The Unnoticed Entrepreneur

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The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 1394195753
Total Pages : 374 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2024-12-16 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

The UnNoticed Entrepreneur, Book 2

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089765
Total Pages : 373 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

The UnNoticed Entrepreneur

Author : Jim James
Publisher :
ISBN 13 : 9781739932213
Total Pages : 0 pages
Book Rating : 4.9/5 (322 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The UnNoticed Entrepreneur, Book 1

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089641
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 1 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 1 written by Jim James and published by John Wiley & Sons. This book was released on 2023-02-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic and outside-the-box tactics for taking your company to the next level The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels. If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to: Construct a unique story around your business and communicate that story through effective branding Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.

The UnNoticed Entrepreneur

Author : Jim James
Publisher :
ISBN 13 : 9781739932206
Total Pages : 244 pages
Book Rating : 4.9/5 (322 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by . This book was released on 2021-09-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately. The author shares the SPEAKpr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations. Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing. The book is structured into 5 parts, each one reflecting the SPEAKpr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others. In Homeric poems, thymōs is one of a family of terms associated with the internal psychological processes of thought, emotion, volition, and motivation. Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. The articles are kept intentionally short for two reasons: a) entrepreneurs don't have a lot of time as we pay for it ourselves b) entrepreneurs don't want to become PR experts, just to learn enough to give directions to others to take the right strategy. This book is a working guide for any entrepreneur who wants to unlock the value in their business, using technology instead of an outside agency, using creativity instead money. The articles show what is being done, and what can be done, and what will be possible in the future to build any business in the world.

The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089579
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2023-04-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of consultants entrepreneurs how to, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together. Here is the list of contributors to this edition: adrian STARKS, akshay JAMWAL, alastair MCDERMOTT, alexander REDMAN, alex STRATHDEE, andrea PACINI, andrew CLARK, callum LAING, chase PALMIERI, colin jg MILES, danny LEVINSON, dhriti GOYAL, diogene NTIRANDEKURA, elaine POWELL, erwin LIMA, frank BUCKLER, Fabian LANGER, gina BALARIN, gj van BUSECK, heesang YOO, howard DEKKERS, jason WEEKES, jarod SPIEWAK, jb OWEN, jeff HAHN, joe SCHULTZ, jonathan MALL, josh GARDNER, julie BROAD, kate Bradley CHERNIS, luke FISHER, marcus AHMAD, masami SATO, mason HARRIS, matthew STORMOEN, michael HOFFMAN, michael JUERGENS, michael SIEB, mike CHENG, mark THOMAS, mickie KENNEDY, nick HEMS, nick VIVION, nir ZAVARO, oscar TRIMBOLI, praveen NAGDA, richard ROBINSON, robert da COSTA, sam PALAZZOLO, scott SANDLAND, sonali NAIR

The UnNoticed Entrepreneur, Book 3

Author : Jim James
Publisher : Capstone
ISBN 13 : 9781394195756
Total Pages : 0 pages
Book Rating : 4.1/5 (957 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 3 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 3 written by Jim James and published by Capstone. This book was released on 2024-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

Marketing Artificial Intelligence

Author : Paul Roetzer
Publisher : BenBella Books
ISBN 13 : 1637740808
Total Pages : 256 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Marketing Artificial Intelligence by : Paul Roetzer

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

East Asian Business Systems in Evolutionary Perspective

Author : Fu-Lai Tony Yu
Publisher : Nova Publishers
ISBN 13 : 9781590333570
Total Pages : 192 pages
Book Rating : 4.3/5 (335 download)

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Book Synopsis East Asian Business Systems in Evolutionary Perspective by : Fu-Lai Tony Yu

Download or read book East Asian Business Systems in Evolutionary Perspective written by Fu-Lai Tony Yu and published by Nova Publishers. This book was released on 2003 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic studies on East Asia economies in general and Chinese economies are not lacking. However, most studies hitherto adopt the conventional neo-classical economic approach. In particular, the Cobb-Douglas production function and/or theory of comparative advantage are often applied to explain economic growth of an Asian economy. In international business, Dunning's eclectic theory is also widely adopted to understand the pattern of foreign direct investments in East Asian economies. Yet it is generally agreed that the mainstream neo-classical approach has severe drawbacks and limitations. In particular, it does not consider the role of knowledge and uncertainty. Entrepreneurship, which is the true engine of growth, is largely missing in neo-classical economics. This book uses the evolutionary approach to analyse economic and business activities in East Asian economies. Specifically, the book focuses on knowledge and coordination problems and examines the role of entrepreneurship in economic affairs.

