, alternatively, where they stop. These are the kinds of questions Hélène Mialet explores in this fascinating volume, as she focuses on a man who is permanently attached to assemblages of machines, devices, and collectivities of people: Stephen Hawking. Drawing on an extensive and in-depth series of interviews with Hawking, his assistants and colleagues, physicists, engineers, writers, journalists, archivists, and artists, Mialet reconstructs the human, material, and machine-based networks that enable Hawking to live and work. She reveals how Hawking—who is often portrayed as the most singular, individual, rational, and bodiless of all—is in fact not only incorporated, materialized, and distributed in a complex nexus of machines and human beings like everyone else, but even more so. Each chapter focuses on a description of the functioning and coordination of different elements or media that create his presence, agency, identity, and competencies. Attentive to Hawking’s daily activities, including his lecturing and scientific writing, Mialet’s ethnographic analysis powerfully reassesses the notion of scientific genius and its associations with human singularity. This book will fascinate anyone interested in Stephen Hawking or an extraordinary life in science.

Images of Canadianness

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Publisher : University of Ottawa Press
ISBN 13 : 0776604899
Total Pages : 264 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis Images of Canadianness by : Leen D'Haenens

Download or read book Images of Canadianness written by Leen D'Haenens and published by University of Ottawa Press. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images of Canadianness offers backgrounds and explanations for a series of relevant--if relatively new--features of Canada, from political, cultural, and economic angles. Each of its four sections contains articles written by Canadian and European experts that offer original perspectives on a variety of issues: voting patterns in English-speaking Canada and Quebec; the vitality of French-language communities outside Quebec; the Belgian and Dutch immigration waves to Canada and the resulting Dutch-language immigrant press; major transitions taking place in Nunavut; the media as a tool for self-government for Canada's First Peoples; attempts by Canadian Indians to negotiate their position in society; the Canada-US relationship; Canada's trade with the EU; and Canada's cultural policy in the light of the information highway.

Political Ecology of Tourism

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Publisher : Routledge
ISBN 13 : 1317509358
Total Pages : 347 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Political Ecology of Tourism by : Mary Mostafanezhad

Download or read book Political Ecology of Tourism written by Mary Mostafanezhad and published by Routledge. This book was released on 2016-01-08 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics? As the first full-length treatment of a political ecology of tourism, the collection addresses this lacuna and calls for the further establishment of this emerging interdisciplinary subfield. Drawing on recent trends in geography, anthropology, and environmental and tourism studies, Political Ecology of Tourism: Communities, Power and the Environment employs a political ecology approach to the analysis of tourism through three interrelated themes: Communities and Power, Conservation and Control, and Development and Conflict. While geographically broad in scope—with chapters that span Central and South America to Africa, and South, Southeast, and East Asia to Europe and Greenland—the collection illustrates how tourism-related environmental challenges are shared across prodigious geographical distances, while also attending to the nuanced ways they materialize in local contexts and therefore demand the historically situated, place-based and multi-scalar approach of political ecology. This collection advances our understanding of the role of political, economic and environmental concerns in tourism practice. It offers readers a political ecology framework from which to address tourism-related issues and themes such as development, identity politics, environmental subjectivities, environmental degradation, land and resources conflict, and indigenous ecologies. Finally, the collection is bookended by a pair of essays from two of the most distinguished scholars working in the subfield: Rosaleen Duffy (foreword) and James Igoe (afterword). This collection will be valuable reading for scholars and practitioners alike who share a critical interest in the intersection of tourism, politics and the environment

Understanding Global Sexualities

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Publisher : Routledge
ISBN 13 : 1136278125
Total Pages : 282 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Understanding Global Sexualities by : Peter Aggleton

