The Tao Of Twitter Changing Your Life And Business 140 Characters At A Time

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The Tao of Twitter

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780615437323
Total Pages : 104 pages
Book Rating : 4.4/5 (373 download)

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Book Synopsis The Tao of Twitter by : Mark W. Schaefer

Download or read book The Tao of Twitter written by Mark W. Schaefer and published by . This book was released on 2011 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you:> Secrets to building influence on Twitter> The formula behind every Twitter success> Applying Twitter for competititve advantage> A daily Twitter regimen> Specific business and personal benefits> 15 Ways to attract targeted followers... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Author : Mark Schaefer
Publisher : McGraw-Hill Education
ISBN 13 : 9780071841153
Total Pages : 224 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by : Mark Schaefer

Download or read book The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time written by Mark Schaefer and published by McGraw-Hill Education. This book was released on 2014-08-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

The Tao of Twitter, Revised and Expanded New Edition

Author : Mark Schaefer
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis The Tao of Twitter, Revised and Expanded New Edition by : Mark Schaefer

Download or read book The Tao of Twitter, Revised and Expanded New Edition written by Mark Schaefer and published by . This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter : a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following-- The Tao of Twitter !

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071802207
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by : Mark Schaefer

Download or read book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2012-08-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time

Author : Mark Schaefer
Publisher : Mark W. Schaefer
ISBN 13 : 9780692950746
Total Pages : 254 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by : Mark Schaefer

Download or read book The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time written by Mark Schaefer and published by Mark W. Schaefer. This book was released on 2017-09-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perpetually updated, The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this book. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071839356
Total Pages : 225 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by : Mark Schaefer

Download or read book The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2014-08-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

All the Facts

Author : James W. Cortada
Publisher : Oxford University Press
ISBN 13 : 0190460687
Total Pages : 657 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis All the Facts by : James W. Cortada

Download or read book All the Facts written by James W. Cortada and published by Oxford University Press. This book was released on 2016-03-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the Facts presents a history of the role of information in the United States since 1870, when the nation began a nearly 150-year period of economic prosperity and technological and scientific transformations. James Cortada argues that citizens and their institutions used information extensively as tools to augment their work and private lives and that they used facts to help shape how the nation evolved during these fourteen decades. He argues that information's role has long been a critical component of the work, play, culture, and values of this nation, and no more so than during the twentieth century when its function in society expanded dramatically. While elements of this story have been examined by thousands of scholars---such as the role of radio, newspapers, books, computers, and the Internet, about such institutions as education, big business, expanded roles of governments from town administration to the state house, from agriculture to the services and information industries---All the Facts looks at all of these elements holistically, providing a deeper insight into the way the United States evolved over time. An introduction and 11 chapters describe what this information ecosystem looked like, how it evolved, and how it was used. For another vast layer of information about this subject the reader is directed to the detailed bibliographic essay in the back of this book. It includes a narrative history, case studies in the form of sidebars, and stories illustrating key points. Readers will find, for example, the story of how the US postal system helped create today's information society, along with everything from books and newspapers to TV, computers, and the Internet. The build-up to what many today call the Information Age took a long time to achieve and continues to build momentum. The implications for the world, and not just for the United States, are as profound as any mega-trend one could identify in the history of humankind. All the Facts presents this development thoroughly in an easy-to-digest format that any lover of history, technology, or the history of information and business will enjoy.

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071808639
Total Pages : 596 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE by : Mark Schaefer

Download or read book How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-09-20 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Social Media

Author : K.M Shrivastava
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 8120792092
Total Pages : 289 pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis Social Media by : K.M Shrivastava

Download or read book Social Media written by K.M Shrivastava and published by Sterling Publishers Pvt. Ltd. This book was released on 2013 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

Social Media

Author : Kelli S. Burns
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440843562
Total Pages : 420 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Social Media by : Kelli S. Burns

Download or read book Social Media written by Kelli S. Burns and published by Bloomsbury Publishing USA. This book was released on 2017-03-20 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.

