The Yahoo Style Guide Writing For An Online Audience

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The Yahoo! Style Guide: Writing for an Online Audience

Author : Chris Barr
Publisher : St. Martin's Griffin
ISBN 13 : 1429958944
Total Pages : 135 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Yahoo! Style Guide: Writing for an Online Audience by : Chris Barr

Download or read book The Yahoo! Style Guide: Writing for an Online Audience written by Chris Barr and published by St. Martin's Griffin. This book was released on 2011-08-09 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.

The Yahoo! Style Guide

Author : Chris Barr
Publisher : St. Martin's Griffin
ISBN 13 : 1429922168
Total Pages : 616 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Yahoo! Style Guide by : Chris Barr

Download or read book The Yahoo! Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

The Yahoo! Style Guide

Author : Chris Barr
Publisher : St. Martin's Griffin
ISBN 13 : 9780312569846
Total Pages : 0 pages
Book Rating : 4.5/5 (698 download)

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Book Synopsis The Yahoo! Style Guide by : Chris Barr

Download or read book The Yahoo! Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Writing Theology Well 2nd Edition

Author : Lucretia B. Yaghjian
Publisher : Bloomsbury Publishing
ISBN 13 : 0567296210
Total Pages : 473 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis Writing Theology Well 2nd Edition by : Lucretia B. Yaghjian

Download or read book Writing Theology Well 2nd Edition written by Lucretia B. Yaghjian and published by Bloomsbury Publishing. This book was released on 2015-09-24 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A working guide for students conducting theological writing and research on theology and biblical studies courses, this book integrates the disciplines of writing, rhetoric, and theology, to provide a standard text for the teaching and mentoring of writing across the theological curriculum.As a theological rhetoric, it also encourages excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts. This 2nd Edition includes new chapters on 'Writing Theology in a New Language', which explores the linguistic and cultural challenges of writing theology well in a non-native language, and 'Writing and Learning Theology in an Electronic Age', addressed to distance learning students learning to write theology well from online courses, and dealing with the technologies necessary to do so.

International Conference on Education and Management Science (ICEMS2014)

Author :
Publisher : DEStech Publications, Inc
ISBN 13 : 1605951978
Total Pages : 534 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis International Conference on Education and Management Science (ICEMS2014) by :

Download or read book International Conference on Education and Management Science (ICEMS2014) written by and published by DEStech Publications, Inc. This book was released on 2014-09-24 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2014 International Conference on Education and Management Science (ICEMS2014) will be held in Beijing, China on August 19–20, 2014. The main purpose of this conference is to provide a common forum for researchers, scientists, and students from all over the world to present their recent findings, ideas, developments and application in the border areas of Education and Management Science. It will also report progress and development of methodologies, technologies, planning and implementation, tools and standards in information systems. Education is an internal topic. It is a process of delivering knowledge in a basic meaning. Humans are hard to define the actual definition of education. But it is the key point for our society to step forward. Management science is the discipline that adapts the scientific approach for problem solving to help managers making informed decisions. The goal of management science is to recommend the course of action that is expected to yield the best outcome with what is available.

The Editor's Companion

Author : Steve Dunham
Publisher : Penguin
ISBN 13 : 1599639025
Total Pages : 241 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis The Editor's Companion by : Steve Dunham

Download or read book The Editor's Companion written by Steve Dunham and published by Penguin. This book was released on 2015-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excel at editing! The editor's job encompasses much more than correcting commas and catching typos. Your chief mission is to help writers communicate effectively--which is no small feat. Whether you edit books, magazines, newspapers, or online publications, your ability to develop clear, concise, and focused writing is the key to your success. The Editor's Companion is an invaluable guide to honing your editing skills. You'll learn about editing for: • CONTENT: Analyze and develop writing that is appealing and appropriate for the intended audience. • FOCUS: Ensure strong beginnings and satisfying endings, and stick with one subject at a time. • PRECISE LANGUAGE: Choose the right words, the right voice, and the right tense for every piece. • GRAMMAR: Recognize common mistakes in punctuation, parts of speech, and sentence structure--and learn how to avoid them. You'll also find valuable editing resources and checklists, advice on editorial relationships and workflow, and real-life samples of editing with explanations of what was changed and why. The Editor's Companion provides the tools you need to pursue high quality in editing, writing, and publishing--every piece, every time.

Your Literacy Standards Companion, Grades 9-12

Author : Jim Burke
Publisher : Corwin Press
ISBN 13 : 1506397972
Total Pages : 369 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Your Literacy Standards Companion, Grades 9-12 by : Jim Burke

Download or read book Your Literacy Standards Companion, Grades 9-12 written by Jim Burke and published by Corwin Press. This book was released on 2017-05-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standards-based learning just got a lot easier This new version of the Common Core Companion provides a Smart Chart Index for all states implementing state-specific ELA standards. This index allows you to see in an instant which of your standards are the same as CCSS, which differ and how—and which page number to turn to for standards-based teaching ideas. Beyond that? It’s the same great go-to guide for implementing the standards into daily practice across English Language Arts, Social Studies, Science, and Technical Subjects.

