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Transformacion Digital En El Departamento De Marketing
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Author : Publisher :Editorial Elearning, S.L. ISBN 13 : Total Pages :438 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis TRANSFORMACIÓN DIGITAL: Negocios y Personas by : Comunica-web.com
Download or read book TRANSFORMACIÓN DIGITAL: Negocios y Personas written by Comunica-web.com and published by Observatorio.Digital. This book was released on 2017-06-13 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformación Digital en los negocios ¿A quién va dirigida esta publicación? Esta publicación ha sido escrita para ayudar a directivos, emprendedores y líderes, lo seas en acto o en potencia, esperamos aportar luz a tu camino. Un eBook diferente sobre Transformación Digital Esta publicación se caracteriza por su enfoque funcional y práctico. Incluye esquemas y ejemplos reales para que el lector pueda aplicar el proceso de digitalización de forma personal y adaptada a su proyecto. Índice de contenidosTRANSFORMACIÓN DIGITAL. LAS PERSONASNUEVAS TECNOLOGÍAS Y NUEVOS COMPORTAMIENTOSHERRAMIENTAS PARA LAS EMPRESASSUSTITUIR VS TRANSFORMAREJEMPLOS REALES
Book Synopsis Considerations of Territorial Planning, Space, and Economic Activity in the Global Economy by : Arias Gomez, Helmuth Yesid
Download or read book Considerations of Territorial Planning, Space, and Economic Activity in the Global Economy written by Arias Gomez, Helmuth Yesid and published by IGI Global. This book was released on 2023-01-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic activity is embedded in specific surroundings, and ultimately, these conditions determine productivity and efficiency. However, the use of space in the formal models has been troublesome, but in practical activity, the territory is a crucial determinant when the agents make economic decisions. The interaction between economic activity, territory, and space has become a definitive bedrock in theories throughout the history of thought, such as location theory, urban economics, and new economic geography. Considerations of Territorial Planning, Space, and Economic Activity in the Global Economy analyzes the interaction between territory, economic activity, and human development, sharing interesting histories and deploying an extensive set of methodologies, places, and points of view. Covering key topics such as territorial planning, urban economics, and natural resources, this premier reference source is ideal for economists, policymakers, government officials, industry professionals, researchers, academicians, practitioners, scholars, instructors, and students.
Book Synopsis Creating Smart Cities by : Claudio Coletta
Download or read book Creating Smart Cities written by Claudio Coletta and published by Routledge. This book was released on 2018-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In cities around the world, digital technologies are utilized to manage city services and infrastructures, to govern urban life, to solve urban issues and to drive local and regional economies. While "smart city" advocates are keen to promote the benefits of smart urbanism – increased efficiency, sustainability, resilience, competitiveness, safety and security – critics point to the negative effects, such as the production of technocratic governance, the corporatization of urban services, technological lock-ins, privacy harms and vulnerability to cyberattack. This book, through a range of international case studies, suggests social, political and practical interventions that would enable more equitable and just smart cities, reaping the benefits of smart city initiatives while minimizing some of their perils. Included are case studies from Ireland, the United States of America, Colombia, the Netherlands, Singapore, India and the United Kingdom. These chapters discuss a range of issues including political economy, citizenship, standards, testbedding, urban regeneration, ethics, surveillance, privacy and cybersecurity. This book will be of interest to urban policymakers, as well as researchers in Regional Studies and Urban Planning.
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis Digital Economy Report 2019 by : United Nations Publications
Download or read book Digital Economy Report 2019 written by United Nations Publications and published by . This book was released on 2019-10-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Economy Report 2019 on "Value creation and capture: Implications for developing countries" takes stock of recent trends in the global digital landscape and discusses the development and policy implications of data and digital platforms. A key feature of the evolving digital economy is the increasing role of digital data as an economic resource, together with digital platforms as new influential actors, with capacity to collect, process, analyze and monetize data. The report considers policy options for countries to help ensure that they capture a fair part of the value created in the digital economy for inclusive development. Key issues include the market impact of emerging technologies and digital platforms, the impact on smaller businesses in developing countries and the implications for infrastructure, entrepreneurship, skills, competition, data flows, data protection, taxation and other relevant policies.
Book Synopsis Cybernetic Revolutionaries by : Eden Medina
Download or read book Cybernetic Revolutionaries written by Eden Medina and published by MIT Press. This book was released on 2014-01-10 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical study of Chile's twin experiments with cybernetics and socialism, and what they tell us about the relationship of technology and politics. In Cybernetic Revolutionaries, Eden Medina tells the history of two intersecting utopian visions, one political and one technological. The first was Chile's experiment with peaceful socialist change under Salvador Allende; the second was the simultaneous attempt to build a computer system that would manage Chile's economy. Neither vision was fully realized—Allende's government ended with a violent military coup; the system, known as Project Cybersyn, was never completely implemented—but they hold lessons for today about the relationship between technology and politics. Drawing on extensive archival material and interviews, Medina examines the cybernetic system envisioned by the Chilean government—which was to feature holistic system design, decentralized management, human-computer interaction, a national telex network, near real-time control of the growing industrial sector, and modeling the behavior of dynamic systems. She also describes, and documents with photographs, the network's Star Trek-like operations room, which featured swivel chairs with armrest control panels, a wall of screens displaying data, and flashing red lights to indicate economic emergencies. Studying project Cybersyn today helps us understand not only the technological ambitions of a government in the midst of political change but also the limitations of the Chilean revolution. This history further shows how human attempts to combine the political and the technological with the goal of creating a more just society can open new technological, intellectual, and political possibilities. Technologies, Medina writes, are historical texts; when we read them we are reading history.
