The Toy Company

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Toy Wars

Author : G. Wayne Miller
Publisher : Crown Business
ISBN 13 : 0307818802
Total Pages : 456 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Toy Wars by : G. Wayne Miller

Download or read book Toy Wars written by G. Wayne Miller and published by Crown Business. This book was released on 2012-11-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

The Toy Company: Student sourcebook

Author : Margit Elizabeth McGuire
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Toy Company: Student sourcebook by : Margit Elizabeth McGuire

Download or read book The Toy Company: Student sourcebook written by Margit Elizabeth McGuire and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From an Idea to Lego

Author : Lowey Bundy Sichol
Publisher : HMH Books For Young Readers
ISBN 13 : 1328954935
Total Pages : 131 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis From an Idea to Lego by : Lowey Bundy Sichol

Download or read book From an Idea to Lego written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout. Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO's origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book! Find out the origin the name "LEGO." (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. Discover how LEGO bricks are made and how they came up with their design.

Star Wars: the Vintage Collection Archive Edition

Author : Rich Alot
Publisher :
ISBN 13 : 9781734029000
Total Pages : pages
Book Rating : 4.0/5 (29 download)

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Book Synopsis Star Wars: the Vintage Collection Archive Edition by : Rich Alot

Download or read book Star Wars: the Vintage Collection Archive Edition written by Rich Alot and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to Hasbro Star Wars: The Vintage Collection 3.75-Inch Action Figures and Toys released between 2010 -2019.

Harris Toy Company Collection

Author : Harris toy company
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (858 download)

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Book Synopsis Harris Toy Company Collection by : Harris toy company

Download or read book Harris Toy Company Collection written by Harris toy company and published by . This book was released on 1838 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Franklin Harrison Harris established the Harris Toy Company, Manufacturers of Malleable Iron and Steel Toys, in 1887 at the intersection of Grand and Michigan Central Road streets in the Auburndale District of Toledo. It became one of the top manufacturers of cast iron toys which were famous for the characters of Gloomy Gus, Foxy Grandpa, and Happy Hooligan all cartoon characters of the day standing in various carts and wagons. Mr. Harris served as president of the Harris Toy Company until its sale to the Standard Steel Tube Company in 1907, at which time he stayed on as manager. Toy production ended in 1913. Mr. Harris also founded and served as superintendent of the Harris Metal Wheel and Tricycle Company, which produced wagons, wheels, fire proof safes, the Perry Pneumatic Saddle, and electric automobiles. The toys, trains, and wagons produced by both the toy company and the Harris Metal Wheel Company are sought after by collectors from all over the world

Broken Toy

Author : Craig L. Andrews
Publisher : Author House
ISBN 13 : 1403303908
Total Pages : 269 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Broken Toy by : Craig L. Andrews

Download or read book Broken Toy written by Craig L. Andrews and published by Author House. This book was released on 2002-10-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Was there a toy mouse before Walt Disney's "Mickey?" If there was, what happened to it? During the 1920s two men, one from the world of toys and one from the burgeoning world of moving pictures produced very unique toy characters. The history of these two visionaries and how their characters occurred at nearly the same time provides a unique mystery about which speculation lives vibrantly to this day. In tracing the struggle of the toy company's steadfast president, Torrence Dietz, this absorbing book covers the history of the toy company, its wondrous toys, and why people think of Walt Disney when they see the toy company's enigmatic wooden mouse named, "MICKY." Since the question of whether these men crossed paths in the marketplace is a key element to the mystery, the author has tried to objectively address the questions of how, when and why an encounter should have ever happened. The development of Torrence's career and the growth the toy company are reconstructed and intertwined with world events. In the quest to explain the toy company mystery the author has brought together documents and history never before assembled in one place. The in-depth documentation of the wooden toys manufactured by the Performo-Toy Company makes this book a valued reference for collectors and, from a historical sense a valued resource. The book presents numerous toy pictures, toys now considered collectibles, as well as patent and trademarks related to cartoon and toy characters of the late 1920s and early 1930s. The reader interested in the history of Walt Disney and in particular, the formative period of "Mickey Mouse" will find rare background information.

Brick by Brick

Author : David Robertson
Publisher : Crown Currency
ISBN 13 : 0307951626
Total Pages : 330 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Brick by Brick by : David Robertson

Download or read book Brick by Brick written by David Robertson and published by Crown Currency. This book was released on 2013-06-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

1957 Catalog Garton Toy Company

Author : Garton Toy Co
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (356 download)

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Book Synopsis 1957 Catalog Garton Toy Company by : Garton Toy Co

Download or read book 1957 Catalog Garton Toy Company written by Garton Toy Co and published by . This book was released on 1957 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Halfway Wild

Author : Laura Freudig
Publisher : Islandport Press, Incorporated
ISBN 13 : 9781934031483
Total Pages : 0 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Halfway Wild by : Laura Freudig

Download or read book Halfway Wild written by Laura Freudig and published by Islandport Press, Incorporated. This book was released on 2016-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: On some days, there's just not a good word for someone to describe the way they are feeling. When they're slow getting dressed, they're a family of turtles. When they dive in the water, they're a family of seals. Throughout the day, they discover the connections they have with the animals around--and within--them.

