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The Viability Of Achieving Competitive Advantage In The Airline Industry Through Corporate Branding And Identity Management
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Book Synopsis Governance in the Business Environment by : Guler Aras
Download or read book Governance in the Business Environment written by Guler Aras and published by Emerald Group Publishing. This book was released on 2011-04-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Social Responsibility Research Network, Volume 2 in this new and exciting series takes a global interdisciplinary perspective to the matter of governance in the business environment and includes key topics and contributions from the UK, Portugal, Belgium, Brazil, Japan, China and Malaysia.
Book Synopsis Risk Management and Corporate Sustainability in Aviation by : Triant G. Flouris
Download or read book Risk Management and Corporate Sustainability in Aviation written by Triant G. Flouris and published by Routledge. This book was released on 2016-04-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability factors should be considered by managers like any other business risk issue; these factors are expected to have a substantial impact on corporate management. Air transport corporations need a strong sustainability management framework to effectively manage economic, environmental and social risks to achieve their corporate sustainability objectives, and to meet their stakeholders' demands. This book offers a new Enterprise Sustainability Risk Management (ESRM) model to fulfill these requirements. In the model presented, the triple bottom line (TBL) agenda is incorporated into the companies' sustainability management. ESRM deals with the environmental, social, and ecological risks as well as the strategic, economic, operational, and threat risks of companies. The best corporate sustainability strategies and management approaches require the consideration of all corporate risks in both a holistic and systematic way. Flouris and Kucuk Yilmaz present an effective way to manage sustainability risks via a new, well-designed, integrated, dynamic and flexible framework. It introduces an opportunity for turning risks into potential corporate advantages. Risk Management and Corporate Sustainability in Aviation is addressed to professionals, students and researchers within air transportation business management and risk management.
Book Synopsis Fundamentals of Air Transport Management by : Senguttuvan
Download or read book Fundamentals of Air Transport Management written by Senguttuvan and published by Excel Books India. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of the aviation industry, propelled by catalysts like Liberalization, Privatization and Globalization has in recent years given a major fillip to the global economy in terms of facilitating international trade, generating employment, foreign exchange earnings, and prosperity from tourism, industrial growth and technological development. The potential market for air transport has shown signs of a strong global resurgence, with the Asia Pacific region's performance far exceeding the world average growth&.with India and China being projected as the hottest growth sectors.The Indian aviation industry has shown impressive growth, contributing 1.0%, 8.0% and 69% share at the global, Asia Pacific and South Asian regional levels respectively. Key players such as Boeing, Airbus Industrie, ACI, IATA and ICAO envisage that India will touch 100 million passengers by 2010. Meanwhile, the Indian Government has responded suitably, inter alia by encouraging private sector participation in the development of the civil aviation sector. Over ten chapters, this informative book elucidates all the concepts fundamental to the management of air transport, illuminating the factors key to operational, infrastructural and public policy in the development of air transport.
Book Synopsis Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I by : Kasım Kiracı
Download or read book Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I written by Kasım Kiracı and published by Springer Nature. This book was released on 2022-10-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.
Book Synopsis Competitive Advantage by : Michael E. Porter
Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Book Synopsis Air Transport Management by : Eyden Samunderu
Download or read book Air Transport Management written by Eyden Samunderu and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
Book Synopsis Strategic Management by : Peter FitzRoy
Download or read book Strategic Management written by Peter FitzRoy and published by Routledge. This book was released on 2016-12-19 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
Book Synopsis Technical Report by : Hoyle, Tanner & Associates
Download or read book Technical Report written by Hoyle, Tanner & Associates and published by . This book was released on 1991 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategy and Organization by : Loizos Heracleous
Download or read book Strategy and Organization written by Loizos Heracleous and published by Cambridge University Press. This book was released on 2003-08-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining some of the new and emerging issues in strategic management, Loizos Heracleous offers a fresh approach to the established ideas of strategy. Beginning with the historical development of the strategy field, including the influence of industrial organisation and the resource-based view, he develops a new perspective labelled an 'organisational action' view of strategy. This approach is theoretically underlain by organisation theory and takes seriously such issues as the role of agency, the need for a longitudinal focus on process, the complexities of strategy implementation, and organisational facets such as strategic choice, organisational culture, organisational discourses and learning. Combining theoretical subtlety with an applied orientation, Heracleous examines topical areas such as corporate governance, inter-organisational networks, and organising for the future. With original research and extensive surveys of the strategy literature, combined with a strong practical orientation, this book is ideal for MBA students, strategy researchers and the more thoughtful practitioner.
Download or read book Strategic Management written by Sushil and published by Springer Nature. This book was released on with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Airline Industry written by and published by Emerald Group Publishing. This book was released on 2006 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.
Book Synopsis The Business of Tourism by : J. Christopher Holloway
Download or read book The Business of Tourism written by J. Christopher Holloway and published by SAGE. This book was released on 2022-09-07 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic. This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry. This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of: Brexit (the UK’s decision to leave the European Union) the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support Sustainability and the reduction of the negative impacts caused by tourism Chris Holloway was a former Professor of Tourism Management at the University of the West of England. Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.
Book Synopsis The End of Advertising as We Know It by : Sergio Zyman
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-09 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Sustainable Business Model Innovation by : David Young
Download or read book Sustainable Business Model Innovation written by David Young and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining business models is a tall order for any management team, and especially so in today’s business landscape of continual disruptive change. Having examined hundreds of businesses over the course of their research, the BCG Henderson Institute has developed a systematic approach for reimagining business models for economic and social sustainability, creating new modes of differentiation and advantage, embedding societal value into products and services, managing new performance measures, and reshaping business ecosystems to support these initiatives. This book explores the why, what, and how of sustainable business model innovation (SBM-I) – a new method by which corporations can optimize for both business and social value using their core businesses to deliver the financial returns expected by their owners and, in tandem, to help society meet its most significant challenges. It details the SBM-I innovation cycle linking to value creation and scaled transformation, and expands the application of SBM-I to sustainable business ecosystems and corporate lead sustainability alliances. Sustainable Business Model Innovation offers inspiration and guidance to create more competitive and sustainable companies. Your company's future, our environment, and society depend on doing so.
Book Synopsis Management, a Continuing Literature Survey with Indexes by :
Download or read book Management, a Continuing Literature Survey with Indexes written by and published by . This book was released on 1975 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
