Trade Marketing, Category Management, and Shopper Marketing

Download Trade Marketing, Category Management, and Shopper Marketing PDF Online Free

Author :
Publisher : Whu Publishing
ISBN 13 : 9783732380114
Total Pages : 0 pages
Book Rating : 4.3/5 (81 download)

DOWNLOAD NOW!


Book Synopsis Trade Marketing, Category Management, and Shopper Marketing by : René Schmutzler

Download or read book Trade Marketing, Category Management, and Shopper Marketing written by René Schmutzler and published by Whu Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper marketing, category management, and trade marketing have ranked high on the agenda of consumer goods manufacturers over the last years. They are key to keeping the interaction with increasingly consolidated retailers on eye-level and move the discussions beyond negotiations of trade terms. Yet, many manufacturers still struggle to successfully implement shopper marketing, category management, and trade marketing as functional units in their marketing and sales organization. René Schmutzler describes how different manufacturers have solved this challenge. He carves out key variables and determinants to be considered in designing the organization. He identifies organizational clusters through qualitative field research. The book closes with a summary of learnings that one consumer goods manufacturer made during the change of its marketing and sales organization. The WHU on Sales - Research Series publishes applied research on selling and sales management. It is targeted at academics, students, and managers interested in sales and marketing research.

Consumer-Centric Category Management

Download Consumer-Centric Category Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118429109
Total Pages : 373 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis Consumer-Centric Category Management by : ACNielsen

Download or read book Consumer-Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

FMCG Marketing and Sales

Download FMCG Marketing and Sales PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)

DOWNLOAD NOW!


Book Synopsis FMCG Marketing and Sales by : Alexander René Schmutzler

Download or read book FMCG Marketing and Sales written by Alexander René Schmutzler and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retail Marketing Strategy

Download Retail Marketing Strategy PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749476923
Total Pages : 296 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Retail Marketing Strategy by : Constant Berkhout

Download or read book Retail Marketing Strategy written by Constant Berkhout and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

Shopper Marketing

Download Shopper Marketing PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0133481425
Total Pages : 289 pages
Book Rating : 4.1/5 (334 download)

DOWNLOAD NOW!


Book Synopsis Shopper Marketing by : Daniel J. Flint

Download or read book Shopper Marketing written by Daniel J. Flint and published by Pearson Education. This book was released on 2014 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

Strategic Shopper Marketing

Download Strategic Shopper Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429574711
Total Pages : 229 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!


Book Synopsis Strategic Shopper Marketing by : Georg August Krentzel

Download or read book Strategic Shopper Marketing written by Georg August Krentzel and published by Routledge. This book was released on 2020-06-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.

Shopper Marketing

Download Shopper Marketing PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749464720
Total Pages : 295 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Shopper Marketing by : Markus Ståhlberg

Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Retail Marketing

Download Retail Marketing PDF Online Free

Author :
Publisher : Excel Books India
ISBN 13 : 9788174465757
Total Pages : 244 pages
Book Rating : 4.4/5 (657 download)

DOWNLOAD NOW!


Book Synopsis Retail Marketing by : A. Sivakumar

Download or read book Retail Marketing written by A. Sivakumar and published by Excel Books India. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.

Retail and Channel Marketing

Download Retail and Channel Marketing PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789903661
Total Pages : 420 pages
Book Rating : 4.7/5 (899 download)

DOWNLOAD NOW!


Book Synopsis Retail and Channel Marketing by : Sandro Castaldo

Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.

The Retail Innovation Toolkit

Download The Retail Innovation Toolkit PDF Online Free

Author :
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401477205
Total Pages : 171 pages
Book Rating : 4.4/5 (14 download)

DOWNLOAD NOW!


Book Synopsis The Retail Innovation Toolkit by : Constant Berkhout

Download or read book The Retail Innovation Toolkit written by Constant Berkhout and published by Lannoo Meulenhoff - Belgium. This book was released on 2021-04-22 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

Category Management

Download Category Management PDF Online Free

Author :
Publisher : McGraw-Hill
ISBN 13 : 9780844234892
Total Pages : 175 pages
Book Rating : 4.2/5 (348 download)

DOWNLOAD NOW!


Book Synopsis Category Management by : Nielsen Marketing Research (Firm)

Download or read book Category Management written by Nielsen Marketing Research (Firm) and published by McGraw-Hill. This book was released on 1992 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company

Retail Category Management

Download Retail Category Management PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642224776
Total Pages : 172 pages
Book Rating : 4.6/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Retail Category Management by : Alexander Hübner

Download or read book Retail Category Management written by Alexander Hübner and published by Springer Science & Business Media. This book was released on 2011-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.

Consumer-Centric Category Management

Download Consumer-Centric Category Management PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471703591
Total Pages : 373 pages
Book Rating : 4.4/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Consumer-Centric Category Management by : ACNielsen

Download or read book Consumer-Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2014-06-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

Retail Product Management

Download Retail Product Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317703030
Total Pages : 325 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!


Book Synopsis Retail Product Management by : Rosemary Varley

Download or read book Retail Product Management written by Rosemary Varley and published by Routledge. This book was released on 2014-08-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Shopper Marketing

Download Shopper Marketing PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1631573586
Total Pages : 185 pages
Book Rating : 4.6/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Shopper Marketing by : Paul Barnett

Download or read book Shopper Marketing written by Paul Barnett and published by Business Expert Press. This book was released on 2016-01-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.

Retail Marketing Trends

Download Retail Marketing Trends PDF Online Free

Author :
Publisher : EGEA spa
ISBN 13 : 8823815436
Total Pages : 248 pages
Book Rating : 4.8/5 (238 download)

DOWNLOAD NOW!


Book Synopsis Retail Marketing Trends by : Sebastiano Grandi

Download or read book Retail Marketing Trends written by Sebastiano Grandi and published by EGEA spa. This book was released on 2017-11-13T00:00:00+01:00 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negli ultimi anni, a seguito di profondi cambiamenti dei mercati, della domanda, della tecnologia e del contesto ambientale, i sistemi distributivi italiani ed internazionali hanno vissuto un periodo di forte discontinuità destinata a consolidarsi nel prossimo futuro. Nuove parole chiave e concetti di management sono entrati nel vocabolario aziendale e manageriale: Shopper Marketing, Vertical Branding, Moment of Truth, Multicanalità, Every Day Low Price, Digital Shopper Marketing, ecc.. Il testo ha l’obiettivo di analizzare le principali tendenze che stanno caratterizzando le strategie di marketing delle imprese commerciali e le relazioni tra Industria e Distribuzione, integrando un approccio di analisi teorico-concettuale con evidenze ed approfondimenti di carattere empirico-aziendale. Per questo, nel testo vengono proposte 6 case histories di grande attualità scritte dagli stessi manager che sono stati protagonisti di scelte strategiche innovative all’interno delle proprie aziende. I casi aziendali approfonditi sono: Caffeina, Miele, Parmareggio, Sapori&Dintorni Conad, U2 e Viaggiator Goloso.

Retail Management

Download Retail Management PDF Online Free

Author :
Publisher : Gyan Publishing House
ISBN 13 : 9789380222141
Total Pages : 336 pages
Book Rating : 4.2/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Retail Management by : Madhukant Jha

Download or read book Retail Management written by Madhukant Jha and published by Gyan Publishing House. This book was released on 2009 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: