Author : Richard K. Popp
Publisher : LSU Press
ISBN 13 : 0807142867
Total Pages : 233 pages
Book Rating : 4.8/5 (71 download)
Book Synopsis The Holiday Makers by : Richard K. Popp
Download or read book The Holiday Makers written by Richard K. Popp and published by LSU Press. This book was released on 2012-05-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.