The Toy Company

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Toy Wars

Author : G. Wayne Miller
Publisher : Crown Business
ISBN 13 : 0307818802
Total Pages : 456 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Toy Wars by : G. Wayne Miller

Download or read book Toy Wars written by G. Wayne Miller and published by Crown Business. This book was released on 2012-11-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

Halfway Wild

Author : Laura Freudig
Publisher : Islandport Press, Incorporated
ISBN 13 : 9781934031483
Total Pages : 0 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Halfway Wild by : Laura Freudig

Download or read book Halfway Wild written by Laura Freudig and published by Islandport Press, Incorporated. This book was released on 2016-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: On some days, there's just not a good word for someone to describe the way they are feeling. When they're slow getting dressed, they're a family of turtles. When they dive in the water, they're a family of seals. Throughout the day, they discover the connections they have with the animals around--and within--them.

Toy Monster

Author : Jerry Oppenheimer
Publisher : Wiley + ORM
ISBN 13 : 0470480246
Total Pages : 286 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Toy Monster by : Jerry Oppenheimer

Download or read book Toy Monster written by Jerry Oppenheimer and published by Wiley + ORM. This book was released on 2009-02-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author

Poke-A-Dot: First Words

Author : Melissa & Doug
Publisher :
ISBN 13 : 9781950013555
Total Pages : pages
Book Rating : 4.0/5 (135 download)

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Book Synopsis Poke-A-Dot: First Words by : Melissa & Doug

Download or read book Poke-A-Dot: First Words written by Melissa & Doug and published by . This book was released on 2020-08-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Poke irresistible buttons to hear satisfying clicks and pops as kids read and count along with sturdy board books. Patented!

Lemonade Stand Tycoon

Author : Sven Buckstaff Patzer
Publisher : Hype Snagger
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4./5 ( download)

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Book Synopsis Lemonade Stand Tycoon by : Sven Buckstaff Patzer

Download or read book Lemonade Stand Tycoon written by Sven Buckstaff Patzer and published by Hype Snagger. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of just making lemonade out of lemons? Want to take that sweet, tangy drink to the next level and turn it into a booming business? Well, buckle up because "Lemonade Stand Tycoon" is here to help! You might think that starting a business is only for grown-ups, but we know that's not true. That's why we created "Lemonade Stand Tycoon" - the ultimate guide to help young entrepreneurs like you start and run your own businesses. Inside this book, you'll discover 100 essential business terms that are critical to your success and more.... From profit to pitching, we've got you covered. We'll explain each term in a fun and easy way that even kids can understand. You'll learn how to create a solid business plan, market your products like a pro, and manage your finances like a boss. But that's not all - we've got engaging examples that will keep you hooked and help you apply what you've learned in the real world. With "Lemonade Stand Tycoon," you'll be able to turn your small business into a thriving one that makes a real impact in your community. So what are you waiting for? Grab a glass of lemonade, sit back, and get ready to become a Lemonade Stand Tycoon! With our help, you'll be making not just lemonade, but profits, in no time.

Davis V. HappyLand Toy Company

Author : American Mock Trial Association
Publisher : Aspen Publishing
ISBN 13 : 160156502X
Total Pages : 182 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Davis V. HappyLand Toy Company by : American Mock Trial Association

Download or read book Davis V. HappyLand Toy Company written by American Mock Trial Association and published by Aspen Publishing. This book was released on 2015-09-25 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joey Davis was two years old when he died after swallowing beads from his sister's make-your-own jewelry set. Test revealed that Joey had elevated gamma-hydroxybutyric acid (GHB) levels in his system at the time of death and that the elevated GHB could have been a result of the chemicals used in the beads. Andy Davis, Joey's parent, has sued HappyLand Toy Company for strict liability, claiming that the beads were defectively designed. HappyLand Toy Company denies that its beads were defectively designed and has also asserted an affirmative defense of comparative fault, claiming that the negligence and/or recklessness of Andy Davis and/or Joey's babysitter was more responsible than HappyLand Toy Company for Joey's death.

Catalog

Author : Robin Cherry
Publisher : Princeton Architectural Press
ISBN 13 : 9781568987392
Total Pages : 274 pages
Book Rating : 4.9/5 (873 download)

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Book Synopsis Catalog by : Robin Cherry

Download or read book Catalog written by Robin Cherry and published by Princeton Architectural Press. This book was released on 2008-09-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.