Download or read book Understanding Global Sexualities written by Peter Aggleton and published by Routledge. This book was released on 2012-07-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the past thirty years, there has been an explosion of work on sexuality, both conceptually and methodologically. From a relatively limited, specialist field, the study of sexuality has expanded across a wide range of social sciences. Yet as the field has grown, it has become apparent that a number of leading edge critical issues remain. This theory-building book explores some of the areas in which there is major and continuing debate, for example, about the relationship between sexuality and gender; about the nature and status of heterosexuality; about hetero- and homo-normativity; about the influence and intersection of class, race, age and other factors in sexual trajectories, identities and lifestyles; and about how best to understand the new forms of sexuality that are emerging in both rich world and developing world contexts. With contributions from leading and new scholars and activists from across the globe, this book highlights tensions or ‘flash-points’ in contemporary debate, and offers some innovative ways forward in terms of thinking about sexuality – both theoretically and with respect to policy and programme development. An extended essay by Henrietta Moore introduces the volume, and an afterword by Jeffrey Weeks offers pointers for the future. The contributors bring together a range of experiences and a variety of disciplinary perspectives in engaging with three key themes of sexual subjectivity and global transformations, sexualities in practice, and advancing new thinking on sexuality in policy and programmatic contexts. It is of interest to students, researchers and activists in sexuality, sexual health and gender studies, especially those working from public health, sociological and anthropological perspectives.

The Boom Femenino in Mexico

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Publisher : Cambridge Scholars Publishing
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis The Boom Femenino in Mexico by : Nuala Finnegan

Download or read book The Boom Femenino in Mexico written by Nuala Finnegan and published by Cambridge Scholars Publishing. This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Boom Femenino in Mexico: Reading Contemporary Womenâ (TM)s Writing is a collection of essays that focuses on literary production by women in Mexico over the last three decades. In its exploration of the boom femenino phenomenon, the book traces the history of the earlier boom in Latin American culture and investigates the implications of the use of the same term in the context of contemporary womenâ (TM)s writing from Mexico. In this way it engages critically with the cultural, historical and literary significance of the term illuminating the concept for a wide range of readers. It is clear that the entry of so many women writers into an arena traditionally reserved for men has prompted discussion around concepts such as â ~womenâ (TM)s writingâ (TM) and the very definition of â ~literatureâ (TM) itself. Many of the contributors grapple with the theoretical tensions that such debates provoke offering an important opportunity to think critically about the texts produced during this period and the ways in which they have impacted on the Mexican and international cultural spheres. The project is comprehensive in its scope and, for the first time, brings together scholars from Mexico, the U.S. and Europe in a transnational forum. The book posits that despite certain aesthetic and thematic commonalities, the increased output by women writers in Mexico cannot be appraised as a unified literary movement. Instead it embraces a wide range of different generic forms and the subjects under study in the essays in the book include the best-selling work of à ngeles Mastretta, Elena Poniatowska and Laura Esquivel as well as the social and political preoccupations of journalists, Rosanna Reguillo and Cristina Pacheco. Contributors offer readings of the aesthetic visions of writers as diverse as Carmen Boullosa, Ana GarcÃ-a Bergua, and Eve Gil while other essays examine the nuances of contemporary gender identity in the work of Ana Clavel, Sabina Berman, Brianda Domecq and MarÃ-a Luisa Puga. There are essays devoted to poetry by indigenous Mayan women and an analysis of the complex place of poetry within the broader framework of literary production. The problems that emerge as a result of literary cataloguing based on gender politics are also considered at length in a number of essays that take a panoramic view of literary production over the period. Various critical approaches are employed throughout and the collection as a whole demonstrates that academic interest in Mexican womenâ (TM)s writing of the boom femenio is thriving. Above all, the essays here provide a space in which the location of women within prevailing cultural paradigms in Mexico and their role in the mapping of power in evolving textual canons may be interrogated. It is clear from the collection that interest in such issues is still alive and that the debate is far from over.

The Idea of Culture

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118724852
Total Pages : 148 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Idea of Culture by : Terry Eagleton

Download or read book The Idea of Culture written by Terry Eagleton and published by John Wiley & Sons. This book was released on 2013-05-29 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terry Eagleton's book, in this vital new series from Blackwell, focuses on discriminating different meanings of culture, as a way of introducing to the general reader the contemporary debates around it.