Throwing Rocks At The Google Bus

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Throwing Rocks at the Google Bus

Author : Douglas Rushkoff
Publisher : Penguin
ISBN 13 : 014313129X
Total Pages : 306 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Throwing Rocks at the Google Bus by : Douglas Rushkoff

Download or read book Throwing Rocks at the Google Bus written by Douglas Rushkoff and published by Penguin. This book was released on 2017-06-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.

Summary of Throwing Rocks at the Google Bus – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Throwing Rocks at the Google Bus – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Throwing Rocks at the Google Bus – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Throwing Rocks at the Google Bus – How Growth Became the Enemy of Prosperity presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Throwing Rocks at the Google Bus" investigates the unhealthy relationship that society has developed with money as a result of money's transition from a tool to facilitate trade to a goal in and of itself. The proliferation of digital marketplaces has not markedly contributed to an improvement in the situation. These ideas examine the evolution of monetary systems and present doable strategies that can assist local communities in making money work for everyone once more. Throwing Rocks at the Google Bus summary includes the key points and important takeaways from the book Throwing Rocks at the Google Bus by Douglas Rushkoff. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Coding Democracy

Author : Maureen Webb
Publisher : MIT Press
ISBN 13 : 0262542285
Total Pages : 413 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Coding Democracy by : Maureen Webb

Download or read book Coding Democracy written by Maureen Webb and published by MIT Press. This book was released on 2021-07-27 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hackers as vital disruptors, inspiring a new wave of activism in which ordinary citizens take back democracy. Hackers have a bad reputation, as shady deployers of bots and destroyers of infrastructure. In Coding Democracy, Maureen Webb offers another view. Hackers, she argues, can be vital disruptors. Hacking is becoming a practice, an ethos, and a metaphor for a new wave of activism in which ordinary citizens are inventing new forms of distributed, decentralized democracy for a digital era. Confronted with concentrations of power, mass surveillance, and authoritarianism enabled by new technology, the hacking movement is trying to "build out" democracy into cyberspace.

Throwing Rocks at the Google Bus

Author : Douglas Rushkoff
Publisher : Penguin
ISBN 13 : 0698153669
Total Pages : 306 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Throwing Rocks at the Google Bus by : Douglas Rushkoff

Download or read book Throwing Rocks at the Google Bus written by Douglas Rushkoff and published by Penguin. This book was released on 2016-03-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.

The Energized Workplace

Author : Perry Timms
Publisher : Kogan Page Publishers
ISBN 13 : 0749498676
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Energized Workplace by : Perry Timms

Download or read book The Energized Workplace written by Perry Timms and published by Kogan Page Publishers. This book was released on 2020-08-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - HR & Management Category Productivity is flatlining, employee wellbeing is at an all-time low and stress at an all-time high. Mental health issues are now the biggest single disability affecting the UK and are estimated to cost the economy £105bn each year. Traditional company design, structures and processes are making these issues worse and leading to unprecedented levels of staff burnout. This not only impacts individual employees, there is also a detrimental effect on overall company performance when employees can't perform to their full potential. It is the responsibility of Organizational Development and HR professionals to address these issues urgently and redesign work to allow people to flourish and businesses to thrive. Full of practical advice, tips and tools, The Energized Workplace provides a blueprint for how practitioners can redesign their organizations to support employees and ensure the business outperforms the competition. It covers everything from why existing structures are causing business output to decline, why traditional processes are holding organizations back and what the consequences of not addressing these design issues will mean for business including increased staff turnover, a rise in employee absence and a decline in company profits. Including case studies from organizations across a range of sectors who have successfully put people at the heart of their workplace design such as CyberClick, Mind Valley, Brewdog and Wegmans and with specific guidance on designing for five generations working side by side, across different countries and on separate time zones, The Energized Workplace will help OD and HR professionals confidently tackle the organizational issues putting their company success and employee health and happiness in jeopardy. This book is essential reading for practitioners needing to deal with the wellbeing crisis and productivity puzzle in the new world of work.

