TikTok

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509548947
Total Pages : 182 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis TikTok by : D. Bondy Valdovinos Kaye

Download or read book TikTok written by D. Bondy Valdovinos Kaye and published by John Wiley & Sons. This book was released on 2022-06-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.

TikTok

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Author :
Publisher : North Star Editions, Inc.
ISBN 13 : 1637387261
Total Pages : 17 pages
Book Rating : 4.6/5 (373 download)

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Book Synopsis TikTok by : Becky Noelle

Download or read book TikTok written by Becky Noelle and published by North Star Editions, Inc.. This book was released on 2023-08-01 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn fun facts about the popular TikTok brand. Short paragraphs of easy-to-read text and plenty of colorful photos make reading simple and exciting. The book also includes a table of contents, fun facts, sidebars, comprehension questions, a glossary, an index, and a list of resources for further reading.

TikTok Algorithms 2024

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Author :
Publisher : Jordan Smith
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis TikTok Algorithms 2024 by : Jordan Smith

Download or read book TikTok Algorithms 2024 written by Jordan Smith and published by Jordan Smith. This book was released on 2022-05-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a highly creative platform, and it definitely rewards those who often create and post! It's ideal two to three times a day, if you really want to gain popularity on TikTok, you won't cut it once a week. So, in just two months, I've gone from zero to 10K followers!” - Sharn Rayment, multimedia freelance producer. You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media. The app has the highest rate of follower engagement across 100,000 user profiles sampled in an Influencer Marketing Hub online research project. If marketers merely consider it as a "dancing device" and don't change their approach to include TikTok content, they'll be really bitter in a couple of years. Watching Instagram influencers repurpose Instagram content to TikTok at the start of lockdown shows the polished advertising on this site doesn't wash. We always noticed when Instagram stories came up, there was a trend for shorter, more digestible content. Yet TikTok proves that users can return for more when you get the form of content right. According to official figures from TikTok, its customers remain faithful and are starting to return to the app. In fact, 90% of users use the app several times a day. Overall, TikTok is asking us to reconsider the way our content is strategized. I do hope these tips givse you some ideas on how to handle TikTok and the way you prepare and create your content in general.

TikTok Ad Training Kit

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Author :
Publisher : Estalontech
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis TikTok Ad Training Kit by : Raymond Wayne

Download or read book TikTok Ad Training Kit written by Raymond Wayne and published by Estalontech. This book was released on 2023-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to establish your online presence in this die-hard competitive marketing realm? If you want to double your conversion rates, you need to instantly switch to upgraded social media channels in lieu of other counterparts… Believe it or not, but Social Media Marketing helps to bring your audience together and boosts conversions by establishing stronger customer engagement. So, if you are looking for something like targeting the right audience using age, gender, location, interests, and more. Creating custom and lookalike audiences to reach people like your existing customers. TikTok Ads It Is! TikTok Attracts Gen Z & Young Millennials. Remarkably, In Q2 of 2022, TikTok surpassed 1 billion monthly active users. So, TikTok has a considerable amount of business focus and has an audience worth paying attention to. A 700% increase - 24% of marketers consider TikTok influential for reaching their business goals, which was just 3% last year. Additionally, 65 % of advertisers who buy paid advertisements on social networks use TikTok. Check the Stats below: TikTok has 1 billion global daily active users. In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. 71% of TikTokers say that Top View ads, which have a longer run time, successfully capture their attention. Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. 67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. 36% of consumers want to learn about products through short-form videos like TikToks or Reels. So, If you haven’t tried TikTok Advertising or do not use it to its full potential, then you need to consider it now! You can expand your company's recognition and increase your success quickly. You can target specific people, choose how much you will spend and when the advertisement will run, then launch your campaign and begin earning. It’s time to get set & tap into this remarkable social media platform to Develop a Strong Reputation, Increase Visibility on the Web and Boost Up your Sales. But The Problem Is… You Can’t Just Create a TikTok Ad or Run campaigns and easily define your target audience or become famous overnight… Despite being user-friendly, TikTok envelops a large marketing base that needs to be correctly comprehended and implemented to leverage optimum benefits… Thus, any loophole or inaccurate technique may land you into trouble or make you throw up the towel… Taking the right approach can lead you to drive innumerable leads and drive higher sales to earn truck-loads of cash…in No Time! This guide contains worthwhile tips and tricks to master all strategies of leveraging TikTok Ad to its fullest potential. It is the latest, fully researched, and enables you to enhance the engagement levels of the audience and drive uninterrupted traffic. If you’ve primarily relied on other social media for your advertising efforts, TikTok is a great alternative to add to your mix. With useful features such as TikTok Ads Campaigns and a range of tools, TikTok has exclusive opportunities. And this awesome training course will help you to make consistent profits from TikTok. Even if you’re setting up your ad from scratch, it should take only a few hours to go from nothing to a money-making magnet.

