The Use Of Geomarketing For The Location And Branch Network Planning On The Example Porsche A Critical Examination Of The Applicability Of The Current State Of Research

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The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research

Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668554218
Total Pages : 73 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research by : Lars Steilmann

Download or read book The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-23 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.

Planning in new Ventures

Author : Simon Barth
Publisher : GRIN Verlag
ISBN 13 : 3640798104
Total Pages : 38 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Planning in new Ventures by : Simon Barth

Download or read book Planning in new Ventures written by Simon Barth and published by GRIN Verlag. This book was released on 2011-01-12 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim, language: English, abstract: New ventures are an important driving source of wealth in societies. Small and especially young ventures have a fundamental impact on the whole economy. Activities of new ventures provide various positive effects, such as the creation of employment, contribution to technol-ogical advance, innovation and the overall competitiveness of a society’s economy (e.g. Brinckmann 2008, pp. 1). It is a big challenge for founders to assure that their new ventures survive and prosper. Many aspects have to be considered and high uncertainty is faced. One question which entrepreneurial research frequently tries to answer is whether planning in new ventures is positively related with performance. Plenty of research has been done on this question with rather incomplete and inconsistent results. Rather than trying to answer the question whether planning is beneficial in a strict yes or no manner, this thesis focuses on a contingent view on the stated problem. Several external factors, so called moderators that might have an impact on the success of planning, shall be examined in more detail. The first part of the thesis provides conclusions for planning in new ventures in context of the corporate life cycle concept. Specific planning requirements and topics will be discussed in the context of early stages of the corporate life cycle. First of all, the question whether and under what condition planning in new ventures pays off will be dealt with. Related to the first two age states following Adizes (1998) the relevance of written business plans and market entry strategies will be discussed. The contingent view on the problem will be completed in the second part of the thesis by looking at new ventures in different founding environments. The challenges of two types of new ventures with very specific environments will be discussed in this part. New internet ventures are acting in a completely different environment in terms of communication and therefore, have specific requirements for planning and e.g. marketing instruments. Also new ventures entering high technology markets are challenged by specific characters of their environment, especially because of the even higher uncertainty in comparison to other new ventures. Finally implications for further research and concrete advice for practitioners will be given.

Marketing, Future Scenario Planning Karlsberg Brewery

Author : Florian Mayer
Publisher : GRIN Verlag
ISBN 13 : 3638815862
Total Pages : 53 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis Marketing, Future Scenario Planning Karlsberg Brewery by : Florian Mayer

Download or read book Marketing, Future Scenario Planning Karlsberg Brewery written by Florian Mayer and published by GRIN Verlag. This book was released on 2007-10 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, ber 103 Fu noten entries in the bibliography, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, what happens when the environment is so uncertain as is more and more the case today in our fast-paced society that no amount of backward-oriented amount of data and analysis will allow business leaders to predict the future. One approach that has been applied successfully more frequently over the last couple of years is future scenario planning, where different business environment scenarios are imagined, developed and possible business stratgies planned out by internal and external experts. In this paper firstly a thourough competitive analysis of the German beer market as well as the company under study - Karlsberg Brauerei, a local South-West German brewery - is performed. Then, two distinct future scenarios are being developed from the data and analysis. These future business scenarios are followed by detailed strategic plans that recommend different ways the company can move to take advantage of future developments in its market.

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

Retail Management, Global Edition

Author : Barry R. Berman
Publisher : Pearson Higher Ed
ISBN 13 : 1292214686
Total Pages : 593 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Retail Management, Global Edition by : Barry R. Berman

Download or read book Retail Management, Global Edition written by Barry R. Berman and published by Pearson Higher Ed. This book was released on 2017-09-08 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Practical Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Practical Magazine by :

Download or read book The Practical Magazine written by and published by . This book was released on 1874 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour PDF eBook

Author : Michael R. Solomon
Publisher : Pearson Higher Ed
ISBN 13 : 1292116757
Total Pages : 733 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Consumer Behaviour PDF eBook by : Michael R. Solomon

Download or read book Consumer Behaviour PDF eBook written by Michael R. Solomon and published by Pearson Higher Ed. This book was released on 2016-05-05 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Investment Strategies in Emerging New Trends in Finance

Author : Reza Gharoie Ahangar
Publisher : BoD – Books on Demand
ISBN 13 : 1839629657
Total Pages : 184 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Investment Strategies in Emerging New Trends in Finance by : Reza Gharoie Ahangar

Download or read book Investment Strategies in Emerging New Trends in Finance written by Reza Gharoie Ahangar and published by BoD – Books on Demand. This book was released on 2021-04-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.

Culture and Tourism in a Smart, Globalized, and Sustainable World

Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3030724697
Total Pages : 771 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Culture and Tourism in a Smart, Globalized, and Sustainable World by : Vicky Katsoni

Download or read book Culture and Tourism in a Smart, Globalized, and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2021-06-21 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

New Venture Creation in Nigeria

Author : Micah Effiong
Publisher : GRIN Verlag
ISBN 13 : 3346084523
Total Pages : 59 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis New Venture Creation in Nigeria by : Micah Effiong

Download or read book New Venture Creation in Nigeria written by Micah Effiong and published by GRIN Verlag. This book was released on 2019-12-17 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2019 in the subject Business economics - Company formation, Business Plans, grade: A, , language: English, abstract: This work examines the relationship between government policies on entrepreneurship and new venture creation in Akwa Ibom, Nigeria. In specific, some of the objectives include to determine the relationship between loans/credit facilities and start-up motives in Nigeria, to examine the relationship between loans/credit facilities and innovativeness in Nigeria and to investigate on the relationship between loans/credit facilities and risk taking in Nigeria. In Nigeria, different administrations at various times have geared their efforts towards developing its entrepreneurship. Several developmental and financial assistance instruments were employed. Similarly, many scholars have written widely on entrepreneurship and its potency to generate employment through the establishment of new ventures, thus, under-scoring the essence, significance and relevance of this sub-sector in the development of any given economy.

