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Top Secrets For Doing Your Own Pr
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Book Synopsis TOP SECRETS FOR DOING YOUR OWN PR by : Gini Graham Scott, Ph.D.
Download or read book TOP SECRETS FOR DOING YOUR OWN PR written by Gini Graham Scott, Ph.D. and published by iUniverse. This book was released on 2010-03-02 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...
Book Synopsis Top Secrets for Using LinkedIn to Promote Your Business or Yourself by : Gini Graham Scott
Download or read book Top Secrets for Using LinkedIn to Promote Your Business or Yourself written by Gini Graham Scott and published by Booktango. This book was released on 2013-05-07 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
Book Synopsis Top Secrets for Building a Better You by : Gini Graham Scott Ph.D.
Download or read book Top Secrets for Building a Better You written by Gini Graham Scott Ph.D. and published by iUniverse. This book was released on 2010-03-26 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOP SECRETS FOR BUILDING A BETTER YOU features a variety of tips and techniques for changing and improving yourself in order to live a more successful and satisfying life. These techniques include visualization and mental imagery, along with planning strategies and tactics for getting what you want. The book includes chapters on these topics: remaking yourself changing your personality and self-image improving your relationship with money and work simplifying your life adding more fun and celebration to your life improving your relationship with nature improving the environment around you becoming more creative and innovative improving your memory improving your relationships at home and at work making commitments, dealing with betrayals, and forgiveness improving your health enjoying your food even more
Book Synopsis How to be Your Own Publicist by : Jessica Hatchigan
Download or read book How to be Your Own Publicist written by Jessica Hatchigan and published by McGraw Hill Professional. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Excellent." -Jack Faris, CEO, National Federation of Independent Business "A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins Do-it-yourself playbook shares insider secrets for scoring positive publicity Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In "How to Be Your Own Publicist," PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention. With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: Zero in on the newsworthy aspects of your business Craft and distribute an effective news release Create a captivating press kit that won't get dumped in the circular file Maximize your publicity efforts with a far-reaching online campaign Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in "How to Be Your Own Publicist" can make you a success.
Download or read book Do Your Own PR written by Paula Gardner and published by Bookshaker. This book was released on 2009-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in an easy to follow A-to-Z format "Do Your Own PR" gives insider secrets one needs to harness the power of publicity and get a message spread far and wide. Up-to-date advice on using new tools such as Twitter and YouTube is included.
Book Synopsis Simple Publicity by : Melanie Rembrandt
Download or read book Simple Publicity written by Melanie Rembrandt and published by Rembrandt Communications. This book was released on 2010-08-13 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to do your own public relations to boost sales, awareness and credibility fast without wasting time, money or other resources!
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Public Relations Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Book Synopsis 60 Days to LinkedIn Mastery by : Josh Steimle
Download or read book 60 Days to LinkedIn Mastery written by Josh Steimle and published by . This book was released on 2021-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?