The People Vs Tech

Author : Jamie Bartlett
Publisher : Penguin
ISBN 13 : 1524744379
Total Pages : 206 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The People Vs Tech by : Jamie Bartlett

Download or read book The People Vs Tech written by Jamie Bartlett and published by Penguin. This book was released on 2018-04-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Dark Net comes a book that explains all the dangers of the digital revolution and offers concrete solutions on how we can protect our personal privacy, and democracy itself. The internet was meant to set us free. But have we unwittingly handed too much away to shadowy powers behind a wall of code, all manipulated by a handful of Silicon Valley utopians, ad men, and venture capitalists? And, in light of recent data breach scandals around companies like Facebook and Cambridge Analytica, what does that mean for democracy, our delicately balanced system of government that was created long before big data, total information, and artificial intelligence? In this urgent polemic, Jamie Bartlett argues that through our unquestioning embrace of big tech, the building blocks of democracy are slowly being removed. The middle class is being eroded, sovereign authority and civil society is weakened, and we citizens are losing our critical faculties, maybe even our free will. The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens, uphold a shared democratic culture, protect free elections, promote equality, safeguard competitive and civic freedoms, and trust in a sovereign authority. This essential book shows that the stakes couldn't be higher and that, unless we radically alter our course, democracy will join feudalism, supreme monarchies and communism as just another political experiment that quietly disappeared.

Stakeholder Capitalism

Author : Klaus Schwab
Publisher : John Wiley & Sons
ISBN 13 : 1119756138
Total Pages : 311 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Stakeholder Capitalism by : Klaus Schwab

Download or read book Stakeholder Capitalism written by Klaus Schwab and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining our global economy so it becomes more sustainable and prosperous for all Our global economic system is broken. But we can replace the current picture of global upheaval, unsustainability, and uncertainty with one of an economy that works for all people, and the planet. First, we must eliminate rising income inequality within societies where productivity and wage growth has slowed. Second, we must reduce the dampening effect of monopoly market power wielded by large corporations on innovation and productivity gains. And finally, the short-sighted exploitation of natural resources that is corroding the environment and affecting the lives of many for the worse must end. The debate over the causes of the broken economy—laissez-faire government, poorly managed globalization, the rise of technology in favor of the few, or yet another reason—is wide open. Stakeholder Capitalism: A Global Economy that Works for Progress, People and Planet argues convincingly that if we don't start with recognizing the true shape of our problems, our current system will continue to fail us. To help us see our challenges more clearly, Schwab—the Founder and Executive Chairman of the World Economic Forum—looks for the real causes of our system's shortcomings, and for solutions in best practices from around the world in places as diverse as China, Denmark, Ethiopia, Germany, Indonesia, New Zealand, and Singapore. And in doing so, Schwab finds emerging examples of new ways of doing things that provide grounds for hope, including: Individual agency: how countries and policies can make a difference against large external forces A clearly defined social contract: agreement on shared values and goals allows government, business, and individuals to produce the most optimal outcomes Planning for future generations: short-sighted presentism harms our shared future, and that of those yet to be born Better measures of economic success: move beyond a myopic focus on GDP to more complete, human-scaled measures of societal flourishing By accurately describing our real situation, Stakeholder Capitalism is able to pinpoint achievable ways to deal with our problems. Chapter by chapter, Professor Schwab shows us that there are ways for everyone at all levels of society to reshape the broken pieces of the global economy and—country by country, company by company, and citizen by citizen—glue them back together in a way that benefits us all.

Connected Capitalism

Author : David Weitzner
Publisher : University of Toronto Press
ISBN 13 : 1487508425
Total Pages : 262 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Connected Capitalism by : David Weitzner

Download or read book Connected Capitalism written by David Weitzner and published by University of Toronto Press. This book was released on 2021 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying the classic teachings of Judaism, Connected Capitalism is an empowering call to fix what is currently broken in our social, political, and economic spaces.

Tickling Sharks

Author : John Elkington
Publisher : Greenleaf Book Group
ISBN 13 : 1639080910
Total Pages : 465 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Tickling Sharks by : John Elkington

Download or read book Tickling Sharks written by John Elkington and published by Greenleaf Book Group. This book was released on 2024-04-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speaking Tomorrow’s Truth to Power Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed? Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to “tickle” the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities. John’s candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains—and criticizes—progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

Social Catholicism for the Twenty-first Century?--Volume 2

Author : William F. Murphy
Publisher : Wipf and Stock Publishers
ISBN 13 : 1666788643
Total Pages : 415 pages
Book Rating : 4.6/5 (667 download)

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Book Synopsis Social Catholicism for the Twenty-first Century?--Volume 2 by : William F. Murphy

