The Social Responsibility Of Businesses The Example Of Zalando

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The Social Responsibility of Businesses. The Example of Zalando

Author : Alina Böhm
Publisher : GRIN Verlag
ISBN 13 : 3346267350
Total Pages : 10 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis The Social Responsibility of Businesses. The Example of Zalando by : Alina Böhm

Download or read book The Social Responsibility of Businesses. The Example of Zalando written by Alina Böhm and published by GRIN Verlag. This book was released on 2020-10-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2020 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of Applied Sciences Berlin, language: English, abstract: The aim of this paper is to show to what extent companies have an interest in social engagement and whether this actually conflicts with the pursuit of profit maximization. "There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud." This quote comes from the American economist and later Nobel Prize winner Milton Friedman, with his statement he limited the responsibility of the company to only one function, the profit maximization. For Friedman, the social commitment of a company contradicted the goal of every economic company to maximize profits. From his point of view, corporate social responsibility meant that companies act fairly towards their stakeholders on the free market. This raises the question of the extent to which companies have scope to implement Corporate Social Responsibility measures and to what extent these measures and their effects can be evaluated.

Approaches to Corporate Social Responsibility

Author : Stefan Markovic
Publisher : Taylor & Francis
ISBN 13 : 1000935825
Total Pages : 295 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Approaches to Corporate Social Responsibility by : Stefan Markovic

Download or read book Approaches to Corporate Social Responsibility written by Stefan Markovic and published by Taylor & Francis. This book was released on 2023-08-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.

Sales Management

Author : Gerbrand Rustenburg
Publisher : Routledge
ISBN 13 : 1000036065
Total Pages : 519 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sales Management by : Gerbrand Rustenburg

Download or read book Sales Management written by Gerbrand Rustenburg and published by Routledge. This book was released on 2019-11-27 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.

Handbook on Corporate Governance and Corporate Social Responsibility

Author : Michel Magnan
Publisher : Edward Elgar Publishing
ISBN 13 : 1802208771
Total Pages : 429 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Handbook on Corporate Governance and Corporate Social Responsibility by : Michel Magnan

Download or read book Handbook on Corporate Governance and Corporate Social Responsibility written by Michel Magnan and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world-wide transition towards corporate social responsibility (CSR) results in profound changes to business practices. Hence, this crucial Handbook adopts a global perspective to review key CSR issues and their implications for the future evolution of corporate governance.

Marketing and Sales Automation

Author : Uwe Hannig
Publisher : Springer Nature
ISBN 13 : 3031200403
Total Pages : 466 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Marketing and Sales Automation by : Uwe Hannig

Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

Building Micro-Frontends

Author : Luca Mezzalira
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492082961
Total Pages : 337 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Micro-Frontends by : Luca Mezzalira

Download or read book Building Micro-Frontends written by Luca Mezzalira and published by "O'Reilly Media, Inc.". This book was released on 2021-11-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the answer to today's increasingly complex web applications? Micro-frontends. Inspired by the microservices model, this approach lets you break interfaces into separate features managed by different teams of developers. With this practical guide, Luca Mezzalira shows software architects, tech leads, and software developers how to build and deliver artifacts atomically rather than use a big bang deployment. You'll learn how micro-frontends enable your team to choose any library or framework. This gives your organization technical flexibility and allows you to hire and retain a broad spectrum of talent. Micro-frontends also support distributed or colocated teams more efficiently. Pick up this book and learn how to get started with this technological breakthrough right away. Explore available frontend development architectures Learn how microservice principles apply to frontend development Understand the four pillars for creating a successful micro-frontend architecture Examine the benefits and pitfalls of existing micro-frontend architectures Learn principles and best practices for creating successful automation strategies Discover patterns for integrating micro-frontend architectures using microservices or a monolith API layer

Information Systems

Author : Marinos Themistocleous
Publisher : Springer Nature
ISBN 13 : 3030633969
Total Pages : 808 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information Systems by : Marinos Themistocleous

Download or read book Information Systems written by Marinos Themistocleous and published by Springer Nature. This book was released on 2020-11-20 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings papers from the 17th European, Mediterranean, and Middle Eastern Conference on Information Systems, EMCIS 2020, held in Dubai, UAE, in November 2020. Due to the COVID-19 pandemic the conference took place virtually. EMCIS focuses on approaches that facilitate the identification of innovative research of significant relevance to the Information Systems discipline following sound research methodologies that lead to results of measurable impact. The 56 papers presented in this volume were carefully reviewed and selected from a total of 161 submissions to the main conference. They are grouped in section on Big Data and Analytics, Blockchain Technology and Applications, Digital Government, Digital Services and Social Media, Emerging Computing Technologies and Trends for Business Process Management, Enterprise Systems, Healthcare Information Systems, Information Systems Security and Information Privacy Protection, Innovative Research Projects, Management and Organisational Issues in Information Systems.

