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Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon P. Anderson
Publisher : MIT Press
ISBN 13 : 9780262011280
Total Pages : 454 pages
Book Rating : 4.0/5 (112 download)
Download or read book Discrete Choice Theory of Product Differentiation written by Simon P. Anderson and published by MIT Press. This book was released on 1992 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
Author : Christopher P. Chambers
Publisher : Cambridge University Press
ISBN 13 : 1107087805
Total Pages : 241 pages
Book Rating : 4.1/5 (7 download)
Download or read book Revealed Preference Theory written by Christopher P. Chambers and published by Cambridge University Press. This book was released on 2016-01-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of revealed preference has a long, distinguished tradition in economics but lacked a systematic presentation of the theory until now. This book deals with basic questions in economic theory and studies situations in which empirical observations are consistent or inconsistent with some of the best known economic theories.
Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author : Patrick M. Emerson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)
Download or read book Intermediate Microeconomics written by Patrick M. Emerson and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelvin Lancaster
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (91 download)
Download or read book Modern Consumer Theory written by Kelvin Lancaster and published by Edward Elgar Publishing. This book was released on 1991 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Lancaster has made a major contribution to consumer theory. His work on the consumer's decision-making process has been particularly influential. This coherent thematic selection of his most important recent essays, some of which are published here for the first time, reflect the major features of Professor Lancaster's work. The essays form a unified collection on consumer choice and product variety and will be essential reading for any economist with an interest in the most recent developments in modern microeconomics.
Author : Flemming Hansen
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001984
Total Pages : 474 pages
Book Rating : 4.0/5 (19 download)
Download or read book Emotions, Advertising and Consumer Choice written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2007 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Author : Gordon R. Foxall
Publisher : Springer Nature
ISBN 13 : 3030861066
Total Pages : 385 pages
Book Rating : 4.0/5 (38 download)
Download or read book The Theory of the Marketing Firm written by Gordon R. Foxall and published by Springer Nature. This book was released on 2021-11-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
Author : Steven A. Greenlaw
Publisher :
ISBN 13 : 9781947172432
Total Pages : 0 pages
Book Rating : 4.1/5 (724 download)
Download or read book Principles of Macroeconomics for AP® Courses 2e written by Steven A. Greenlaw and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Macroeconomics for AP® Courses 2e covers the scope and sequence requirements for an Advanced Placement® macroeconomics course and is listed on the College Board's AP® example textbook list. The second edition includes many current examples and recent data from FRED (Federal Reserve Economic Data), which are presented in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition was developed with significant feedback from current users. In nearly all chapters, it follows the same basic structure of the first edition. General descriptions of the edits are provided in the preface, and a chapter-by-chapter transition guide is available for instructors.
Author : John H. Kagel
Publisher : Cambridge University Press
ISBN 13 : 0521454883
Total Pages : 246 pages
Book Rating : 4.5/5 (214 download)
Download or read book Economic Choice Theory written by John H. Kagel and published by Cambridge University Press. This book was released on 1995-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the authors' research program using laboratory animals to investigate individual choice theory in economics.
Author : Alexander Chernev
Publisher : Now Pub
ISBN 13 : 9781601985347
Total Pages : 74 pages
Book Rating : 4.9/5 (853 download)
Download or read book Product Assortment and Consumer Choice written by Alexander Chernev and published by Now Pub. This book was released on 2012 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer's perspective to examine how product assortment influences decision making and choice, this monograph defines the consumer aspect of assortment research to answer three key questions. First, how do consumers perceive the variety of items in an assortment? The first part of this review examines factors that influence consumer perceptions of the variety of an assortment. In particular, it investigates how factors such as assortment size, the degree of distinctiveness of assortment options, the dispersion of option frequencies, and the organization of the assortment influence consumer perceptions of assortment variety. Second, how do consumers choose an item from a given assortment? The second part discusses factors that influence consumer choice of an item from a given assortment. It examines the impact of assortment size on the purchase likelihood from a given assortment, the number of options purchased, and the particular options chosen from the assortment. Third, how do consumers choose among assortments? The third part examines factors that influence consumer choice among assortments. In particular, it investigates how assortment size, assortment structure, and purchase quantity influence consumers' choice of an assortment. Conceptual analysis of the existing research in each of these three areas is summarized in a series of research propositions that integrate current findings and offer directions for future research. Product Assortment and Consumer Choice: An Interdisciplinary Review concludes with a discussion of the theoretical contributions and managerial implications of existing product assortment research and identify venues for further investigation.