Introduction to TikTok

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Author :
Publisher : Gilad James Mystery School
ISBN 13 : 0765868377
Total Pages : 97 pages
Book Rating : 4.7/5 (658 download)

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Book Synopsis Introduction to TikTok by : Gilad James, PhD

Download or read book Introduction to TikTok written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a social media platform that allows users to create and share short-form videos, typically set to music. It has become increasingly popular among younger audiences, with over 800 million active users worldwide. The app's algorithmic feed shows users content that is tailored to their interests and behavior, making it an addictive and highly engaging platform. TikTok has also become a hub for creativity and self-expression, with users often showcasing their talent in music, dance, and comedy. The app has also faced controversy over its handling of user data and potential security risks, leading to calls for greater regulation and oversight. Despite these concerns, TikTok remains one of the most popular social media platforms in the world today, with a growing influence on modern youth culture.

TikTok Boom

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Author :
Publisher : Canbury Press
ISBN 13 : 1912454807
Total Pages : 242 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis TikTok Boom by : Chris Stokel-Walker

Download or read book TikTok Boom written by Chris Stokel-Walker and published by Canbury Press. This book was released on 2021-07-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has taken over the world in just a few short years. What does its success mean for the future of technology? Journalist and author Chris Stokel-Walker tells the inside story of the Chinese app, with unprecedented access to key company figures, along with the superpower battle with the US over its future. 'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View 'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg 'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

TikTok For Business

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Author :
Publisher : Estalontech
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis TikTok For Business by : Raymond Wayne

Download or read book TikTok For Business written by Raymond Wayne and published by Estalontech. This book was released on 2022-09-17 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready To Make Your Business Go Viral With TikTok? It’s About Time For You To Learn And Dominate TikTok Marketing For Business! According to the information presented on the website BusinessOfApps.com, the number of active TikTok users topped 1.2 billion in the month of March 2022. Over six hundred and fifty million people had downloaded the TikTok app by the time the year 2021 came to a close and 2022 began. TikTok users spent a total of $2.3 billion in 2021 in the form of consumer spending on the platform. One of the reasons for TikTok's appeal is the short video format, which is quite popular, particularly among younger people. This format has gained a lot of traction in recent years. Because TikTok today has more than 1.2 billion active users, it is highly likely that you will be able to locate your target demographic on the network. You are able to locate TikTok influencers that are already well-known on the network and collaborate with them to target certain geographic areas. A user is considered to be a "micro-influencer" by TikTok if they have at least 10,000 followers, and it is common for these individuals to have a sizable following in the region in which they reside. However, it is essential that you have the right mindset and that you develop the necessary skills in order to be able to use TikTok to make your business go viral. Getting the marketing plan for your TikTok channel just right is not a simple feat. On TikTok, numerous companies have wasted their time and resources attempting to sell their brands, products, and services. If you want to get the most out of your efforts to promote your company on TikTok and to create videos for it, you need to educate yourself on how to do so in the most effective manner. You have a responsibility to educate yourself on the advantages of incorporating TikTok into your online marketing approach as well as the means by which you can amass a greater number of views and followers. Here’s where my advice for you comes in You will approach the promotion of your business on TikTok and the creation of videos in the right way to achieve the best results. You will learn the benefits of adding TikTok to your online marketing strategy. You will be able to gain more views and followers on TikTok. You will learn proven techniques to get the best results from TikTok. You will learn the TikTok marketing mistakes that you need to avoid. Plus, a whole lot more To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done..

