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Author : Vani K. Borooah
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (44 download)
Download or read book The Structure of Consumption Decisions written by Vani K. Borooah and published by . This book was released on 1989 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristen Elizabeth Duke
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (111 download)
Download or read book How the Structure of Choices Influences Consumer Decisions and Experiences written by Kristen Elizabeth Duke and published by . This book was released on 2019 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation contains three papers that together demonstrate how the structure of a choice process and of the information consumers encounter can influence what they think, feel, and do. Chapter 1 investigates how the structure of a choice process--and in particular, the timing of a decision to act relative to the timing of the action--influences how individuals feel at the point of acting. We demonstrate that the emotional experience of guilt is composed of two dissociable sources: one tied to the decision to act, and one tied to the behavior itself. With this unpacking, we find that introducing a temporal gap between one's decision to act and one's behavior allows decision guilt to decay, which reduces the guilt at the point of acting and carries important behavioral consequences. Chapter 2 probes the structure of a purchasing interaction. We compare two ways that the purchase and quantity decisions in a purchase process can be organized. In one, customers make the purchase and quantity decisions separately; in the other, customers simultaneously indicate whether and how much to buy. We find that the simultaneous consideration of both choices changes the psychology of how people decide, and ultimately increases their willingness to purchase. In 27 lab experiments and a large field experiment, we find that this "quantity integration" can lead to substantial lift. Finally, chapter 3 reveals how the structure of one aspect of a customer interaction, a small monetary incentive, can influence what people believe and accordingly what they do. We show that customers who encounter a small surcharge for failing to perform some behavior infer that this behavior is more socially normative than those who encounter a small discount for performing it. This inference carries key consequences, changing how people feel and what they decide to do in the future. Collectively, these three chapters demonstrate the critical importance of the structuring of choices and information for consumers' beliefs, emotional responses, decisions, and behaviors.
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Othón M. Moreno González
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.:/5 (862 download)
Download or read book Information Structures and Their Effects on Consumption Decisions and Prices written by Othón M. Moreno González and published by . This book was released on 2013 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work analyzes the effects that different information structures on the demand side of the market have on consumption decisions and the way prices are determined. We develop three theoretical models to address this issue in a systematic way. First, we focus our attention on the consumers' awareness, or lack thereof, of substitute products in the market and the strategic interaction between firms competing in prices and costly advertising in such an environment. We find that prior information held by consumers can drastically change the advertising equilibrium predictions. In particular, we provide sufficient conditions for the existence of three types of equilibria, in addition to one previously found in the literature, and provide a necessary condition for a fourth type of equilibrium. Additionally, we show that the effect of the resulting advertising strategies on the expected transaction price is qualitatively significant, although ambiguous when compared to the case of a newly formed market. We can establish, however, that the transaction price is increasing in the size of the smaller firm's captive market. In the second chapter, we study the optimal timing to buy a durable good with an embedded option to resell it at some point in the future, as well as its reservation price, where the agent faces Knightian uncertainty about the process generating the market prices. The problem is modeled as a stopping problem with multiple priors in continuous time with infinite horizon. We find that the direction of the change in the buyer's reservation price depends on the particular parametrization of the model. Furthermore, the change in the buying threshold due to an increase in ambiguity is greater as the fraction of the market at which the agent can resell the good decreases, and the value of the embedded option is decreasing in the perceived level of ambiguity. Finally, we introduce Knightian uncertainty to a model of price search by letting the consumers be ambiguous regarding the industry's cost of production. We characterize the equilibria of this game for high and low levels of the search cost and show that firms extract abnormal profits for low realizations of the marginal cost. Furthermore, we show that, as the search cost goes to zero, the equilibrium of the game under the low cost regime does not converge to the Bertrand marginal-cost pricing. Instead firms follow a mixed-strategy that includes all prices between the high and low production costs.
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (265 download)
Download or read book Examining the Structure of Personal Values and Consumer Decision Making written by and published by . This book was released on 1991 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert William Bacon
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Spatial Behaviour written by Robert William Bacon and published by Oxford University Press, USA. This book was released on 1984 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical book on the locational aspects of consumer behaviour.
Author : Michael R. Solomon
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behaviour written by Michael R. Solomon and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.
Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 425 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author : Ruby Roy Dholakia
Publisher : Springer
ISBN 13 : 9781461421597
Total Pages : 214 pages
Book Rating : 4.4/5 (215 download)
Download or read book Technology and Consumption written by Ruby Roy Dholakia and published by Springer. This book was released on 2012-05-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : Tullio Jappelli
Publisher : Oxford University Press
ISBN 13 : 0199383154
Total Pages : 313 pages
Book Rating : 4.1/5 (993 download)
Download or read book The Economics of Consumption written by Tullio Jappelli and published by Oxford University Press. This book was released on 2017 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Economics of Consumption, Tullio Jappelli and Luigi Pistaferri provide a comprehensive examination of the most important developments in the field of consumption decisions and evaluate economic models against empirical evidence.
Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author : Lee Roy Beach
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (91 download)
Download or read book Image Theory written by Lee Roy Beach and published by John Wiley & Sons. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to image theory, a new theory of how people make decisions. This theory assumes that decision makers pursue plans in the attempt to achieve goals and that most decisions are made in an attempt to "do what is right" rather than in an attempt to maximize.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Frederick F. Wherry
Publisher : Oxford University Press
ISBN 13 : 0190695617
Total Pages : 752 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Consumption written by Dr. Frederick F. Wherry and published by Oxford University Press. This book was released on 2019-09-09 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?
Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1848728522
Total Pages : 768 pages
Book Rating : 4.8/5 (487 download)
Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