Author : Daniel Kahneman
Publisher : Cambridge University Press
ISBN 13 : 9780521284141
Total Pages : 574 pages
Book Rating : 4.2/5 (841 download)
Download or read book Judgment Under Uncertainty written by Daniel Kahneman and published by Cambridge University Press. This book was released on 1982-04-30 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty-five chapters describe various judgmental heuristics and the biases they produce, not only in laboratory experiments, but in important social, medical, and political situations as well. Most review multiple studies or entire subareas rather than describing single experimental studies.
Author : George Loewenstein
Publisher : Russell Sage Foundation
ISBN 13 : 1610443667
Total Pages : 584 pages
Book Rating : 4.6/5 (14 download)
Download or read book Time and Decision written by George Loewenstein and published by Russell Sage Foundation. This book was released on 2003-02-27 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people decide whether to sacrifice now for a future reward or to enjoy themselves in the present? Do the future gains of putting money in a pension fund outweigh going to Hawaii for New Year's Eve? Why does a person's self-discipline one day often give way to impulsive behavior the next? Time and Decision takes up these questions with a comprehensive collection of new research on intertemporal choice, examining how people face the problem of deciding over time. Economists approach intertemporal choice by means of a model in which people discount the value of future events at a constant rate. A vacation two years from now is worth less to most people than a vacation next week. Psychologists, on the other hand, have focused on the cognitive and emotional underpinnings of intertemporal choice. Time and Decision draws from both disciplinary approaches to provide a comprehensive picture of the various layers of choice involved. Shane Frederick, George Loewenstein, and Ted O'Donoghue introduce the volume with an overview of the research on time discounting and focus on how people actually discount the future compared to the standard economic model. Alex Kacelnik discusses the crucial role that the ability to delay gratification must have played in evolution. Walter Mischel and colleagues review classic research showing that four year olds who are able to delay gratification subsequently grow up to perform better in college than their counterparts who chose instant gratification. The book also delves into the neurobiology of patience, examining the brain structures involved in the ability to withstand an impulse. Turning to the issue of self-control, Klaus Wertenbroch examines the relationship between consumption and available resources, showing, for example, how a high credit limit can lead people to overspend. Ted O'Donoghue and Matthew Rabin show how people's awareness of their self-control problems affects their decision-making. The final section of the book examines intertemporal choice with regard to health, drug addiction, dieting, marketing, savings, and public policy. All of us make important decisions every day-many of which profoundly affect the quality of our lives. Time and Decision provides a fascinating look at the complex factors involved in how and why we make our choices, so many of them short-sighted, and helps us understand more precisely this crucial human frailty.
Author : Hanoch Dagan
Publisher : Cambridge University Press
ISBN 13 : 1107135982
Total Pages : 195 pages
Book Rating : 4.1/5 (71 download)
Download or read book The Choice Theory of Contracts written by Hanoch Dagan and published by Cambridge University Press. This book was released on 2017-04-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Choice Theory of Contracts is an engaging landmark that shows, for the first time, how freedom matters to contract.
Author : David M. Kreps
Publisher : Princeton University Press
ISBN 13 : 0691155836
Total Pages : 583 pages
Book Rating : 4.6/5 (911 download)
Download or read book Microeconomic Foundations I written by David M. Kreps and published by Princeton University Press. This book was released on 2013 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a rigorous treatment of some of the basic tools of economic modeling and reasoning, along with an assessment of the strengths and weaknesses of these tools.
Author : David Kreps
Publisher : Routledge
ISBN 13 : 0429967160
Total Pages : 228 pages
Book Rating : 4.4/5 (299 download)
Download or read book Notes On The Theory Of Choice written by David Kreps and published by Routledge. This book was released on 2018-05-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Professor Kreps presents a first course on the basic models of choice theory that underlie much of economic theory. This course, taught for several years at the Graduate School of Business, Stanford University, gives the student an introduction to the axiomatic method of economic analysis, without placing too heavy a demand on mathematical sophistication.The course begins with the basics of choice and revealed preference theory and then discusses numerical representations of ordinal preference. Models with uncertainty come next: First is von Neumann?Morgenstern utility, and then choice under uncertainty with subjective uncertainty, using the formulation of Anscombe and Aumann, and then sketching the development of Savage's classic theory. Finally, the course delves into a number of special topics, including de Finetti's theorem, modeling choice on a part of a larger problem, dynamic choice, and the empirical evidence against the classic models.
Author : James S. Duesenberry
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (123 download)
Download or read book Income, Saving and the Theory of Consumer Behavior written by James S. Duesenberry and published by . This book was released on 1967 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