Sustainable Business Management

Author : Dietmar Ernst
Publisher : UVK Verlag
ISBN 13 : 3739805919
Total Pages : 575 pages
Book Rating : 4.7/5 (398 download)

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Book Synopsis Sustainable Business Management by : Dietmar Ernst

Download or read book Sustainable Business Management written by Dietmar Ernst and published by UVK Verlag. This book was released on 2023-03-27 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook gives an insight into all relevant aspects of business administration, as they are all subject to fundamental changes due to the transformation to a more sustainable economy. It starts with the background on sustainability and the scientific classification of sustainable business administration. Next, it sheds light on the boundary conditions regarding environmental economics and social responsibility. The next section deals with management functions, from strategy and international management to change management, legal implications and HR management. The last part focuses on value creation. Here, the authors shed light on the influence of sustainability in all areas of the corporate value chain, from procurement on to production and ending with marketing and sales. Also addressed are expert functions such as environmental management or sustainable product design, which are essential in driving sustainable innovation in a dynamically changing environment.

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer
ISBN 13 : 3658101830
Total Pages : 469 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Building Better Organizations

Author : Claudy Jules
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523000465
Total Pages : 310 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Building Better Organizations by : Claudy Jules

Download or read book Building Better Organizations written by Claudy Jules and published by Berrett-Koehler Publishers. This book was released on 2022-07-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within. To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people. To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.

Sustainable Fashion Supply Chain Management

Author : Tsan-Ming Choi
Publisher : Springer
ISBN 13 : 3319127039
Total Pages : 202 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Sustainable Fashion Supply Chain Management by : Tsan-Ming Choi

Download or read book Sustainable Fashion Supply Chain Management written by Tsan-Ming Choi and published by Springer. This book was released on 2015-03-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” featuring peer-reviewed papers contributed by researchers from Asia, Europe, and the US. This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic. In the fashion industry, disposable fashion under the fast fashion concept has become a trend. In this trend, fashion supply chains must be highly responsive to market changes and able to produce fashion products in very small quantities to satisfy changing consumer needs. As a result, new styles will appear in the market within a very short time and fashion brands such as Zara can reduce the whole process cycle from conceptual design to a final ready-to-sell “well-produced and packaged” product on the retail sales floor within a few weeks. From the supply chain’s perspective, the fast fashion concept helps to match supply and demand and lowers inventory. Moreover, since many fast fashion companies, e.g., Zara, H&M, and Topshop, adopt a local sourcing approach and obtain supply from local manufacturers (to cut lead time), the corresponding carbon footprint is much reduced. Thus, this local sourcing scheme under fast fashion would enhance the level of environmental friendliness compared with the more traditional offshore sourcing. Furthermore, since the fashion supply chain is notorious for generating high volumes of pollutants, involving hazardous materials in the production processes, and producing products by companies with low social responsibility, new management principles and theories, especially those that take into account consumer behaviours and preferences, need to be developed to address many of these issues in order to achieve the goal of sustainable fashion supply chain management. The topics covered include Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong; Constraints and Drivers of Growth in the Ethical Fashion Sector: The case of France; and Effects of Used Garment Collection Programmes in Fast Fashion Brands.

The Business Model Navigator

Author : Oliver Gassmann
Publisher : Pearson UK
ISBN 13 : 1292327146
Total Pages : 436 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis The Business Model Navigator by : Oliver Gassmann

Download or read book The Business Model Navigator written by Oliver Gassmann and published by Pearson UK. This book was released on 2020-08-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Understanding Strategic Management

Author : Anthony Henry
Publisher : Oxford University Press
ISBN 13 : 019885983X
Total Pages : 408 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Understanding Strategic Management by : Anthony Henry

Download or read book Understanding Strategic Management written by Anthony Henry and published by Oxford University Press. This book was released on 2021 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Strategic Management is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, andimplementation to show how strategy can be used to develop a sustainable competitive advantage in business.The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in everychapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses.Students may extend their learning with additional material available as part of the online resources. Written by the author to build seamlessly on the book, Extension Material is signposted from every chapter, providing further depth on a specific topic where required. Multiple choice questions arealso signposted at the end of every chapter, encouraging students to test their knowledge and understanding.The rounded approach, extensive examples, and additional resources make this book a balanced and accessible introduction for students taking their first steps into strategic management.The ebook offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThe online resources include:For students:Internet exercisesGlossaryExtension materialWorking through strategyMultiple-choice questionsAdditional recommended resourcesFor lecturers:Bank of additional case studiesAdditional discussion questions and promptsTest bankFurther case materialAnswers to discussion questionsPowerPoint slidesFigures and tables from the book

Greenwashing

Author : Agostino Vollero
Publisher : Emerald Group Publishing
ISBN 13 : 1801179689
Total Pages : 155 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Greenwashing by : Agostino Vollero

Download or read book Greenwashing written by Agostino Vollero and published by Emerald Group Publishing. This book was released on 2022-05-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

Creating Value with Data Analytics in Marketing

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating Value with Data Analytics in Marketing by : Peter C. Verhoef

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

The Business Model Navigator ePub eBook

Author : Oliver Gassmann
Publisher : Pearson UK
ISBN 13 : 1292065842
Total Pages : 388 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Business Model Navigator ePub eBook by : Oliver Gassmann

Download or read book The Business Model Navigator ePub eBook written by Oliver Gassmann and published by Pearson UK. This book was released on 2014-11-11 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business, spark innovation and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply it The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Offer You Can't Refuse

Author : Steven Van Belleghem
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401470383
Total Pages : 402 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis The Offer You Can't Refuse by : Steven Van Belleghem

Download or read book The Offer You Can't Refuse written by Steven Van Belleghem and published by Lannoo Meulenhoff - Belgium. This book was released on 2020-09-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use? Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.