Engaging 21st Century Writers with Social Media

Author : Bryant, Kendra N.
Publisher : IGI Global
ISBN 13 : 1522505636
Total Pages : 331 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Engaging 21st Century Writers with Social Media by : Bryant, Kendra N.

Download or read book Engaging 21st Century Writers with Social Media written by Bryant, Kendra N. and published by IGI Global. This book was released on 2016-08-23 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic composition courses have become a fundamental requirement for the major of university degrees available today. These classes allow students to enhance their critical thinking, writing, and reading skills; however, frequent use of technology and online activity can be detrimental to students’ comprehension. Engaging 21st Century Writers with Social Media is a pivotal reference source for the latest research on the integration of social media platforms into academic writing classes, focusing on how such technology encourages writing and enables students to grasp basic composition skills in classroom settings. Highlighting emerging theoretical foundations and pedagogical practices, this book is ideally designed for educators, upper-level students, researchers, and academic professionals.

The Social History of the American Family

Author : Marilyn J. Coleman
Publisher : SAGE Publications
ISBN 13 : 1483370429
Total Pages : 3575 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Social History of the American Family by : Marilyn J. Coleman

Download or read book The Social History of the American Family written by Marilyn J. Coleman and published by SAGE Publications. This book was released on 2014-09-02 with total page 3575 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American family has come a long way from the days of the idealized family portrayed in iconic television shows of the 1950s and 1960s. The four volumes of The Social History of the American Family explore the vital role of the family as the fundamental social unit across the span of American history. Experiences of family life shape so much of an individual’s development and identity, yet the patterns of family structure, family life, and family transition vary across time, space, and socioeconomic contexts. Both the definition of who or what counts as family and representations of the "ideal" family have changed over time. Available in both digital and print formats, this carefully balanced academic work chronicles the social, cultural, economic, and political aspects of American families from the colonial period to the present. Key themes include families and culture (including mass media), families and religion, families and the economy, families and social issues, families and social stratification and conflict, family structures (including marriage and divorce, gender roles, parenting and children, and mixed and non-modal family forms), and family law and policy. Features: Approximately 600 articles, richly illustrated with historical photographs and color photos in the digital edition, provide historical context for students. A collection of primary source documents demonstrate themes across time. The signed articles, with cross references and Further Readings, are accompanied by a Reader’s Guide, Chronology of American Families, Resource Guide, Glossary, and thorough index. The Social History of the American Family is an ideal reference for students and researchers who want to explore political and social debates about the importance of the family and its evolving constructions. Key Themes: Families and Culture Families and Experts Families and Religion Families and Social Change Families and Social Issues/Problems/Crises Families and Social Media Families and Social Stratification/Social Class Families and Technology Families and the Economy Families in America Families in Mass Media Families, Family Life, Social Identities Family Advocates and Organizations Family Law and Family Policy Family Theories History of American Families

Twitter Power

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 0470505664
Total Pages : 274 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Strategic Uses of Social Media for Improved Customer Retention

Author : Al-Rabayah, Wafaa
Publisher : IGI Global
ISBN 13 : 1522516875
Total Pages : 330 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Uses of Social Media for Improved Customer Retention by : Al-Rabayah, Wafaa

Download or read book Strategic Uses of Social Media for Improved Customer Retention written by Al-Rabayah, Wafaa and published by IGI Global. This book was released on 2016-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Introduction to the History of Computing

Author : Gerard O'Regan
Publisher : Springer
ISBN 13 : 3319331388
Total Pages : 301 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Introduction to the History of Computing by : Gerard O'Regan

