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Author : Donald E. Lundberg
Publisher : Reed Business Information
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Tourist Business written by Donald E. Lundberg and published by Reed Business Information. This book was released on 1974 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Becker
Publisher : Simon and Schuster
ISBN 13 : 1439161003
Total Pages : 464 pages
Book Rating : 4.4/5 (391 download)
Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Author : John Swarbrooke
Publisher : Routledge
ISBN 13 : 1136423060
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)
Download or read book Business Travel and Tourism written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Author : Roy A.. Cook
Publisher : Pearson
ISBN 13 : 9781292039503
Total Pages : 374 pages
Book Rating : 4.0/5 (395 download)
Download or read book Tourism written by Roy A.. Cook and published by Pearson. This book was released on 2013-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Author : United States. Department of Commerce. Office of Area Development
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)
Download or read book Your Community Can Profit from the Tourist Business written by United States. Department of Commerce. Office of Area Development and published by . This book was released on 1957 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrei Tiu
Publisher : Independently Published
ISBN 13 : 9781983030369
Total Pages : 100 pages
Book Rating : 4.0/5 (33 download)
Download or read book The Tourist Magnet Formula written by Andrei Tiu and published by Independently Published. This book was released on 2018-05-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tourist Magnet Formula The most up-to-date modern book on Digital Marketing for the Hotel & Travel Industry Learn how to turn your Hotel Business into a highly popular international Tourist Attraction by creating a strong, recognizable Brand and reaching the right customers through the right communications channel, with the right message. The following pages contain the modern secrets and strategies to help you win this game, written in an accessible language so you can implement them and reap the benefits straight away. About the book An urgent and essential book that will significantly improve your Tourism Business and empower you to take the lead in transforming your Digital Communications Strategy. "The Tourist Magnet Formula" brings together the top Digital Marketing Tools and Tactics used for building a strong Branding and Digital Strategy into a synthesised, practical guide aimed at helping independent Hotel and Resort owners take their business at the next level and win in the Digital Age. It contains applicable advice and carries the reader through the journey of creating a bespoke Hotel Marketing plan, while understanding the principles of modern Digital Marketing strategy and applying them according to their specific needs. Who is this book for? This book is aimed at helping industry professionals both with and without a formal education or experience in Digital Marketing create and implement a Digital Strategy for their Hotel or Resort. Applied, the tools and tactics presented have the power to significantly contribute towards lead generation, an increased number of direct bookings, stronger brand identity and increase in the average lifetime customer value - ultimately reflecting in higher profits and a thriving modern business. How will reading the book transform your business? By the end of reading this book, you will learn how to design your Hotel Brand Strategy in order to attract the exact type of customers you need, as well as create a Marketing Strategy achieving specific and relevant objectives along the way. It also shows how to enhance your Hotel's Online Reputation and implement a sustainable Positive Reviews System, to support a healthy brand image and enhance your potential customers' trust. The book also analyses the individual Marketing channels, such as: - Website Marketing - Social Media Strategy & Marketing - Email Marketing - Influencer Marketing - PPC & Google Adwords - Affiliate Marketing - Travel Booking Websites - Digital Marketing Automation - Public Relations - Strategic Partnerships All these are specifically tailored around the Travel industry, taking the reader through a condensed, practical set of tool applications and showcasing how all these channels can be integrated in order to generate great results. How was the book created? The book is the result of a 3-year process of interviewing industry professionals and applying Top-Industry Digital and Strategic Marketing tactics in both Start-up and Corporate scenarios, evaluating and synthesizing the essential, practical insight into an easy-to-understand, applicable and modern guide. It's the first time when such a product is available in this format and at such a low price: Scroll up, make the book yours and take the lead on your way to success.
Author : Dennis R. Judd
Publisher : Yale University Press
ISBN 13 : 9780300078466
Total Pages : 356 pages
Book Rating : 4.0/5 (784 download)
Download or read book The Tourist City written by Dennis R. Judd and published by Yale University Press. This book was released on 1999-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of tourism and its transforming impact on cities, by urban experts from a variety of disciplines. They examine such tourist meccas as Las Vegas, Orlando and Boston, and take up themes such as the marketing of cities and how tourists perceive places.
Author : World Tourism Organization. Business Council
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (555 download)
Download or read book E-business for Tourism written by World Tourism Organization. Business Council and published by . This book was released on 2001 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is an ideal medium for travel and tourism and its use has continued to grow at a dramatic rate (some forecasts have suggested that travel and tourism's share of e-commerce could rise to 50 per cent in the next few years). This book offers guidance to both destination management organisations (DMOs) and tourism businesses on how best to use e-commerce. The first part analyses market trends and explains the concepts of e-business and customer relationship management. The second part focuses on the DMOs, and how they can respond to the changing value chains and how they can provide websites for consumers, intermediaries, travel media and tourism businesses. The last part is concerned with e-business for tourism suppliers, particularly small and medium sized enterprises.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Dean MacCannell
Publisher : Univ of California Press
ISBN 13 : 0520280008
Total Pages : 280 pages
Book Rating : 4.5/5 (22 download)
Download or read book The Tourist written by Dean MacCannell and published by Univ of California Press. This book was released on 2013-08-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this classic analysis of travel and sightseeing, author Dean MacCannell brings social scientific understandings to bear on tourism in the postindustrial age, during which the middle class has acquired leisure time for international travel. In The Tourist—now with a new introduction framing it as part of a broader contemporary social and cultural analysis—the author examines notions of authenticity, high and low culture, and the construction of social reality around tourism.
Author : Tim Coles
Publisher : Routledge
ISBN 13 : 1134096569
Total Pages : 383 pages
Book Rating : 4.1/5 (34 download)
Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-03-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Author : Dimitrios Buhalis
Publisher : Routledge
ISBN 13 : 1136353623
Total Pages : 298 pages
Book Rating : 4.1/5 (363 download)
Download or read book Tourism Business Frontiers written by Dimitrios Buhalis and published by Routledge. This book was released on 2006-08-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes. New Tourism Consumers Products and Industry: Present and Future Issues is part of a two part set with its companion text, Tourism Dynamics, Challenges and Tools: Present and Future Issues which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
Author : Pappas, Nikolaos
Publisher : IGI Global
ISBN 13 : 1522502025
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author : Robert Christie Mill
Publisher : Prentice Hall
ISBN 13 : 9780139248467
Total Pages : 372 pages
Book Rating : 4.2/5 (484 download)
Download or read book Tourism written by Robert Christie Mill and published by Prentice Hall. This book was released on 1990-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical examples and advice on how to capture a share of the tourist market for a business, and is oriented towards management and the business side of the tourism industry. It examines the general principles of tourist movement, the means of travel and the various types of market.
Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1787435296
Total Pages : 472 pages
Book Rating : 4.7/5 (874 download)
Download or read book The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2018-07-11 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