LIFE

Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4./5 ( download)

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Book Synopsis LIFE by :

Download or read book LIFE written by and published by . This book was released on 1954-11-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Playthings

Author :
Publisher :
ISBN 13 :
Total Pages : 1598 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Playthings by :

Download or read book Playthings written by and published by . This book was released on 1928 with total page 1598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lessons in Corporate Finance

Author : Paul Asquith
Publisher : John Wiley & Sons
ISBN 13 : 111920741X
Total Pages : 496 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Lessons in Corporate Finance by : Paul Asquith

Download or read book Lessons in Corporate Finance written by Paul Asquith and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion-based learning approach to corporate finance fundamentals Lessons in Corporate Finance explains the fundamentals of the field in an intuitive way, using a unique Socratic question and answer approach. Written by award-winning professors at M.I.T. and Tufts, this book draws on years of research and teaching to deliver a truly interactive learning experience. Each case study is designed to facilitate class discussion, based on a series of increasingly detailed questions and answers that reinforce conceptual insights with numerical examples. Complete coverage of all areas of corporate finance includes capital structure and financing needs along with project and company valuation, with specific guidance on vital topics such as ratios and pro formas, dividends, debt maturity, asymmetric information, and more. Corporate finance is a complex field composed of a broad variety of sub-disciplines, each involving a specific skill set and nuanced body of knowledge. This text is designed to give you an intuitive understanding of the fundamentals to provide a solid foundation for more advanced study. Identify sources of funding and corporate capital structure Learn how managers increase the firm's value to shareholders Understand the tools and analysis methods used for allocation Explore the five methods of valuation with free cash flow to firm and equity Navigating the intricate operations of corporate finance requires a deep and instinctual understanding of the broad concepts and practical methods used every day. Interactive, discussion-based learning forces you to go beyond memorization and actually apply what you know, simultaneously developing your knowledge, skills, and instincts. Lessons in Corporate Finance provides a unique opportunity to go beyond traditional textbook study and gain skills that are useful in the field.

Quantitative Techniques in Decision Making 97 Ed.

Author :
Publisher : Rex Bookstore, Inc.
ISBN 13 : 9789712318634
Total Pages : 184 pages
Book Rating : 4.3/5 (186 download)

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Book Synopsis Quantitative Techniques in Decision Making 97 Ed. by :

Download or read book Quantitative Techniques in Decision Making 97 Ed. written by and published by Rex Bookstore, Inc.. This book was released on with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing for Emerging Technologies

Author : Jonathan Follett
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449370659
Total Pages : 473 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing for Emerging Technologies by : Jonathan Follett

Download or read book Designing for Emerging Technologies written by Jonathan Follett and published by "O'Reilly Media, Inc.". This book was released on 2014-11-07 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent digital and mobile revolutions are a minor blip compared to the next wave of technological change, as everything from robot swarms to skin-top embeddable computers and bio printable organs start appearing in coming years. In this collection of inspiring essays, designers, engineers, and researchers discuss their approaches to experience design for groundbreaking technologies. Design not only provides the framework for how technology works and how it’s used, but also places it in a broader context that includes the total ecosystem with which it interacts and the possibility of unintended consequences. If you’re a UX designer or engineer open to complexity and dissonant ideas, this book is a revelation. Contributors include: Stephen Anderson, PoetPainter, LLC Lisa Caldwell, Brazen UX Martin Charlier, Independent Design Consultant Jeff Faneuff, Carbonite Andy Goodman, Fjord US Camille Goudeseune, Beckman Institute, University of Illinois at Urbana-Champaign Bill Hartman, Essential Design Steven Keating, MIT Media Lab, Mediated Matter Group Brook Kennedy, Virginia Tech Dirk Knemeyer, Involution Studios Barry Kudrowitz, University of Minnesota Gershom Kutliroff, Omek Studio at Intel Michal Levin, Google Matt Nish-Lapidus, Normative Erin Rae Hoffer, Autodesk Marco Righetto, SumAll Juhan Sonin, Involution Studios Scott Stropkay, Essential Design Scott Sullivan, Adaptive Path Hunter Whitney, Hunter Whitney and Associates, Inc. Yaron Yanai, Omek Studio at Intel

Adventures in Childhood: Volume 60

Author : Jose Bellido
Publisher : Cambridge University Press
ISBN 13 : 1316999203
Total Pages : 331 pages
Book Rating : 4.3/5 (169 download)

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Book Synopsis Adventures in Childhood: Volume 60 by : Jose Bellido

Download or read book Adventures in Childhood: Volume 60 written by Jose Bellido and published by Cambridge University Press. This book was released on 2022-07-14 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.

