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Trade Shows In The 21st Century
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Book Synopsis Trade Shows in the 21st Century by : Béliard, Anne-Sophie
Download or read book Trade Shows in the 21st Century written by Béliard, Anne-Sophie and published by Edward Elgar Publishing. This book was released on 2022-09-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.
Book Synopsis Trade Shows in the 21st Century by : Anne-Sophie Béliard
Download or read book Trade Shows in the 21st Century written by Anne-Sophie Béliard and published by Edward Elgar Publishing. This book was released on 2022-09-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities. Showcasing original research on the role of events in the structuration of careers and professions, this book focuses on professional events as a lens to analyse the transformations of professional worlds. It highlights the explanatory effect of career stage on event participation and use and the way events craft sociability to strengthen professions and careers. Different economic sectors are explored including new business lines, such as transmedia, Fab Labs and TV show and globalizing sectors, such as, business representation, fine dining and international trade exhibitions. Mature economic sectors such as craft fairs, film festivals and the events sector itself are also analysed. Providing an empirical and multidisciplinary approach to professional events and a diversity of case studies, this book will be an ideal read for sociologists interested in business, human resources and organization.
Book Synopsis Services--the Export of the 21st Century by : Joe Reif
Download or read book Services--the Export of the 21st Century written by Joe Reif and published by World Trade Press. This book was released on 1997 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
Book Synopsis Trade Shows in the Globalizing Knowledge Economy by : Harald Bathelt
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Book Synopsis How to Find Work in the 21st Century by : Ron McGowan
Download or read book How to Find Work in the 21st Century written by Ron McGowan and published by Anthem Press. This book was released on 2013-09-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to finding meaningful employment with tips on how to define what you have to offer employers, how to market and sell yourself, how to network effectively and how to use social media tools to find employment.
Book Synopsis Opening and Operating a Bed & Breakfast in the 21st Century by : Amelia Painter
Download or read book Opening and Operating a Bed & Breakfast in the 21st Century written by Amelia Painter and published by IA Bed & Breakfast Innkeepers Assoc. This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: COLLECTOR'S EDITION - SOFTCOVER: Expanded and Revised Second Edition of a must have guidebook to success in the Bed and Breakfast Industry in the 21st Century. Great for aspiring, new or experienced innkeepers. This book covers innkeeping basics, but addresses the Internet topics in detail and helps the reader understand the steps necessary to successfully market a B&B on the Internet.
Book Synopsis Trade in the 21st Century by : Bernard M. Hoekman
Download or read book Trade in the 21st Century written by Bernard M. Hoekman and published by Brookings Institution Press. This book was released on 2021-01-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite troubled trade negotiations, global trade—and trade policy—will thrive in the twenty-first century, but with a bow to the past. Is the multilateral trading order of the twentieth century a historical artifact? Was the creation of the World Trade Organization in 1995 the high point of multilateral cooperation on trade? This new volume, edited by Bernard M. Hoekman and Ernesto Zedillo, assesses the relevance of the WTO in the context of the rise of China and the United States' turn toward unilateral protectionism. The contributors adopt a historical perspective to discuss changes in global trade policy trends, adducing lessons from the past to help understand current trade tensions. Topics include responses to U.S. protectionism under the Trump administration, the policy dimensions of trade in services and the rise of the digital economy, how to strengthen the WTO to better negotiate new rules of the game and adjudicate disputes, managing China's integration into the global trade system, and the implications of global value chains for economic development policies. By reflecting on past episodes of protectionism and how they were resolved, Trade in the 21st Century provides both context and guidance on how trade challenges can be addressed in the coming decades.
Book Synopsis Business of Travel and Tourism in the 21st Century: A Caribbean Approach by : Angela B. Cleare
Download or read book Business of Travel and Tourism in the 21st Century: A Caribbean Approach written by Angela B. Cleare and published by Lulu.com. This book was released on 2016 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exhibitions, Trade Fairs and Industrial Events by : Warwick Frost
Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Download or read book Black Enterprise written by and published by . This book was released on 1994-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Book Synopsis Trade Shows From One Country To The Next by : Larry Kulchawik
Download or read book Trade Shows From One Country To The Next written by Larry Kulchawik and published by Page Publishing Inc. This book was released on 2015-04-17 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. This book will not only appeal to exhibit managers, show organizers, venues and exhibit suppliers, but to those who market anything outside of their country of origin. Effective communication is the key! There is no right way, there is no wrong way, there is only a different way! Understand and respect what is different, and you are on your way to success with international marketing. Larry Kulchawik has served in the trade marketing industry for 45 years. As the first American president of IFES (International Federation of Exposition Services) he has met trade show supplier experts from around the world who have shared their opinions about achieving trade show marketing success in their countries.
Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.
Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Download or read book Prague written by Craig Turp and published by Penguin. This book was released on 2011 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable map affixed to inside flap of back cover.
Book Synopsis International Handbook of Globalization and World Cities by : Ben Derudder
Download or read book International Handbook of Globalization and World Cities written by Ben Derudder and published by Edward Elgar Publishing. This book was released on 2012-02-01 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers an unrivalled overview of current research into how globalization is affecting the external relations and internal structures of major cities in the world. By treating cities at a global scale, it focuses on the 'stretching' of urban functions beyond specific place locations, without losing sight of the multiple divisions in contemporary world cities. The book firmly bases city networks in their historical context, critically discusses contemporary concepts and key empirical measures, and analyses major issues relating to world city infrastructures, economies, governance and divisions. The variety of urban outcomes in contemporary globalization is explored through detailed case studies. Edited by leading scholars of the Globalization and World Cities (GaWC) Research Network and written by over 60 experts in the field, the Handbook is a unique resource for students, researchers and academics in urban and globalization studies as well as for city professionals in planning and policy.
Book Synopsis The 21st Century Meeting and Event Technologies by : Seungwon "Shawn" Lee
Download or read book The 21st Century Meeting and Event Technologies written by Seungwon "Shawn" Lee and published by CRC Press. This book was released on 2017-03-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Download or read book Business Events written by Rob Davidson and published by Routledge. This book was released on 2018-12-07 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.
Book Synopsis 21st Century Manufacturing by : National Research Council
Download or read book 21st Century Manufacturing written by National Research Council and published by National Academies Press. This book was released on 2013-09-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manufacturing Extension Partnership (MEP) - a program of the U.S. Department of Commerce's National Institute of Standards and Technology - has sought for more than two decades to strengthen American manufacturing. It is a national network of affiliated manufacturing extension centers and field offices located throughout all fifty states and Puerto Rico. Funding for MEP Centers comes from a combination of federal, state, local and private resources. Centers work directly with manufacturing firms in their state or sub-state region. MEP Centers provide expertise, services and assistance directed toward improving growth, supply chain positioning, leveraging emerging technologies, improving manufacturing processes, work force training, and the application and implementation of information in client companies through direct assistance provided by Center staff and from partner organizations and third party consultants. 21st Century Manufacturing seeks to generate a better understanding of the operation, achievements, and challenges of the MEP program in its mission to support, strengthen, and grow U.S. manufacturing. This report identifies and reviews similar national programs from abroad in order to draw on foreign practices, funding levels, and accomplishments as a point of reference and discusses current needs and initiatives in light of the global focus on advanced manufacturing,
