Theory Of Media Literacy

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Theory of Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1452245401
Total Pages : 321 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Theory of Media Literacy by : W. James Potter

Download or read book Theory of Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2004-04-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

Technology, Media Literacy, and the Human Subject

Author : Richard S. Lewis
Publisher : Open Book Publishers
ISBN 13 : 1800641850
Total Pages : 218 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Technology, Media Literacy, and the Human Subject by : Richard S. Lewis

Download or read book Technology, Media Literacy, and the Human Subject written by Richard S. Lewis and published by Open Book Publishers. This book was released on 2021-06-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media literacy is often focused on evaluating the message rather than reflecting on the medium. Bringing together postphenomenology, media ecology, posthumanism, and complexity theory, Richard Lewis’s book offers a method for such a reflection and shows how our everyday media environments constitute us as (post)human subjects: one that is becoming and constitutes through relations – also with our media technologies. An original interdisciplinary effort – including for example the term 'intrasubjective mediation' – and a must-read book for everyone interested in how we become with and through technologies. Prof Mark Coeckelbergh, University of Vienna Technology, Media Literacy, and the Human Subject is a clearly and concisely written book that employs a fruitful transdisciplinary approach. It at once offers an excellent grounding in the literature, whilst simultaneously developing a useful tool for students to reflect deeply and critically upon their own engagement with media. Thoroughly recommended. Alexander Thomas, University of East London What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies. This book addresses these issues by providing a transdisciplinary method that allows for both practical and theoretical analyses of media investigations. Informed by postphenomenology, media ecology, philosophical posthumanism, and complexity theory the author proposes both a framework and a pragmatic instrument for understanding the multiplicity of relations that all contribute to how we affect—and are affected by—our relations with media technology. The author argues persuasively that the increased awareness provided by this posthuman approach affords us a greater chance for reclaiming some of our agency and provides a sound foundation upon which we can then judge our media relations. This book will be an indispensable tool for educators in media literacy and media studies, as well as academics in philosophy of technology, media and communication studies, and the post-humanities.

Digital and Media Literacy

Author : Renee Hobbs
Publisher : Corwin Press
ISBN 13 : 1412981581
Total Pages : 233 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Digital and Media Literacy by : Renee Hobbs

Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Media Literacy

Author : W. James Potter
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780761923152
Total Pages : 0 pages
Book Rating : 4.9/5 (231 download)

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Book Synopsis Media Literacy by : W. James Potter

Download or read book Media Literacy written by W. James Potter and published by SAGE Publications, Incorporated. This book was released on 2001-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.

Issues in Information and Media Literacy

Author : Marcus Leaning
Publisher : Informing Science
ISBN 13 : 1932886117
Total Pages : 270 pages
Book Rating : 4.9/5 (328 download)

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Book Synopsis Issues in Information and Media Literacy by : Marcus Leaning

Download or read book Issues in Information and Media Literacy written by Marcus Leaning and published by Informing Science. This book was released on 2009 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

INTRODUCTION TO MEDIA LITERACY.

Author : LORI. MOSES
Publisher :
ISBN 13 : 9781792423420
Total Pages : pages
Book Rating : 4.4/5 (234 download)

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Book Synopsis INTRODUCTION TO MEDIA LITERACY. by : LORI. MOSES

Download or read book INTRODUCTION TO MEDIA LITERACY. written by LORI. MOSES and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Seven Skills of Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
ISBN 13 : 1544377045
Total Pages : 164 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Seven Skills of Media Literacy by : W. James Potter

Download or read book Seven Skills of Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2019-08-12 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.

Mediacology

Author : Antonio Lopez
Publisher : Peter Lang
ISBN 13 : 9780820497075
Total Pages : 200 pages
Book Rating : 4.4/5 (97 download)

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Book Synopsis Mediacology by : Antonio Lopez

Download or read book Mediacology written by Antonio Lopez and published by Peter Lang. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

Seeing and Believing

Author : Ellen Krueger
Publisher : Boynton/Cook
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Seeing and Believing by : Ellen Krueger

Download or read book Seeing and Believing written by Ellen Krueger and published by Boynton/Cook. This book was released on 2001 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides ideas for teaching media literacy in English classes, showing how to analyze films and television and develop an elective film course.

Gramsci and Media Literacy

Author : Erika Engstrom
Publisher : Rowman & Littlefield
ISBN 13 : 1793619867
Total Pages : 149 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Gramsci and Media Literacy by : Erika Engstrom

Download or read book Gramsci and Media Literacy written by Erika Engstrom and published by Rowman & Littlefield. This book was released on 2021-05-11 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

The Uses of Media Literacy

Author : Pete Bennett
Publisher : Routledge
ISBN 13 : 0429575874
Total Pages : 234 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Uses of Media Literacy by : Pete Bennett

Download or read book The Uses of Media Literacy written by Pete Bennett and published by Routledge. This book was released on 2020-03-04 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisiting Richard Hoggart’s classic work The Uses of Literacy (1957), this book applies Hoggart’s framework to media literacy today, examining media literacy’s various uses, the tensions between them and what this means for people, communities and the contemporary configurations of social class. In The Uses of Literacy (1957), Richard Hoggart wrote about how his working class community, in the North of England, were at once using the new ‘mass literacy’ for self-improvement, education, social mobility and civic engagement and, at the same time, the powerful were seizing the opportunity also to use this expansion in literacy, through the new popular culture, for commercial and political ends. Working in the intersection between education, cultural studies and literacies, the authors write about media literacy as a contested, under-theorised field through Hoggart’s ‘line of sight’ to provide a perspective on media literacy and working class culture today. This reimagining of a classic work, piercingly relevant to studies of class in Britain in 2019, will be of key interest to scholars in Media Studies, as well as interested readers in Communication Studies, Literacy Studies, Cultural Studies, Politics and Sociology.