Basic Contract Drafting Assignments

Author : Sue Payne
Publisher : Aspen Publishing
ISBN 13 : 1454831766
Total Pages : 461 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Basic Contract Drafting Assignments by : Sue Payne

Download or read book Basic Contract Drafting Assignments written by Sue Payne and published by Aspen Publishing. This book was released on 2014-12-09 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Contract Drafting Assignments: A Narrative Approach is a unique supplement of contract drafting exercises designed to be used with any contracts or drafting course book. Instructors who want to incorporate drafting exercises into the classroom experience will find an invaluable asset in his supplement, which provides students with the tools necessary to develop skills that can be applied to various types of advanced transactional work. Divided into four interest-catching sequences, this concise paperback takes a narrative approach, and gives students the opportunity to learn by doing: The first assignment in each sequence introduces the clients, their businesses, and their needs. In the second and third assignments those clients evolve and grow, and their business needs change. Each sequence features assignments of varying lengths and types, including gathering information, interviewing the client, outlining the issues that need to be considered from both sides of the table, and drafting the necessary memos, letters, and final contract. The assignments focus on methodologies in four areas: How to conceptualize in writing the parties rights, duties, risks, and protections. How to organize a contract on both the macro and the micro levels. How to draft for clarity and enforceability. How to express boilerplate terms. Additional resources for students and instructors include: Entertaining and informative appendices, among them What Deal Lawyers Say to Each Other: A Dictionary of Contract Negotiation and Drafting Slang Ten Tips for Interviewing a Client about a Transaction Decoding the Comments on Student Contracts: Some Samples with Illustrations Basic Contract DraftingAssignments will augment and enhance any book you are currently using by providing a wealth exercises that will help students learn real-world drafting techniques and skills.

License Agreements

Author : Gregory J. Battersby
Publisher : Wolters Kluwer
ISBN 13 : 1454836962
Total Pages : 4776 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis License Agreements by : Gregory J. Battersby

Download or read book License Agreements written by Gregory J. Battersby and published by Wolters Kluwer. This book was released on 2013-01-01 with total page 4776 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced, multi-billion dollar licensing industry, you don't have time to reinvent the wheel every time you need to draft or negotiate a strong, enforceable licensing agreement. License Agreements: Forms and Checklists, Second Edition puts at your fingertips -- and on your computer screen -- all the critical tools needed to draft, negotiate, and finalize licensing deals more quickly and effectively. In this one comprehensive resource, License Agreements: Forms and Checklists, Second Edition, you'll find at your fingertips: Over sixty fully editable sample agreements that can be easily modified to meet your needs in virtually any transaction, both for US and international deals Agreements covering a wide range of licensable subjects including patents, software, athletic endorsements, wireless distribution and mobile content An introduction and practice tips for each form explaining their purpose and applicability In-depth analysis of the legal principles you must consider when drafting agreements, from both the licensor and the licensee perspective Authoritative discussions of andquot;hot issuesandquot; that will likely come up for negotiation and how to handle them CD-ROM containing all of the forms discussed in the text for ease of use Compiled by nationally renowned licensing law authorities Gregory J. Battersby and Charles W. Grimes, this time-saving reference gives you proven-effective agreements that can be used as the starting point for the preparation and negotiation of virtually any licensing transaction.

Exploring Supply Chain Management in the Creative Industries

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1845448138
Total Pages : 77 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Exploring Supply Chain Management in the Creative Industries by :

Download or read book Exploring Supply Chain Management in the Creative Industries written by and published by Emerald Group Publishing. This book was released on 2005 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: SCM is a rapidly emerging paradigm that is transforming the organisation of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

The Disruptive Innovation Set (2 Books)

Author : Clayton M. Christensen
Publisher : Harvard Business Press
ISBN 13 : 1647829887
Total Pages : 440 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Disruptive Innovation Set (2 Books) by : Clayton M. Christensen

Download or read book The Disruptive Innovation Set (2 Books) written by Clayton M. Christensen and published by Harvard Business Press. This book was released on 2024-04-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive books on one of the most influential business ideas of our time, disruptive innovation. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In these classic bestsellers, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lost market leadership. In The Innovator's Dilemma, Christensen presents his theory of disruptive innovation and explains that, no matter the industry, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. In The Innovator's Solution, Christensen and his coauthor, Michael Raynor, expand on the idea of disruption, showing how companies can and should become disruptors themselves. Sharp, cogent, and provocative, these are the two books that no manager, leader, or entrepreneur should be without.