Book Synopsis The Do-It-Yourself Guide to Creating Positive Publicity by : Brian Jones
Download or read book The Do-It-Yourself Guide to Creating Positive Publicity written by Brian Jones and published by . This book was released on 2018-12-13 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of positive publicity is one of the most underutilized and underrated tools available for business owners and/or aspiring entrepreneurs looking to start a business. The 116-page DIY workbook empowers entrepreneurs and business owners by giving them the tools to leverage publicity as a means to increase sales, lure investors, attract new customers and build company culture. The Do-It-Yourself Guide to Creating Positive Publicity is an active guide (not passive) filled with exercises, real-life success stories, and proven templates to teach you how to take your company to the next level of growth by tapping into the power of positive exposure. This jargon-free, down to earth guide will take you through a 3-step process to build positive exposure that will grow your business and have you standing-out over competitors by the time you're finished. What's Inside: Patented 3-Step Process to Getting the Attention You Deserve Discover your strategy Activate your plan Measure, refine, and develop stamina Hands-On Exercises to Build Your Publicity Machine What Will Publicity Do For You? Your Company Repository Your Bucket List What Do You Want Attention For? Who's Attention Do You Really Want? Know Your Competitors Become a Story Teller Who's On Your List? Recognitions & Achievements 3 One-of-a-Kind, Industry Tested, Publicity Generating Templates Template #1: "Top 50 Most Popular Media Outlets WITH Contact Info" Template #2: "How to Write a Sticky Press Release" Template #3: "How to Pitch a Reporter" Everything You Need to Build Your Own Publicity Powerhouse The Do-It-Yourself Guide to Creating Positive Publicity will allow you to save money by not having to rely on expensive PR agencies that overcharge and underdeliver. The workbook will turn you into your own PR pro and show you how addicting getting attention for your business can be. If you're not exploiting this powerful tool, you're not giving yourself every opportunity to succeed. It's not rocket science and you don't need a marketing degree to understand the workbook. Take advantage of the secrets and strategies Brian has used to secure top-tier media placements for 100% of his clients in outlets such as Forbes, Fortune, TechCrunch, Entrepreneur, BBC, Fox News, New York Post, San Francisco Chronicle and many more. With his guidance, Brian's students have secured some of the most reputable awards in the United States, such as Forbes 30 Under 30, Ernst & Young Entrepreneur of the Year, Inc. Top Workplaces in the United States, Entrepreneur Magazine Top Company Cultures in the US, San Diego Union-Tribune #1 Top Workplace in San Diego County, San Diego Business Journal #1 Most Admired CEO, and Inc. 5000. What people are saying: "I've worked with Brian for over four and a half years. We started out doing a lot of awards, local news and worked our way up to my ultimate goal of winning Forbes 30 Under 30. Brian has done an incredible job taking us from having no idea what we were doing to winning some pretty major awards and getting awesome news coverage!" Forbes 30 Under 30 Winner, Stephan Goss, CEO at Zeeto
Book Synopsis How to Build an Online Business by : Bernadette Schwerdt
Download or read book How to Build an Online Business written by Bernadette Schwerdt and published by John Wiley & Sons. This book was released on 2018-03-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
Book Synopsis The Little Book of Big PR by : Jennefer Witter
Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Book Synopsis Do the Right Thing by : James Hoggan
Download or read book Do the Right Thing written by James Hoggan and published by Capital Books (VA). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the current climate of mistrust people are not just tired of cute advertising and glib PR spin; they are openly hostile. People have grown disillusioned and distrustful - and if people don't trust you, it is very difficult for them to hear what you are saying. You can't buy credibility or invent it overnight. You have to earn it. You have to establish your reputation carefully and over time.
Book Synopsis Note to Self: The Secret to becoming your own Best Friend by : Jo Macdonald
Download or read book Note to Self: The Secret to becoming your own Best Friend written by Jo Macdonald and published by Lulu.com. This book was released on 2012-08-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Note to Self: The Secret to Becoming your own Best Friend' invites you to discover the beauty and power of self-love, acceptance and becoming your own best friend. Exploring topics such as Healing, Menstruation and Body Image, 'Note to Self' shows you how to embrace who you are and write love letters for your soul. Full of wisdom and top tips 'Note to Self' also features over 30 beautiful letters from inspiring women around the world. How might your life be different if you were truly your own best friend? "A truly inspiring read filled with encouragement on speaking your truth and living authentically!" Kimberly Wilson, Author of Hip Tranquil Chick and Tranquilista "Every woman, in fact every teenage girl, should read this book..." Jen Saunders, Founder & Editor-in-chief Wild Sister Magazine 10%% of all profits go to Plan's 'BECAUSE I AM A GIRL' charity project
Book Synopsis Be Your Own Best Publicist by : Jessica Kleiman
Download or read book Be Your Own Best Publicist written by Jessica Kleiman and published by Red Wheel/Weiser. This book was released on 2011-01-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
