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Author : Francesco M. Nicosia
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (29 download)
Download or read book Toward a Model of Consumer Decision Making written by Francesco M. Nicosia and published by . This book was released on 1962 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wenli Zou
Publisher :
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4.:/5 (815 download)
Download or read book Toward a Comprehensive Model of the Consumer Ethical Decision Making Process written by Wenli Zou and published by . This book was released on 2012 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Author : J. A. Lunn
Publisher : Marketing Classics Press
ISBN 13 : 1613110464
Total Pages : 37 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 3 written by J. A. Lunn and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W.M. Wadman
Publisher : Routledge
ISBN 13 : 1315501430
Total Pages : 530 pages
Book Rating : 4.3/5 (155 download)
Download or read book Variable Quality in Consumer Theory written by W.M. Wadman and published by Routledge. This book was released on 2016-07-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
Author : Young A. Park
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (69 download)
Download or read book Investigating Online Decision-making Styles written by Young A. Park and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the factors influencing consumers purchase behavior, decision-making styles are crucial for understanding consumer shopping behavior and for developing successful marketing strategies. Decision-making styles have been mainly viewed as a relatively enduring consumer personality that seldom changes even when applied to different goods and situations. Recently, a study showed that consumer decision-making styles are influenced by product type, suggesting that decision-making styles are individual response patterns in a specific decision context rather than personality trait based. Despite extensive research regarding consumer decision making styles, relatively little attention has been paid to identify whether consumer decision-making styles are truly personality trait based or context-dependent. Thus, this work challenged the theory that decision-making styles are personality trait based and investigated whether decisionmaking styles are context dependent. Three independent studies, focusing on extending our knowledge regarding consumer decision-making styles, were conducted. The first study examined whether consumer decision-making styles depend on channel type (online versus offline channels). In addition, it explored new types of decision-making styles which better represent current consumer needs and preferences. Study results supported previous arguments suggesting that decision-making styles are not personality trait based but vary across contexts. Results also demonstrated the need to continuously observe consumers0́9 decision-making styles and capture emerging new styles. The second study explored whether product characteristics, specifically intangibility and non-standardization, influence consumer decision-making styles in an online context. At the same time, this study examined whether there is any interaction effect between product type and product involvement. The results showed that certain types of online decision-making styles are influenced by product type. The results also showed that product involvement has an important role in influencing online decision-making styles. The third study investigated whether consumer online decision-making styles influence loyalty toward online travel agencies. The results of the study provide support for five out of eleven hypotheses, indicating that consumers0́9 online decision-making styles significantly influence loyalty toward online travel agencies. Finally, the overall findings, limitations of the studies, agenda for future research, and practical and theoretical implications were discussed.
Author : Lee Roy Beach
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (91 download)
Download or read book Image Theory written by Lee Roy Beach and published by John Wiley & Sons. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to image theory, a new theory of how people make decisions. This theory assumes that decision makers pursue plans in the attempt to achieve goals and that most decisions are made in an attempt to "do what is right" rather than in an attempt to maximize.
Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)
Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author : Peter J. Murray
Publisher : IOS Press
ISBN 13 : 1586037722
Total Pages : 136 pages
Book Rating : 4.5/5 (86 download)
Download or read book Nursing Informatics 2020 written by Peter J. Murray and published by IOS Press. This book was released on 2007 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates that technology is only one part of the equation, and that many other factors must be borne in mind. This volume acknowledges the need to explore not only the visible and predictable future, but also the less likely scenarios that may suddenly be thrust to the forefront of our attentions.
Author : Tilmann Betsch
Publisher : Psychology Press
ISBN 13 : 1135622949
Total Pages : 423 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Routines of Decision Making written by Tilmann Betsch and published by Psychology Press. This book was released on 2014-04-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience is currently a hot theme in decision making. For a long time, decision research was almost exclusively focused on new decisions and neglected the importance of experience. It took the field until the 1990s for a new direction in research and theorizing to become visible in the literature. There are parallel movements happening in sociology, political science, social psychology, and business. The purpose of this edited book is to provide a balanced and representative overview of what is currently known about the dynamics of experienced-based decision making. The chapters are written by renowned experts in the field and provide the latest theoretical developments, integrative frameworks, and state-of-the-art reviews of research in the laboratory and in the field.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.0/5 ( download)
Download or read book Proceedings of the Educators Conference written by American Marketing Association and published by . This book was released on 1962 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : Panel on Modeling Human Behavior and Command Decision Making: Representations for Military Simulations
Publisher : National Academies Press
ISBN 13 : 0309523893
Total Pages : 433 pages
Book Rating : 4.3/5 (95 download)
Download or read book Modeling Human and Organizational Behavior written by Panel on Modeling Human Behavior and Command Decision Making: Representations for Military Simulations and published by National Academies Press. This book was released on 1998-08-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulations are widely used in the military for training personnel, analyzing proposed equipment, and rehearsing missions, and these simulations need realistic models of human behavior. This book draws together a wide variety of theoretical and applied research in human behavior modeling that can be considered for use in those simulations. It covers behavior at the individual, unit, and command level. At the individual soldier level, the topics covered include attention, learning, memory, decisionmaking, perception, situation awareness, and planning. At the unit level, the focus is on command and control. The book provides short-, medium-, and long-term goals for research and development of more realistic models of human behavior.
Author : Gregory S. Carpenter
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.F/5 ( download)
Download or read book Readings on Market-driving Strategies written by Gregory S. Carpenter and published by Prentice Hall. This book was released on 1997 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior.
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
