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The Us Wine Market
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Book Synopsis American Wine Economics by : James Thornton
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Book Synopsis The U.S. Wine Market by : Raymond J. Folwell
Download or read book The U.S. Wine Market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Structure, Shares and Future Consumption Levels in the U.S. Wine Industry by : Raymond Joseph Folwell
Download or read book Market Structure, Shares and Future Consumption Levels in the U.S. Wine Industry written by Raymond Joseph Folwell and published by . This book was released on 1985 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Markets written by Michael T. Hannan and published by Columbia University Press. This book was released on 2022-02-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.
Book Synopsis Exporter's Handbook to the US Wine Market by : Deborah M. Gray
Download or read book Exporter's Handbook to the US Wine Market written by Deborah M. Gray and published by Board and Bench Publishing. This book was released on 2016-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Book Synopsis American Wine Economics by : James Thornton
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Book Synopsis The U.S. wine market by : Raymond J. Folwell
Download or read book The U.S. wine market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wine Marketing & Sales, Second edition by : Janeen Olsen
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Download or read book Wine Wars II written by Mike Veseth and published by Rowman & Littlefield. This book was released on 2022-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Download or read book The U.S. Wine Market written by and published by . This book was released on 2003 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Extreme Wine written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2013-07-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
Book Synopsis The U.S. Wine Market by : Paul J. Gillette
Download or read book The U.S. Wine Market written by Paul J. Gillette and published by . This book was released on 1992 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Social Media and Ecommerce Strategies in the Wine Industry by : Gergely Sznolnoki
Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Book Synopsis The Napa Valley Wine Industry by : Ian Malcolm Taplin
Download or read book The Napa Valley Wine Industry written by Ian Malcolm Taplin and published by Cambridge Scholars Publishing. This book was released on 2021-06-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.
Book Synopsis How to Get U.S. Market-ready: Wines and Spirits by : Steve Raye
Download or read book How to Get U.S. Market-ready: Wines and Spirits written by Steve Raye and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Wine Marketing by : James Lapsley
Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Book Synopsis The U.S. Wine Market by : Raymond J. Folwell
Download or read book The U.S. Wine Market written by Raymond J. Folwell and published by . This book was released on 1978 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