Book Synopsis The Technology Fallacy by : Gerald C. Kane
Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
Book Synopsis The Oxford Handbook of Talent Management by : David G. Collings
Download or read book The Oxford Handbook of Talent Management written by David G. Collings and published by Oxford University Press. This book was released on 2017 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Talent Management offers academic researchers, advanced postgraduate students, and reflective practitioners a state-of-the-art overview of the key themes, topics, and debates in talent management. The Handbook is designed with a multi-disciplinary perspective in mind and draws upon perspectives from, inter alia, human resource management, psychology, and strategy to chart the topography of the area of talent management and to establish the base of knowledge in the field. Furthermore, each chapter concludes by identifying key gaps in our understanding of the area of focus. The Handbook is ambitious in its scope, with 28 chapters structured around five sections. These include the context of talent management, talent and performance, talent teams and networks, managing talent flows, and contemporary issues in talent management. Each chapter is written by a leading international scholar in the area and thus the volume represents the authoritative reference for anyone working in the area of talent management.
Book Synopsis Leading Digital by : George Westerman
Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Author :Eduardo Fernández-Arias Publisher :Inter-American Development Bank ISBN 13 :1597822590 Total Pages :363 pages Book Rating :4.5/5 (978 download)
Book Synopsis Two to Tango by : Eduardo Fernández-Arias
Download or read book Two to Tango written by Eduardo Fernández-Arias and published by Inter-American Development Bank. This book was released on 2016-06-17 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes two to tango. Strong public-private collaboration is key for discovering and implementing effective productive development policies to bring out the best in existing economic activities and to foster economic transformation. The 25 Latin American cases analyzed in this volume show how and why many public and private partners are dancing smoothly while others stumble or follow different drummers. This book is a resource for designing institutions to make public-private interaction a win-win strategy.
Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo
Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Book Synopsis Firm Innovation and Productivity in Latin America and the Caribbean by : Inter-American Development Bank
Download or read book Firm Innovation and Productivity in Latin America and the Caribbean written by Inter-American Development Bank and published by Springer. This book was released on 2016-07-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume uses the study of firm dynamics to investigate the factors preventing faster productivity growth in Latin America and the Caribbean, pushing past the limits of traditional macroeconomic analyses. Each chapter is dedicated to an examination of a different factor affecting firm productivity - innovation, ICT usage, on-the-job-training, firm age, access to credit, and international linkages - highlighting the differences in firm characteristics, behaviors, and strategies. By showcasing this remarkable heterogeneity, this collection challenges regional policymakers to look beyond one-size-fits-all solutions and create balanced policy mixes tailored to distinct firm needs. This book is open access under a CC BY-NC-ND 3.0 IGO license.
Author :Alberto Bull Publisher :Santiago, Chile : United Nations, Economic Commission for Latin America and the Caribbean ISBN 13 : Total Pages :202 pages Book Rating :4.3/5 (555 download)
Book Synopsis Traffic Congestion by : Alberto Bull
Download or read book Traffic Congestion written by Alberto Bull and published by Santiago, Chile : United Nations, Economic Commission for Latin America and the Caribbean. This book was released on 2003 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transformación digital by : Miguel Ángel Trabado
Download or read book Transformación digital written by Miguel Ángel Trabado and published by . This book was released on 2020 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing digital nació como un niño revolucionario y revoltoso que creció hasta convertirse en un adolescente que lo ponía todo en entredicho y que ya ha alcanzado su madurez. La transformación digital es un concepto mucho más amplio, también mucho más estratégico, que evoluciona al ritmo vertiginoso de la tecnología, pero aún es un bebé en su tierna infancia y ha llegado para quedarse. Son muchas las empresas que han desaparecido y otras tantas más las que, por falta de adaptación, están en riesgo de desaparecer. Este libro es una guía imprescindible para sacar partido a las nuevas tecnologías, para poner a las personas en el centro y para redefinir los procesos, pero, sobre todo, te ayudará a definir una nueva estrategia, independientemente del tamaño de tu empresa. Una guía tanto para quienes desean dar el salto digital como para quienes ya se han atrevido a dar el paso, que recoge buenas prácticas y casos de éxito aplicables a todos los departamentos de la empresa y da repuesta a la gran mayoría de las preguntas que te estás haciendo en este momento sobre transformación digital. En este libro descubrirás que es la estrategia, y no la tecnología, la que impulsa la transformación digital. Para ponerla en marcha, son necesarias las personas, que juegan un papel fundamental en esta historia.
Book Synopsis Environmental Governance in Latin America by : Fabio De Castro
Download or read book Environmental Governance in Latin America written by Fabio De Castro and published by Springer. This book was released on 2016-03-24 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC-BY license. The multiple purposes of nature – livelihood for communities, revenues for states, commodities for companies, and biodiversity for conservationists – have turned environmental governance in Latin America into a highly contested arena. In such a resource-rich region, unequal power relations, conflicting priorities, and trade-offs among multiple goals have led to a myriad of contrasting initiatives that are reshaping social relations and rural territories. This edited collection addresses these tensions by unpacking environmental governance as a complex process of formulating and contesting values, procedures and practices shaping the access, control and use of natural resources. Contributors from various fields address the challenges, limitations, and possibilities for a more sustainable, equal, and fair development. In this book, environmental governance is seen as an overarching concept defining the dynamic and multi-layered repertoire of society-nature interactions, where images of nature and discourses on the use of natural resources are mediated by contextual processes at multiple scales.
Book Synopsis The Global Smartphone by : Daniel Miller
Download or read book The Global Smartphone written by Daniel Miller and published by UCL Press. This book was released on 2021-05-06 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them. The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.