The Age of Ideas

Author : Alan Philips
Publisher : Zola Books
ISBN 13 : 1939126347
Total Pages : 224 pages
Book Rating : 4.9/5 (391 download)

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Book Synopsis The Age of Ideas by : Alan Philips

Download or read book The Age of Ideas written by Alan Philips and published by Zola Books. This book was released on 2018-11-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Schrager, Marcus Aurelius, Supreme, Kith, Rick Rubin, Kanye West, Soulcycle, Ikea, Sweetgreen, The Wu-Tang Clan, Danny Meyer, Tracy Chapman, Warren Buffett, Walt Disney, Jack's Wife Freda, Starbucks, A24, Picasso, In-N-Out Burger, intel, Tom Brady, Mission Chinese, Nike, Masayoshi Takayama, Oprah, the Baal Shem Tov. What do they all have in common? They have discovered their purpose and unlocked their creative potential. We have been born into a time when all the tools to make our dreams a reality are available and, for the most part, affordable. We have the freedom to manifest our truth, pursue our own path, and along the way discover our best selves. Whether as individuals or as part of a group, we can't be held back by anything except knowledge. The Age of Ideas provides that knowledge. It takes the reader on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence. Your ideas have more power than ever before, and when you understand how to manifest and share those ideas, you will be on the road to making an impact in ways you never before imagined. Welcome to the Age of Ideas.

Entrepreneur on Fire - Conversations with Visionary Leaders

Author : John Lee Dumas
Publisher :
ISBN 13 : 9780978580223
Total Pages : 300 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Entrepreneur on Fire - Conversations with Visionary Leaders by : John Lee Dumas

Download or read book Entrepreneur on Fire - Conversations with Visionary Leaders written by John Lee Dumas and published by . This book was released on 2014-05-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Self-Reliant Entrepreneur

Author : John Jantsch
Publisher : John Wiley & Sons
ISBN 13 : 1119579775
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Self-Reliant Entrepreneur by : John Jantsch

Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

Startup Rising

Author : Christopher M. Schroeder
Publisher : St. Martin's Press
ISBN 13 : 1137356715
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Startup Rising by : Christopher M. Schroeder

Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.

The Wiley Handbook of Entrepreneurship

Author : Gorkan Ahmetoglu
Publisher : John Wiley & Sons
ISBN 13 : 1118970721
Total Pages : 609 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Wiley Handbook of Entrepreneurship by : Gorkan Ahmetoglu

Download or read book The Wiley Handbook of Entrepreneurship written by Gorkan Ahmetoglu and published by John Wiley & Sons. This book was released on 2017-07-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.

Proving Ground

Author : William David Tarver
Publisher :
ISBN 13 : 9781879384927
Total Pages : 0 pages
Book Rating : 4.3/5 (849 download)

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Book Synopsis Proving Ground by : William David Tarver

Download or read book Proving Ground written by William David Tarver and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would cause a young African American engineer to walk away from a promising career at the world's foremost electronics research and development company to start a business, from scratch, in his basement? David Tarver not only did that, he convinced two African American colleagues to join him in the improbable venture. Twelve years later, he negotiated the sale of that venture, Telecom Analysis Systems Inc., for $30 million. Tarver's business success was accomplished without the help of angel investors, venture capital, government grants, or minority business development programs. Overcoming obstacles related to race, technology, and business, Tarver and his colleagues conceived, designed, engineered, and manufactured sophisticated telecommunications instruments and sold them in more than twenty countries. David Tarver felt he had something important to prove to himself, to his colleagues, and to society. That is why he was willing to risk everything on a roll of the entrepreneuri

The Green Entrepreneur

Author : Gustav Berle
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Green Entrepreneur by : Gustav Berle

Download or read book The Green Entrepreneur written by Gustav Berle and published by . This book was released on 1991 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains information on : Recycling; Chlorofluorocarbons; Pollution.

Making Poor Nations Rich

Author : Benjamin Powell
Publisher : Stanford Economics & Finance
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Making Poor Nations Rich by : Benjamin Powell

Download or read book Making Poor Nations Rich written by Benjamin Powell and published by Stanford Economics & Finance. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.