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Three Essays On B2b E Market Firms
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Book Synopsis Three Essays on B2B E-market Firms by : Qizhi Dai
Download or read book Three Essays on B2B E-market Firms written by Qizhi Dai and published by . This book was released on 2003 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Collection of Service Essays by : Harry Katzan Jr
Download or read book A Collection of Service Essays written by Harry Katzan Jr and published by iUniverse. This book was released on 2018-02-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of papers written by the author on the subject of service. They all have been peer reviewed and written for a diverse variety of reasons. Some papers have been modified to suit a general audience, and others have simply been improved. There are some formatting differences due to the basic requirements of the various venues. The subject matter can be viewed as three separate sections: introductory, foundational, and applicative. The introductory papers are quite simple and give a gentle introduction to what the discipline of service is all about. The foundational papers provide a basis for the study of the concepts and methods of the service discipline. The applicative papers are general in nature so as to provide insight to what does and can go on in the world of service. Papers 1 and 2 fall into the first category. Papers 3, 4, and 5 are in the second category, and the remainder are in the third group. The table of contents is unique in that the entries give an abstract to the respective paper. This is an aid to a selection and gives a summary of the subject matter. The papers were assembled to support two recent books on the subject of service.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Selected Essays of John H. Dunning by : John H. Dunning
Download or read book The Selected Essays of John H. Dunning written by John H. Dunning and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: These volumes should be required reading for anyone with an interest in international business and globalisation. They add immeasurably to our understanding. Mira Wilkins, Business History Dunning is one of the most prominent researchers and thinkers in the IB field. In these books, he has set out his most celebrated writings and has provided us relatively easy access to widely scattered references in the literature. Rajat Kathuria, Global Business Review The modern academic study of the multinational enterprise started with John Dunning s pioneering study of American Investment in British Manufacturing Industry in 1958. In the early 1970s he began to publish an influential and authoritative stream of papers integrating theoretical and empirical analysis of the multinational enterprise. This fascinating volume charts the evolution of John Dunning s thinking, highlighting his attempts to develop a richer, more dynamic and historical framework for the analysis of the multinational enterprise. It makes compelling reading, and offers unique insights into the intellectual development of his well-known eclectic paradigm of international production. Mark Casson, University of Reading, UK This volume contains a selection of John Dunning s best known and highly acclaimed writings on the theory of international business activity. Spanning more than three decades, the 16 contributions trace the evolution of his thoughts and ideas as an economist, from his first article on the determinants of international production, published in 1973, to his most recent essay on relational assets, networks and global business activity, completed in 2002. Theories and Paradigms of International Business Activity gives particular prominence to the author s much renowned eclectic paradigm, which he first promulgated at a Nobel Symposium on the international allocation of economic activity in 1976. Since then, the author has written over 60 articles, pamphlets and chapters in books which have extended, refined and updated his theorizing on the interface between trade, FDI and MNE activity, in the light of the changing characteristics of the world economy and advances in international business scholarship. This, the first of two volumes of John Dunning s work, is essential reading for all students, scholars and researchers with a special interest in the reasons behind the explosive growth in post-war FDI and the globalization of business activity.
Book Synopsis Business to Business Marketing Management by : Alan Zimmerman
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book B2B Marketing written by K.Venkataraman and published by Notion Press. This book was released on 2017-12-22 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present days of International Trade (year 2014), India’s Trade deficit or the current account deficit runs to nearly $40 Billion. This represents more than 2% of the national GDP. In view of this large deficit, the country faces unprecedented inflation. India’s major exports include Information Technology, pharmaceuticals, as well as gems and jewellery. Manufactured goods, automobiles and heavy machinery intended for manufacturing purposes account for very little when compared to countries like China, Japan, Germany and South Korea. Therefore, it is imminent that quality of such products manufactured in the country meets the international standards. In addition, innovative marketing techniques need to be adopted by individuals and companies to position our products globally. Most of the international trade takes place between Business to Business rather than Business to Consumer directly. The book focuses on this sector of Business, namely, Business to Business Marketing. Needless to say, text material provided will be useful for industrialists, technocrats as well as regular management students. The book will be available in –http://www.amazon.in/
Book Synopsis New Insights on Trust in Business-to-Business Relationships by : Houcine Akrout
Download or read book New Insights on Trust in Business-to-Business Relationships written by Houcine Akrout and published by Emerald Group Publishing. This book was released on 2019-08-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Book Synopsis The Selected Essays of John H. Dunning: Theories and paradigms of international business activity by : John H. Dunning
Download or read book The Selected Essays of John H. Dunning: Theories and paradigms of international business activity written by John H. Dunning and published by Edward Elgar Publishing. This book was released on 2002 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of John Dunning's best known and highly acclaimed writings on the theory of international business activity. Spanning more than three decades, the 16 contributions trace the evolution of his thoughts and ideas as an economist, from his first article on the determinants of international production, published in 1973, to his most recent essay on relational assets, networks and global business activity, completed in 2002. Theories and Paradigms of International Business Activity gives particular prominence to the author's much renowned eclectic paradigm, which he first promulgated at a Nobel Symposium on the international allocation of economic activity in 1976. Since then, the author has written over 60 articles, pamphlets and chapters in books which have extended, refined and updated his theorizing on the interface between trade, FDI and MNE activity, in the light of the changing characteristics of the world economy and advances in international business scholarship. This, the first of two volumes of John Dunning's work, is essential reading for all students, scholars and researchers with a special interest in the reasons behind the explosive growth in post-war FDI and the globalization of business activity.