Bloggerati, Twitterati

Author : Mary Cross
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313384851
Total Pages : 204 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Bloggerati, Twitterati by : Mary Cross

Download or read book Bloggerati, Twitterati written by Mary Cross and published by Bloomsbury Publishing USA. This book was released on 2011-06-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As timely as the latest tweet, this book tracks the digital revolution as a paradigm shift that is transforming popular culture in as yet unforeseen ways. Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture explores the ongoing digital revolution and examines the way it is changing—and will change—the way people live and communicate. Starting from the proposition that the Internet is now the center of popular culture, the book offers descriptions of blogs and Twitter and the online behavior they foster. It looks at the demographics of users and the impact of the Internet on knowledge, thinking, writing, politics, and journalism. A primary focus is on the way blogs and tweets are opening up communication to the people, free from gatekeepers and sanctioned rhetoric. The other side of the coin is the online hijacking of the news and its potential for spreading misinformation and fomenting polarization, topics that are analyzed even as the situation continues to evolve. Finally, the book gathers predictions from cultural critics about the future of digital popular culture and makes a few predictions of its own.

Nicely Said

Author : Nicole Fenton
Publisher : New Riders
ISBN 13 : 0133818438
Total Pages : 193 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Nicely Said by : Nicole Fenton

Download or read book Nicely Said written by Nicole Fenton and published by New Riders. This book was released on 2014-05-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (— Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

Communication for Business and the Professions: Strategie s and Skills

Author : Judith Dwyer
Publisher : Pearson Higher Education AU
ISBN 13 : 1442550554
Total Pages : 721 pages
Book Rating : 4.4/5 (425 download)

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Book Synopsis Communication for Business and the Professions: Strategie s and Skills by : Judith Dwyer

Download or read book Communication for Business and the Professions: Strategie s and Skills written by Judith Dwyer and published by Pearson Higher Education AU. This book was released on 2012-10-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.

The St. Martin's Guide to Writing

Author : Rise B. Axelrod
Publisher : Macmillan
ISBN 13 : 0312536127
Total Pages : 1093 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis The St. Martin's Guide to Writing by : Rise B. Axelrod

Download or read book The St. Martin's Guide to Writing written by Rise B. Axelrod and published by Macmillan. This book was released on 2010-01-26 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides instruction in college level rhetoric and writing. It offers readings, a research manual, a handbook and supports a range of approaches to teaching and learning, including collaboration, visual rhetoric, personal writing, writing about literature, writing in the community and the workplace, field research, portfolios, oral presentations, essay exams, and ESL. It contains step-by-step guides to writing specific kinds of essays -- remembering events, writing profiles, explaining a concept, finding common ground, arguing a position, proposing a solution, justifying an evaluation, speculating about causes, and interpreting stories. Because so much college writing requires strong argumentation skills, four of the assignment chapters focus on argumentative writing, and a separate strategies chapter covers theses, reasons and support, counterarguments, and logical fallacies. Three full chapters on research give students useful strategies not only for conducting field, library, and Internet research, but also for evaluating sources; deciding whether to quote, paraphrase, or summarize; avoiding plagiarism; and documenting sources. The authors have included 39 readings by well-known authors and various "fresh" voices, including 12 students, providing well-written examples of the different types of essays and papers that students might be asked to complete.

We the Media

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Writing Spaces: Readings on Writings, Vol. 2

Author : Charles Lowe
Publisher : The Saylor Foundation
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4./5 ( download)

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Book Synopsis Writing Spaces: Readings on Writings, Vol. 2 by : Charles Lowe

Download or read book Writing Spaces: Readings on Writings, Vol. 2 written by Charles Lowe and published by The Saylor Foundation. This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes in Writing Spaces: Readings on Writing offer multiple perspec- tives on a wide-range of topics about writing. In each chapter, authors present their unique views, insights, and strategies for writing by ad- dressing the undergraduate reader directly. Drawing on their own ex- periences, these teachers-as-writers invite students to join in the larger conversation about the craft of writing. Consequently, each essay func- tions as a standalone text that can easily complement other selected readings in writing or writing-intensive courses across the disciplines at any level.

Microsoft Manual of Style

Author : Microsoft Corporation
Publisher : Pearson Education
ISBN 13 : 0735669791
Total Pages : 823 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft Manual of Style by : Microsoft Corporation

Download or read book Microsoft Manual of Style written by Microsoft Corporation and published by Pearson Education. This book was released on 2012-01-15 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize the impact and precision of your message! Now in its fourth edition, the Microsoft Manual of Style provides essential guidance to content creators, journalists, technical writers, editors, and everyone else who writes about computer technology. Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.

Content Rich

Author : Jon Wuebben
Publisher : Greenleaf Book Group
ISBN 13 : 0979762901
Total Pages : 298 pages
Book Rating : 4.9/5 (797 download)

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Book Synopsis Content Rich by : Jon Wuebben

Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

The Writer's Guide to the Internet

Author : Dawn Groves
Publisher : Franklin Beedle & Associates
ISBN 13 : 9781887902137
Total Pages : 260 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis The Writer's Guide to the Internet by : Dawn Groves

Download or read book The Writer's Guide to the Internet written by Dawn Groves and published by Franklin Beedle & Associates. This book was released on 1997 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Writer's Guide to the Internet is the perfect tool for writers to find online information. Dawn Groves, author of the popular The Web Page Workbook, shows you how to find helpful resources, publish on the Web, and research topics. You'll also learn how to participate in Internet writers' groups, and you'll find tips on how to market yourself and write for an online audience.

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.