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The Social Currency
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Download or read book Social Currency written by Rebekah Buege and published by Morgan James Publishing. This book was released on 2023-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people waste years of their life, not because they don’t know their purpose, but because their attention is broken, scattered, and sold to the highest bidder without their knowledge. Imagine a day where you’re mentally present, fully focused, and at peace. Even though you’re more productive than usual, you don’t feel rushed or impatient with yourself. You’re protected from distractions, notifications, and thoughts that used to steal your attention away from the moment. Your day feels full, but manageable, because you enjoy most of what’s on your calendar. Days like this are only possible when you start paying attention. Social Currency is an examination of the value of one’s attention, how to protect and invest that attention, practical ways to create a joyful life, and why this matters now more than ever.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book The Satirist written by Dan Geddes and published by . This book was released on 2012-12-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Enjoy this hilarious collection of satires, reviews, news, poems, and short stories from The Satirist: America's Most Critical Journal."--P. [4] of cover.
Book Synopsis Social Media Marketing by : Tracy L. Tuten
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2017-11-25 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Book Synopsis Regional Development and Forgotten Spaces by : María del Carmen Sánchez-Carreira
Download or read book Regional Development and Forgotten Spaces written by María del Carmen Sánchez-Carreira and published by Taylor & Francis. This book was released on 2023-07-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a novel contribution, combining recent theoretical developments and empirical contributions, as well as the recent and latest trends and challenges on the issue of Forgotten Spaces. Forgotten Spaces - like the Forgotten Regions, in particular - are spaces that in potential can and do create significant value (if their resources are properly rediscovered) and create many potential costs (if these spaces are increasingly neglected by economic agents). The editors have identified a gap in current research because there is not enough empirical evidence about these places, as well as about the role of their actors. Abandoning regions can lead to, for example, pollution, uncontrolled forest fires, vandalism heritage deterioration, and potentially untreated industrial facilities, carrying potential costs not only in environmental sustainability, but also in values such as landscape aesthetics. Thus, this book reflects on the dimensions of the identification of such Forgotten Spaces, on the design of policies focused on minimizing associated costs and on the scope of programs to promote these areas, not only for upgrading them but also for promoting their environmental sustainability. The comparative approach of the empirical part also allows knowledge and experience from diverse longitudes and latitudes. The editors highlight the richness of the experience of Latin American countries, the polarization and interesting experiences from several sector rediscovered in Europe, as well as the holistic cases coming from several African experiences. This book will attract the attention of academicians, politicians and ultimately the attention of all decision-makers who most likely are forgetting many of the Spaces around them.
Book Synopsis Social Media for Fashion Marketing by : Wendy K. Bendoni
Download or read book Social Media for Fashion Marketing written by Wendy K. Bendoni and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Download or read book Billboard written by and published by . This book was released on 2009-09-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Book Synopsis The Social Currency by : Cecil (CJ) John
Download or read book The Social Currency written by Cecil (CJ) John and published by . This book was released on 2020-07-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: While watching the popular TV show Money Heist, in Episode 8, Season 2, right at the 40-minute mark, Cecil (CJ) John, the author, had an epiphany. The premise of the show was that a "bunch of losers" broke into the Royal Mint of Spain, seizing hostages with a singular strategy: stay in the mint for as long as they could so that they could print as many unmarked euros as possible; effectively minting their own money.The Social Currency addresses the idea that money is a social construct, and therefore so is poverty. The book showcases several communities that confronted their financial disadvantages by creating their own currency. These economic activists challenged the idea that money, by definition, had to be created and controlled by the government, locally instituting the printing of money in the process. Some examples of alternative currencies are the Brixton pound (B£) and blockchain's bitcoin. Today, you can exchange the Brixton pound one for one against the pound sterling.In 2017, the bitcoin cryptocurrency that the anonymous Satoshi Nakomoto reserved for himself, was worth $22 billion. It is time for the community to be actively involved in the process of minting money. Money is a social construct and a medium for the exchange of value, and the essence of morality is the transaction. CJ traces the history of trade from bartering, standardized metal coins through to government-controlled fiat, and today's cryptocurrency. Interestingly, today we refer to blockchain as the Internet of value.The dominant morality in any given moment arises from an oscillation of power between what the German philosopher Friedrich Nietzsche referred to as the Masters and the Herd or the oppressor vs. the oppressed. Absolute power corrupts, and it is time to challenge the idea that government-controlled money, and the "Masters" that support it, are suitable for the wider society. It's time to confront the notion that money in its current state is appropriate for Herd's social and fiscal interests.Minorities, women, and even the disadvantaged among whites struggle to raise valuable capital to develop their goods and services. The Social Currency concludes with a proposed strategy and technology infrastructure to alleviate poverty, the intersection of bartering, cryptocurrency, and financing. CJ will present the architecture that will realize innovations such as blockchain decentralized data so that the consumer not only controls but leverages their medical, academic, social media records, and more. Decentralized identities will allow consumers to seamlessly and secure the exchange of value across national borders.
Download or read book New Money written by Lana Swartz and published by Yale University Press. This book was released on 2020-08-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.