Product Life Cycle

Author : Antonella Petrillo
Publisher : BoD – Books on Demand
ISBN 13 : 183969629X
Total Pages : 115 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Product Life Cycle by : Antonella Petrillo

Download or read book Product Life Cycle written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2021-12-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.

German Market Launch / Product Launch Plan: Neuro Drinks

Author : Silvio Wilde
Publisher : GRIN Verlag
ISBN 13 : 3656393230
Total Pages : 95 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis German Market Launch / Product Launch Plan: Neuro Drinks by : Silvio Wilde

Download or read book German Market Launch / Product Launch Plan: Neuro Drinks written by Silvio Wilde and published by GRIN Verlag. This book was released on 2013-03-18 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Applied Sciences Essen, language: English, abstract: This assignment is about assessing the market potential and building a launch plan for Neuro Drinks, entering the German market. Neuro Drinks is the drink company with increasing popularity. The US-company was established in 2008 and has now a substantial customer base in the USA. Neuro Drinks is just in the first steps to launch its products in the European Union, particularly in Germany. Lifestyle beverage products continue to dominate the drink markets worldwide. Though, the offer in Neuro Drinks’ products is becoming increasingly sophisticated with each passing year and is continuously shifting from basic wellness drinks towards lifestyle- and health oriented drinks for nearly every occasion. Developed markets such as the EU and especially Germany are expected to register maximum demands. Neuro Drinks’ products are produced in California/United States and each one fulfils a specific demand. This is the main manufacturing characteristic of Neuro Drinks products. Neuro Drinks wants their products to be known as consummate lifestyle culture – this is what the Neuro Drinks brand stands for. Therefore they have to create a high quality image in Germany and the price has to be at the above-average-level of the pricing scale. Neuro Drinks’ distribution plan in Germany is dual – direct and indirect. This means to establish a retailer network and, on the other hand, an expansion of the website. All in all Neuro Drinks has to offer consistent and high end quality products, meet the market demands and provide superior customer services. But success will always depend on critical assumption and a theoretical assessment cannot guarantee practical success. However, it exists a market potential for Neuro Drinks’ products as a healthy, lifestyle-oriented and trendy American brand and they have the chance to enter the markets of Germany and the European Union.

An international marketing strategy for Black Sheep Brewery in Australia

Author : Stefanie Aulenbach
Publisher : GRIN Verlag
ISBN 13 : 3638037258
Total Pages : 24 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis An international marketing strategy for Black Sheep Brewery in Australia by : Stefanie Aulenbach

Download or read book An international marketing strategy for Black Sheep Brewery in Australia written by Stefanie Aulenbach and published by GRIN Verlag. This book was released on 2008-04-18 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction “International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.” (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1. Defining the problem 2. Analysing the situation 3. getting problem-specific data 4. Interpreting the data 5. Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.

Sesame Price Prediction Using Artificial Neural Network

Author : Endalamaw Gashaw
Publisher : GRIN Verlag
ISBN 13 : 3346135187
Total Pages : 69 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Sesame Price Prediction Using Artificial Neural Network by : Endalamaw Gashaw

Download or read book Sesame Price Prediction Using Artificial Neural Network written by Endalamaw Gashaw and published by GRIN Verlag. This book was released on 2020-03-23 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Computer Science - Miscellaneous, University of Gondar (Atse Tewodros Cumpas), course: Information technology, language: English, abstract: Agricultural price predictions are an integral component of trade and policy analysis. As the prices of agricultural commodities directly influence the real income of farmers and it also affects the national foreign currency generate. Sesame is highly produced in some tropical and subtropical rain forest Ethiopia region. The thesis is to build a model that can predict market prices of sesame commodity. Based on the complexity of sesame price prediction; the predicting models used for crop are linear regression, support vector machine and neural network models to predict a future price. A data have been taken from the ECX website (www.ecx.com.et) in the interval of January 2013 to March 2019. The total numbers of records selected to the experiments are 5,327 daily prices are used for proposed models. The experimental result had evaluated by RMSE, MSE and CC metrics. We follow six phase CRISP-DM process model for sesame price prediction. The process phase are, business understanding, data understanding, data preparation, modeling, evaluating and deployment.

Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method

Author : Zerrillo Philip
Publisher : World Scientific
ISBN 13 : 9813273364
Total Pages : 108 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method by : Zerrillo Philip

Download or read book Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method written by Zerrillo Philip and published by World Scientific. This book was released on 2018-08-23 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.

A Review of Scenario Planning Literature

Author : Katja Kirsch
Publisher : GRIN Verlag
ISBN 13 : 3638762009
Total Pages : 40 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis A Review of Scenario Planning Literature by : Katja Kirsch

Download or read book A Review of Scenario Planning Literature written by Katja Kirsch and published by GRIN Verlag. This book was released on 2007-09-30 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, 31 entries in the bibliography, language: English, abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks in scenario theory to conclude with a future outlook of further research.

Futurewise

Author : Patrick Dixon
Publisher : Profile Books
ISBN 13 : 1847653863
Total Pages : 300 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Futurewise by : Patrick Dixon

Download or read book Futurewise written by Patrick Dixon and published by Profile Books. This book was released on 2011-05-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical Click here for the author's website.