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Author : Kim Skildum-Reid
Publisher :
ISBN 13 : 9781921097027
Total Pages : 100 pages
Book Rating : 4.0/5 (97 download)
Download or read book The Sponsorship Measurement Toolkit written by Kim Skildum-Reid and published by . This book was released on 2005 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pippa Collett
Publisher : John Wiley & Sons
ISBN 13 : 0470979844
Total Pages : 264 pages
Book Rating : 4.4/5 (79 download)
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Author : Kim Skildum-Reid
Publisher : McGraw Hill Professional
ISBN 13 : 0071823131
Total Pages : 321 pages
Book Rating : 4.0/5 (718 download)
Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Kim Skildum-Reid and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Author : David Raab
Publisher : Racom Communication
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 ( download)
Download or read book The Marketing Performance Measurement Toolkit written by David Raab and published by Racom Communication. This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs. The book starts by asking the basic questions. It then moves on to show how to find the answers with detailed lists of information to gather about the business situation, company goals, available resources, and external pressures. Next, the focus shifts to the specifics of marketing performance measurement. The book shows how to use the balanced scoreboard approach to define a business strategy. Final chapters turn to deployment issues, project implementation, and ongoing enhancement. Throughout the book, there are handy worksheets to summarize findings, highlight results, and customize concepts and measurement tools.
Author : Kim Skildum-Reid
Publisher :
ISBN 13 : 9781921097089
Total Pages : 0 pages
Book Rating : 4.0/5 (97 download)
Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
Author : Randall Englund MBA, BSEE, NPDP, CBM
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1567263828
Total Pages : 191 pages
Book Rating : 4.5/5 (672 download)
Download or read book The Complete Project Manager's Toolkit written by Randall Englund MBA, BSEE, NPDP, CBM and published by Berrett-Koehler Publishers. This book was released on 2012-04-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Are the Tools to Achieve Project Management Success Buy both The Complete Project Manager and The Complete Project Manager's Toolkit and save $18 at checkout by entering coupon code COMBO1. This companion to The Complete Project Manager provides the tools you need to integrate key people, organizational, and technical skills. The core book establishes that success in any environment depends largely upon completing successful projects; this book gives you the means and methods to meet that goal. The hands-on, action-oriented tools in this book will help you develop a complete set of skills—the right set for you to excel in today's competitive environment. The Complete Project Manager's Toolkit will enable you to implement the easy-to-understand, universal, powerful, and immediately applicable concepts presented in The Complete Project Manager. You may already be aware of what you need to do; this book supplies the how through: • Assessments • Checklists • Exercises • Examples of real people applying the concepts. Use these tested methods to overcome environmental, personal, social, organizational, and business barriers to successful project management! Although The Complete Project Manager can be used as a stand-alone book, it is designed to complement The Complete Project Manager: Integrating People, Organizational, and Technical Skills.
Author : Fraser Houlder
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (436 download)
Download or read book Sponsorship Measurement and Evaluation written by Fraser Houlder and published by . This book was released on 2009 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne-Marie Grey
Publisher : McGraw-Hill Companies
ISBN 13 : 9780074707074
Total Pages : 0 pages
Book Rating : 4.7/5 (7 download)
Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.
Author : Anne-Marie Grey
Publisher : McGraw-Hill Australia
ISBN 13 : 9780074710654
Total Pages : 0 pages
Book Rating : 4.7/5 (16 download)
Download or read book The Sponsor's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Australia. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsor's Toolkit shows sponsors how to consistently achieve quantifiable marketing results, maximizing returns on sponsorship dollars by providing value-added products and messages that say something about consumers -- both who they are and who they want to be.Written by two veterans of the global sponsorship arena, this hands-on book starts by providing a practical, systematic approach for defining what an organization hopes to gain from sponsorship, then explains how to achieve those goals through an accessible, step-by-step program designed for use in all levels of an organization. Copyright © Libri GmbH. All rights reserved.