Poke-A-Dot: First Words

Author : Melissa & Doug
Publisher :
ISBN 13 : 9781950013555
Total Pages : pages
Book Rating : 4.0/5 (135 download)

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Book Synopsis Poke-A-Dot: First Words by : Melissa & Doug

Download or read book Poke-A-Dot: First Words written by Melissa & Doug and published by . This book was released on 2020-08-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Poke irresistible buttons to hear satisfying clicks and pops as kids read and count along with sturdy board books. Patented!

Davis v. HappyLand Toy Company

Author : American Mock Trial Association
Publisher : Aspen Publishing
ISBN 13 : 1601565208
Total Pages : 242 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Davis v. HappyLand Toy Company by : American Mock Trial Association

Download or read book Davis v. HappyLand Toy Company written by American Mock Trial Association and published by Aspen Publishing. This book was released on 2015-09-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joey Davis was two years old when he died after swallowing beads from his sister's make-your-own jewelry set. Test revealed that Joey had elevated gamma-hydroxybutyric acid (GHB) levels in his system at the time of death and that the elevated GHB could have been a result of the chemicals used in the beads. Andy Davis, Joey's parent, has sued HappyLand Toy Company for strict liability, claiming that the beads were defectively designed. HappyLand Toy Company denies that its beads were defectively designed and has also asserted an affirmative defense of comparative fault, claiming that the negligence and/or recklessness of Andy Davis and/or Joey's babysitter was more responsible than HappyLand Toy Company for Joey's death.

The British Toy Business

Author : Kenneth D. Brown
Publisher : A&C Black
ISBN 13 : 9781852851361
Total Pages : 318 pages
Book Rating : 4.8/5 (513 download)

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Book Synopsis The British Toy Business by : Kenneth D. Brown

Download or read book The British Toy Business written by Kenneth D. Brown and published by A&C Black. This book was released on 1996-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialised form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. Yet, while individual toys and marques have been catalogued extensively, no previous history of toymaking as a whole exists. The British Toy Business provides a fascinating example of the development of a specific industry. Many early early toys were home-made. From the eighteenth century, with its growing recognition of children as something other than small adults, date the beginnings of specialised toys, usually produced by small workshops and sold by street-sellers. The nineteenth century, with its industrial growth and middle-class prosperity, saw an expansion of toymaking. The 1960s and 1970s were the most successful years of British toymaking, with companies like Lesney making record profits. Yet British toy makers failed to solve a number of fundamental problems. Following an unexpected sudden downturn in sales at a time of high interest rates, the major names in British toy making, Lesney, Airfix, Mettoy and Dunbee Combex Marx, all collapsed between 1979 and 1985, leaving the business to be dominated largely by importers.

Toyland

Author : Sydney Ladensohn Stern
Publisher : McGraw-Hill/Contemporary
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Toyland by : Sydney Ladensohn Stern

Download or read book Toyland written by Sydney Ladensohn Stern and published by McGraw-Hill/Contemporary. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the world of toys, examining the successes and failures of the products of many toy companies.

A Profile of the United States Toy Industry

Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1606495119
Total Pages : 161 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis A Profile of the United States Toy Industry by : Christopher Byrne

Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2013-10-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.

A Toy Train Under the Christmas Tree

Author : Allen C. Harper
Publisher :
ISBN 13 : 9780985608149
Total Pages : 40 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis A Toy Train Under the Christmas Tree by : Allen C. Harper

Download or read book A Toy Train Under the Christmas Tree written by Allen C. Harper and published by . This book was released on 2013-09-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a cold December morning, Jimmy goes to visit his grandmother. The Destiny Toy Company Model No. 9 Train magically appears as Jimmy learns about making wishes and giving to others. Will it return Christmas morning?

A Profile of the United States Toy Industry, Second Edition

Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1631576070
Total Pages : 210 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis A Profile of the United States Toy Industry, Second Edition by : Christopher Byrne

Download or read book A Profile of the United States Toy Industry, Second Edition written by Christopher Byrne and published by Business Expert Press. This book was released on 2017-01-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets. While the book's primary focus is the U.S. toy industry, one cannot ignore the global scope of the business, particularly related to manufacturing, growth potential and emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.

Dollhouse Furniture Made by Wisconsin Toy Company and Menasha Woodenware 1920s-1930s

Author : Patty Cooper Mundorf
Publisher :
ISBN 13 : 9781388236489
Total Pages : pages
Book Rating : 4.2/5 (364 download)

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Book Synopsis Dollhouse Furniture Made by Wisconsin Toy Company and Menasha Woodenware 1920s-1930s by : Patty Cooper Mundorf

Download or read book Dollhouse Furniture Made by Wisconsin Toy Company and Menasha Woodenware 1920s-1930s written by Patty Cooper Mundorf and published by . This book was released on 2018-07-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1920s and 1930s, two Wisconsin companies made dollhouse furniture which is highly sought by collectors today. This 74 page book, with over two hundred photos, is the first complete guide to the furniture made by each company.