Author : Donald F Dufek
Publisher : Routledge
ISBN 13 : 1135185808
Total Pages : 197 pages
Book Rating : 4.1/5 (351 download)
Book Synopsis The Consumer . . . Or Else! by : Donald F Dufek
Download or read book The Consumer . . . Or Else! written by Donald F Dufek and published by Routledge. This book was released on 2011-02-23 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer! This valuable book will show you what this change means and howand whybusinesses must adapt to succeed. Handy charts, tables, case vignettes, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industriesSam Walton, Jack Welch, and many moregive the book a unique and memorable flavor. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.