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Author : Paul Rand
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 ( download)
Download or read book The Trademarks of Paul Rand, a Selection written by Paul Rand and published by . This book was released on 1960 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Rand
Publisher : Princeton Architectural Press
ISBN 13 : 9781616894863
Total Pages : 0 pages
Book Rating : 4.8/5 (948 download)
Download or read book Paul Rand: A Designer's Art written by Paul Rand and published by Princeton Architectural Press. This book was released on 2016-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Author : Yasaburō Kuwayama
Publisher : Rockport Publishers
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (512 download)
Download or read book Trademarks & Symbols of the World written by Yasaburō Kuwayama and published by Rockport Publishers. This book was released on 1987 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author : Ann Rand
Publisher : Chronicle Books
ISBN 13 : 9780811850032
Total Pages : 46 pages
Book Rating : 4.8/5 (5 download)
Download or read book Sparkle and Spin written by Ann Rand and published by Chronicle Books. This book was released on 2006-08-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.
Author : Paul Rand
Publisher : Chronicle Books
ISBN 13 : 1452130655
Total Pages : 97 pages
Book Rating : 4.4/5 (521 download)
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Author : Paul Rand
Publisher : Yale University Press
ISBN 13 : 0300230915
Total Pages : 233 pages
Book Rating : 4.3/5 (2 download)
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author : Franc Nunoo-Quarcoo
Publisher : Center for Art and Visual Culture, University of Maryland
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (91 download)
Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Author : Eugenia Bell
Publisher : Chronicle Books
ISBN 13 : 1616898852
Total Pages : 146 pages
Book Rating : 4.6/5 (168 download)
Download or read book Paul Rand written by Eugenia Bell and published by Chronicle Books. This book was released on 2019-11-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
Author : Yūsaku Kamekura
Publisher :
ISBN 13 : 9780486241913
Total Pages : 0 pages
Book Rating : 4.2/5 (419 download)
Download or read book Trademark Designs of the World written by Yūsaku Kamekura and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly 700 trademarks, the work of Wright, Loewy, Klee, Binder, hundreds of others.
Author : Paul Rand
Publisher : Yale University Press
ISBN 13 : 0300230923
Total Pages : 201 pages
Book Rating : 4.3/5 (2 download)
Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Author : STEVEN. HELLER
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.0/5 (959 download)
Download or read book IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ann Rand
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.3/5 (91 download)
Download or read book I Know a Lot of Things written by Ann Rand and published by . This book was released on 1956 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrates the many things young children know about their world, while looking forward to a time when they will know more.
Author : Milton Glaser
Publisher : Harry N. Abrams
ISBN 13 : 9781590200063
Total Pages : 0 pages
Book Rating : 4.2/5 ( download)
Download or read book Art is Work written by Milton Glaser and published by Harry N. Abrams. This book was released on 2008-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Examples of well-known projects abound - ranging from newspapers and magazines to toys, textiles, interiors, posters, and CD covers. If you've ever seen the menu at Windows on the World, used a bottle of ketchup from Grand Union, or read the playbill for Tony Kushner's Angels in America, you've been privy to the conceptual thinking of a powerful force in design."--BOOK JACKET.
Author : Steven Heller
Publisher : Chronicle Books
ISBN 13 : 9780811823081
Total Pages : 214 pages
Book Rating : 4.8/5 (23 download)
Download or read book Typology written by Steven Heller and published by Chronicle Books. This book was released on 1999-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.
Author : Tom Geismar
Publisher : HOW Books
ISBN 13 : 1440310327
Total Pages : 256 pages
Book Rating : 4.4/5 (43 download)
Download or read book Identify written by Tom Geismar and published by HOW Books. This book was released on 2011-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author : Steven Heller
Publisher : Thames & Hudson
ISBN 13 : 9780500291238
Total Pages : 352 pages
Book Rating : 4.2/5 (912 download)
Download or read book Shadow Type written by Steven Heller and published by Thames & Hudson. This book was released on 2015-04-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And theyre back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.