Book Synopsis Web Information Systems and Mining by : Wu Lee Wang
Download or read book Web Information Systems and Mining written by Wu Lee Wang and published by Springer. This book was released on 2012-10-06 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume LNCS 7529 constitutes the refereed proceedings of the International Conference on Web Information Systems and Mining, WISM 2012, held in Chengdu, China, in October 2012. The 87 revised full papers presented were carefully reviewed and selected from 418 submissions. The papers are organized in topical sections on applications of Web information systems; applications of Web mining; e-government and e-commerce; information security; intelligent networked systems; management information systems; mobile computing; semantic Web and ontologies; Web information extraction; Web intelligence; Web interfaces and applications; and XML and semi-structured data.
Book Synopsis Emerging Trends in Smart Societies by : Worakamol Wisetsri
Download or read book Emerging Trends in Smart Societies written by Worakamol Wisetsri and published by Taylor & Francis. This book was released on 2024-06-24 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges.
Book Synopsis The Internet and the Customer-Supplier Relationship by : Stefano Ronchi
Download or read book The Internet and the Customer-Supplier Relationship written by Stefano Ronchi and published by Routledge. This book was released on 2018-01-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.
Book Synopsis Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing by : Tan, Felix B.
Download or read book Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing written by Tan, Felix B. and published by IGI Global. This book was released on 2012-10-31 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides diverse insights from researchers and practitioners around the world to offer their knowledge on the comparisons of international enterprises, to managers and practitioners to improve business practices and keep an open dialogue about global information management"--Provided by publisher.
Author :Information Resources Management Association. International Conference Publisher :IGI Global ISBN 13 :9781930708075 Total Pages :1226 pages Book Rating :4.7/5 (8 download)
Book Synopsis Managing Information Technology in a Global Economy by : Information Resources Management Association. International Conference
Download or read book Managing Information Technology in a Global Economy written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2001 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, opportunities and challenges of available technology can be utilized as strategic and tactical resources for your organization. Conversely, failure to be current on the latest trends and issues of IT can lead to ineffective and inefficient management of IT resources. Managing Information Technology in a Global Economy is a valuable collection of papers that presents IT management perspectives from professionals around the world. The papers introduce new ideas, refine old ones and possess interesting scenarios to help the reader develop company-sensitive management strategies.
Book Synopsis International Conference on Economics and Management Engineering (ICEME2014) by :
Download or read book International Conference on Economics and Management Engineering (ICEME2014) written by and published by DEStech Publications, Inc. This book was released on 2014-10-22 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on Economics and Management Engineering (ICEME2014) is held in Hangzhou, China from October 18–19, 2014. The conference aims to provide an excellent international academic forum for all the researchers, practitioner, students and teachers in related fields to share their knowledge and results in theory, methodology and application on economics, management science and management engineering. ICEME2014 features unique mixed topics of Economics, Management Science, Management Engineering and other related ones. ICEME2014 proceeding tends to collect the most up-to-date, comprehensive, and worldwide state-of-art knowledge on economics, management science and management engineering. All the accepted papers have been submitted to strict peer-review by 2–4 expert referees, and selected based on originality, significance and clarity for the purpose of the conference. The conference program is extremely rich, profound and featuring high-impact presentations of selected papers and additional late-breaking contributions. We sincerely hope that the conference would not only show the participants a broad overview of the latest research results on related fields, but also provide them with a significant platform for academic connection and exchange.
Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Book Synopsis Theoretical Essays on Optimal Sourcing Strategy Under Price Uncertainty by : Santosh Kumar Mahapatra
Download or read book Theoretical Essays on Optimal Sourcing Strategy Under Price Uncertainty written by Santosh Kumar Mahapatra and published by . This book was released on 2006 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: