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Author : Mary Ann Neshevich
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Various Techniques for Measuring Advertising Effectiveness written by Mary Ann Neshevich and published by . This book was released on 1984 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : Darrell Blaine Lucas
Publisher : Facsimiles-Garl
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 (9 download)
Download or read book Measuring Advertising Effectiveness written by Darrell Blaine Lucas and published by Facsimiles-Garl. This book was released on 1985 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pullaiah Moparthy
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (154 download)
Download or read book Methods of Measuring Advertising Effectiveness written by Pullaiah Moparthy and published by . This book was released on 1964 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Palshaw
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (21 download)
Download or read book Practical Methods of Measuring Advertising Effectiveness written by John L. Palshaw and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Palshaw
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (16 download)
Download or read book Practival Methods of measuring advertising effectiveness written by John L. Palshaw and published by . This book was released on 1971 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Homer M. Dalbey
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (321 download)
Download or read book Advertising Measurement and Decision Making written by Homer M. Dalbey and published by . This book was released on 1968 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Heinle Pritchett
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (668 download)
Download or read book A Survey and Analysis of Prominent Methods of Measuring Advertising Effectiveness written by Harold Heinle Pritchett and published by . This book was released on 1973 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Moeller
Publisher : GRIN Verlag
ISBN 13 : 3346359204
Total Pages : 23 pages
Book Rating : 4.3/5 (463 download)
Download or read book Measures of Advertisement Effectiveness. Principles and Practice written by Roland Moeller and published by GRIN Verlag. This book was released on 2021-03-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author : Constantin Zopounidis
Publisher : Springer Science & Business Media
ISBN 13 : 147572845X
Total Pages : 520 pages
Book Rating : 4.4/5 (757 download)
Download or read book Managing in Uncertainty: Theory and Practice written by Constantin Zopounidis and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Author :
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.3/5 (555 download)
Download or read book Seminar on Measuring Advertising Effectiveness written by and published by . This book was released on 1965 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Warren Meredith
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (828 download)
Download or read book Measuring Advertising's Effectiveness written by Larry Warren Meredith and published by . This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Unit. J Walter Thompson Co
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (499 download)
Download or read book Measuring Advertising Effectiveness written by Advertising Research Unit. J Walter Thompson Co and published by . This book was released on 1967 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Alan Eckstrand
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (365 download)
Download or read book A Psychogalvanometric Technique for the Measurement of Advertising Effectiveness written by Gordon Alan Eckstrand and published by . This book was released on 1947 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Clinebell
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (72 download)
Download or read book Measuring Advertising Effectiveness Using Firm Value written by John Clinebell and published by . This book was released on 1988 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising effectiveness has received much coverage in the marketing literature. However, the ultimate effect of advertising on the firm's stockholders has received very little attention. Generally, the objectives such as increasing or maintaining sales, market share and profits are also the variables used to examine how effective advertising campaigns have been. This paper reviews the traditional methods of investigating advertising effectiveness and proposes an alternative method of investigating advertising effectiveness and its impact on shareholders' wealth. In addition, areas for further research and alternative methodologies to examine the relationship between advertising and shareholders' wealth are proposed. The purpose of this paper is to provide a different perspective for analyzing advertising effectiveness.
Author : Jerome B. Kernan
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (123 download)
Download or read book The Closest Thing to Measuring Advertising Effectiveness written by Jerome B. Kernan and published by . This book was released on 1964 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