Book Synopsis Generational Selling Tactics that Work by : Cam Marston
Download or read book Generational Selling Tactics that Work written by Cam Marston and published by John Wiley & Sons. This book was released on 2011-04-04 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Book Synopsis Renewing America’s Civic Compact by : Carol McNamara
Download or read book Renewing America’s Civic Compact written by Carol McNamara and published by Rowman & Littlefield. This book was released on 2023-09-25 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume address the chief challenges and principal tensions in the operation of our civil society in order to consider possible paths forward. Discussion opens with a diagnostic analysis of what presently ails American public life and then turns to address various tensions. These include meritocracy, multiculturalism, issues of race, technology, and populist nationalism in American democracy today. A number of authors address the condition of civil conversation within the university and across American society. The collection then engages debates over the continued relevance and durability of liberal ideas and institutions; whether we have accessible means and resources to channel digital technology more fruitfully for the sake of human achievement and well-being; and how some have endeavored to revitalize the American civic vocation through both scholarly and practical education. Finally, the volume closes with a call to restore civic friendship, properly understood, as the foundation for renewing America’s civic compact.
Book Synopsis Contemporary Brand Management by : Johny K. Johansson
Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Book Synopsis The Virtues of Economy by : James A. Palmer
Download or read book The Virtues of Economy written by James A. Palmer and published by Cornell University Press. This book was released on 2019-12-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The humanist perception of fourteenth-century Rome as a slumbering ruin awaiting the Renaissance and the return of papal power has cast a long shadow on the historiography of the city. Challenging this view, James A. Palmer argues that Roman political culture underwent dramatic changes in the late Middle Ages, with profound and lasting implications for city's subsequent development. The Virtues of Economy examines the transformation of Rome's governing elites as a result of changes in the city's economic, political, and spiritual landscape. Palmer explores this shift through the history of Roman political society, its identity as an urban commune, and its once-and-future role as the spiritual capital of Latin Christendom. Tracing the contours of everyday Roman politics, The Virtues of Economy reframes the reestablishment of papal sovereignty in Rome as the product of synergy between papal ambitions and local political culture. More broadly, Palmer emphasizes Rome's distinct role in evolution of medieval Italy's city-communes.
Book Synopsis STOP SIMPIN- WHY MEN DON'T NEED FINANCE TO GET ROMANCE by : Shawn James
Download or read book STOP SIMPIN- WHY MEN DON'T NEED FINANCE TO GET ROMANCE written by Shawn James and published by Shawn James. This book was released on 2020-03-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a SIMP? A Simp is a man who puts himself in a submissive position under women in the hopes of winning them over. In this eBook readers will learn why the Simp’s dysfunctional approaches to life leaves men stranded in a vicious cycle where they winds up being used and exploited by predatory women. Over the course of the book readers will learn why they shouldn’t submit to women in relationships and how to break free of this destructive life paradigm and adopt healthier approaches to courting women and having relationships with the opposite sex.
Book Synopsis Towards New India by : Sunil Vashisht
Download or read book Towards New India written by Sunil Vashisht and published by Prabhat Prakashan. This book was released on 2018-08-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since receiving a historic mandate in May 2014; the NDA Government under the dynamic leadership of Prime Minister Shri Narendra Modi has made a lot of structural changes in governance and is scripting India’s economic turn around and is surely making India a formidable superpower of the world. ‘New India 2022’ is a vision and dream of Shri Modi for transforming India into a Clean India; Poverty Free India; Corruption Free India; Terrorism Free India; Communalism Free India; Casteism Free India by 2022. This book focuses on several important aspects having direct or indirect impact on New India movement like economy; banking; social issues; women empowerment; national security etc. wherein subject experts have written on important issues on how to take India forward. Collection of well researched articles which will pave the path of NEW INDIA.
Book Synopsis Solidarity Economy by : Ana Margarida Fernandes Esteves
Download or read book Solidarity Economy written by Ana Margarida Fernandes Esteves and published by Taylor & Francis. This book was released on 2023-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solidarity economy-based alternative spaces result from an interface among structural factors, institutional regimes and forms of collective action that mobilise narratives of change, collective identities and non-capitalist economic practices. This book analyses how solidarity economy initiatives develop alternative spatialities as counterpower to mainstream economy. Based on case studies in Europe, Latin America, Africa and Asia, it elaborates on how different scales of solidarity economy-based alternative spaces result from an interface among structural factors, institutional regimes and forms of collective action that mobilise narratives of change, collective identities and non-capitalist economic practices.
Download or read book Beyond Capitalism written by Jeff Shantz and published by Bloomsbury Publishing USA. This book was released on 2013-04-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism as a global system barely allows the needs of the majority of the world's population to be met. Whether from an industrialized country such as the US or from South Africa, the need for an alternative can be felt all over the world. It is clear nowadays that, due to the non-democratic nature and inadequacies of capitalism, another system must take its place. Such a process has already begun through the cooperative movement, which this book examines along with other initiatives. Featuring essays by international scholars and activists from various spheres of the anti-capitalist left, the work features many examples from the north and the south, to cover both the historically-advanced and late capitalist economies. It discusses such initiatives as participatory economics, the Mondragon experience, worker cooperatives in Europe and Latin America, solidarity economy in South Africa, and more. Written in an accessible manner, Beyond Capitalism will be an invaluable resource for any student of social movements and political thought and for anyone looking for alternative to today's ongoing systemic crises.