TikTok as a Marketing Channel for Influencer Marketing

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Author :
Publisher : LIT Verlag
ISBN 13 : 3643964668
Total Pages : 88 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis TikTok as a Marketing Channel for Influencer Marketing by : Chantal Van Houtte

Download or read book TikTok as a Marketing Channel for Influencer Marketing written by Chantal Van Houtte and published by LIT Verlag. This book was released on 2021-01-10 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok. Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.

TikTok For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119803411
Total Pages : 34 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis TikTok For Dummies by : Jesse Stay

Download or read book TikTok For Dummies written by Jesse Stay and published by John Wiley & Sons. This book was released on 2021-05-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.

30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune!

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Author :
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis 30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune! by : Shu Chen Hou

Download or read book 30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune! written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention TikTok enthusiasts and aspiring stars! Are you ready to unlock the secrets to TikTok fame and fortune? Introducing "30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune!" This comprehensive ebook is your ultimate roadmap to skyrocketing your TikTok presence, captivating audiences, and harnessing the power of this incredible platform to secure the fame and fortune you've always dreamed of. Inside this power-packed guide, you'll discover a treasure trove of proven strategies, expert tips, and insider secrets that will set you on the path to TikTok stardom. Whether you're a newbie seeking to make your mark or an experienced TikTok creator looking to take your content to the next level, this ebook is your ultimate companion. The time is now to seize your TikTok dreams and make them a reality. With "30 Days to TikTok Fame" as your trusted guide, you'll have the knowledge, tools, and roadmap to captivate audiences, build a loyal fan base, and secure the fame and fortune you deserve. Don't let this opportunity pass you by! Start your journey to TikTok stardom today. Click the link below to get your hands on "30 Days to TikTok Fame: A Step-by-Step Guide to Captivating Audiences and Securing Fortune!" and get ready to unleash your TikTok superstar potential. Are you ready to shine bright and become the next TikTok sensation? The fame and fortune you've always dreamed of are just a click away. Get your copy now and let the TikTok journey begin!

How to use TikTok

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Author :
Publisher : Youcanprint
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.2/5 (214 download)

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Book Synopsis How to use TikTok by : Maria Chiara Danti

Download or read book How to use TikTok written by Maria Chiara Danti and published by Youcanprint. This book was released on 2023-03-15 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a social media application that enables users to produce quick videos with audio, filters, and effects. Download the app, create an account, and start posting material to TikTok to get started. Create a unique profile, edit your videos with the app's tools, and boost your exposure by adding captions and hash tags to your videos. TikTok can be a creative and entertaining venue for you to share your talents and engage with a large user base. To ensure a positive and secure experience for everyone, just keep in mind to use the app responsibly and adhere to community standards.

The story of TikTok

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Author :
Publisher : BookRix
ISBN 13 : 3755462680
Total Pages : 31 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis The story of TikTok by : Marcos Schneider

Download or read book The story of TikTok written by Marcos Schneider and published by BookRix. This book was released on 2023-12-04 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time where the digital permeates our daily lives, TikTok has become an indispensable phenomenon that redefines the boundaries of culture, creativity, and communication. "The Story of TikTok: From Chinese Phenomenon to Global Trend" delves deep into the genesis and meteoric rise of this unique platform that has captivated billions in just a few years, revolutionizing the social media landscape. From its humble beginnings as Douyin in China to its global dominance, this book narrates the captivating story of innovation, strategy, and unexpected success. Discover how 15 seconds have the power to ignite talents, set trends, and unite cultures. Immerse yourself in the world of algorithms reading our preferences and witness how TikTok became a playground for creative minds while also entering the focal point of political and societal debates. However, beneath the frenzy of viral dances and challenges lies a deeper story about the future of digital communication and the unstoppable human urge for connection and expression. This book is not just a chronicle of TikTok's journey but also a reflection of our time and a glimpse into what may come in the digital world. Join us on a fascinating journey through the world of TikTok and explore how an app shapes our global society and what it reveals about us, our desires, and our dreams.