Download or read book Social Catholicism for the Twenty-first Century?--Volume 2 written by William F. Murphy and published by Wipf and Stock Publishers. This book was released on 2024-09-19 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This rich collection of essays by distinguished scholars from across the globe can be read as sketching key steps on the path toward working in solidarity to build a future worthy of the human family through a new social Catholicism. These steps include a contemporary renewal of Christian humanism and of human rights, while learning to live as authentic Christian witnesses in pluralistic societies after the end of Christendom. They will also include working for a just and sustainable economic paradigm, becoming missionary disciples with a continual orientation toward the marginalized, and overcoming the plague of racism by working to build a constitutional democracy for every citizen. This societal renewal will require fostering robust movements of social Catholicism apt for our age, within which Catholics will pursue the Universal Call to Holiness through living their earthly vocations in a spirit of social friendship. They will creatively employ social media to foster apostolates extending beyond borders. In an age of “dark clouds” threatening dystopia, a new social Catholicism will require a reinvigorated pastoral leadership that has come to appreciate the dangers of populism, and the need to instead foster solidarity and incarnate Christian charity through a “better kind of politics.”

Profit over Privacy

Author : Matthew Crain
Publisher : U of Minnesota Press
ISBN 13 : 1452966745
Total Pages : 258 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Profit over Privacy by : Matthew Crain

Download or read book Profit over Privacy written by Matthew Crain and published by U of Minnesota Press. This book was released on 2021-09-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance. The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.

Sideways

Author : Josh O'Kane
Publisher : Random House
ISBN 13 : 1039000800
Total Pages : 417 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Sideways by : Josh O'Kane

Download or read book Sideways written by Josh O'Kane and published by Random House. This book was released on 2024-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the tech reporter who most closely pursued the Sidewalk Labs fiasco in Toronto, an uncompromising look into what the Google sister company's failure in urban development reveals about Big Tech, data and the monetization of everything. When former New York deputy mayor Dan Doctoroff landed in Toronto, promising a revolution in better living through technology, the locals were starstruck. In 2017, a small parcel of land on the city's underdeveloped lakeshore was available for development, and with Google co-founder Larry Page and chairman Eric Schmidt leaning into Sidewalk Labs' pitch for the long-forsaken property—with Doctoroff as the urban-planning company's CEO—Sidewalk's bid crushed the competition. But as soon as the bid was won, cracks appeared in the partnership between Doctoroff's team and Waterfront Toronto, the government-sponsored organization behind the contest. Hundreds more acres of undeveloped former port lands kept creeping into Sidewalk's plans, and questions were emerging about how much the public would benefit from the company's vision for a high-tech neighbourhood—and the data it could harvest from residents. The ensuing fight to reel in the power of Sidewalk Labs became a crucible moment for the worldwide battle for digital rights and against the extension of a digital behemoth's corporate might into the physical world. In the tradition of boardroom dramas like Bad Blood and Super Pumped, Sideways signals to the world that all may not be lost in the effort to contain the rapidly growing power of Big Tech.

The Cambridge Handbook of Race and Surveillance

Author : Michael Kwet
Publisher : Cambridge University Press
ISBN 13 : 110826591X
Total Pages : 718 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis The Cambridge Handbook of Race and Surveillance by : Michael Kwet

Download or read book The Cambridge Handbook of Race and Surveillance written by Michael Kwet and published by Cambridge University Press. This book was released on 2023-03-02 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring chapters authored by leading scholars in the fields of criminology, critical race studies, history, and more, The Cambridge Handbook of Race and Surveillance cuts across history and geography to provide a detailed examination of how race and surveillance intersect throughout space and time. The volume reviews surveillance technology from the days of colonial conquest to the digital era, focusing on countries such as the United States, Canada, the UK, South Africa, the Philippines, India, Brazil, and Palestine. Weaving together narratives on how technology and surveillance have developed over time to reinforce racial discrimination, the book delves into the often-overlooked origins of racial surveillance, from skin branding, cranial measurements, and fingerprinting to contemporary manifestations in big data, commercial surveillance, and predictive policing. Lucid, accessible, and expertly researched, this handbook provides a crucial investigation of issues spanning history and at the forefront of contemporary life.