Media Literacy in the Information Age

Author : Robert William Kubey
Publisher : Transaction Publishers
ISBN 13 : 9781412828352
Total Pages : 504 pages
Book Rating : 4.8/5 (283 download)

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Book Synopsis Media Literacy in the Information Age by : Robert William Kubey

Download or read book Media Literacy in the Information Age written by Robert William Kubey and published by Transaction Publishers. This book was released on with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the theory and practice of media education.

Literacy Theories for the Digital Age

Author : Kathy Mills
Publisher : Multilingual Matters Limited
ISBN 13 : 9781783094615
Total Pages : 0 pages
Book Rating : 4.0/5 (946 download)

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Book Synopsis Literacy Theories for the Digital Age by : Kathy Mills

Download or read book Literacy Theories for the Digital Age written by Kathy Mills and published by Multilingual Matters Limited. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2017 Edward Fry Book Award from the Literacy Research Association. Literacy Theories for the Digital Age insightfully brings together six essential approaches to literacy research and educational practice. The book provides powerful and accessible theories for readers, including Socio-cultural, Critical, Multimodal, Socio-spatial, Socio-material and Sensory Literacies. The brand new Sensory Literacies approach is an original and visionary contribution to the field, coupled with a provocative foreword from leading sensory anthropologist David Howes. This dynamic collection explores a legacy of literacy research while showing the relationships between each paradigm, highlighting their complementarity and distinctions. This highly relevant compendium will inspire researchers and teachers to explore new frontiers of thought and practice in times of diversity and technological change.

Media Literacy in Schools

Author : Andrew Burn
Publisher : SAGE
ISBN 13 : 1848604742
Total Pages : 206 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Media Literacy in Schools by : Andrew Burn

Download or read book Media Literacy in Schools written by Andrew Burn and published by SAGE. This book was released on 2007-05-22 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes CD-Rom ′Intriguing and timely...I whole heartedly recommend this text to teacher educators and their trainees, certainly across English and the Arts, but arguably to all engaged in considering critical pedagogy across the curriculum′ - ESCalate `This is a very timely book, firmly rooted in authentic, albeit visionary, classroom practice, that has much to offer to teachers of all subjects, but should be particularly welcomed by English and media colleagues′ - English Drama Media `Heaving with ideas...outstanding lesson ideas and inspiring work from students′ - The Secondary English Magazine `I really enjoyed working my way through this book...The book is accompanied by a DVD organised into chapters which correspond to those in the book, and it was great to see the ideas and schemes referred to in the text come alive. The schemes have been included which makes it even easier to adapt the work to fit the technology and resources available in your own school..All teachers of media would benefit from browsing this book′ - Learning & Teaching Update This book is for secondary English, Media, and ICT teachers who want to develop practical media work and media literacy across the curriculum. It is ideal for secondary English and media teachers and curriculum leaders in secondary schools, as well as ICT teachers and co-ordinators, PCGE English/Media students, and researchers working on media, English and ICT projects. A range of case studies are presented which show how digital media work, from video editing to computer game authoring, can be developed in schools, drawing on children′s own cultural knowledge. It also shows the benefits of such projects in terms of learning outcomes and increased self-esteem for a range of learners. The book comes with a CD-Rom of children′s work from the various case study projects, exhibiting the high standard of moving image work, animations and computer games that can be produced with the help of this text. With an integrated approach drawing together practice, theory and research, the book will help teachers to plan for and develop their own media projects in school. It offers advice on integrating media work across the curriculum (in English and media classes as well as in ICT and citizenship), and presents a model of progression which shows how learning can develop from the first years of secondary school through to GCSE level. In line with current government initiatives to open up curriculum boundaries, the book shows how to plan for longer periods of time for these projects.

The Teachers Guide to Media Literacy

Author : Cyndy Scheibe
Publisher : Corwin Press
ISBN 13 : 1412997585
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Teachers Guide to Media Literacy by : Cyndy Scheibe

Download or read book The Teachers Guide to Media Literacy written by Cyndy Scheibe and published by Corwin Press. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.

On Media Violence

Author : W. James Potter
Publisher : SAGE
ISBN 13 : 9780761916390
Total Pages : 320 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis On Media Violence by : W. James Potter

Download or read book On Media Violence written by W. James Potter and published by SAGE. This book was released on 1999 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.

Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges

Author : Tan Wee Hin, Leo
Publisher : IGI Global
ISBN 13 : 160566121X
Total Pages : 1076 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges by : Tan Wee Hin, Leo

Download or read book Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges written by Tan Wee Hin, Leo and published by IGI Global. This book was released on 2009-05-31 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive articles on significant issues, methods, and theories currently combining the studies of technology and literacy.