Author : Randal Wilson
Publisher : FT Press
ISBN 13 : 0133742695
Total Pages : 912 pages
Book Rating : 4.1/5 (337 download)
Download or read book The Operations Management Complete Toolbox (Collection) written by Randal Wilson and published by FT Press. This book was released on 2013-08-08 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: For operations managers, running a smooth and efficient organization is more crucial than ever -- and it's more difficult, too. Fortunately, there's a secret to success: a proven approach and toolset that can help operations managers free up resources, eliminate unnecessary meetings, and get more done faster. The approach is named "The Power of Completion," and the tools have been honed by expert project managers through decades of experience. In The Operations Manager's Toolbox, operations manager and PMP-certified project manager Randal Wilson shows how to apply the Project Management (PM) discipline to completing the crucial "smaller" tasks that can help the organization quickly drive substantial improvements in efficiency and performance. ¿ The Encyclopedia of Operations Management is the perfect "field manual" for every supply chain or operations management practitioner and student. The field's only single-volume reference, it's uniquely convenient and uniquely affordable. With nearly 1,500 well-organized definitions, it can help students quickly map all areas of operations and supply chain management, and prepare for case discussions, exams, and job interviews. For instructors, it serves as an invaluable desk reference and teaching aid that goes far beyond typical dictionaries. For working managers, it offers a shared language, with insights for improving any process and supporting any training program. ¿ It thoroughly covers: accounting, customer service, distribution, e-business, economics, finance, forecasting, human resources, industrial engineering, industrial relations, inventory management, healthcare management, Lean Sigma/Six Sigma, lean thinking, logistics, maintenance engineering, management information systems, marketing/sales, new product development, operations research, organizational behavior/management, personal time management, production planning and control, purchasing, reliability engineering, quality management, service management, simulation, statistics, strategic management, systems engineering, supply and supply chain management, theory of constraints, transportation, and warehousing. Multiple figures, graphs, equations, Excel formulas, VBA scripts, and references support both learning and application.
Author : Shankar Jha
Publisher : CRC Press
ISBN 13 : 1439809968
Total Pages : 200 pages
Book Rating : 4.4/5 (398 download)
Download or read book The Project Manager's Communication Toolkit written by Shankar Jha and published by CRC Press. This book was released on 2010-03-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the unique difficulties involved in day-to-day project management communication, The Project Manager's Communication Toolkit provides proven methods for creating clear and effective communications-including text-based plans, reports, messages, and presentations. It examines the many tools available and goes beyond traditional coverage to
Author : Larry DeGaris
Publisher : Routledge
ISBN 13 : 1136223452
Total Pages : 352 pages
Book Rating : 4.1/5 (362 download)
Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Author : Anne-Marie Grey
Publisher :
ISBN 13 : 9780071357579
Total Pages : pages
Book Rating : 4.3/5 (575 download)
Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by . This book was released on 1999-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 131744471X
Total Pages : 351 pages
Book Rating : 4.3/5 (174 download)
Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Author : Russ J. Martinelli
Publisher : John Wiley & Sons
ISBN 13 : 1118973208
Total Pages : 44 pages
Book Rating : 4.1/5 (189 download)
Download or read book Project Management ToolBox written by Russ J. Martinelli and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your performance with improved project management tactics Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition offers a succinct explanation of when, where, and how to use project management resources to enhance your work. With updated content that reflects key advances in the project management field, including planning, implementation, control, cost, and scheduling, this revised text offers added material that covers relevant topics, such as agility, change management, governance, reporting, and risk management. This comprehensive resource provides a contemporary set of tools, explaining each tool's purpose and intention, development, customization and variations, and benefits and disadvantages. Additionally, examples, tips, and milestone checks guide you through the application of these tools, helping you practically apply the information you learn. Effective project management can support a company in increasing market share, improving the quality of products, and enhancing customer service. With so many aspects of project management changing as the business world continues to evolve, it is critical that you stay up to date on the latest topics in this field. Explore emerging topics within the world of project management, keeping up to date on the latest, most relevant subject areas Leverage templates, exercises, and PowerPoint presentations to enhance your project management skills Discuss tips, reporting, implementation, documentation, and other essentials of the project management field Consider how project management fits into various industries, including technology, construction, healthcare, and product development Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition is an essential resource for experienced project managers and project management students alike.
Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)
Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Author : Glenn Bowdin
Publisher : Routledge
ISBN 13 : 1136404589
Total Pages : 764 pages
Book Rating : 4.1/5 (364 download)
Download or read book Events Management written by Glenn Bowdin and published by Routledge. This book was released on 2006-03-15 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