Platform Neutrality Rights

Author : Hannibal Travis
Publisher : Taylor & Francis
ISBN 13 : 1040087019
Total Pages : 159 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Platform Neutrality Rights by : Hannibal Travis

Download or read book Platform Neutrality Rights written by Hannibal Travis and published by Taylor & Francis. This book was released on 2024-07-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes questions of platform bias, algorithmic filtering and ranking of Internet speech, and declining perceptions of online freedom. Courts have intervened against unfair platforms in important cases, but they have deferred to private sector decisions in many others, particularly in the United States. The First Amendment, human rights law, competition law, Section 230 of the Communications Decency Act, and an array of state and foreign laws address bad faith conduct by Internet platforms or other commercial actors. Arguing that the problem of platform neutrality is similar to the net neutrality problem, the book discusses the assault on freedom of speech that emerges from public-private partnerships. The book draws parallels between U.S. constitutional and statutory doctrines relating to shared spaces and the teachings of international human rights bodies relating to the responsibilities of private actors. It also connects the dots between new rights to appeal account or post removals under the Digital Services Act of the European Union and a variety of fair treatment obligations of platforms under American and European competition laws, “public accommodations” laws, and public utilities laws. Analyzing artificial intelligence (AI) regulation from the point of view of social-media and video-platform users, the book explores overlaps between European and U.S. efforts to limit algorithmic censorship or “shadow-banning”. The book will be of interest to students and scholars in the field of cyberlaw, the law of emerging technologies and AI law.

Future Politics

Author : Jamie Susskind
Publisher : Oxford University Press
ISBN 13 : 0192559494
Total Pages : 533 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Future Politics by : Jamie Susskind

Download or read book Future Politics written by Jamie Susskind and published by Oxford University Press. This book was released on 2018-09-04 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics in the Twentieth Century was dominated by a single question: how much of our collective life should be determined by the state, and what should be left to the market and civil society? Now the debate is different: to what extent should our lives be directed and controlled by powerful digital systems - and on what terms? Digital technologies - from artificial intelligence to blockchain, from robotics to virtual reality - are transforming the way we live together. Those who control the most powerful technologies are increasingly able to control the rest of us. As time goes on, these powerful entities - usually big tech firms and the state - will set the limits of our liberty, decreeing what may be done and what is forbidden. Their algorithms will determine vital questions of social justice. In their hands, democracy will flourish or decay. A landmark work of political theory, Future Politics challenges readers to rethink what it means to be free or equal, what it means to have power or property, and what it means for a political system to be just or democratic. In a time of rapid and relentless changes, it is a book about how we can - and must - regain control. Winner of the Estoril Global Issues Distinguished Book Prize.

Bored, Lonely, Angry, Stupid

Author : Luke Fernandez
Publisher : Harvard University Press
ISBN 13 : 0674244729
Total Pages : 473 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Bored, Lonely, Angry, Stupid by : Luke Fernandez

Download or read book Bored, Lonely, Angry, Stupid written by Luke Fernandez and published by Harvard University Press. This book was released on 2020-07-07 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Entrepreneur Best Book of the Year Facebook makes us lonely. Selfies breed narcissism. On Twitter, hostility reigns. Pundits and psychologists warn that digital technologies substantially alter our emotional states, but in this lively investigation of changing feelings about technology, we learn that the gadgets we use don’t just affect how we feel—they can profoundly change our sense of self. When we say we’re bored, we don’t mean the same thing as a Victorian dandy. Could it be that political punditry has helped shape a new kind of anger? Luke Fernandez and Susan Matt take us back in time to consider how our feelings of loneliness, boredom, vanity, and anger have evolved in tandem with new technologies. “Technologies have been shaping [our] emotional culture for more than a century, argue computer scientist Luke Fernandez and historian Susan Matt in this original study. Marshalling archival sources and interviews, they trace how norms (say, around loneliness) have shifted with technological change.” —Nature “A powerful story of how new forms of technology are continually integrated into the human experience.” —Publishers Weekly

Apps

Author : Gerard Goggin
Publisher : John Wiley & Sons
ISBN 13 : 150953850X
Total Pages : 154 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Apps by : Gerard Goggin

Download or read book Apps written by Gerard Goggin and published by John Wiley & Sons. This book was released on 2021-05-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of the smartphone, apps have become entrenched in billions of users' daily lives. Accessible across phones and tablets, watches and wearables, connected cars, sensors, and cities, they are an inescapable feature of our current culture. In this book, Gerard Goggin provides a comprehensive and authoritative guide to the development of apps as a digital media technology. Covering the technological, social, cultural, and policy dynamics of apps, Goggin ultimately considers what a post-app world might look like. He argues that apps represent a pivowtal moment in the development of digital media, acting as a hinge between the visions and realities of the “mobile,” “cyber,” and “online” societies envisaged since the late 1980s and the imaginaries and materialities of the digital societies that emerged from 2010. Apps offer frames, construct tools, and constitute “small worlds” for users to reorient themselves in digital media settings. This fascinating book will reframe the conversation about the software that underwrites our digital worlds. It is essential reading for students and scholars of media and communication, as well as for anyone interested in this ubiquitous technology.