Download or read book Introduction to the History of Computing written by Gerard O'Regan and published by Springer. This book was released on 2016-06-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the story of computing from Babylonian counting boards to smartphones, this inspiring textbook provides a concise overview of the key events in the history of computing, together with discussion exercises to stimulate deeper investigation into this fascinating area. Features: provides chapter introductions, summaries, key topics, and review questions; includes an introduction to analogue and digital computers, and to the foundations of computing; examines the contributions of ancient civilisations to the field of computing; covers the first digital computers, and the earliest commercial computers, mainframes and minicomputers; describes the early development of the integrated circuit and the microprocessor; reviews the emergence of home computers; discusses the creation of the Internet, the invention of the smartphone, and the rise of social media; presents a short history of telecommunications, programming languages, operating systems, software engineering, artificial intelligence, and databases.

Blogger or Journalist? Evaluating What Is the Press in the Digital Age

Author : Tracy Brown
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448883741
Total Pages : 50 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis Blogger or Journalist? Evaluating What Is the Press in the Digital Age by : Tracy Brown

Download or read book Blogger or Journalist? Evaluating What Is the Press in the Digital Age written by Tracy Brown and published by The Rosen Publishing Group, Inc. This book was released on 2012-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Introduction: The days of relying on the newspaper delivery boy to deliver information to households are long over. The Internet and mobile phone technologies have changed how information is gathered and delivered in ways that can't be overstated. They have allowed people worldwide to gather, share, and access news as it's happening. The Internet and sites such as Facebook and YouTube have made it possible for anyone to reach a broad, global audience and for anyone with a computer to be a news provider. There is an enormous amount of content available online, on just about any topic. Viewers and readers must weed through this information to find sources that they trust and that they can rely on, in the same way that people read their daily paper or watch their favorite television news broadcast. The difference is the people who write for newspapers or television news are journalists-people whose job it is to research and deliver news to the public. When you go online, you find content from lots of different people, many of whom are not actual journalists, but interested citizens who want to share information with the public, much like journalists do. These non-journalists include writers of blogs and producers of independent news stories-people who are not working for official media outlets like established news channels or publications. Here, we will look at the differences between journalists and this new breed of news providers. We will discuss what professional standards journalists must follow that bloggers are not bound to, as well as what laws protect journalists but do not offer the same protection for non-journalists. Also discussed will be the roles different types of news providers serve in society, and how our definition of journalism is changing. The purpose is to help consumers of online news better understand where the news they read is coming from, what news they can trust, how to tell the difference between fact and opinion, and how to put together everything they read to form their own ideas about current events-and then perhaps even to share their ideas in their own online publications or blogs.

World of Computing

Author : Gerard O'Regan
Publisher : Springer
ISBN 13 : 3319758446
Total Pages : 331 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis World of Computing by : Gerard O'Regan

Download or read book World of Computing written by Gerard O'Regan and published by Springer. This book was released on 2018-04-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging work provides a concise introduction to the exciting world of computing, encompassing the theory, technology, history, and societal impact of computer software and computing devices. Spanning topics from global conflict to home gaming, international business, and human communication, this text reviews the key concepts unpinning the technology which has shaped the modern world. Topics and features: introduces the foundations of computing, the fundamentals of algorithms, and the essential concepts from mathematics and logic used in computer science; presents a concise history of computing, discussing the historical figures who made important contributions, and the machines which formed major milestones; examines the fields of human−computer interaction, and software engineering; provides accessible introductions to the core aspects of programming languages, operating systems, and databases; describes the Internet revolution, the invention of the smartphone, and the rise of social media, as well as the Internet of Things and cryptocurrencies; explores legal and ethical aspects of computing, including issues of hacking and cybercrime, and the nature of online privacy, free speech and censorship; discusses such innovations as distributed systems, service-oriented architecture, software as a service, cloud computing, and embedded systems; includes key learning topics and review questions in every chapter, and a helpful glossary. Offering an enjoyable overview of the fascinating and broad-ranging field of computing, this easy-to-understand primer introduces the general reader to the ideas on which the digital world was built, and the historical developments that helped to form the modern age.