The Unofficial Guide To Starting A Small Business

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The Unofficial Guide to Starting a Small Business

Author : Marcia Layton Turner
Publisher : Wiley
ISBN 13 : 9780028625256
Total Pages : 0 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis The Unofficial Guide to Starting a Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide to Starting a Small Business written by Marcia Layton Turner and published by Wiley. This book was released on 1999-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a state of diminished job security, Americans are choosing to start their own businesses at a record rate. Many of these "accidental entrepreneurs" are corporate refugees who have chosen self-employment by default. Nonetheless, aspiring business people need the insider information that only an Unofficial Guide can provide. Author Diana Lynn -- a small business owner who has written several books and regularly lectures on small business concerns -- explains: the lowdown on networking, selling your services, hiring and firing, and tax issues; the benefits of becoming your own boss -- as well as the pitfalls; the savviest ways to keep overhead and expenses to a minimum; and the inside scoop on where to find office space, cheaper supplies, temporary help, and more.

The Unofficial Guide to Starting a Small Business

Author : Unofficial Panel of Experts
Publisher : MacMillan Publishing Company
ISBN 13 : 9780028633411
Total Pages : 400 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Unofficial Guide to Starting a Small Business by : Unofficial Panel of Experts

Download or read book The Unofficial Guide to Starting a Small Business written by Unofficial Panel of Experts and published by MacMillan Publishing Company. This book was released on 1999-07-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From funding to franchising, this text is an A to Z guide for entrepreneurs. It explains the secrets of a successful small business in a step-by-step format that takes would-be entrepreneurs through the entire process of starting, sustaining and growing a small business.

The Unofficial Guide to Starting a Small Business

Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 1118153901
Total Pages : 270 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Unofficial Guide to Starting a Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide to Starting a Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

The Unofficial Guide® to Marketing Your Small Business

Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Unofficial Guide® to Marketing Your Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

The Unofficial Guide to Starting a Business Online

Author : Jason R. Rich
Publisher : Wiley
ISBN 13 : 9780028633404
Total Pages : 454 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Unofficial Guide to Starting a Business Online by : Jason R. Rich

Download or read book The Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by Wiley. This book was released on 1999-11-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get: Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone A rundown of the best businesses to start online, and advice for choosing the right one Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!

Unofficial Guide to Starting a Business Online

Author : Jason R. Rich
Publisher : John Wiley & Sons
ISBN 13 : 0471792276
Total Pages : 458 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Unofficial Guide to Starting a Business Online by : Jason R. Rich

Download or read book Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business

Starting a Business QuickStart Guide

Author : Ken Colwell PhD, MBA
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

The Unofficial Guide to Starting a Home-Based Business

Author : Steven D. Strauss
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Unofficial Guide to Starting a Home-Based Business by : Steven D. Strauss

Download or read book The Unofficial Guide to Starting a Home-Based Business written by Steven D. Strauss and published by . This book was released on 2000-10-16 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: For both beginners and existing home business owners, this guidebook offers expert advice on creating a business plan, financing, managing licenses and permits, marketing and publicity, and more.

The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

Author : Carol Tice
Publisher : Allworth
ISBN 13 : 9781621532392
Total Pages : 244 pages
Book Rating : 4.5/5 (323 download)

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Book Synopsis The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring by : Carol Tice

Download or read book The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Allworth. This book was released on 2013-07-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

The Unofficial Guide to Opening a Franchise

Author : Jason R. Rich
Publisher : John Wiley & Sons
ISBN 13 : 0470131934
Total Pages : 386 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Unofficial Guide to Opening a Franchise by : Jason R. Rich

Download or read book The Unofficial Guide to Opening a Franchise written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes: Vital Information on things to look for when evaluating franchise opportunities--and where to look Insider Secrets from successful franchisors, franchisees, and franchise consultants Money-Saving Techniques such as using a franchise attorney to help you review the UFOC (Uniform Franchise Offering Circular) and finalize your Franchise Agreement The Scoop on the latest trends, plus profiles of the top twenty-five franchises in America Handy Worksheets to help you examine your goals and opportunities, evaluate financing options, develop a realistic business plan, and more

The Rational Guide to Building Small Business Credit

Author : Barbara Weltman
Publisher : Mann Publishing Group
ISBN 13 : 1932577343
Total Pages : 169 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Rational Guide to Building Small Business Credit by : Barbara Weltman

Download or read book The Rational Guide to Building Small Business Credit written by Barbara Weltman and published by Mann Publishing Group. This book was released on 2007 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses figure importantly in the American economy, yet few resources exist for small business owners looking to build their credit. In The Rational Guide to Building Small Business Credit, Barbara Weltman offers an indispensable new guide that clearly explains how to build and maintain a credit profile for your company. This book covers the fundamentals of credit building, including the five C's of credit analysis and how to register your D-U-N-S(r) number with Dunn & Bradstreet. Advanced concepts include re-establishing poor credit, working with the government, and running credit checks on your customers.This book uses a rational, no-nonsense approach to give you the information you need to proactively manage your credit!