TikTok Stars

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Author :
Publisher : Penguin
ISBN 13 : 0593383842
Total Pages : 96 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis TikTok Stars by : C. D. Bangs

Download or read book TikTok Stars written by C. D. Bangs and published by Penguin. This book was released on 2020-10-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new series of unauthorized biographies on the world's biggest names and rising stars in entertainment, sports, and pop culture! Complete with quizzes, listicles, trivia, and a full-color pull-out poster of the star, this is the definitive collection to get the full Scoop! and more on your favorite celebrities. What's the hype? Charli D'Amelio was your average high school sophomore. You know, like algebra, social studies, and after-school dance class. But when she posted a duet video to TikTok in August of 2019 that went viral, she became a literal overnight internet sensation. In less than a week, she had 17 million followers. Even Charli admits that she doesn't get the hype either! A year later, Charli is still at it with her sister Dixie and her fellow Hype House stars creating some of the most watched content on the internet. So what's next? Get the full Scoop! and more on Charli D'Amelio and all your favorite TikTok stars!

A Parent's Guide to Tiktok

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Author :
Publisher : Tyndale House Publishers
ISBN 13 : 1496467264
Total Pages : 113 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis A Parent's Guide to Tiktok by : Axis

Download or read book A Parent's Guide to Tiktok written by Axis and published by Tyndale House Publishers. This book was released on 2022-11-22 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine gaining international fame by lip-syncing or dancing to your favorite songs. TikTok's short video format allows users to create and watch content ranging from ridiculous and fun to graphic or even dangerous. Dive into this entertaining app and learn: How it works How to create an account How to set up parental controls How to teach teens to use it wisely Plus, enjoy a list of discussion questions to foster conversation before and after your teen downloads the app. Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.

TikTok Tips For Affiliate Marketers

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Author :
Publisher : Estalontech
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis TikTok Tips For Affiliate Marketers by : Raymond Wayne

Download or read book TikTok Tips For Affiliate Marketers written by Raymond Wayne and published by Estalontech. This book was released on 2022-12-30 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a recently released social networking app that has become immensely popular. The young adult and teen demographics seem to be the most attracted to it. TikTok is a popular social media app with over 12 million daily users because it allows users to easily make and share short videos in a variety of formats with their friends, family, and followers. Affiliate marketers can benefit from the platform because it facilitates the creation of shareable, interesting content. Making videos that people actually want to watch is step one in developing an effective marketing plan for TikTok. Because videos on TikTok can be any length, unlike on YouTube or Instagram, businesses using the site need to create clips that are just a minute or two long at the most (or shorter). Marketers can increase the number of views their videos receive on TikTok by using trending hashtags related to their products and services. You don't need to wait to be accepted as a content creator on TikTok in order to start earning money with the app. TikTok's Content Creator Fund is only available to those who match certain criteria. You will not be kept waiting, which is excellent news. Including a LinkTree link in your bio is a great way to drive organic traffic to a website, online storefront, or landing page where you can promote your affiliate links and maybe make a sale. If you have multiple resources, link to your website and create a landing page with other links to your business assets. From one link your followers can access a variety of links or a landing page with one call to action. The social media app TikTok is centered around short video loops. As well as socializing and advertising, it has a wide range of practical applications. In affiliate marketing, one business endorses another in exchange for financial compensation and work well with TikTok community. Have fun supporting other creators and engaging with them. Build relationships with TikTokers in your field and show your interest in their success. All ships rise in a high tide. Be a fan too! Find TikTok accounts that you love for personal and business reasons. Comment, engage with them, and be part of what makes the TikTok community unlike any other social networking platform.and you can learn on the steps on monetizing your TikTok following with useful affiliate links TikTok is one of many tools you can use to build a platform, support your other platforms, and engage a new audience. It’s a simple and fun way to share content and help people find your resources

Douyin, TikTok and China’s Online Screen Industry

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.

TikTok: A Creative Guide

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Author :
Publisher : BoD - Books on Demand
ISBN 13 : 2322417920
Total Pages : 162 pages
Book Rating : 4.3/5 (224 download)

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Book Synopsis TikTok: A Creative Guide by : Stéphane BOUILLET

Download or read book TikTok: A Creative Guide written by Stéphane BOUILLET and published by BoD - Books on Demand. This book was released on 2021-11-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has grown into a staple of the social mediascape. Brands are slightly unsettled but quickly won over by this new video-sharing platform, with more and more seeing the opportunity for influencer marketing tailored to a new audience. By offering creative "formats" that match TikTok's unique style, this guide aims to inspire you to create equally unique content with your influencer. Familiarize yourself with these new rules, be creative and take the leap - TikTok is here to stay!