HBR Guide to Buying a Small Business

Author : Richard S. Ruback
Publisher : Harvard Business Review Press
ISBN 13 : 1633692515
Total Pages : 218 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

Author : Carol Tice
Publisher : Simon and Schuster
ISBN 13 : 1621532909
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring by : Carol Tice

Download or read book The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Simon and Schuster. This book was released on 2013-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858609
Total Pages : 124 pages
Book Rating : 4.8/5 (586 download)

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Book Synopsis The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) by : Rohit Bhargava

Download or read book The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2019 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.

Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 596 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

The Practical Guide to Starting a Business The Easy to Follow Beginners Guide to Launching an Ultra Successful Small Business and Making Your Entrepreneurial Dreams a Reality (Small Business Guides)

Download The Practical Guide to Starting a Business The Easy to Follow Beginners Guide to Launching an Ultra Successful Small Business and Making Your Entrepreneurial Dreams a Reality (Small Business Guides) PDF Online Free

Author : Brandon's Business Guides
Publisher :
ISBN 13 : 9781914108167
Total Pages : 178 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis The Practical Guide to Starting a Business The Easy to Follow Beginners Guide to Launching an Ultra Successful Small Business and Making Your Entrepreneurial Dreams a Reality (Small Business Guides) by : Brandon's Business Guides

Download or read book The Practical Guide to Starting a Business The Easy to Follow Beginners Guide to Launching an Ultra Successful Small Business and Making Your Entrepreneurial Dreams a Reality (Small Business Guides) written by Brandon's Business Guides and published by . This book was released on 2019-12-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing The BEST Practical Beginner's Guide to Launching Your Small Business in 2020! (and Make It Incredibly Successful) Do you want to fulfil your wildest dreams and start your own Business? Do you have an amazing business idea but no idea where to start or build a business around it? Do you want to discover how to provide unbelievable value to your customers? You probably answered yes to one (or all) of them questions, and luckily inside we show you how to not only start the Business of you dreams and how to turn your idea into a living reality, but also how to grow your business to levels you never imagined possible to help you achieve your entrepreneurial dream! We all know how cut-throat and competitive the world of business is, but what if you had the EXACT steps that increase your chances of Business success MASSIVELY, wouldn't that be worth the price of you spend on coffee each week? Not only that, but our team at Lloyd's Business Helpers have YEARS of experience in entrepreneurship, business ventures and start-ups between them, rest assured you'll be in good hands. We guide you, in a practical manner, from the literal first thought about your business, to learning how to maximise the value you provide customers all the way to building your team and growing the business to levels you could only dream of! So whether you're currently a passionate budding Entrepreneur, a beginner with ZERO experience or a business owner looking to streamline and take your business to the next level, this book is PERFECT for you. Here's just a small slither of what you'll discover... The Complete Step by Step Guide to Making That Incredible Idea Into a Successful and Fully Functioning Business How to Know When You've Struck Gold With an Entrepreneurial Idea (And How to Know When to Pass On an Idea and Potentially Save $1000's and YEARS of Time) The 5 Biggest Self-Limiting Beliefs New Entrepreneurs Have and How to Overcome Them! Exactly How to Uncover Your Value Proposition and Build a Loyal Customer Base Who Come Back Again and Again How to Spot an Entrepreneurial Opportunity and Take Advantage of It Right Then and There 7 Key Steps to Writing a Winning Business Plan (And Secure Investors Using It!) (article linked in business plan chapter) 4 Powerful Steps Beginners With ZERO Experience Can Take to Build a Remarkable Marketing Strategy How You Can Start a Business Even if You Have $0 to Work With Stop Wasting Time With Old School Marketing Tactics, Do THIS Instead... (Social Media Marketing, mention it please) 2 Simple, Yet Remarkably Effective Things Wildly Successful Entrepreneurs Do That You Don't (Take Risks and Believe in themselves How More People Than Ever are Turning Their Passions into a Profitable Business! And that is barely even scratching the surface! Even if you've NEVER believed you can start a business, even if you have ZERO business experience, even if you've failed with multiple businesses in the past, this book outlines exactly how you can start (and grow) your own Successful Small Business in 2020. We actually make it harder to fail than succeed for you! So, if You're Ready to Start The Business You've Always Dreamed of and Learn How to Make it Wildly Successful, Scroll Up and Click "Add to Cart."

The Referral Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.